Value Proposition Design: How to Create Products and Services Customers Want
- Downloads：1019
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-21 13:57:38
- Update Date：2025-09-06
- Status：finish
- Author：Alexander Osterwalder
- ISBN：1118968050
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
If you liked "Business Model Generation，" you'll love "Value Proposition Design。" The sequel builds on the same visual format and practical tools that made the first one so useful。 It shows you how to use the Value Proposition Canvas， a practical business tool to design， test， create， and manage products and services customers want。 It compliments and perfectly integrates with the Business Model Canvasfrom "Business Model Generation" so you can succeed with great value propositions embedded in scalable and profitable business models。
Practical exercises， process illustrations， and workshop suggestions help you immediately apply the tools in the book to your daily work。 The book includes an online access to Strategyzer。com to complete and assess exercises interactively， learn from peers， and download pdfs， checklists， and more。
You'll love "Value Proposition Design" if you've been overwhelmed by the task of true customer value creation， frustrated by unproductive product meetings and misaligned teams， involved in bold shiny projects that blew up， or simply disappointed by the failure of a good idea。"Value Proposition Design" will help you successfully understand the patterns of value creation， leverage the experience and skills of your team， avoid wasting time with ideas that won't work， and guide you through the design and test of products and services that customers want。
Practical exercises， process illustrations， and workshop suggestions help you immediately apply the tools in the book to your daily work。 The book includes an online access to Strategyzer。com to complete and assess exercises interactively， learn from peers， and download pdfs， checklists， and more。
You'll love "Value Proposition Design" if you've been overwhelmed by the task of true customer value creation， frustrated by unproductive product meetings and misaligned teams， involved in bold shiny projects that blew up， or simply disappointed by the failure of a good idea。"Value Proposition Design" will help you successfully understand the patterns of value creation， leverage the experience and skills of your team， avoid wasting time with ideas that won't work， and guide you through the design and test of products and services that customers want。
Reviews
Ivan Atanasov
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Must read for anyone that is trying to create a new product or service。 It is very useful for new ventures and also for new division in existing company。
Prem Aparanji
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Even if you do not want to run a business， you must at least understand what your customers will value。
Justin Lee
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This review has been hidden because it contains spoilers。 To view it， click here。 參考用書https://reurl。cc/XepEYghttps://reurl。cc/OXzv8y 參考用書https://reurl。cc/XepEYghttps://reurl。cc/OXzv8y 。。。more
Muktadir Rahman
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A must-read book for anyone who wants to build a product。 But the book could be organized a little better。
Sean
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Completely baffled by this book’s high rating。 The main thing I was thinking about while trying to force myself finish it was how much the people who composed it love themselves， compared to the people they’re purporting to help。 Had they tried helping the reader， they would’ve considered the reader’s experience （the cumbersome shape of the book， the fact that there’s a lot of info lost in the fold between the pages， the clutter and so on）。With all of the self adulation， they forgot about the re Completely baffled by this book’s high rating。 The main thing I was thinking about while trying to force myself finish it was how much the people who composed it love themselves， compared to the people they’re purporting to help。 Had they tried helping the reader， they would’ve considered the reader’s experience （the cumbersome shape of the book， the fact that there’s a lot of info lost in the fold between the pages， the clutter and so on）。With all of the self adulation， they forgot about the reader’s “jobs， pains and gains” （a customer-centricity concept repeated tens of times throughout the book）。Most importantly， it felt as if they were trying to fill up the pages with stuff just to meet a quota。I’ve never read a book with so much obsolete repetition。 It could’ve been 20 pages long with the same effect。Conclusion - don’t waste your money and most importantly time。 There’s a variety of books on the topic， written by experienced business people， who are concerned with you understanding the concept， more than with you being impressed by them and what they do。P。S。 I found it hilarious that while dedicating fifty pages to customer segmentation， when discussing Taobao， they decided that the customer is simply anyone who speaks Chinese （just because it’s a Chinese commerce platform）。 。。。more
Javier Vargas
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Útil si se encadena con el de modelo de negocios de Alexander Osterwalder
Nacho Bassino
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A very beneficial book for multiple disciplines （product， marketing， operations）。 With very simple diagrams you can focus on your customer needs and how you support them。 The book is also full of examples and tools to experiment and improve your value proposition。
Rafael Silva Manojlovic
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Este es un libro super simpático que ilustra muy bien el proceso de como generar propuestas de valor atractivas de productos/servicios previos de su lanzamiento oficial al mercado。Digo simpático， porque la manera en que está hecho no es la normal de este tipos de libros， dado que juega mucho con técnicas de storytelling， herramientas prácticas en línea， resumen de lecciones aprendidas， entre otros。Como ejemplo práctico central los autores presentan el mismo libro como caso de éxito， es decir， to Este es un libro super simpático que ilustra muy bien el proceso de como generar propuestas de valor atractivas de productos/servicios previos de su lanzamiento oficial al mercado。Digo simpático， porque la manera en que está hecho no es la normal de este tipos de libros， dado que juega mucho con técnicas de storytelling， herramientas prácticas en línea， resumen de lecciones aprendidas， entre otros。Como ejemplo práctico central los autores presentan el mismo libro como caso de éxito， es decir， todos los pasos y técnicas que deben aplicarse para el lanzamiento de una propuesta de valor de un producto ellos lo aplicaron para hacer el libro， de tal manera que podemos ir viendo si de verdad lo que analizaron con sus técnicas está dando resultado como consumidores del contenido del libro。Me paso que no pude entender bien la estructura del libro sino hasta bien avanzada la lectura， digamos que después de ¾ partes。Entrando al tema， ellos proponen hacer un enlace entre lo que llaman un Mapa de Valor y un Perfil del Cliente。El Mapa de valor está compuesto de tres factores:- Factores creadores de ganancias al cliente- Factores que alivian dolor o quejas actuales del cliente- Productos y servicios ofrecidos al clienteY el Perfil del Cliente detalla:- Dolores o quejas- Concepto de ganancia- Trabajo o acciones que realiza el clienteEn el proceso de diseño de la propuesta de valor se explican detalladamente los pasos de:- Crear prototipos y posibilidades: cómo crearlos， cómo medirlos y cómo analizar la retroalimentación。- Seleccionar opciones: técnicas de selección， priorización y diferenciación。- Seleccionar el modelo de negocios que se ajuste a lo evaluadoEn cuanto a este último punto， el libro enlaza muy bien estos conceptos de Mapa de Valor y Perfil de Cliente con el modelo de negocio Canvas haciendo evaluaciones en dos enfoques principales:1 ¿La propuesta de valor al cliente descrita en el modelo de negocios está realmente creando valor？2 ¿Puedo capturar o crear rentabilidad en mi modelo de negocios a partir de mi propuesta de valor al cliente？Para responder a esas dos preguntas el libro expone una variedad de técnicas de muestreo， registro， selección de prototipos， promoción y replanteamiento de estrategias hasta dar con el objetivo de responder afirmativamente cada pregunta。Por último， resumo diez preguntas que me parecieron interesantes y nos dan una idea de cómo evaluar nuestra propuesta de valor:1 ¿Está embebida dentro de un buen modelo de negocios？2 ¿Se enfoca en el más importante de los trabajos del cliente， sus más extremas dolencias y sus ganancias más esenciales？3 ¿Se enfoca en sus actividades insatisfechas， resuelve sus dolencias y ganancias no alcanzadas？4 ¿Se concentra en sólo alguno de todos los factores que descubriste que pueden aliviar sus dolores de cabeza， y que son creadores de ganancia？5 ¿Está orientado a actividades que inciden en lo emocional， funcional y social？ Todo en conjunto6 ¿Está alineado en el cómo el cliente mide su éxito？7 ¿Está enfocado en actividades， dolencias o ganancias que un gran número de clientes tienen o en las que un pequeño grupo está dispuesto a pagar bastante dinero？8 ¿Se diferencia de la competencia de una manera significativa？9 ¿Supera sustancialmente a la competencia en al menos una dimensión？10 ¿Es difícil de copiar？ 。。。more
Xanh
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Highly recommend it if you're interested in business processes， models。 The whole process from investigating your customer， build products， conducting user testing， and measuring is well presented。 Highly recommend it if you're interested in business processes， models。 The whole process from investigating your customer， build products， conducting user testing， and measuring is well presented。 。。。more
Salma
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A simple and clear illustration of how an entrepreneur should look for and define the value proposition of their enterprise。
Rick Lindeman
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Good follow up to the businessmodel canvas， but read that first
Wanpeng Meng
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Good bookThis is a required book for a class。 It is tiny， but come with many useful terminologies and will help you with start a business
Gandomru
，
نتونستم باهاش ارتباط برقرار کنم！
Renatox39
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Excelente libro！ De fácil lectura y con un contenido extraordinario， muy práctico！
Catalina
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Gran herramienta， super práctica， envolvente， metódico， directo。
João
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Mais um livro que resume uma quantidade de conhecimento adquirido de várias pessoas。 É uma forma resumida e compacta de olhar para produtos/serviços。Passou a ser uma das ferramentas do dia-a-dia。
Piero Donayre
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Es el libro top！ Te enseña paso a paso de cómo entender a tu cliente potencial hasta testear tu PMV a través del proceso。 Sin duda uno de los mejores libros de empresa 💯
Wolf
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Everybody in business and life in general should be able to think of their offering in terms of value propositions to make a strong case。 This is an easy to use， down to earth， no bullshit guide。 It’s short。 It’s on point。 It does what it promises！
Petar Ivanov
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A great read focused on the Value Proposition Design which is embraced in the early days of the business creation。 I liked the framework and the materials provided in the book。 It helps you answer the biggest question of business - What value will you bring to your customers？
Mohammad
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این کتاب با اتخاذ دیدگاه مبتنی بر تفکر طراحی و بهرهمندی از ابزارها و مدلهای موفق موجود برای توسعه کسبوکار جدید همچون «نوپای ناب» و «توسعه مشتری»، در قالبی جذاب و مصور فرآیندی گامبهگام و شهودی را به خواننده معرفی میکند که با بهرهگیری از آن میتوانید به گونهای نظاممند ریسک طراحی خدمات و محصولات جدید و ارائه آن به بازار را کاهش و شانس موفقیت خود را افزایش دهید。
Oleh Myroshnichenko
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Excellent reading for everyone interesting in building fit between business models， value propositions and client profiles
Peter
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Following the Business Model Canvas process described in earlier strategyzer works， Value proposition design double clicks on the value added by a new venture。 The authors explore the feasibility of hypotheses and how value can be designed， focused， and captured for the benefit of customer and business。
Andriana Novosad
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Дуже прикладна і чітка інформація， легко сприймати， ідеально для людей-візуалів。 Перший раз читала для загального розвитку - круто， другий раз шукала відповіді на питання щодо реалізації конкретної ідеї - зайшла ще крутіше。
Igor Đukić
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Highly recommanded book with a lot of illustrations。 Very useful startup concepts。
Sander S。
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somehow this book with its endless illustrations didn't flow for me （enjoyed "business model generation" a bit more）。 somehow this book with its endless illustrations didn't flow for me （enjoyed "business model generation" a bit more）。 。。。more
Ulises Estrada
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Great book for discover and find the market fit in your products。 Create valuable product more than viable products。
Thibaut Van Spaandonck
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After finally completing Business Model Generation while having learnt most of it at the Business School， I just did the same with Value Proposition Design。This book focuses on 2 columns of the Business Model Canvas （value propositions + customer segments） to help you create products and services customers want。 It is an absolute must read， not just for entrepreneurs but for anyone involved in the creation/management of services and products。 Way too many companies still rely on advice of "exper After finally completing Business Model Generation while having learnt most of it at the Business School， I just did the same with Value Proposition Design。This book focuses on 2 columns of the Business Model Canvas （value propositions + customer segments） to help you create products and services customers want。 It is an absolute must read， not just for entrepreneurs but for anyone involved in the creation/management of services and products。 Way too many companies still rely on advice of "experts" in endless meetings， while there are no customer facts in the building and getting out of it to talk to customers and learn from them is the only good way to do it。 This is a brilliant book， wonderfully crafted and illustrated， a pure joy to read！ 。。。more
Nekane Sebastia
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Very well explained。 Makes it easy to understand how we make decisions and specially how others take theirs。
Du Nguyen
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Good book on creating a value proposition design。 It provides a great framework to find the right value proposition and finding the right product/market fit。 It's great as a primer and provides more detail than the Lean Startup of which it has stolen all of its ideas about value propositions。I really liked that you can grab all of the charts， graphs， and cheatsheets from the website although you'll have to provide them your email address to do so。 Good book on creating a value proposition design。 It provides a great framework to find the right value proposition and finding the right product/market fit。 It's great as a primer and provides more detail than the Lean Startup of which it has stolen all of its ideas about value propositions。I really liked that you can grab all of the charts， graphs， and cheatsheets from the website although you'll have to provide them your email address to do so。 。。。more
Martin Yau
，