The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers
- Downloads：4776
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-16 13:58:57
- Update Date：2025-09-06
- Status：finish
- Author：William Lidwell
- ISBN：1631590405
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Whether a website， marketing campaign， museum exhibit， a video game or a complex control system， the design we see is the culmination of many concepts and practices brought together from a variety of disciplines。 Now， there's a handy travel companion for any designer， so that you always have the essentials at your fingertips。
Portable， condensed， and armed with 150 principles， Universal Principles of Design， Pocket Edition is like a Swiss Army knife of design knowledge。 Richly illustrated and easy to navigate， it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice。 An indispensable field reference for designers of all types， this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible。
Portable， condensed， and armed with 150 principles， Universal Principles of Design， Pocket Edition is like a Swiss Army knife of design knowledge。 Richly illustrated and easy to navigate， it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice。 An indispensable field reference for designers of all types， this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible。
Reviews
Kevin Pachalski
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Will aid not only designers， but pretty much all professionals！ Wonderful resource to have in handy
Eric Xia
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It's "nice"。Possibly the most influential book on my thinking over the grades 7-11th and why I find similar ideas are so interesting -- because they are hidden patterns and people aren't catching them。 It's "nice"。Possibly the most influential book on my thinking over the grades 7-11th and why I find similar ideas are so interesting -- because they are hidden patterns and people aren't catching them。 。。。more
Pat Mills
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This little book is a handy little reminder， one page at a time， with examples， of things I may or may not know or remember。 Useful for any designer as a thoughtful refresh or when fresh eyes are needed on a problem or challenge。 Just a nice succinct book to have around at your bedside or desk。 I just liked the short examples and one page summaries。 The cause map showing 'root causes for the sinking of the titanic' points out graphically in 15 boxes， several steps and mitigating factors that ult This little book is a handy little reminder， one page at a time， with examples， of things I may or may not know or remember。 Useful for any designer as a thoughtful refresh or when fresh eyes are needed on a problem or challenge。 Just a nice succinct book to have around at your bedside or desk。 I just liked the short examples and one page summaries。 The cause map showing 'root causes for the sinking of the titanic' points out graphically in 15 boxes， several steps and mitigating factors that ultimately resulted in the historic disaster 。 A series of boxes containing 52 words that sum up a very complex situation。 A visual and thinking tool to help clarify complexity that anyone can use。This book contains lots of little nuggets of wisdom， explanations and clarifying details in plain language。 Probably most useful for its nudge effect。 。。。more
Ngoneh
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this book is my food
Esin Ozcan
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The book is short， easy to carry around and read whenever you have some free time。 I really liked that the principles were explained concisely and with concrete examples that could be applied to daily lives。 You start to see design principals everywhere in your life。 Great read for makers / creators of any kind。 :-）
Stephen Rynkiewicz
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Constraints make for sharper design。 No wonder I prefer this backpack/game table/nightstand version of a familiar design reference。 The concise text encourages casual reading and reflection on commutes or while watching TV。
Miguel Manzano García
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Buen libro sobre cómo ciertos patrones influyen en la percepción de algo que construimos。 También se explican conceptos como el 80/20， KISS。。。 Interesante el formato pocket como libro de consulta。 A nivel personal algunos enfoques no me han terminado de cuadrar como un momento en que se habla de que los niños prefieren unos juguetes y las niñas otros。。。 No sé， me chirría un poco en ese sentido en varios puntos。
Kay
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An excellent and succinct introduction to design。 Organized alphabetically as well as numerically， it's easy to search when you're trying to remember a specific design principle。 Applicable to all sorts of fields。 An excellent and succinct introduction to design。 Organized alphabetically as well as numerically， it's easy to search when you're trying to remember a specific design principle。 Applicable to all sorts of fields。 。。。more
Patricio
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Excelente libro。 Muy recomendable para cualquier persona que le interese aunque sea poquito el diseño。 Cualquier tipo de diseño。
kamal
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To the point and laid out examples for execution。 Brilliant
Germain Pearce
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Nice little book full of indispensable concepts， principles，， terms， industry standards and useful tips。 This book is quite detailed and perfect for designers of any and all mediums and should always be kept within reach for quick referencing。
Elizabeth Berg
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Suits anyone who has basic design skills or likes to learn trivia minutiae。 My favourites were the Gestalt principles of perception and Savanna effect。
Anwer Ali
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Amazing book with diverse examples of creative thinking in technology， industry， architecture， design， planning and other fields。 This book is a must read for creative people across different disciplines。
Michelle
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Darned interesting！
Lisa
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This little gem of a book presents principles of designs in a concise and appealing way。 Interesting little book with a little bit of everything: psychology， art， engineering。
Ashley Reiter
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Fantastic and short read that will have you flipping back to refresh。 Simple concepts like the 80/20 Rule and chunking information are defined， expanded， and practically applied。 It's these kinds of tactical collections that make you approach problems in a fresh way。 Would recommend before starting something new。 Fantastic and short read that will have you flipping back to refresh。 Simple concepts like the 80/20 Rule and chunking information are defined， expanded， and practically applied。 It's these kinds of tactical collections that make you approach problems in a fresh way。 Would recommend before starting something new。 。。。more
Glenn
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An absolute must read for everyone。 Such a handy little gem that you will come back to countless times！
Meghan
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Extremely useful resource to spark ideas or check a design。
Nick
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Absolutely marvellous compact reference work。 I love it！
Elizabeth Rose
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The Pocket Universal Principles of Design clearly explains 150 terms or concepts of design。 Ideas presented pertain to disciplines including architecture， software design， security， marketing， and productivity。 Every entry is concise， but includes at least one specific example。 There is little to no room for misunderstanding。 This is more of a dictionary than an encyclopedia。 It is not being marketed as a manual and should not be mistaken for one。 As someone with no background in any form of des The Pocket Universal Principles of Design clearly explains 150 terms or concepts of design。 Ideas presented pertain to disciplines including architecture， software design， security， marketing， and productivity。 Every entry is concise， but includes at least one specific example。 There is little to no room for misunderstanding。 This is more of a dictionary than an encyclopedia。 It is not being marketed as a manual and should not be mistaken for one。 As someone with no background in any form of design， I feel like I have a clearer idea about what I want to know。 。。。more
Crina Bucur
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A most amazing little book filled with design guidelines， psychological effects and biases as well as references to Gestalt's principles of perception。 It has drawn my attention while browsing through some paraphernalia in an architecture exhibition so I decided I must have it。 I was familiar with many of the concepts， while others such as the Uncanny valley or the Sunk cost effect were mere intuitions。Structure-wise， it is concise and contains eloquent examples showcasing each principle。 "The P A most amazing little book filled with design guidelines， psychological effects and biases as well as references to Gestalt's principles of perception。 It has drawn my attention while browsing through some paraphernalia in an architecture exhibition so I decided I must have it。 I was familiar with many of the concepts， while others such as the Uncanny valley or the Sunk cost effect were mere intuitions。Structure-wise， it is concise and contains eloquent examples showcasing each principle。 "The Pocket Universal Principles of Design" is especially useful to front-end engineers / UX designers creating user interfaces。 Its applications include product ease of use， user retention， marketing manipulation and deceptive reasoning。I really enjoyed reading it despite being a "know-how" pocket book and will surely keep it within easy reach for future reference。 。。。more
Rosemary
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