Neuromarketing
- Downloads：4611
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-07-08 09:52:53
- Update Date：2025-09-06
- Status：finish
- Author：Patrick Renvoisé
- ISBN：1595551352
- Environment：PC/Android/iPhone/iPad/Kindle
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Reviews
Magdalena Bonev
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Amazing examples of how the human brain can be stimulated for purchase。 Great book， recommending it！
Анастасия
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Отличная книга для тех， кто хочет разобраться， как мягко воздействовать на покупателей и целевую аудиторию， чтобы она покупала。 Как делать продажу своего собственного предложения при устройстве на работу， например
Elif
，
Bence konuya giriş yapmak için güzel bir kitap ama örnekleri oldukça eski kalmış， dijital pazarlama ve yeni reklamcılık faaliyetlerini de kapsayacak şekilde güncellenme ihtiyacı var。
Hiko Murs
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Sürünən beyin。 :D
Helen Chia
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Change the way how I think as consumer and business student， I have learnt to change the way how I present through this book。 Highly recommend， has impacted my mind since
Michael MacDonald
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Solid distillation of important concepts This is rudimentary information for any avid reader of modern neuropsychology or even just basic psychology。 Even those who are reasonably well versed in marketing will recognize these ideas。 The book becomes somewhat useful for the novice or for some one looking for a new lens by which to revisit these ideas。 My main reason for granting on three stars is that it’s a bit dated using aged advertisements to drive home its points。 The technology in our world Solid distillation of important concepts This is rudimentary information for any avid reader of modern neuropsychology or even just basic psychology。 Even those who are reasonably well versed in marketing will recognize these ideas。 The book becomes somewhat useful for the novice or for some one looking for a new lens by which to revisit these ideas。 My main reason for granting on three stars is that it’s a bit dated using aged advertisements to drive home its points。 The technology in our world has outpaced every case and that undermines the impact of some of the stories。 With a little effort from the reader， you easily imagine modernized examples however。 I’d recommend it as a refresher only。 。。。more
Angelo Ploscariu
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Great book！ It is written simple enough for beginners to be able to understand the concepts。 At the same time providing complex information and high value for more advanced readers。One mistake I found was an argument based on NLP （neuro linguistic programming）。 Other than that， very solid book。
Peny Rizou
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A simply great book stating the obvious
Kutluhan Kutbay
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Sadece pazarlama ile ilgili bilgiler vermekle kalmayıp。 Beynin çalışma mekanizmasını anlatan ve onu en etkili biçimlerde nasıl harekete geçirebileceğimize dair bilgiler veren， olmazsa olmaz kitaplardan biriydi。
Oleg
，
На мой взгляд описаны достаточно базовые вещи и порой устаревшие
Dmem
，
The conclusion of the book is: marketing is dead， neuromarketing is everything。 And I think the writer is right。 The book is easy and interesting to read， and the theory is well supported with pictures （of ads）。 I attended a marketing course at my university but this book is much better than that course！
Marc Molins gracia
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“Understanding the Buy Buttons in Your Customer’s Brain”One of the most important things to do in a website is sell。 Subscribe to the newsletter， buy a product， share some piece of content…Doing this in a correct way can increase your website’s conversion a lot， which can mean the success of your product。 This book explains how the brain works， and how to convince your customers “to click the buy button”。
Little Monster
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2 предложения по нейромаркетингу， а далее какое-то пособие для продажника。
Quintin
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Powerful for education， too， not only sales。
Maria
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People don’t behave completely rationally， so it’s not rational argument that will win you the sale。 Rather， you have to appeal to people’s ancient decision-maker， the old brain。 By knowing how to communicate with the old brain， you’ll be that much closer to closing the deal。
Isaac
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For some reason I didn't think this book would be so literally focused on sales and marketing。 Not my field or interest， but I still found some value。 There are 100 tips and tricks in this book， but I am skeptical of about half right out the gate。 Of the remaining half I thought of most as defensive in that they are interesting and they either explain why salesmen act the way they do or provide me with some defense when dealing with salesmen。 Also there was a few that either justify some things For some reason I didn't think this book would be so literally focused on sales and marketing。 Not my field or interest， but I still found some value。 There are 100 tips and tricks in this book， but I am skeptical of about half right out the gate。 Of the remaining half I thought of most as defensive in that they are interesting and they either explain why salesmen act the way they do or provide me with some defense when dealing with salesmen。 Also there was a few that either justify some things I try to do to be a better employee or a better person in society， or gave me some ideas for things I want to try to do more often to that purpose。 。。。more
William
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One of the best book i read。
Anna
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Great book for those who are just starting to explore Neuromarketing subject/works in sales or marketing departments but not groundbreaking for those who wants to have deeper knowledge。
Çağlayan Taybaş
，
Baya iyi kitaptı
Ispirian Hovhannes
，
Хорошая попытка систематизировать текущие представления о маркетинге， основанные на изучении мозга。 Помогает лучше понять механику принятия решения о покупке， однако революционных идей обнаружено не было。 Рекомендую к прочтению как новичку в теме， как с точки зрения покупателя， так и увеличения своих продаж автор дает конкретный алгоритм реальных шагов。
shanghao
，
Reads too much like a salesman manual。 I'm not the target audience for this but salespeople might benefit from the technical tips given here。The underlying concept and advice given were plausible， coherent and applicable to many aspects of life even outside of marketing， it's just that the way they're presented here didn't gel with me。 I'd probably look out for books written on similar subjects but with a different slant to it。 Reads too much like a salesman manual。 I'm not the target audience for this but salespeople might benefit from the technical tips given here。The underlying concept and advice given were plausible， coherent and applicable to many aspects of life even outside of marketing， it's just that the way they're presented here didn't gel with me。 I'd probably look out for books written on similar subjects but with a different slant to it。 。。。more
Ankit Dikshit
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Key takeaways:1。 How Old brain thinks 2。 Four steps to influence decision maker - the old brain。
Lisa
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Fantastic infoLoved the book and the science behind it。 I have also see Patrick speak twice and the advice is very helpful。
I Contain
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An interesting and short book about the finer points of effective marketing。
Anita
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Vodič kako se oduprijeti konzumerizmu ili obrnuto， kako uspješno prodati proizvod/uslugu。
Jonathan Drews
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Better in PersonSeeing the author present this in a seminar setting had an important impact on my career， but this book is fairly lightweight on the actual topic of neuromarketing。 Primarily a book on how to be a more effective salesman， and probably a good one at that。 But， for students of applied consumer neuroscience， there are plenty of good alternatives。
David Bradley
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I won't say that this book is revolutionary， but it was great。The more "advanced" you get in a discipline， the less effective you tend to become。 Thinking about marketing in an 80/20 sense， the 20% you NEED to know in marketing to give you 80% of your expertise is in this book。You can build on it by studying copywriting， persuasion， and so on - but I found this to be a good summary of different areas。 The greatest benefit I found from this book is the concept of positioning benefits in one of th I won't say that this book is revolutionary， but it was great。The more "advanced" you get in a discipline， the less effective you tend to become。 Thinking about marketing in an 80/20 sense， the 20% you NEED to know in marketing to give you 80% of your expertise is in this book。You can build on it by studying copywriting， persuasion， and so on - but I found this to be a good summary of different areas。 The greatest benefit I found from this book is the concept of positioning benefits in one of three ways: Financial， Strategic， and Personal。 It's helped simplify and improve my brainstorming of benefits。And I don't find academic neuromarketing and consumer neuroscience to be very helpful for marketers。 All you should worry about is the fact that there is three brains in each human， and each has a certain set of concerns and functions。 It doesn't matter if you can name the different areas。 Who cares if you know where in your brain the medial prefrontal cortex vs lateral prefrontal cortex is。 What does matter is， do you know how to communicate to each of the brains？I'd definitely recommend it to anyone in marketing。 Again， brushing up on fundamentals is great。 New marketers will learn a great deal。 Don't expect to build expertise in neuroscience， though。 。。。more
Lexie Miller
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Great book for anyone in marketing， media or sales position。 Not only with the changing economy but with the ever-changing target markets and consumers this is a great book to read！ This book will help you bridge the gap between Baby Boomers to Gen Y and if you are a Gen Y how to sell to the Baby Boomers aka the "Old Brain"。 This book gives great ground work， examples and steps to make you understand how to makes these connections and continues to remind you throughout the book。 This book helped Great book for anyone in marketing， media or sales position。 Not only with the changing economy but with the ever-changing target markets and consumers this is a great book to read！ This book will help you bridge the gap between Baby Boomers to Gen Y and if you are a Gen Y how to sell to the Baby Boomers aka the "Old Brain"。 This book gives great ground work， examples and steps to make you understand how to makes these connections and continues to remind you throughout the book。 This book helped me understand more how I can reach those "old brain" people and still keep the people I associate with。 Great book！ 。。。more
Tommy
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Very simplistic overview。Decent concept of old brain - did not need to be 230 pages long。
Leonard
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When you learn a great deal about yourself， you've read a good book。 When you learn a great deal about yourself， you've read a good book。 。。。more
Reference
google book https://www.google.com/search?tbm=bks&q=Neuromarketing
hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Neuromarketing&field1=ocr&a=srchls&ft=ft&lmt=ft
The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Neuromarketing&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0