Designed for Digital: How to Architect Your Business for Sustained Success
- Downloads：5108
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-20 14:56:54
- Update Date：2025-09-06
- Status：finish
- Author：Jeanne W. Ross
- ISBN：0262042886
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Practical advice for redesigning "big， old" companies for digital success， with examples from Amazon， BNY Mellon， LEGO， Philips， USAA， and many other global organizations。
Most established companies have deployed such digital technologies as the cloud， mobile apps， the internet of things， and artificial intelligence。 But few established companies are designed for digital。 This book offers an essential guide for retooling organizations for digital success。 In the digital economy， rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid。 As a result， the authors explain， business design has become a critical management responsibility。 Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities。 Most leaders today， however， rely on organizational structure to implement strategy， unaware that structure inhibits， rather than enables， agility。 In companies that are designed for digital， people， processes， data， and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy。 Digital design， not strategy， is what separates winners from losers in the digital economy。
Designed for Digital offers practical advice on digital transformation， with examples that include Amazon， BNY Mellon， DBS Bank， LEGO， Philips， Schneider Electric， USAA， and many other global organizations。 Drawing on five years of research and in-depth case studies， the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape。
Five Building Blocks of Digital Business Success
Shared Customer Insights
Operational Backbone
Digital Platform
Accountability Framework
External Developer Platform
Most established companies have deployed such digital technologies as the cloud， mobile apps， the internet of things， and artificial intelligence。 But few established companies are designed for digital。 This book offers an essential guide for retooling organizations for digital success。 In the digital economy， rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid。 As a result， the authors explain， business design has become a critical management responsibility。 Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities。 Most leaders today， however， rely on organizational structure to implement strategy， unaware that structure inhibits， rather than enables， agility。 In companies that are designed for digital， people， processes， data， and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy。 Digital design， not strategy， is what separates winners from losers in the digital economy。
Designed for Digital offers practical advice on digital transformation， with examples that include Amazon， BNY Mellon， DBS Bank， LEGO， Philips， Schneider Electric， USAA， and many other global organizations。 Drawing on five years of research and in-depth case studies， the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape。
Five Building Blocks of Digital Business Success
Shared Customer Insights
Operational Backbone
Digital Platform
Accountability Framework
External Developer Platform
Reviews
Sam
，
Very interesting view， on how companies should architect their businesses， in order to be competitive in the era of digital economy。 The authors suggest， that to be successful， each company should have 5 main "architecture blocks"， and that most big companies already on their way to redesign themselves。 The most interesting here is that the book is not someone's personal account of "how company should operate"， but a result of long and thorough research， with lots of interesting business cases。 Very interesting view， on how companies should architect their businesses， in order to be competitive in the era of digital economy。 The authors suggest， that to be successful， each company should have 5 main "architecture blocks"， and that most big companies already on their way to redesign themselves。 The most interesting here is that the book is not someone's personal account of "how company should operate"， but a result of long and thorough research， with lots of interesting business cases。 Also， it is interesting to note， that though the book mostly concerns the redesign of big companies， the proposed framework of digital business can （and should） also be applied to startups。 Sure， startup may seem successful but in most cases this is only while it has investor's money。 To became successful in long-term， you should decide on the architecture of you business， and definitely it should be very flexible。Take away message， which defines modern digital business: Digital technologies make it possible - and customer demands make it necessary - to solve customer problems rather than just sell a portfolio of products and servicesDigitized and digital are not the same。 Digitizing means improving business processes and operations。 At the same time digitization was the goal of prior business transformations， which includes enterprise resource planning （ERP） and customer relationship management （CRM）。 So， nowadays digitized processes are must-have basis for modern businesses， and many big enterprises are on their way to the digitization。 Some startups can be more flexible on early stages， however， if the processes （not decision making， but routine operations） depend mostly on people， such startups won't be able to scale。 。。。more
Paiman Chen
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Going digital doesn’t happen quickly。 Keep investing money， time and effort to make sure the backbone meets the changing needs。Digital transformation means gradually pursuing a new direction and slowly changing people’s habits。
Mark Houlder
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An excellent follow-up to Ross's Enterprise Architecture as Strategy， expanding on the need to supplement the traditional-EA foundations described in the older book with a more nimble ecosystem to allow business agility in the "digital" （SMACIT） arena。 One of those rare books where every page seems to be insightful and obvious at the same time。The only caveat to this is that I'm yet to be convinced about the whole "bimodal IT" thing， which is implicit in every page of this book; for that， I can' An excellent follow-up to Ross's Enterprise Architecture as Strategy， expanding on the need to supplement the traditional-EA foundations described in the older book with a more nimble ecosystem to allow business agility in the "digital" （SMACIT） arena。 One of those rare books where every page seems to be insightful and obvious at the same time。The only caveat to this is that I'm yet to be convinced about the whole "bimodal IT" thing， which is implicit in every page of this book; for that， I can't really give 5 stars。 But if you're going with Gartner's vision of slow and steady vs fast & furious， this book makes the journey there eminently understandable。 。。。more
Venn Hardy
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The case studies throughout the book were helpful in illustrating the different building blocks （things organisations need to have in place when designing for digital）。 Good advice in the final chapters on how to start。
Vic Mabutas
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Loaded with recent and relevant cases thay will surely answer the how and why of going digital。 Great aid to the many webinars the authors have given on the topic。
Cenk Undey
，
A great reference book about digital transformation and its building blocks。 This was the textbook of the course I took from MIT Sloan School of Management。
Mridula
，
Great book for anyone trying to understand what digital transformation is and what it means for the industry/area that they work in！ Especially useful for someone that is not in the IT sector。
Edzo
，
Easy read， Great content。Jeanne combines the result over the research （content） with examples on application at the companies that are included in the research。My guess is that for various type of readers the book delivers。It contains lists， vision， fundamentals and operational examples。I can recommend this book to （almost） everybody in a management or enterprise architecture role。
Carlos Renzo
，
Book good
Lauren
，
Very impactful insights， but difficult after the first chapter or two due to the dense subject matter。 Will read again to learn as much as I can - Jeanne’s articles on the subject are fantastic。
Afonso Maló Franco
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If you work in a medium or large sized organization - currently going through a digital transformation or aiming to start - you absolutely need to read this book。 Great rigor， evidence-based and full of practical insights - a true gem on the topic。 It’s by far the best book on organizational design I’ve read so far， and probably one of the best on digital transformation。 I would have given it 6 starts if I could！
Oleh Myroshnichenko
，
This book provides for a comprehensive conceptual description of digital transformation building blocks， stages and its underlying logic。 Highly recommended for those who want to see the whole digital transformation picture
Denis Romanovsky
，
Not a bad book on digital transformation。 Gives a good look at IT in big companies from a business point of view。 There is a good structure， case studies， sort of recipies， but on a high level。 Not sure this book will be actual in 10 years， but for nowadays - recommended！
Jeff Dalton
，
Better than reading typical Gartner or Forester research reports。 Could have more failures to help teams and companies recognize past mistakes。 End of book provides good advice that there is no one way。 Ultimately success will depend on leadership to drive necessary culture change。
Christel Kaiser
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