Paul Cowan’s book "Connecting with Clients: For Stronger， More Rewarding and Longer-Lasting Client Relationships"， like many books of its type， are the product of the author’s extensive personal and professional experiences。 He is a recognized relationship specialist and co-founder of Client Relationship Consultancy and the Customer Relationship Consultancy。 Coupling his expertise in this area with his psychotherapy credentials has led Cowan to working with couples， individuals， teams and organi Paul Cowan’s book "Connecting with Clients: For Stronger， More Rewarding and Longer-Lasting Client Relationships"， like many books of its type， are the product of the author’s extensive personal and professional experiences。 He is a recognized relationship specialist and co-founder of Client Relationship Consultancy and the Customer Relationship Consultancy。 Coupling his expertise in this area with his psychotherapy credentials has led Cowan to working with couples， individuals， teams and organizations with the hopes of facilitating change。 The book is somewhat lengthy for works of this type， but readers shouldn’t be intimidated as they get enormous bang for their buck thanks to Cowan’s wealth of wisdom。 His willingness to incorporate his personal life into the book to illustrate key points he wants readers to grasp is critical to its success。 He does so with honesty and even a little humor。 Mixing those personal observations in with his professional experiences and various concepts， the Kirton Adaptation-Innovation Theory for example， provides a varied take on forging stronger relationships with clients rather than relying on Cowan’s ideas alone。 His lack of ego is refreshing。 He has a lot to proudly beat his chest over， but refrains from doing so – he’s constantly evolving， growing， and open to new ideas even when he isn’t the author。 It is clear this has been an important part of his success and "Connecting with Clients" makes it obvious readers should seriously consider following his example。 ABOUT THE AUTHOR: https://www。clientrelationship。com/It isn’t all blocks of paragraphs running half a page。 Cowan has the talent and knowledge where he can make points in a line or two， utilizing succinctness and command of language， but he can also dazzle readers with extended passages that neatly unpack and assemble sometimes unwieldy ideas。 He makes great use of compositional devices such as tips， lists， step by step instruction， and it never bores you。 This goes back to the prose style Cowan takes on for the book。 He doesn’t write it from an academic perspective but， instead， puts his ideas across with personality and keen observations that fly by， but ultimately contribute the book’s overall impact。 AMAZON: https://www。amazon。com/Connecting-Cli。。。It is longer than you might expect。 It is a hair over three hundred and fifty pages in digital form and may seem a little daunting at first look， but the writing style discussed earlier serves him well。 Individuals “chapters” are uniformly short， but Cowan shows a masterful grasp of detail far outstripping what we often encounter in similar works。 Connecting with Clients: For Stronger， More Rewarding and Longer-Lasting Client Relationships has the potential to last decades to come as a seminal work。 Cowan’s dissection of the company/client relationship has immense value for the current business landscape， but it addresses fundamentals that are largely impervious or resistant to technological changes or social upheaval。 There are some ABC’s about human nature that never change。 Paul Cowan’s book is an essential contribution to non-fiction business literature and well worth your time。 Let’s hope we hear from him again in his capacity as an author but， if not， he’s given us something to remember him by。 。。。more