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El Poder de Los Hábitos

El Poder de Los Hábitos

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  • Create Date：2021-04-07 02:52:24
  • Update Date：2025-09-06
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  • Author：Charles Duhigg
  • ISBN：0525567143
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Summary

Now in Spanish， the break-out New York Times bestseller The Power of Habit shows us that by understanding the three-step "loop" all habits form in our brains--cue， routine， reward--we can change our behavior and take control over our lives。

[English edition: The Power of Habit ， by Charles Duhigg / 9781400069286 （Random House， 2/28/2012）]

"We are what we repeatedly do，" Aristotle once said。 "Excellence， then， is not an act， but a habit。" On the most basic level， a habit is a simple neurological loop: there is a cue （my mouth feels gross）， a routine （hello， Crest）， and a reward （ahhh， minty fresh）。 Understanding this loop is the key to exercising regularly or becoming more productive at work or finally tapping into reserves of creativity。 As this book shows， tweaking even one habit， as long as it's the right one， can have staggering effects。 In El poder de los hábitos， award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges。 Full of compelling narratives that will appeal to fans of Michael Lewis and Daniel Pink， El poder de los hábitos contains an exhilarating argument: our most basic actions are not the product of well-considered decision making but outgrowths of habits we often do not realize exist。 By harnessing this new science， we can transform our lives。

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Reviews

David Draper ，

Crap。

Jeffrey Chen ，

We all know that habit is something we constantly do and be comfortable about it。 This book explains in-depth about what's going on in our brain。 The key part of getting rid of a bad habit is to replace it with a good one。 Plus， good side of the habit also relish endless power to make our life better。 We all know that habit is something we constantly do and be comfortable about it。 This book explains in-depth about what's going on in our brain。 The key part of getting rid of a bad habit is to replace it with a good one。 Plus， good side of the habit also relish endless power to make our life better。 。。。more

Ellie ，

Оценям книжката с 2звезди， тъй като бе главно за това каква значима роля навиците имат в живота ни с редица примери за това， а на мен сякаш по-скоро ми бе нужна имформация за изграждането и промяната на навиците， която тук бе сравнително малка и， бих казала， всеизвестна вече за читателя:/。

David C。 ，

It was a great take on how habits have been used。 I would recommend this book if you are interested in how habits can change you， your company， and your country。

Jamila Danhassan ，

This books explains how habits are the building blocks to our routines， our way of thinking and our way of life。 By understanding how habits are formed and how we can change them， we'll be able to implement the way we want to live。 A long and somehow tedious read， but definitely worth it。 This books explains how habits are the building blocks to our routines， our way of thinking and our way of life。 By understanding how habits are formed and how we can change them， we'll be able to implement the way we want to live。 A long and somehow tedious read， but definitely worth it。 。。。more

Jessica ，

A superb read for anyone。 Loved the use of anecdotes to explain larger phenomena and to motivate the reader to rethink our everyday loops。 Thank you！

Mathiasherm ，

Incredible。 I listened the the audio book。 Worth every minute！！！ I learned so much。

Wander Wall ，

This review has been hidden because it contains spoilers。 To view it， click here。 I can't wait to read more from you！ If you have some great pieces like this one， you can publish it on Novel Star， just submit your story to hardy@novelstar。top or joye@novelstar。top I can't wait to read more from you！ If you have some great pieces like this one， you can publish it on Novel Star， just submit your story to hardy@novelstar。top or joye@novelstar。top 。。。more

Bonnie Messinger ，

Must read book for any parent of a teen or pre-teen。。。。 or adult child of an old person。 Bewildering behaviors can actually be sussed out and changed， if you understand where they are coming from。 This book answers the question， “What’s wrong with you？！？！”

Peter ，

I really enjoyed this book， and it's changed the way I think about habits。 I really enjoyed this book， and it's changed the way I think about habits。 。。。more

Connie Artiste ，

Whenever veering into the 'self help' aisle， it is worthwhile to first check the list of sources at the back。 This one certainly has plenty， which is one of its main appeals。 It's exciting and thought-provoking， and it helps you zone in to occurrences in your own life you would not have given a second thought before。 It finetunes your perception skills and may even guilt you into changing a habit。。。if you chose to believe you can， of course。 Whenever veering into the 'self help' aisle， it is worthwhile to first check the list of sources at the back。 This one certainly has plenty， which is one of its main appeals。 It's exciting and thought-provoking， and it helps you zone in to occurrences in your own life you would not have given a second thought before。 It finetunes your perception skills and may even guilt you into changing a habit。。。if you chose to believe you can， of course。 。。。more

Esmeralda ，

This book has been on my wish list since 2012 when Charles Duhigg was a guest in NPR's Hidden Brain podcast。 I cannot describe the complete disappointment that this book turned out to be。 In hindsight， the podcast episode would have sufficed。 RIP 9 hours I'll never get back。 This book has been on my wish list since 2012 when Charles Duhigg was a guest in NPR's Hidden Brain podcast。 I cannot describe the complete disappointment that this book turned out to be。 In hindsight， the podcast episode would have sufficed。 RIP 9 hours I'll never get back。 。。。more

Natalie ，

Could have been shortened to 5 pages and still delivered it’s message。 Total garbage 😂

John Bond ，

Charles Duhigg made an enormous service to the society as a whole by popularizing the concept of habits in the consciousness of the general public。 "The Power of Habit" was the first ever book about habits that broke into mainstream。 This book narrowed down a human habit to a habit loop that is stored in the brain。 Our habits are so much more！It's like saying that human speech is a series of neural impulses firing in the brain。 Our speech is a means of communication， a gate to higher and abstrac Charles Duhigg made an enormous service to the society as a whole by popularizing the concept of habits in the consciousness of the general public。 "The Power of Habit" was the first ever book about habits that broke into mainstream。 This book narrowed down a human habit to a habit loop that is stored in the brain。 Our habits are so much more！It's like saying that human speech is a series of neural impulses firing in the brain。 Our speech is a means of communication， a gate to higher and abstract concepts， a way to organize huge projects that one person cannot handle， a fabric of human relationships， a way to articulate our emotions to each other and so on， and so on。Yes， the "structure" of a habit is stored in the basal ganglia in the form of a habit loop。 Nope， it's not all。It's just the beginning。The top definition spit out by Google says that a habit is "a settled or regular tendency or practice， especially one that is hard to give up。" My favorite example is my writing habit。 Since 23rd of September， 2013 every single day I wrote several hundred words。 Since May 2014， I aim for at least 1，000 words a day， and I have over 83% success ratio。The habit loop itself is not precisely described in "The Power of Habit。"This pitfall is actually the fault of scientists' perspective skewed by the research they conducted on animals。In their brain research， they were experimenting on laboratory rats。 They trained them to find a way to a piece of chocolate in the labyrinth。 After some time， the animals were habitually finding the way to the treat。 The taste of chocolate was closing the loop and completing the habit in their brain。 If they didn’t find the chocolate， they were confused because the loop in their brains was still active。Well， we are not rats， life is not a labyrinth， and chocolate is evil （surely for me， with my sweet tooth）。However， my experience suggests that you don’t need a reward at the end of the loop， you just need a clear endpointWhile I wait for a suburban train， I meditate for a few minutes。 The cue for my meditation habit is arriving on the train platform， the routine is my meditation， and the “reward” （you see how inappropriate the name is in this context？ Let’s call it an endpoint from now on） is arrival of the train。The way to the office by subway takes me almost exactly ten minutes。 On the way to work， I read a book written by a saint。 On the way back home， I practice speed reading。 The cues are finding a place in a subway train。 The endpoints are arrivals to the destinations。 "The Power of Habit" is not the book I would ever recommend to someone who wants to change their habits。 However， it's wonderful if you want more knowledge， especially about the state of science about the human brain and habits。 The whole book， and multiple stories instanced in it， makes also a compelling case for the utmost importance of habits in our lives。I can recommend this book with all peace of mind to anyone who thinks that habits are not important， tedious， not interesting， boring， insignificant or limiting。This is the best book on Earth to preach about habits。And I discovered in my coaching practice that when you are convinced about the importance of good habits， when you make this conviction a part of your personal philosophy， it's much easier to actually change your habits and your everyday life。 I don't believe the concept of a habit loop will ever be explained better in the form of written content。 Charles made it comprehensive， detailed， illustrated with vivid stories and packed with scientific research。If you want to learn about the ins and outs of a habit loop， the first part of "The Power of Habit" is a go-to place。 Charles based his book on scientific research but， in this case， he was ahead of his time。 "The Power of Habit" was published in 2012。 BJ Fogg， the head of Persuasive Lab on Stanford University， admitted only at the end of 2015 that he overlooked the importance of social interactions in bringing the change in individuals' habits。Social support can make or break your resolve to change。 Charles didn't articulate it in those words， but the impact of habits of crews， teams and crowds on businesses， organizations and societies painted a very clear correlation。 I applaud him for that。 。。。more

Rachelle ，

Sometimes I wonder why I read these types of books。 This one provided a little insight， but isn't going to change my life。 。 。 fortunately。 LOL Sometimes I wonder why I read these types of books。 This one provided a little insight， but isn't going to change my life。 。 。 fortunately。 LOL 。。。more

Medha ，

Book was great but I felt that most parts were repetitive。

Sree Gayathri Talluri ，

Book provides a great understanding of habits and how to change them through well proven studies。

- ，

Sometimes felt like the author was trying so hard to explain every single aspect of our lives through habits （individual， company level， social） that the word 'habit' became so broad that it stopped meaning anything。 A good reminder why behaviorism went out of style。 For example， the man that got off by killing his wife in a bout of sleep terror （he was thinking it was a person that was attacking his wife） got set free， because he was clearly unconscious when doing it， and it was an impulsive re Sometimes felt like the author was trying so hard to explain every single aspect of our lives through habits （individual， company level， social） that the word 'habit' became so broad that it stopped meaning anything。 A good reminder why behaviorism went out of style。 For example， the man that got off by killing his wife in a bout of sleep terror （he was thinking it was a person that was attacking his wife） got set free， because he was clearly unconscious when doing it， and it was an impulsive response to something he saw in his dream。 The author describes that as his primal habit for defense being activated。 But if attacking a rapist that has snuck into your camper van is a primal habit - what isn't？ 。。。more

Walter Qian ，

The first part of the book are some of the best chapters I've read on developing habits。 Duhigg focuses on habits in individual and brings forth plenty of research to to support his claims。 My main takeaways were:- Identify the cue， routine and reward。 Change the routine but keep the same cue and reward。- For harder changes like drugs or alcohol you need belief as well。Unfortunately I felt the last 2 parts of the book where he examined habits in organizations and societies a lot less convincing。 The first part of the book are some of the best chapters I've read on developing habits。 Duhigg focuses on habits in individual and brings forth plenty of research to to support his claims。 My main takeaways were:- Identify the cue， routine and reward。 Change the routine but keep the same cue and reward。- For harder changes like drugs or alcohol you need belief as well。Unfortunately I felt the last 2 parts of the book where he examined habits in organizations and societies a lot less convincing。 The research was significantly reduced and there were a lot of conclusions from a few anecdotal examples。 Although entertaining， I wasn't convinced I learned anything valuable。 Also every chapter follows the same format。 A main story is introduced in the first part and leaves on a cliffhanger。 Another story proving the same point is introduced in part 2。 And in part 3 they'll go back to the main story and draw a conclusion。 It's very similar to a lot of other books， but I wish there was more variety in chapter structure。 。。。more

Laura ，

Fascinating examination of habits and how they can be used to bolster sales， create safe workplaces， and create addictions。 As a consumer， there's a lot to be aware of/concerned by。 Not the book to read if you're exclusively interested in personal change， but there were a few ideas of how to create new habits。 Fascinating examination of habits and how they can be used to bolster sales， create safe workplaces， and create addictions。 As a consumer， there's a lot to be aware of/concerned by。 Not the book to read if you're exclusively interested in personal change， but there were a few ideas of how to create new habits。 。。。more

Heather ，

Fascinating reflection on how our habits can affect our lives in both positive and negative ways and how to harness that power for good！

Paul Matheson ，

Audio read - Interesting。

Sudhir ，

Best book to go onto your journey with， I really never thought that habit have some much control over our lives but as the author is Charles duhigg he explains it overall very well。 It is really an amazing book from my perspective

Angela ，

This book provided some ideas to use in thinking about my current habits。 I have some changes that I would like to make and I believe that the material provided in this book is sufficient to get me started on making some great， new habits。I do wish it was a little more instructional as that would be helpful。 I was searching for another book with more concrete ideas for creating habits。 It's a decent start。The examples of corporations and historical events were interesting。 I enjoyed reading thos This book provided some ideas to use in thinking about my current habits。 I have some changes that I would like to make and I believe that the material provided in this book is sufficient to get me started on making some great， new habits。I do wish it was a little more instructional as that would be helpful。 I was searching for another book with more concrete ideas for creating habits。 It's a decent start。The examples of corporations and historical events were interesting。 I enjoyed reading those。 。。。more

M ，

I took notes on chapters 1-5。 I'm not sure how I could have gotten as much out of it without studying it。 The most helpful idea was the one about keystone habits （ch 4）。 Sometimes I get a burst of motivation and want to change all of my bad habits at once。 But the idea of focusing on one main habit that will cause a chain reaction of better habits， was really helpful。 It worked for me！ I am still struggling with the reward concept for some habits， like running， which to me seem to have long-term I took notes on chapters 1-5。 I'm not sure how I could have gotten as much out of it without studying it。 The most helpful idea was the one about keystone habits （ch 4）。 Sometimes I get a burst of motivation and want to change all of my bad habits at once。 But the idea of focusing on one main habit that will cause a chain reaction of better habits， was really helpful。 It worked for me！ I am still struggling with the reward concept for some habits， like running， which to me seem to have long-term rewards。 I've had to experiment with ways to find/create immediate rewards for some habits。 My motto now is progress， not perfection。 Chapters 6-9 were interesting， but I didn't find them particularly helpful with my own habits。 。。。more

Kat Riethmuller ，

This review has been hidden because it contains spoilers。 To view it， click here。 Have you ever wondered why some people can adopt a healthier lifestyle or realize professional achievement， while others flail and fail？ Journalist Charles Duhigg attributes this to habit and explains that successful people learn to control and change their habits。 First， they understand that the three steps of the “habit loop” – “cue， routine and reward” – determine what individuals do without thinking。 By analyzing how undesirable habits such as overeating， excess drinking or smoking operate i Have you ever wondered why some people can adopt a healthier lifestyle or realize professional achievement， while others flail and fail？ Journalist Charles Duhigg attributes this to habit and explains that successful people learn to control and change their habits。 First， they understand that the three steps of the “habit loop” – “cue， routine and reward” – determine what individuals do without thinking。 By analyzing how undesirable habits such as overeating， excess drinking or smoking operate in that loop by satiating cravings， people who want to change can control habits that may seem to control them。 Duhigg’s fun， educational book will help anyone who wants to embark on self-improvement。 May the force of habit be with you。A Matter of HabitJournalist Charles Duhigg describes a habit as an activity that a person deliberately decides to perform once and continues doing without focus， often frequently。 He offers the example of the complicated procedures you automatically go through to drive your car。 Habits develop because the human brain is wired to seek ways to conserve energy。Patients who lose their memory due to illness or injury still retain the ability to carry out their habits。 Duhigg cites a patient named Eugene who suffered from a damaging attack of viral encephalitis。 He could no longer draw a rough floor plan of his home， but he could find the kitchen when he wanted a snack。 Eugene demonstrated that “someone who can’t remember his own age or almost anything else can develop habits that seem inconceivably complex – until you realize everyone relies on similar neurological processes every day。”Such “automatic behaviors” reside in the deep brain’s basal ganglia， which translate deeds into customary actions by using a process called “chunking。” For example， picking up your car keys is a chunk of behavior that immediately triggers the other chunks involved in driving。Duhigg describes how a three-stage “habit loop” develops in the basal ganglia。 In the first stage， the brain seeks a “cue” that will let it operate on automatic pilot and indicate what it should tell the body to do。 The second stage is the “routine，” or the ensuing habit。 Then comes the “reward，” which teaches the brain whether the loop in question is “worth remembering for the future。” When the cue and the reward connect， the brain develops a strong feeling of expectation， leading to a craving and the birth of a habit。Unfortunately， Duhigg relates， the brain does not judge whether the new habit is beneficial or detrimental， so hard-to-break bad habits take root。 You can change destructive habits and adopt new， positive ones by understanding and managing the cue-routine-reward loop。 Duhigg advises that you can focus on your cues and rewards， and alter your routine to thwart cravings and bad habits。Pining for Pepsodent and Begging for FebrezeClaude Hopkins made a fortune marketing Pepsodent toothpaste by inventing advertising tactics designed to trigger “new habits among consumers。” Brushing your teeth was not a nationwide habit in the US in the early 20th century， but， Duhigg reports， Hopkins understood that if he marketed a desire – that is， a craving – he could make Pepsodent indispensable in Americans’ daily lives。 He built the craving to get rid of “tooth film” in order to achieve the reward of “beautiful teeth。” Hopkins marketed the “minty-fresh” Pepsodent feeling and created a national toothpaste habit。Similarly， according to Duhigg， Procter & Gamble mastered the habit loop to sell Febreze， an odor-destroying air freshener。 After much trial and error， P&G marketers learned that shoppers did not want to admit that their homes smelled bad。 Instead， they wanted to reward themselves for housecleaning by making the air smell nice as “a little mini-celebration。” After P&G’s original Febreze ad campaign failed， its next sets of ads portrayed the product as providing a way to add a satisfying finishing touch to a newly cleaned room – and sales skyrocketed。The brain begins to look forward to the reward that a habitual routine provides。 Encountering the right cue sends the brain， Duhigg writes， into a “subconscious craving” that sets off the habit loop， leading to the routine and the reward。 This process is not inevitable。 Individuals can analyze their cravings to learn which one impels the habit。 Similarly， people can manipulate their cravings to better ends; for example， if you value the endorphin rush of exercise， your routine of taking a run every morning can become an automatic habit loop。“The Golden Rule of Habit Change”National Football League coach Tony Dungy understood the power of habit。 Managing the low-achieving Tampa Bay Buccaneers， he realized that if his players could alter their habits and not overthink their plays， they would win more often。 Instead of modifying his players’ cues， Duhigg explains， Dungy changed their routines。 That is the basis of changing a habit。 Dungy taught his athletes a smaller number of plays but drilled them in applying those plays whenever they got the appropriate cues。 This helped the Bucs succeed， though they still couldn’t win big games in a pinch。 When the Bucs fired Dungy in 2001， he went to the Indianapolis Colts and built a cohesive， winning team using the same strategy。Duhigg recounts the way Alcoholics Anonymous （AA） follows a similar approach when it helps members set out to change the habits that surround their drinking。 While addiction can have physiological aspects， AA focuses on the habit loop and seeks to “shift the routine” when someone encounters cues that lead to drinking。 If a person drinks to forget， unwind or feel less nervous， the next step is to determine the causes of that feeling of anxiety or apprehension。 AA’s solution is to replace the routine of drinking with a routine of companionship – talking to other alcoholics about the craving and the feelings it sparks instead of finding refuge in a bottle。 AA’s approach to alcoholism has spread to treating other addictions， Duhigg relates， such as food， cigarettes， drugs and gambling。 AA teaches that individuals must examine their cravings closely and determine what drives them。Additionally， the author asserts， people who wish to change their habits must embrace a belief that says they can change。 For some， this has a spiritual element; for example， AA incorporates God in its famous 12 steps。 Anyone who wants to change a behavior needs the “capacity to believe that things will get better。” For alcoholics， that means being confident that they can meet life’s challenges without a drink; for the Tampa Bay Buccaneers， it meant being firmly convinced that they could win under challenging conditions。 This sense of belief is always more effective if it occurs in a group – such as the community of an AA meeting or a team in the National Football League。Habits That Change Other HabitsWhen Paul O’Neill became CEO of the Aluminum Company of America （Alcoa）， he startled employees by focusing on workplace safety。 He did so， Duhigg says， because he recognized that organizational habits have the power to drive change。 He focused on a “keystone habit” – one that， if altered， can cascade through a firm and force other changes in seemingly unrelated areas。 He knew the “habits that matter most are the ones that – when they start to shift – dislodge and remake other patterns。”Organizations develop habits that help them do business or accomplish their goals。 O’Neill’s focus on worker safety forced Alcoa to restructure the way it worked， and that made it not just safer but also leaner and meaner。 Changes in safety procedures affected all areas of its business。 Keystone habits also can have this impact in individuals’ lives。 For example， someone who exercises more tends to smoke and drink less， eat more healthful food and become more productive。 Keystone habits force “small wins”: transitional accomplishments that help people realize that great successes are possible。Starbucks’s rules for employees， Duhigg reports， inculcate the concept of willpower， which research identifies as the pre-eminent habit determining personal success。 Just as scholars achieve positive results in other areas of their lives when they practice academic self-discipline， Starbucks workers improve their lives and careers after they learn the willpower of being cheerful no matter what crops up in their workdays。The willpower they learn evokes the famous “marshmallow experiment” in which researchers told little kids that they could have one marshmallow right away or two if they waited 15 minutes alone with the treat in front of them。 The ones who could wait proved to be more successful throughout their schooling based on their “self-regulatory” skills at age four。 According to Duhigg， self-regulation is a learnable skill。 People can learn willpower as effectively as they can learn to play a musical instrument or speak a foreign language， though once you master willpower， you must keep it exercised and in shape， just as you would work to keep your muscles toned。Starbucks teaches employees willpower by focusing on “inflection points” – situations that are likely to weaken their self-discipline， like dealing with dissatisfied patrons。 Employees practice routines for handling discontented customers so they can perform them habitually。 The company calls this approach “the LATTE method。” Its steps are: “Listen， acknowledge， take action， thank and explain。” CEO Howard Schultz also instituted a policy of giving staffers “a sense of agency” – knowledge that the company values their opinions and independent decisions。Good organizational habits can grow from crises。 At Rhode Island Hospital， a mistake in the operating room （OR） showed that employees were using a keystone habit incorrectly。 To avoid conflicts， nurses had flagged demanding doctors’ names with color codes; nurses knew that if a physician’s name was listed in black， they had to capitulate to that doctor’s demands without question。 This led to a crisis that ultimately spurred OR teams to develop better habits。 Now teams complete a checklist together before any procedure。Organizational habits keep firms functioning; without them， companies would descend into squabbling factions。 In Duhigg’s analysis， these habits allow truces; Rhode Island Hospital’s OR checklist now enables doctors and nurses to set aside any disagreements and practice safely。 Similarly， a serious fire in London’s King’s Cross subway station in 1987 spurred the Underground’s authorities to teach better employee habits and create a disaster plan to ensure future passenger safety。Companies also can foretell and， in some ways， direct the habits of their patrons。 For example， the retailer Target carried out an analysis of consumer data to try to enable its marketers to predict when customers were expecting babies。 Their “Guest ID” data program indicated that patrons’ shopping habits changed most dramatically when they underwent a milestone in their lives， such as getting married， moving to a new residence or starting a family。 Expectant mothers’ shopping habits underwent a predictable change。 When that happened， Target sent them coupons for baby items。 To avoid concerns that such policies were intrusive， Duhigg says， Target mixed the coupons， “sandwiching” the baby discounts among other items。 Similarly， the promoters of OutKast’s song “Hey Ya” helped propel it onto the Top 40 list by sandwiching its radio play between established hits to make “Hey Ya” seem just as familiar to the public as those songs。Habits in SocietiesThe 1950s Montgomery， Alabama， bus boycott arose in part from “social habits，” which， Duhigg reports， “can change the world” when people engage in them forcefully。 Dressmaker Rosa Parks had “strong ties” to family and friends， and “weak ties” to her seamstress work and church acquaintances。 When police arrested her for refusing to give up her bus seat to a white person， the black community rebelled。 The Reverend Martin Luther King Jr。 and other leaders created “a feeling of ownership” of her cause to mobilize black residents to boycott and join other civil rights struggles。 Parks’s weaker ties – like her work for local white families – spread the movement to areas of the community that otherwise might not have become engaged。Similarly， a young pastor named Rick Warren built his Saddleback megachurch in California partly on the basis of social habits。 Duhigg relates that he wanted to make churchgoing more social and less of a chore by teaching people “habits of faith。” He created small， self-run groups that met outside of Sunday services。 The members read and studied the Bible， but they also were highly social。 They discussed the issues they faced daily and supported each other。 The weak ties of the main congregation branched out to minigroups with strong ties that built “self-directing leaders，” a phenomenon of social habits。Are People Responsible， or Are Their Habits to Blame？Society struggles with the notion of habits。 The question， Duhigg says， is how much responsibility do people bear for their habitual actions。 Is a gambler who feels sad at home （her cue） and who then gambles away her money （her routine） to blame if she puts her craving for stress relief （her reward） ahead of her family’s stability？ Is a man suffering the lifelong habit of sleepwalking culpable if， in an unconscious “sleep terror” – an affliction called “automatism” – he strangles his wife？ Research suggests that if the brain has no chance to intercede deliberately， the answer is no; he's not responsible。 A jury did acquit a man who killed his wife in his sleep， but just as creditors don’t let gamblers escape their debts， society assumes that people bear some personal responsibility for habits such as gambling。Given determination and belief， Duhigg teaches， people can change their habits if they can examine and analyze them to unravel understandable cues， routines and rewards。A Comforting MessageAs a journalist， Duhigg demonstrates excellent habits。 He writes clearly with an emphasis on readability。 He offers a variety of entertaining， illustrative examples without bogging the reader down in too much detail。 He provides research and credible sources to back up his assertions。 And he draws helpful conclusions that take the reader through his analysis of habits and how to change them。 Duhigg offers the inspiring hope that no one needs to be a prisoner of bad habits。 He also spends time describing cognitive and non-cognitive processes that suggest no one is entirely to blame for their habits， good or bad。 That is a comforting message。 Whether you come to Duhigg’s reportage seeking a guide to changing your habits， a compelling read about the processes of the brain， or a collection of insider stories of how businesses changed their habits and， thus， shaped their consumers’ choices， you will not be disappointed。 。。。more

Nduku ，

Started out very interesting and captivating。 Really shook my head around how simple yet complex setting good habits are。 Shed a lot of light on the importance of a mindset shift for a habit shift。 I also liked how it showed the progress of habits from an individual level to an organization/corporate level。 I will definitely be referring to this book in future。 The reason I gave it a 4 star and not a 5 start is that towards the end it got a bit repetitive。。。。。Was hard to finish but I stuck it th Started out very interesting and captivating。 Really shook my head around how simple yet complex setting good habits are。 Shed a lot of light on the importance of a mindset shift for a habit shift。 I also liked how it showed the progress of habits from an individual level to an organization/corporate level。 I will definitely be referring to this book in future。 The reason I gave it a 4 star and not a 5 start is that towards the end it got a bit repetitive。。。。。Was hard to finish but I stuck it through 。。。more

Michelle ，

Interesting read on how habits work through stories of individuals， organizations and societies。 Would make an excellent audiobook to listen to。

Jasmine ，

Captivating。 This is the kind of book that provokes great discussions。 I had so many aha moments reading this and felt like I was able to put words to phenomena that I have experienced or observed。

Greg Janicki ，

4。25。 The anecdotes were interesting but the value was in revealing the habit construct。 The framework is maybe obvious but often the obvious needs a little explanation。 The book did that well。 Overall a must read for anyone working to support others in achieving their goals。

Reference

google book https://www.google.com/search?tbm=bks&q=El Poder de Los Hábitos

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=El Poder de Los Hábitos&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,El Poder de Los Hábitos&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0