Nonfiction

The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

  • Downloads：7856
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-04-11 14:55:53
  • Update Date：2025-09-07
  • Status：finish
  • Author：Don McGreal
  • ISBN：0134686470
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

Product ownership is an utterly crucial role in most businesses。 Scrum recognizes this -- but unfortunately， many companies， agile resources， and training curricula focus primarily on the mechanics of product ownership。 Mechanics are important， but only as a means to an end: value。 The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective。 The authors offer detailed practices for identifying where value can be found， measuring it， and maximizing it throughout the entire product lifecycle。 Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery， the authors show how to go beyond merely writing requirements and managing product backlogs， to take accountability and drive the process from vision to value。

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Reviews

Jeanne Douglas Lawson ，

I am not a Product Owner， rather a Scrum Master studying for my PSPO Certification。 This book not only helped me attain my certification it gave me a better understanding of the role and how I can best coach my current Product Owners to success。 Excellent book， easy to read and understand。

Jan Mikkelsen ，

Must Read for all Product OwnersAwesome book about being a Product Owner in a world becoming more and more agile。 A Must Read for aspiring and functioning Product Owners - and inspiring read for Scrum Masters and Leadership。

Ricardo Silva ，

Value， value in every single page。If you are， want to be， deal with or even have the slight interest in PO role， you can't go wrong with this book。 It's on a league of its own。 Value， value in every single page。If you are， want to be， deal with or even have the slight interest in PO role， you can't go wrong with this book。 It's on a league of its own。 。。。more

Aleksandar Cubrinoski ，

I would recommend this book to everyone who is interested to act as （or to cover some part of the activities of a） product owner。

Nes ，

İstediğim her bilgiyi bulamadım， ancak başka noktalara değinmiş olduğundan （işlerin ne kadarının bittiğinin ölçümü gibi） ufkumu açan bir kitap oldu。

Pau Meler ，

Very complete， useful and structured。 A good summary of what a PO needs to know。

Istvan Liska ，

Must read for all Product Owners and everyone who develop or manage （digital） products。Important reading for anyone who do not have much time and want to read one book around the topic。 It's a good start for understanding scrum and product （vs project） mindset。 Must read for all Product Owners and everyone who develop or manage （digital） products。Important reading for anyone who do not have much time and want to read one book around the topic。 It's a good start for understanding scrum and product （vs project） mindset。 。。。more

Julian Dth ，

A good book for someone who wants to be a professional product owner

Gustav Messany-Oberwandling ，

Great book which bridges the scientific approach from lean with agile software development and gives a nice toolset for Product Owner to do their job properly。

Ali Al dohni ，

You can't be a successful product owner without reading this book！！ You can't be a successful product owner without reading this book！！ 。。。more

Nestor Jimenez ，

Such a great book！ Easy to read and great information for PO's。The book provides you with the toolkit to work as a Product Owner and is great of you want to get a certificate。Highly recommended！ Such a great book！ Easy to read and great information for PO's。The book provides you with the toolkit to work as a Product Owner and is great of you want to get a certificate。Highly recommended！ 。。。more

Cemre Uludag ，

The structure of the book is bit off specially at the begining and remains shallow through out the book。 Overall， book contains some really useful information。

Naim ，

A good complementary book to the Scrum Guide before passing PSM1 certification。

Mathieu Bastien ，

Great book about product ownership， the scrum process and the teamGreat relatable stories throughout the book -and the progression is perfect on how and why to build a team using Scrum。 Good read， buy it！

Lijadora del Prado ，

Got this as a recommendation from a colleague - and as it turns out it's also recommended by scrum。org as reading material for the product owner exam。Atypical for a book recommended for certifications （see my review for the IREB required reading） well laid out， well written and full of useful stuff。 Probably will serve as a reference on the coming time。 Got this as a recommendation from a colleague - and as it turns out it's also recommended by scrum。org as reading material for the product owner exam。Atypical for a book recommended for certifications （see my review for the IREB required reading） well laid out， well written and full of useful stuff。 Probably will serve as a reference on the coming time。 。。。more

MissLemon ，

I have enjoyed the book a lot。 Very practical and to the point。 Connecting the business strategy， product visions and tactics with daily operations and monthly sprints。 Showing that Scrum is "just" a framework within the product owner can apply many methods， tools or approaches。 I have enjoyed the book a lot。 Very practical and to the point。 Connecting the business strategy， product visions and tactics with daily operations and monthly sprints。 Showing that Scrum is "just" a framework within the product owner can apply many methods， tools or approaches。 。。。more

Zumrud_Huseynova ，

A successful child has many parents。 A failure has none。—based on Tacitus， Agricola， ca。 98 ADIf everything is important， then nothing is。—Patrick LencioniDo not forget that the only real proof， though， is through the customer。 Everything before is nothing but a hypothesis。If a tree falls in a forest and no one is around to hear it， does it make a sound？You may have crafted the best vision statement in the world， but if nobody ever hears it， it obviously is not much use。 This happens way too oft A successful child has many parents。 A failure has none。—based on Tacitus， Agricola， ca。 98 ADIf everything is important， then nothing is。—Patrick LencioniDo not forget that the only real proof， though， is through the customer。 Everything before is nothing but a hypothesis。If a tree falls in a forest and no one is around to hear it， does it make a sound？You may have crafted the best vision statement in the world， but if nobody ever hears it， it obviously is not much use。 This happens way too often， when a small number of people who understand the vision just assume that everyone else does too。The mind is the laboratory where products， both fake and genuine are manufactured。 People grow wild weeds， others grow flourishing flowers！—Israelmore AyivorBut what exactly is value？It depends on the context。Release is the funnel toward valueAs with many solutions in the agile world， get started with what you have and refine as you go。 Nothing will be perfect at the beginning。There is neither good nor bad news; there is only data。 If you punish bad news， you will only get good news—or， more accurately， camouflaged bad news made to look good。 Goodhart’s law expresses the same idea: “When a measure becomes a target， it ceases to be a good measure。You can run your product by all the smartest people in the world， but there is only one true way to ultimately validate your idea: get it into the marketplace。Vision without execution is hallucination。—Thomas EdisonWhat good is it to have the best Development Team if the wrong product is being built？ The Product Owner is the keystone on which the right product—the overall product quality—depends。What is in the Development Team can be in the product， but what is not most likely cannot。The written word is never the best way to communicate complexity。I once heard this great example: A mother leaves a note for her son: “We are running low on milk， could you go to the store around the corner and buy a gallon of milk and if they have eggs， get six。” The son runs off to the store and when he returns， he puts six gallons of milk on the table and tells his mom， “Yes， they had eggs。”A well-kept Product Backlog contains all the information needed for reporting。 。。。more

Francisco ，

Verumy good book for Product OwnerThis is an exellent conolementary book for Product Owners。 Necessary to be read for them becouse it give a deep explication about the rol。 It has an ibteresting maturity evolution of the rol that I like it。

Udaykiran Joshi ，

One of the best books on Scrum and Product Ownership！！ You can treat it as a Text book especially if you are planning for PSPO certification。Must read for any Agile / Scrum enthusiasts。

Oscar Ramirez ，

The definitive book if you want to learn best practices to get started or even improve as a Product Owner。 I would say this is a must-read for anybody working， or interested in filling this position。

Vaughn ，

Excellent in every way。 Perfect for novices and more seasoned professionals。

Gabriel Rondelli ，

It has a handful of techniques for Product Management and is overall a good study。Goes beyond Scrum product management and it makes a solid point in going deeper into the subject beyond Scrum。 Good to have it pocket wise and as reference material whenever you're stuck and ponder "hey， what was my job exactly？" It has a handful of techniques for Product Management and is overall a good study。Goes beyond Scrum product management and it makes a solid point in going deeper into the subject beyond Scrum。 Good to have it pocket wise and as reference material whenever you're stuck and ponder "hey， what was my job exactly？" 。。。more

Nathalie Karasek ，

Very good book for Product Owners。 As an Agile Coach / Scrum Master this is my current reading recommendation for everyone who wants to become a product owner。

Justohidalgo ，

While my initial interest was just to review the basic concepts of Scrum and product ownership， I found this book gave me much more than expected。 Meaningful structure and examples， non-trivial approach to how a product owner must face the different elements of Scrum。。。 Respectful with the definitions but with hints about when to treat it as a framework。。。 All in all I truly enjoyed this read。

Henrique Sergio Gutierrez da Costa ，

Good bookA good book， with several practical insights and interesting examples。 Authors seem experienced。Useful if you seek Product Owner certification。

Kristjan ，

Good for PO who has done first steps in product management domain and would like to get holistic picture of role and it's expectations。 Good for PO who has done first steps in product management domain and would like to get holistic picture of role and it's expectations。 。。。more

Chelsie Murphy ，

You don’t need to take the PSPO course if you have this book - the PSPO takes its content directly from this book， images and everything！

Hoang Dang ，

Although I am a big fan of lean manufacturing， lean start-up and I have applied concepts of Scrum to research and develop my products as well as projects building products for companies with development teams for a long time， exactly Scrum is simple to understand but is obviously difficult to master。 When I was taking a PSPO assessment， facing the challenge I can lose my USD$300 （USD$200 for assessment and $100 for books， mock exam）， facing the only 1-time trade-off then I got the value of deep Although I am a big fan of lean manufacturing， lean start-up and I have applied concepts of Scrum to research and develop my products as well as projects building products for companies with development teams for a long time， exactly Scrum is simple to understand but is obviously difficult to master。 When I was taking a PSPO assessment， facing the challenge I can lose my USD$300 （USD$200 for assessment and $100 for books， mock exam）， facing the only 1-time trade-off then I got the value of deep Scrum grasp。 ^^。 Of course， continuous learning is a must in this day and age but the execution is everything。 This is just one of many cool books you and I should read for leveraging Scrum road。 Here is some suggestion you might love https://www。scrum。org/resources/sugge。。。。 。。。more

Nikolay ，

Product Owner in this books is defined as 'Agile Product Manager'。 Book consists of very comprehensive description of main Product Owner/Product Manager responsibilities and techniques which might help in the PO/PM profession。 It is good reference material for anyone who plays PO/PM or Agile BA roles in Software projects。Was not very interesting for me since I was already familiar with most of them。 Product Owner in this books is defined as 'Agile Product Manager'。 Book consists of very comprehensive description of main Product Owner/Product Manager responsibilities and techniques which might help in the PO/PM profession。 It is good reference material for anyone who plays PO/PM or Agile BA roles in Software projects。Was not very interesting for me since I was already familiar with most of them。 。。。more

Pavleras ，

Very good book。 I’m actually surprised to find such a good book for the role。 Worth reading。 Whether you need tools for the role， you will get quite a few of them。 It called my attention Evidence Based Management， how forecasting has been adapted in Sum and a visual representation of the product backlog。

Reference

google book https://www.google.com/search?tbm=bks&q=The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=The Professional Product Owner: Leveraging Scrum as a Competitive Advantage&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,The Professional Product Owner: Leveraging Scrum as a Competitive Advantage&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0