Hooked: How to Build Habit-Forming Products
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-22 10:59:02
- Update Date：2025-09-07
- Status：finish
- Author：Nir Eyal
- ISBN：1591847788
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
How do successful companies create products people can’t put down？
Why do some products capture widespread attention while others flop？ What makes us engage with certain products out of sheer habit？ Is there a pattern underlying how technologies hook us？
Nir Eyal answers these questions （and many more） by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior。 Through consecutive “hook cycles，” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging。
Hooked is based on Eyal’s years of research， consulting， and practical experience。 He wrote the book he wished had been available to him as a start-up founder—not abstract theory， but a how-to guide for building better products。 Hooked is written for product managers， designers， marketers， start-up founders， and anyone who seeks to understand how products influence our behavior。
Eyal provides readers with:
• Practical insights to create user habits that stick。
• Actionable steps for building products people love。
• Fascinating examples from the iPhone to Twitter， Pinterest to the Bible App， and many other habit-forming products。
Why do some products capture widespread attention while others flop？ What makes us engage with certain products out of sheer habit？ Is there a pattern underlying how technologies hook us？
Nir Eyal answers these questions （and many more） by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior。 Through consecutive “hook cycles，” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging。
Hooked is based on Eyal’s years of research， consulting， and practical experience。 He wrote the book he wished had been available to him as a start-up founder—not abstract theory， but a how-to guide for building better products。 Hooked is written for product managers， designers， marketers， start-up founders， and anyone who seeks to understand how products influence our behavior。
Eyal provides readers with:
• Practical insights to create user habits that stick。
• Actionable steps for building products people love。
• Fascinating examples from the iPhone to Twitter， Pinterest to the Bible App， and many other habit-forming products。
Reviews
Sandeep Jha
，
A mix of Social Dilemma and Atomic habits。
Shubham Gupta
，
This review has been hidden because it contains spoilers。 To view it， click here。 Habits form when the brain tales a shortcut and stops actively deliberating over what to do next。Four things which your product must have to hook your users1。It must have either internal or external trigger to solve user pain points2。 It must involve some action - the behaviour done in anticipation of a reward3。It should provide variable rewards4。It must involve some investment from users （time， data， effort， social capital， money）A habit forming product should be both a painkillers （solve an ob Habits form when the brain tales a shortcut and stops actively deliberating over what to do next。Four things which your product must have to hook your users1。It must have either internal or external trigger to solve user pain points2。 It must involve some action - the behaviour done in anticipation of a reward3。It should provide variable rewards4。It must involve some investment from users （time， data， effort， social capital， money）A habit forming product should be both a painkillers （solve an obvious need） or a vitamin （ appeals to users emotional rather than functional needs）To initiate action， doing must be easier than thinking。 Three ingredients to initiate any behaviours-1。 Motivation2。ability3。triggerPeople must want to use the service， not feel they have to。 The more effort we put into something， the mote likely we are to value it; we are more likely to be consistent with our past behaviours。 。。。more
Rajesh BATTULA
，
Although I rate many books five stars。 This book is different。 I liked this book not because something which I have never heard。 But because it has mentioned the application of the hook model。 The book delivers what it promises。 Habit forming and the science behind it has been discussed at length in the books: Power of habit and Atomic habits。 Both of which were brilliant books。 Of course this book does not match the standards of the two books。 But still it is worth the read。
Khai Sheng
，
Surprised that a book that proposes such a clear framework was not boring at the same time。 Some books tend to be that way， this book isn't。 It's wonderfully smooth to digest， plenty of examples to contextualise the concepts， and it's incredibly fresh。 And just the right amount of ethical questioning （perhaps it's because of when it was written）。 4。5/5 Surprised that a book that proposes such a clear framework was not boring at the same time。 Some books tend to be that way， this book isn't。 It's wonderfully smooth to digest， plenty of examples to contextualise the concepts， and it's incredibly fresh。 And just the right amount of ethical questioning （perhaps it's because of when it was written）。 4。5/5 。。。more
Javier Sanchez Fernandez
，
It can be brief for the content。 Good book overall！
Cathy Liu
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I appreciated the simplicity of the "Hooked" framework: triggers， actions， variable rewards， and investments。 The takeaways that stood out to me:1。 Triggers can be internal and external， but the best ones are internal following some kind of internal feeling or pain point （e。g。， the feeling of uncertainty and not knowing what to do when approaching a work out）。2。 Barriers to actions revolve around effort， but also social acceptance。3。 Rewards should actually mean something。 Avoid cliches like lev I appreciated the simplicity of the "Hooked" framework: triggers， actions， variable rewards， and investments。 The takeaways that stood out to me:1。 Triggers can be internal and external， but the best ones are internal following some kind of internal feeling or pain point （e。g。， the feeling of uncertainty and not knowing what to do when approaching a work out）。2。 Barriers to actions revolve around effort， but also social acceptance。3。 Rewards should actually mean something。 Avoid cliches like leveling up or pointless badges if you can give true rewards （e。g。， evidence of improved fitness）4。 Products should get better over time as a user invests: make use of the data。 。。。more
Pradyumn Agrawal
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I liked the presentation of idea of The Hooked Model。 My suggestion would be to listen the talk from author on this book before starting it。
Gregory C Pursley
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Meh。 Very few actionable take-aways
Kat Riethmuller
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This review has been hidden because it contains spoilers。 To view it， click here。 Takeaways:Habits are behaviors you carry out with “little or no thought。”Companies that produce habit-forming products reap multiple benefits。The “Hook Model” is a four-step process marketers use to “hook” consumers。The four phases of the Hook Model are “Trigger， Action， Variable Reward and Investment。”External and internal triggers instruct people to perform a desired action。People respond to triggers by acting in anticipation of a reward。Variable rewards are unpredictable， intermittent rewards Takeaways:Habits are behaviors you carry out with “little or no thought。”Companies that produce habit-forming products reap multiple benefits。The “Hook Model” is a four-step process marketers use to “hook” consumers。The four phases of the Hook Model are “Trigger， Action， Variable Reward and Investment。”External and internal triggers instruct people to perform a desired action。People respond to triggers by acting in anticipation of a reward。Variable rewards are unpredictable， intermittent rewards that satisfy a craving or solve a problem。People are more likely to develop a habit around a product when they invest time or effort in using it。Businesses exploit users’ pain by positioning products or services as oases of relief。The “Manipulation Matrix” helps you analyze your motives for using the Hook Model。Summary:Habit-Forming ProductsYou carry out habitual behaviors with “little or no thought，” but when your use of a product or service – like a smartphone or Twitter – becomes a habit， the company behind it scores a meaningful win。 Marketers try to engineer the customer experience so that it becomes ingrained because a product’s success requires loyal， habitual users。 Smartphones， tablets and game consoles give consumers around-the-clock access and connectivity。 Marketers have two tools – that constant entrée and detailed personal information gleaned through data mining – for propelling the buyer behavior that most benefits them: Forming a habit。The Habit AdvantageInvestors calculate a company’s “customer life-time value” （CLTV） to determine its overall value。 CLTV is the amount of money a business expects to make from a single customer during his or her lifetime。 The more habit-forming a product is， the higher its CLTV。 As consumers incorporate a product into their daily lives， they become less resistant to increases in its price。 Loyal users tell their friends about products they routinely enjoy and recommend them via social networks。 Word-of-mouth advertising is credible and cheap。Like all technologies， recent advances in the habit-forming potential of digital innovation have both positive and negative effects。Companies marketing habit-forming offerings stave off competition。 New entrants find it difficult to change buyers’ embedded behaviors， even when they produce a superior product。 For example， keyboards still use the QWERTY configuration， designed in the 1870s for the first typewriters。 Better layouts come to market， but they don’t catch on。 Once people become proficient at touch typing on a QWERTY keyboard， they are loath to learn a new， even if more efficient， system。The technologies we use have turned into compulsions， if not full-fledged addictions。The “Habit Zone” is the sweet spot between the frequency of a behavior and its “perceived utility，” the ease and convenience of continued use。 Products and services fall into two metaphorical categories: “vitamins and painkillers。” Vitamins are nice-to-have， satisfying products that users can live without。 People feel good about taking vitamins but don’t feel terrible if they miss a day。 People feel pain if a painkiller-category product is out of reach。 When something becomes a habit， doing without it hurts。 For example， some consumers can’t imagine a morning without coffee or a day without Twitter。The “Hook Model”All businesses can use a four-step process – the Hook Model – to “hook” consumers on their offerings。 People who become hooked will use that offering repeatedly， making advertising and marketing less necessary。 The four phases of this model are:1。 “Trigger: The Actuator of Behavior”Triggers spark your behavior。 They’re cues telling people what action to take。 Triggers are either external or internal。 When you see， smell， taste， hear or touch an external trigger， it prompts a reaction and points clearly toward a particular act。 For example， the login button on a home page is an online trigger。 External triggers fall into four categories:“Paid” – Advertising consists of paid triggers。 Companies buy advertising to attract new users to convert them into loyal customers。“Earned” – Companies invest time and energy to secure earned triggers。 Publicizing an event or producing a video in hopes that it will go viral are earned triggers。“Relationship” – Word-of-mouth recommendations from one person to another， or via social networks， are relationship-based triggers。“Owned” – With a user’s permission， a company could provide reminders。 For example， a smartphone owner might permit an app company to send an upgrade notice about its app。Hooked users become brand evangelists – megaphones for your company， bringing in new users at little or no cost。Internal triggers are subconscious associations between an action or thought and an emotion。 Thus， boredom makes you check your email。 People form habitual reactions in response to the “tiny stressors” they experience through the day。 Businesses exploit users’ pain by positioning products or services as oases of relief。 Consumers habitually reach for products and services that provide comfort or solve their problems。 Businesses must understand the internal triggers that cause people to use their products so they can tailor external triggers that propel users to engage。2。 “Action: The Behavior Done in Anticipation of a Reward”Action is what a trigger seeks to spur。 An action is how you behave because you expect an award。 In the context of habits， people act instinctively， with almost no deliberate thought。 Dr。 B。J。 Fogg conducted research at Stanford University to determine what instigates people to act。 You can express his “Fogg Behavior Model” in the formula “B=MAT” – that is， “Behavior” occurs in the presence of sufficient “Motivation，” and “Ability” plus “a Trigger。” For example， you hear your cellphone ring。 If you buried it at the bottom of your handbag or briefcase， you may let the call go to voice mail。 Perhaps your phone is set on silent and you never hear the ring。 Some element of the formula is weak or missing， preventing an action from taking place。Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new， more convenient way to fulfill existing needs。Fogg groups human motivators into three broad categories: “To seek pleasure and avoid pain; to seek hope and avoid fear; to seek social acceptance and avoid rejection。” Advertising capitalizes on these motivators。 Sexual images in ads， such as beautiful actresses promoting GoDaddy。com， provide the promise of pleasure。 Shots of men gathering to drink Budweiser and cheer for their team demonstrate social acceptability。Only by understanding what truly matters to users can a company correctly match the right variable reward to their intended behavior。The actions that form habits require little or no mental effort。 The action the trigger elicits should manifest its simplest form。 Several successful digital networks， such as Twitter， Facebook and Google， recognized the importance of making the user experience as simple as possible。 Evan Williams， one of the founders of Twitter and Blogger， summarized this approach。 “Take a human desire， preferably one that has been around for a really long time。。。Identify that desire and use modern technology to take out steps。” Conducting a search on Google requires little time or effort。 The ease of taking a photo with an iPhone made it the popular choice。Companies increasingly find that their economic value is a function of the strengths of the habits they create。Simplifying the decision-making process through “heuristics” or “mental shortcuts” increases the habit-forming nature of your offering。 Marketing heuristics include insinuating scarcity， putting items on sale and shaping the sales environment to create an appropriate context。3。 “Variable Reward: The Hook’s Ability to Create a Craving”Craving is how the Hook Model builds your desire。 Once people act， they experience the relief of having their problem solved or their urge satiated。 Research into reward behavior shows that anticipation of an award activates the brain’s nucleus accumbens， or pleasure center。 However， as people come to expect rewards， incentives begin to lose their allure。 Introducing variable payoffs – that is， unexpected or intermittent rewards – revives activity in the brain’s pleasure center。Hooks can be found in virtually any experience that burrows into our minds （and often our wallets）。Variable awards fall into three types: “the tribe， the hunt and the self。” Tribe rewards tap into the desire to connect socially and to feel included。 Social media sites such as Pinterest， Facebook and Twitter， and computer games such as League of Legends， deftly exploit this universal craving。 People visit Facebook repeatedly to see if their friends “like” their posts。 League of Legends players set out to earn “honor points” in recognition of their fair conduct。Ubiquitous access to the web， transferring greater amounts of personal data at faster speeds than ever before， has created a more potentially addictive world。Hunting for food and shelter is a deep-seated human behavior， so hunt rewards are satisfying。 Gambling online or scrolling through Pinterest provides rewards associated with gathering “resources or information。”People feel compelled to overcome obstacles; that self-rewards them in the form of feelings of accomplishment and performance satisfaction。 Playing video games is an obvious expression of this need。 However， few products offer “infinite variability。” Even the most popular， exciting offerings become commonplace with use and repetition。 Keeping variable rewards fresh requires the continuous input of new ideas， experiences and content。4。 “Investment: The User Does a Bit of Work”When you put in effort， you become more committed to your purchase。 People are more likely to develop a habit around a product or service when they invest in its use。 Even small investments of time or energy forge strong bonds。 For example， IKEA knows that customers love their furniture more when they assemble it， than when they purchase it ready-made。Unfortunately， too many companies build their products betting users will do what they make them do instead of letting them do what they want to do。Once people commit to a behavior， they’re more likely to repeat it in the future。 For example， people may at first be reluctant to erect a sign in their yard promoting a political candidate， but after the initial time， their resistance drops substantially。People avoid “cognitive dissonance，” the need to revise an established perception to fit into a comfortable context。 The fable of the fox declaring grapes too sour when he couldn’t reach them is a classic example of cognitive dissonance。 In terms of product investment， people are willing to try something other people enjoy， such as drinking coffee or alcohol， even if their first taste is unpleasant。The more users invest in a product through tiny bits of work， the more valuable the product becomes in their lives and the less they question its use。The more time and energy users invest in a product， the more likely they are to keep using it。 The accrual of “stored value” in the form of “content， data， followers， reputation and skill” keeps them hooked。 For example， once people build a music library on iTunes， they’re reluctant to leave and begin again with another provider。 When users post their résumés on LinkedIn and add data to their profiles， they are unlikely to switch to another site。 People work to build a good reputation on sites such as eBay， TaskRabbit and Airbnb。 Once they’ve achieved a high rating， they’re averse to giving it up。The more effort – either physical or mental – required to perform the desired action， the less likely it is to occur。The Hook Model is circular – embedded external triggers encourage users to return， strengthening their habits。 Pinterest demonstrates the four phases of the Hook Model in operation。 First， the site offers a distraction from boredom by displaying a variety of appealing images。 New users enjoy browsing; they experience social connection by commenting and posting images。 As they pin images， their investment of time engenders loyalty; their stored value keeps them clicking。 When other people contribute or comment on their posts， that provides an external trigger that retains users through another cycle。Assess and Follow UpAdvances in neuroscience， coupled with technology-enabled connectivity and big-data mining， make marketing’s behavior-changing techniques more targeted and effective。 If you use the Hook Model， examine your motivations to make sure your purposes are altruistic and that you are not exploiting others for your own advantage。Without variability we are like children in that once we figure out what will happen next， we become less excited by the experience。The “Manipulation Matrix” is a four-quadrant chart that helps you analyze your motives for using the Hook Model。 Which quadrant describes you？“The Facilitator” – Creators who believe their product or service makes a positive contribution and who would use it themselves。“The Peddler” – Sellers who believe their product has value， but may not use it themselves。 Advertising is an example of peddling。“The Entertainer” – It doesn’t damage anyone to create art and distraction for people’s enjoyment， but entertainment is a “hits-driven” business。“The Dealer” – Manipulators who use their offerings as a way to make a buck。The products and services we use habitually alter our everyday behavior， just as their designers intended。Assess whether your offering has habit-forming potential by testing your idea against the Hook Model。 Continually evaluate your hook tactics to review how you perform。 Experiment with new ideas and strategies， and analyze how well they promote the user behavior you hope to elicit。 Use the three-step “Habit Testing” process for your analysis。 First， consider how often you expect a typical customer to use your product， and what comprises either normal or excessive usage。 Next， categorize this use by estimating how many users you need to make your business successful。 Then， modify your tactics to turn casual users into devotees with a habit。 。。。more
Lukas Ramonas
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A book written by an alien who pretends to be an app creator。 The advice in the book is sound， even if self-evident in a lot of cases。 But the tone and the cheerful， bubbly voice the author uses to talk about hooking people on digital apps is creepy。 When the author talks about apps and digital marketing， he almost passes for homo sapiens。 But then he starts giving examples from other areas and the mask slips off。 He says that people loved watching Breaking Bad because the show provided variable A book written by an alien who pretends to be an app creator。 The advice in the book is sound， even if self-evident in a lot of cases。 But the tone and the cheerful， bubbly voice the author uses to talk about hooking people on digital apps is creepy。 When the author talks about apps and digital marketing， he almost passes for homo sapiens。 But then he starts giving examples from other areas and the mask slips off。 He says that people loved watching Breaking Bad because the show provided variable rewards for its viewers （twists， turns， and resolutions of plotlines）。 And that watching Breaking Bad again wouldn't be as fun because now you would know the plot and therefore wouldn't receive variable rewards。 The man is an alien。 He misses the point of why people watch and rewatch their favorite TV shows and movies。 The characters， the themes， the artistry on the screen， the emotional connection to a creator， it's not just the plot， a connection to a piece of art can be deep， profound， and multilayered。Don't they have TV shows on Mars？The author explains that hooking users to use habit-forming apps should be used to benefit them。 He gives some lip service to potential dangers。 But he's mostly happy to presume that readers will be inspired to use the knowledge he provides for the good。Instead of delving deeper into the catastrophic consequences habit-forming apps like Facebook may have for individuals， societies， and democratic institutions， instead of trying to come up with countermeasures， the author abruptly abandons the ethical issues and goes back to examining his — again， extremely creepy-sounding — "Hook model" in action。He is an alien。 。。。more
元伟 陈
，
A wonderful book was written。 I especially like the manipulation matrix because it takes ethics into account。 The framework provided assists the designer for user interaction to create habit-forming products。
Nikhil Jindal
，
The book tries to establish a pattern to understand how the habit formation works in the internet age。 It feels somewhat biased by the top few companies like google， twitter， instagram etc。The book was authored from 2013 and the patteen feels a outdated to be applied to many new age startups in today's world。 Also， the pattern seems to vague and doesn't provide actionable items。 The book tries to establish a pattern to understand how the habit formation works in the internet age。 It feels somewhat biased by the top few companies like google， twitter， instagram etc。The book was authored from 2013 and the patteen feels a outdated to be applied to many new age startups in today's world。 Also， the pattern seems to vague and doesn't provide actionable items。 。。。more
Mike Ivanchyshyn
，
👍🤔✌️
Ranit Dey
，
Is a book for those who mainly thinking of startups but in general the methods mentioned in this book are implacable in your daily life as well。 Good one
Tama Rashid
，
Everyone should read this book once in their life to know the behavioral pattern of their mind。
Joanne Rosener
，
You’ll never look at food in the same way again。
Lewis
，
Great little overview of how to hook users into your products。 Admittedly I’m coming at this book already aware of some of the bigger talking points of how to achieve user engagement and retention， so nothing here is really groundbreaking。 However， this book has reaffirmed some things and introduced a couple of new ideas I hadn’t considered。 It’s not too heavy to read so even someone new to the game should be able to pick this up and take from it something useful。 Eyal didn’t really go into a hu Great little overview of how to hook users into your products。 Admittedly I’m coming at this book already aware of some of the bigger talking points of how to achieve user engagement and retention， so nothing here is really groundbreaking。 However， this book has reaffirmed some things and introduced a couple of new ideas I hadn’t considered。 It’s not too heavy to read so even someone new to the game should be able to pick this up and take from it something useful。 Eyal didn’t really go into a huge amount of details as to how and why people get addicted from the psychological/neurological points which I thought it might but upon consideration it probably wasn’t needed and wouldn’t add value as far as HOW to get people hooked。 Things have come a long way since this was published and it’s becoming more obvious that these techniques and more are being deployed en mass against digital users。 From a personal perspective it’s interesting （read: concerning） to learn why I get notifications at convenient times like lunch or why sometimes an app pings me something “interesting” when I haven’t opened it for a few days。。。All in all if you’re involved in digital products and services this is a must read。 。。。more
Misha Raina
，
Provides interesting frameworks for designing habit forming products！
Hosein Kazazi
，
نسخه صوتی این کتاب رو گوش کردم 。 به شدت جذاب بود 。ای کاش میتونستم نسخه کاغذی شو هم ببینم 。 در کل نشر آریانا قلم کتاب هاش به شدت برام جذابه
ylva kravis
，
This book nicely exposes the heuristics behind various successful products and how why we get so addicted to them。 However， to set your expectations straight - while it does indeed outline steps for creating hooks yourself， its "How to" title refers to the usage of the framework itself， not the actual product-building process。 This book nicely exposes the heuristics behind various successful products and how why we get so addicted to them。 However， to set your expectations straight - while it does indeed outline steps for creating hooks yourself， its "How to" title refers to the usage of the framework itself， not the actual product-building process。 。。。more
Vlad
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The exact thing it says on the cover。 It gives you a clear framework on how to make products that essentially turn into habits。 A great read for people that work in:- Product Development;- Sales / Marketing;- Start-ups。
Karo
，
Quite a disappointment。One of those books that could have been an article。 But easy to read in one sitting。
Aviva Rosman
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Straightforward， useful advice around designing habit-forming products。 Very good that the author addresses the potential for this advice to be abused （he write that it wouldn't be a superpower if it didn't have the potential for evil - a bit worrying。）I like the central idea - using the mechanics of our brain to "build products to help people do the things they already want to do but for lack of a well-designed solution don't。"Can definitely be skimmed， but overall a valuable book for entrepren Straightforward， useful advice around designing habit-forming products。 Very good that the author addresses the potential for this advice to be abused （he write that it wouldn't be a superpower if it didn't have the potential for evil - a bit worrying。）I like the central idea - using the mechanics of our brain to "build products to help people do the things they already want to do but for lack of a well-designed solution don't。"Can definitely be skimmed， but overall a valuable book for entrepreneurs and product designers。 。。。more
Regimantas Urbanas
，
A comprehensive recap of some proven methodologies around building highly engaging and relevant products。 The whole book is separated in 5 sections - five steps to think through as you're building a good product 1。 Identify the internal triggers - What do users really want？ What pain is your product relieving？ 2。 What brings users to your service？ （External triggers） 3。 Action。 What is the simplest action users take in anticipation of reward， and how can you simplify your product to make this ac A comprehensive recap of some proven methodologies around building highly engaging and relevant products。 The whole book is separated in 5 sections - five steps to think through as you're building a good product 1。 Identify the internal triggers - What do users really want？ What pain is your product relieving？ 2。 What brings users to your service？ （External triggers） 3。 Action。 What is the simplest action users take in anticipation of reward， and how can you simplify your product to make this action easier？ 4。 Variable reward。 Are we leaving users fulfilled by the reward yet left wanting more？ 5。 Investment。 What “bit of work” do users invest in your product？ Does it load the next trigger and store value to improve the product with use？It goes through the real life product examples and extensive frameworks in explaining each stage。 Biggest chuck of the content in this book feels very intuitive and a little dated as I read it in 2021， yet it's definitely worth a read！ 。。。more
Andy
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I've previously read both Contagious: Why Things Catch On and Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones so this book didn't really give me any new information。 I found it to be more based to product makers and not marketers， so I personally couldn't benefit from this book。 However， it is well structured and the writing is simple。 The case studies were also quite new and easy to follow。 I've previously read both Contagious: Why Things Catch On and Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones so this book didn't really give me any new information。 I found it to be more based to product makers and not marketers， so I personally couldn't benefit from this book。 However， it is well structured and the writing is simple。 The case studies were also quite new and easy to follow。 。。。more
Chi Tran
，
I’m glad I picked up this book upon hearing about in a podcast。 To me， the book covers new concepts and facts that make me pause， think and reflect on my own past and present behaviors。 I have to admit I am hooked to many mobile apps。 From the moment I wake up， I immediately reach out for my phone and scroll through IG and Facebook feed to make sure I didnt miss out anything。 Then throughout the day， I will conveniently use Google for things I dont know or cant remember。 I will also lose track o I’m glad I picked up this book upon hearing about in a podcast。 To me， the book covers new concepts and facts that make me pause， think and reflect on my own past and present behaviors。 I have to admit I am hooked to many mobile apps。 From the moment I wake up， I immediately reach out for my phone and scroll through IG and Facebook feed to make sure I didnt miss out anything。 Then throughout the day， I will conveniently use Google for things I dont know or cant remember。 I will also lose track of time looking at items on Shopee apps to check my delivery and getting new purchases。 How scary it is to realize we live in an addicted world！I would highly recommend this book to get started in product development in the digital world。 。。。more
Praveen Gupta
，
I rated 2 just because this book reinforced the tribe methodology that if so many has liked it， I should like it。 Second star is to the fact if you have invested in product（ in this case this book） you tend to hooked more and that the reason I completed reading this book。 I guess， I read book late。 Nir presented the ideas which are obvious in 2021 but might not have been in 2008。
Jaime Moncada
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Brinda un marco de trabajo sobre cómo desarrollar productos que generen hábitos。 Un libro muy práctico orientado a la puesta en marcha y aplicación de la metodología en productos principalmente digitales。 Un libro obligado para cualquier startup y/o desarrollador de productos。
Anna Cabiling
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Very easy to read focusing on habit-forming products。 A lot of points mentioned in this book are obvious and predictable。
Mariona
，