Nonfiction

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

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  • Create Date：2021-04-24 09:55:12
  • Update Date：2025-09-06
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  • Author：Malcolm Gladwell
  • ISBN：0349113467
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Summary

An alternate cover edition exists here。

The tipping point is that magic moment when an idea， trend， or social behavior crosses a threshold， tips， and spreads like wildfire。 Just as a single sick person can start an epidemic of the flu， so too can a small but precisely targeted push cause a fashion trend， the popularity of a new product， or a drop in the crime rate。 This widely acclaimed bestseller， in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon， is already changing the way people throughout the world think about selling products and disseminating ideas。

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends， the people who create the phenomenon of word of mouth。 He analyzes fashion trends， smoking， children's television， direct mail， and the early days of the American Revolution for clues about making ideas infectious， and visits a religious commune， a successful high-tech company， and one of the world's greatest salesmen to show how to start and sustain social epidemics。

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Reviews

Chris ，

I accidentally checked out the abridged version， I usually go for unabridged。 （3 hrs vs 9 hrs）At least now I know what it is about。 Might go back and read the section on kids tv in the book as that was the most interesting bit and they cut it down to just one example。

Lisa Shultz ，

This book by Malcolm Gladwell has been out since 2000。 Despite the fact that I did not read it until twenty years after its release， I found it of great value。 I have always been interested in the concept of tipping points in my life and business as well as world events。 The subtitle “How Little Things Can Make a Big Difference” also intrigues me。 I often ask myself what those little things are， and now I have a better idea。 I loved reading stories about The Law of a Few: Mavens， Connectors， and This book by Malcolm Gladwell has been out since 2000。 Despite the fact that I did not read it until twenty years after its release， I found it of great value。 I have always been interested in the concept of tipping points in my life and business as well as world events。 The subtitle “How Little Things Can Make a Big Difference” also intrigues me。 I often ask myself what those little things are， and now I have a better idea。 I loved reading stories about The Law of a Few: Mavens， Connectors， and Salesmen and how they can create change with their talents。 The Stickiness Factor of Sesame Street and Blue’s Clues brought me a new understanding of how kids learn。 Reading the research behind epidemics of suicide， violence， and smoking addition has created a deeper understanding of the complexity of those matters。 Previously， I had not fully grasped some of the dynamics creating positive or negative trends， and now I have a richer and deeper view of subjects currently in the news。 For those who are open to digging deeper into marketing strategies， epidemics of all kinds， and how human nature can shift to the context in which is finds itself， I highly recommend the book。 。。。more

McKenna Rice ，

Eh。 This one was okay。 For some reason I noticed a lot more holes in reasoning in this one than in Gladwell’s other books that I’ve read。 Maybe because it’s an earlier book？ The general idea was interesting， and so were the anecdotes， but the conclusions seemed over simplistic。

Mary Yram ，

This book is well thought out as well as being well written。 If you have some great stories like this one， you can publish it on Novel Star， just submit your story to hardy@novelstar。top or joye@novelstar。top

Joshua Jarvis ，

With one exception I think Malcolm Gladwell's books are thought provoking and timely for this generation。 Who would have thought when he wrote this that it'd become my favorite most recommended book after a pandemic。 Mr。 Gladwell makes a great effort to remain neutral and emphatic to each side of the stories he tells as well as the thoughts he crafts from being a reporter。 I could go into the book to describe it， but if you love literature， growth， and want to understand people better this needs With one exception I think Malcolm Gladwell's books are thought provoking and timely for this generation。 Who would have thought when he wrote this that it'd become my favorite most recommended book after a pandemic。 Mr。 Gladwell makes a great effort to remain neutral and emphatic to each side of the stories he tells as well as the thoughts he crafts from being a reporter。 I could go into the book to describe it， but if you love literature， growth， and want to understand people better this needs to be on your list of must reads。 。。。more

Simon Young ，

I thought it was a pretty good read。If you get quickly bored by doomsday predictions on climate change， then doing read。

Camille ，

Geared towards marketing things， includes the Kevin bacon theory among other things。 Timely during the COVID pandemic

Holly Williams ，

A couple favorite quotes:“Emotion is contagious。”“To be someone's best friend requires a minimum investment of time。 More than that， though， it takes emotional energy。 Caring about someone deeply is exhausting。”“There is a simple way to package information that， under the right circumstances， can make it irresistible。 All you have to do is find it。” A couple favorite quotes:“Emotion is contagious。”“To be someone's best friend requires a minimum investment of time。 More than that， though， it takes emotional energy。 Caring about someone deeply is exhausting。”“There is a simple way to package information that， under the right circumstances， can make it irresistible。 All you have to do is find it。” 。。。more

Prateek Surisetti ，

Whenever I'm sick， I tend to take up Gladwell's books。 Similar to "Blink"， the book is short and breezy。 Though I found "Blink" to be more interesting。 Gladwell takes up a central idea and develops it using various anecdotes。 The overall theory is about the factors that cause epidemics of the cultural kind i。e。 involvement of certain kinds of people （gifted salesmen with variegated social networks）， "stickiness" of the message and contextual factors 。 Though the overall theory is well structured Whenever I'm sick， I tend to take up Gladwell's books。 Similar to "Blink"， the book is short and breezy。 Though I found "Blink" to be more interesting。 Gladwell takes up a central idea and develops it using various anecdotes。 The overall theory is about the factors that cause epidemics of the cultural kind i。e。 involvement of certain kinds of people （gifted salesmen with variegated social networks）， "stickiness" of the message and contextual factors 。 Though the overall theory is well structured， it isn't particularly fascinating。 Nevertheless， the anecdotes are quite fascinating。 The amount of rigorous experimentation that went into ensuring Sesame Street and Blues Clues were as educative and entertaining as possible shed considerable insight into the beauty of merging creativity and empiricism。 Other tidbits of note were the figure of 150 （the maximum strength of a group in a which people can function efficiently without complex hierarchical systems is around 150。 Hence， basic military units tend to consist of around 150 soldiers）， addictiveness to smoking being linked to genes more than anything else and the "broken window theory" （one of the theories that explain the sudden drop in crime rates in New York in the 1980s。 It suggests that focussing on curtailing small crimes like graffiti and fare evasion reduces prevalence of more heinous crimes。 This is based on the assumption that propensity to indulge in crime is linked to the perception of chaos and general disorder。 A sense of general disorder gives prospective criminals that sense that one can get away with it。）。 。。。more

Duy Thanh Nguyen ，

It'll always be an enjoyable experience for me when it comes to reading Malcolm's work。 Yet， I find this book a little disconnected here and there。 Malcolm left some arguments unresolved then at the next sentence， jumping to another direction。 Another downside to this book lies in its anachronistic quality。 Written in the pre-social media， pre-search engine， pre-smart phone age， the book delivered some outdated information that might not be applicable at this modern world we live in。 Malcolm add It'll always be an enjoyable experience for me when it comes to reading Malcolm's work。 Yet， I find this book a little disconnected here and there。 Malcolm left some arguments unresolved then at the next sentence， jumping to another direction。 Another downside to this book lies in its anachronistic quality。 Written in the pre-social media， pre-search engine， pre-smart phone age， the book delivered some outdated information that might not be applicable at this modern world we live in。 Malcolm added an afterword section discussing emails and the immunity effect in a later version， which is quite interesting， but still， not exhaustive。 Nevertheless， in its entirety， this book contains a lot of great insights that altered my rational trajectory。 His way of presenting ideas， backing up with interesting data and even breaking down into smaller sub-ideas is impressive and engaging to me。 I'd vote 3。5 stars if Goodreads allows。 。。。more

Alex Ankarr ，

Probably an extra star just because it's fun to read。 Really it's a three-star book， but。。。 I enjoyed it。 I dunno。 /scratches head。 What you gonna do about Gladwell？ The books are fun， even if they're frequently not really useful or applicable。 Probably an extra star just because it's fun to read。 Really it's a three-star book， but。。。 I enjoyed it。 I dunno。 /scratches head。 What you gonna do about Gladwell？ The books are fun， even if they're frequently not really useful or applicable。 。。。more

Vishvendra Nathawat ，

Very insightful。 If applied its knowledge in the right place， one can definitely tip。 Must read。

Laurence ，

Excellent stories about finding points of leverage in systems and epidemics （in the general sense， not necessarily medical）。 How certain people matter， and most importantly context of situation can matter even more than who is around。

Hasan Ali ，

Let's Review : The Tipping PointIs there a book you would like me to recommend that touches on the most elusive topics， such as Why things become a trend？ When does a weird fashion become the talk of the town unplanned and become an exuberant sensation？And wait， a book that churns out， some real perennial debates “is it the environment or the genetics that shape a person’s overall personality”？Look， my die-hard fan， If you’re interested in such elusive topics， don’t， JUST DON’T ignore this book。 Let's Review : The Tipping PointIs there a book you would like me to recommend that touches on the most elusive topics， such as Why things become a trend？ When does a weird fashion become the talk of the town unplanned and become an exuberant sensation？And wait， a book that churns out， some real perennial debates “is it the environment or the genetics that shape a person’s overall personality”？Look， my die-hard fan， If you’re interested in such elusive topics， don’t， JUST DON’T ignore this book。 C’mon Hassan， spill the beans， enough of your reticent behaviour Hassan， just tell me the name of the Book dammit。Alright， fidgety you， I’m talking about The Tipping Point。 Let me be clear; it was the most amazing book I’ve read recently。 The way it illuminates human behavior is spectacular。 "How few people and small changes bring about significant changes in the entire system" is the main theme of the book。You’ll be amazed to learn about how word of mouth can sometimes be so powerful and effective。 The author of this eye-opener， Malcolm Gladwell， discusses what makes something a sensation。It's hard not to wonder how impressive these westerners are after reading such books。 Their ingenuity clearly demonstrates why they are way ahead of us in social sciences， why they consider addressing the root of the problem of paramount importance。Interestingly， the author talks about character， personality and genetic tendencies too in this book。Time to know why does your dad smoke！！！！The icing on the cake， it’s written in a very simple， readable and decipherable way。 I’m sure you’ll love it， especially if you love reading about social science。Are you curious about what else this voracious reader has to say？ Follow me on insta @hassanreads 。。。more

Ian Arko ，

This review has been hidden because it contains spoilers。 To view it， click here。 Tipping points in epidemiology are the pressure points where impact can most be made。These can exist in interpersonal networks， mediated by 3 types of people:- Mavens are a super knowledge group of people- Connectors （Paul Revere） connect a network- SalesmenWhat controls an epidemic is its distribution， but also how long it lasts。If a person is sick for 2 weeks instead of 2 days， FAR more people would get sick。 In this way， you want to make your message as sticky as possible。 Read Made to stick Tipping points in epidemiology are the pressure points where impact can most be made。These can exist in interpersonal networks， mediated by 3 types of people:- Mavens are a super knowledge group of people- Connectors （Paul Revere） connect a network- SalesmenWhat controls an epidemic is its distribution， but also how long it lasts。If a person is sick for 2 weeks instead of 2 days， FAR more people would get sick。 In this way， you want to make your message as sticky as possible。 Read Made to stick to learn more about this。Of course context matters。 。。。more

Sourav Adhikari ，

Three books that could be read in a row to understand and to implement better marketing strategies would be Made to stick， contagious， and Tipping Point。 I have found all these books useful and complementary to each other。 Thanks for writing it， it was an enriching experience。

Dheeraj Lalwani ，

My major issue with the book is that a lot of theories considered in this book are based on examples that seem far too anecdotal and stretched out of proportion that might have worked in some exceptional situations considered in this book but might not work in the general world。Also although I’m reading the book 21 years after it’s original release， the overall content just seems a bit dry and lacklustre。 Finished the book but the content never became too interesting but I decided to continue wi My major issue with the book is that a lot of theories considered in this book are based on examples that seem far too anecdotal and stretched out of proportion that might have worked in some exceptional situations considered in this book but might not work in the general world。Also although I’m reading the book 21 years after it’s original release， the overall content just seems a bit dry and lacklustre。 Finished the book but the content never became too interesting but I decided to continue with it regardless。 There’s just not a lot besides maybe one or two ideas that I found taking back from this book。 Can avoid and read something better。 。。。more

Scott ，

Very important information。

Paige McK ，

I was excited to read this， very interested in the topic。 I was particularly intrigued by how the author tied in all kinds of epidemics - not just sociological， but also psychological and scientific （diseases， illnesses， etc。）。 But it felt really redundant， could have been much shorter。 And his examples were extraordinarily weak to me！ I wasn’t completely sold by them， which is funny cuz a lot of his points were rather intuitive。。。so for his examples to be so poor is wild to me。 It was a fairly I was excited to read this， very interested in the topic。 I was particularly intrigued by how the author tied in all kinds of epidemics - not just sociological， but also psychological and scientific （diseases， illnesses， etc。）。 But it felt really redundant， could have been much shorter。 And his examples were extraordinarily weak to me！ I wasn’t completely sold by them， which is funny cuz a lot of his points were rather intuitive。。。so for his examples to be so poor is wild to me。 It was a fairly quick read and I liked his writing style， but I wouldn’t recommend this book to others。。。I think just reading a plot summary of it gives you all you need to know about it。 。。。more

Tracy ，

Very thought-provoking。 Gave me perspectives on how cultural trends and "epidemics" can go from nothing to huge， from low to high impact， very quickly。 Gladwell has dissected and discovered major factors involved in influencing and hopefully predicting negative and positive actions， fads， and events。 Worth reading twice。 Very thought-provoking。 Gave me perspectives on how cultural trends and "epidemics" can go from nothing to huge， from low to high impact， very quickly。 Gladwell has dissected and discovered major factors involved in influencing and hopefully predicting negative and positive actions， fads， and events。 Worth reading twice。 。。。more

Larissa Popel ，

I'd give it 3。5 stars。 Confession: this book has been on my shelf for over 10 years。 I started reading it years ago and gave up。 Maybe that should have been a clue that I only found it mildly interesting back then when the examples were more relevant。 There were times when I found the examples oversimplified （the reduction of crime in NYC） and times when the author was extremely redundant。 Most examples were from the mid-90s which makes sense because of when this was published。 I'd love to read I'd give it 3。5 stars。 Confession: this book has been on my shelf for over 10 years。 I started reading it years ago and gave up。 Maybe that should have been a clue that I only found it mildly interesting back then when the examples were more relevant。 There were times when I found the examples oversimplified （the reduction of crime in NYC） and times when the author was extremely redundant。 Most examples were from the mid-90s which makes sense because of when this was published。 I'd love to read an updated chapter or two on the tipping point of the internet and social media。 。。。more

Marcelo Castro ，

Gladwell no decepciona con su forma de contar historias y ejemplificar situaciones muy sencillas de manera que queden marcadas。 Excelente libro

Ysabel ，

“The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost。”

Amanda Gordon ，

I’m never disappointed by Malcom Gladwell books。 I find them so interesting。 This book was no exception。 It felt a bit lengthy at times but overall the information was there。

Jessica ，

This book may have been a 4 star for me if I hadn’t read the rest of Malcolm Gladwell’s books first。 I enjoyed this book， just not nearly as much as his others。

Maria Akatieva ，

Gladwell's storytelling approach is a really engaging and entertaining way to talk about serious issues。The three rules of the tipping point - the law of the few （influencers - connectors， mavens and salesman）， the stickiness factor and the power of context （broken window theory， stanford prison experiment， law of 150） - were discussed at the examples of "sticky" stories， what a nice move:） Gladwell's storytelling approach is a really engaging and entertaining way to talk about serious issues。The three rules of the tipping point - the law of the few （influencers - connectors， mavens and salesman）， the stickiness factor and the power of context （broken window theory， stanford prison experiment， law of 150） - were discussed at the examples of "sticky" stories， what a nice move:） 。。。more

Ridhi Garg ，

The Tipping Point is a very interesting phenomenon that explains why some trends catch on and spread all over the world， but others do not。 Not only does this happen with products themselves， but it happens with information as well。 For instance， Gladwell explains how Paul Revere is so famous even though William Dawe's did the same thing as Revere on the same night。 Gladwell does an excellent job of digging into real-life examples to help explain how three key players: Connectors， Salesmen， and The Tipping Point is a very interesting phenomenon that explains why some trends catch on and spread all over the world， but others do not。 Not only does this happen with products themselves， but it happens with information as well。 For instance， Gladwell explains how Paul Revere is so famous even though William Dawe's did the same thing as Revere on the same night。 Gladwell does an excellent job of digging into real-life examples to help explain how three key players: Connectors， Salesmen， and Mavens can take a little thing and make a big impact。 。。。more

Oshan Upreti ，

Some interesting concepts and examples on how small changes can amplify the success or the failure of any enterprise。

Samuel Ronicker ，

Another great work by Malcolm Gladwell！ Sometimes it’s the tiniest push that causes something to explode into success/popularity。

Aadesh ，

I enjoyed reading the book。 I was well acquainted with almost all the examples in the book so that stole the thrill away from me。 But the notion of Tipping point can be used with almost all phenomenon that has collectives。

Reference

google book https://www.google.com/search?tbm=bks&q=The Tipping Point: How Little Things Can Make a Big Difference

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=The Tipping Point: How Little Things Can Make a Big Difference&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,The Tipping Point: How Little Things Can Make a Big Difference&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0