Business

Lean B2B: Build Products Businesses Want

Lean B2B: Build Products Businesses Want

  • Downloads：6162
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-04-24 14:56:17
  • Update Date：2025-09-06
  • Status：finish
  • Author：Étienne Garbugli
  • ISBN：1495296601
  • Environment：PC/Android/iPhone/iPad/Kindle
  • Download

Summary

www。leanb2bbook。com

« This is a must read for every B2B entrepreneur， SaaS creator or consultant and business school student。 It's the kind of book you don't read once， you go back to it on a regular basis。 » - Carmen Gerea， CEO & Co-founder， UsabilityChefs

Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise。

Used by thousands around the world and packed with more than 20 case studies， Lean B2B consolidates the best thinking around Business- to-Business （B2B） customer development to help entrepreneurs and innovators focus on the right things each step of the way， leaving as little as possible to luck。

The book helps:

• Assess the market potential of opportunities to find the right opportunity for your team
• Find early adopters， quickly establish credibility and convince business stakeholders to work with you
• Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
• Create a minimum viable product and a compelling offer， validate a solution and evaluate whether your team has found product-market fit
• Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation

« The book will pay itself off in the first couple of pages！ » - Ben Sardella， Co-Founder， Datanyze

« Treat this book like a map to show you where you are and a compass to show you the direction。 I wish I could have read it 2 or 3 years ago。 » – Jonathan Gebauer， Founder， exploreB2B

« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory。 Read it to increase your certainty and your success rate。 » - Jill Konrath， Author of AGILE SELLING and Selling to Big Companies

« Probably the most slept on book in the Lean startup market right now。。。。 There is no sugarcoating here。 Garbugli tells you exactly what needs to happen and how to make it happen。。。 literally holds your hand and spells it out。 I was really impressed with the overall depth and advice presented。 » - AJ， B2B Entrepreneur

« The book I read of which I have learned the most。 » - Etienne Thouin， Founder and CTO， SQLNext Software

« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets。 » – Paul Gillin， Co-Author， Social Marketing to the Business Customer

Download

Reviews

Pablo Sanchez ，

As a recent B2B Saas founder and CEO this book is everything I was specking for。 Actually， this book gives you return of your investment in time and money straightforward。 All the lessons and advices it gives you about B2B product validation and product market fit achievement are so valuable that it is just worth the time reading it， from the most economic point of view。I really recommend this book to every one who is on B2B sales， even more if you are starting o validating a product or business As a recent B2B Saas founder and CEO this book is everything I was specking for。 Actually， this book gives you return of your investment in time and money straightforward。 All the lessons and advices it gives you about B2B product validation and product market fit achievement are so valuable that it is just worth the time reading it， from the most economic point of view。I really recommend this book to every one who is on B2B sales， even more if you are starting o validating a product or business， as founder or as part of a company。 I will with no doubt read it again。 。。。more

Mohammad Hussein Tavakoli Bina ，

Just another lean playbook。 It mentions some B2B nuances， but the core of the book was repetitive for me（I've read The Lean Startup， Running Lean， and looked at the Lean Product Playbook before reading this）。If you are in B2B space and haven't read a lean playbook before， I recommend this。 Either way， I just recommend skimming this book。 Just another lean playbook。 It mentions some B2B nuances， but the core of the book was repetitive for me（I've read The Lean Startup， Running Lean， and looked at the Lean Product Playbook before reading this）。If you are in B2B space and haven't read a lean playbook before， I recommend this。 Either way， I just recommend skimming this book。 。。。more

Paulo José ，

I had been sure that I wouldn't get disappointed when I decided to read this book。 Now， I just finished it and I'm really fascinated by Garbugli's thoughts， techniques， and ideas。 This book is undoubtedly magnificent， you won't be able to find any better book about Lean B2B than this one。 I had been sure that I wouldn't get disappointed when I decided to read this book。 Now， I just finished it and I'm really fascinated by Garbugli's thoughts， techniques， and ideas。 This book is undoubtedly magnificent， you won't be able to find any better book about Lean B2B than this one。 。。。more

Imtiaz Khan ，

Amazing book， very relatable， the author literally spoonfed Lean into B2B environment。 I was having hard time relating Lean to my B2B venture， this made things easy。 I even keep the book within reach for reference while taking tele interviews。 A must read for IT entrepreneurs， a very good read for new B2B entrepreneurs， very helpful even if you are new to Lean itself， as it also covers the basics very much in the author's own way。 Loved the book， was very helpful， best wishes for the author on a Amazing book， very relatable， the author literally spoonfed Lean into B2B environment。 I was having hard time relating Lean to my B2B venture， this made things easy。 I even keep the book within reach for reference while taking tele interviews。 A must read for IT entrepreneurs， a very good read for new B2B entrepreneurs， very helpful even if you are new to Lean itself， as it also covers the basics very much in the author's own way。 Loved the book， was very helpful， best wishes for the author on all his future projects and ventures。 。。。more

Courtney ，

Alot of great information and insight， i felt the narrative wavered a bit。

Paulo Peres ，

ExcellentMarvelous book to instigate for how to work on market B2B。 It is very focused in Eric Ries way to see and write inclusive。 Is an didatic reading and very descritive step by step。 Good complement to YOU are thinking to be entrepreneur （not go out your job before read it）。

Étienne Thouin ，

The book I read of which I leaned the most。

Aleksandre ，

I have received Lean B2B as a part of Goodreads First Reads。 The book has some great ideas for anybody who would needs to sell B2B。 There is a lot of good advice throughout the book and much of the material is based on actual cases and personal experience of the author， as opposed to mere opinions， which could be a case in this type of books。 It is also quite easy read as far as language and explanation of individual concepts go。 Why this is not a 4 or 5 star book？ The book badly needs an editor I have received Lean B2B as a part of Goodreads First Reads。 The book has some great ideas for anybody who would needs to sell B2B。 There is a lot of good advice throughout the book and much of the material is based on actual cases and personal experience of the author， as opposed to mere opinions， which could be a case in this type of books。 It is also quite easy read as far as language and explanation of individual concepts go。 Why this is not a 4 or 5 star book？ The book badly needs an editor， and multiple iterations to be great。 As somebody who has some publishing experience， I come to appreaciate a painful， time-consuming， but nevertheless very useful process。 The book can greatly benefit from reorganization by emphasizing main points and connect part between each other。 It is very difficult for example to say what is the main meat of the Lean B2B methodology （there is Lean B2B pyramid but it does not do a good job）。 The cases are not always connected well with the concepts brought up in chapters and reader has to wonder， what was a point etc。 I would like to emphasize once again， the content of the book is pretty good， and background work done for the book seems solid。 However， it lacks a certain something in the editing department that would make it great。 。。。more

Andrea James ，

I needed to read this book a few months ago。 Although I knew the principles in the book （having read the Lean Start-up a few years ago and followed its development）， I could have been much more organised in my approach。 Although I'm creating a training programme/framework rather than a technology product， I felt that much of the book was still applicable to my business。The author has experienced first hand what it's like to fail at a tech start up and knows the pain of wasting time on creating s I needed to read this book a few months ago。 Although I knew the principles in the book （having read the Lean Start-up a few years ago and followed its development）， I could have been much more organised in my approach。 Although I'm creating a training programme/framework rather than a technology product， I felt that much of the book was still applicable to my business。The author has experienced first hand what it's like to fail at a tech start up and knows the pain of wasting time on creating something for which the customer doesn't see enough need and for which they are therefore not willing to pay a business-sustaining price。 The author says， "'Interesting' is a distraction。 Watch out。" Prospects might be academically really interested in your idea but when it comes to buying they don't see the real value or how it applies to them。The book is practical with suggestions of action points at the end of each chapter。 There is a great push to interact with prospects and dig deep to learn their true pain points or the areas where you can help them help their customers or help them beat their competitors。 The more you are able to help your prospects achieve their aims and demonstrate a concrete ROI， the more sought-after your product or service will be。 It seems like trivial common sense to write that but many of us， including me， sometimes take our eyes of the customers/prospects while we get absorbed in developing useful features or ironing out the bugs in our systems。I found the book helpful as a checklist to remind me of the things that I need to focus on and the gaps in my current research/thinking。 I would recommend it to anyone who is running a start-up， particularly a tech start-up that is directed at B2B （though I think some of the basics apply to B2C too）。 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Lean B2B: Build Products Businesses Want

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Lean B2B: Build Products Businesses Want&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Lean B2B: Build Products Businesses Want&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0