Logo Design Love. Tworzenie genialnych logotypow. Nowa odslona, wydanie 2 rozszerzone
- Downloads：7787
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-06 14:58:48
- Update Date：2025-09-06
- Status：finish
- Author：David Airey
- ISBN：8328347423
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
When Iris's elevator button-pushing is disrupted by a new member of the family， she's pretty put out。
That is， until the sudden appearance of a mysterious new button opens up entire realms of possibility， places where she can escape and explore on her own。 But when it becomes a question between going it alone or letting someone else tag along， Iris finds that sharing a discovery with the people you love can be the most wonderful experience of all。
This is a story that will lift your spirits and expand your imagination， by the award-winning creators of Drawn Together。
That is， until the sudden appearance of a mysterious new button opens up entire realms of possibility， places where she can escape and explore on her own。 But when it becomes a question between going it alone or letting someone else tag along， Iris finds that sharing a discovery with the people you love can be the most wonderful experience of all。
This is a story that will lift your spirits and expand your imagination， by the award-winning creators of Drawn Together。
Reviews
Katrina
，
Succinct， and straight to the point。 This was an enjoyable， informative read， and filled with lots of great examples to illustrate diffent pointsSome learnings:- Colour， although important， is secondary to the shape and form of your design。 Leave it until the end because it's an easy detail to change vs the overall idea。 If showing colour is necessary， use the same palette for each design to avoid colour based bias- Distinctive logos are almost always simple enough that they can be easily descri Succinct， and straight to the point。 This was an enjoyable， informative read， and filled with lots of great examples to illustrate diffent pointsSome learnings:- Colour， although important， is secondary to the shape and form of your design。 Leave it until the end because it's an easy detail to change vs the overall idea。 If showing colour is necessary， use the same palette for each design to avoid colour based bias- Distinctive logos are almost always simple enough that they can be easily described- A solid iconic design is one that onlookers will remember after just one glance- Limit how much time you spend on each sketch to around 30s- Focus on one thing: iconic designs that stand apart from the crowd have just one feature to help with differentiation- Aim for distinction: focus on a design that is so recognizable that just its shape or outline gives it swag- Think small: Your logo should work at a minimum of 1 inch size without loss of detail so it can be put to use for many different applications- Study time: what are your clients concerns？ What does the company want to play up？ What is it truly selling？ How does the company want to present itself in the market？- When presenting， don't show all your ideas。 There will inevitably be poor ones in the mix， and the chance of a client picking a poor one is there。 On average， professional pitches present three ideas- From the outset， clarify that you retain the right to use all designs in your portfolio。 When agencies subcontract work to self employed designers， they may want the agreement to remain confidential barring you from using the design in your portfolio- A logo doesn't need to show what a company does- Ensure your logo looks good upside down ad well- A worthy goal in any identity project is to give your client the ability to remove the logo from marketing material and still have the onlooker identify the brand- When presenting， briefly restate the project background。 Remember that you are selling the idea of your designs at early stages， not the intricacies of the design or choice of typeface 。。。more
Radu Mureșan
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As fi putut sa o citesc intr-o zi， dar mai bine am impartit cititul pentru a avea mai multe zile， deoarece nu prea vroiam sa se termine =（（
JManuelP
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Había leído tan buenas críticas de este libro que me lo compré y me llevé una decepción casi todo el contenido son anécdotas y consejos sobre el proceso creativo y el trato con los clientes， no es un libro práctico sobre cómo diseñar logotipos， las pocas imágenes que trae son principalmente bocetos a lápiz y algún ejemplo de logo terminado。
Cicero Marra
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Very cool and practical handbook。
Sindija
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Great advice for designers！
Stuart Macalpine
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A book about Logo design might seem a bit niche， but the concepts in it are about simplicity， clarity， congruence， timelessness and communication。 I found it totally engaging and thought provoking。 Internally I was reading it through the less of Learning Design and found it had "lots of juice for not much squeeze"。 A book about Logo design might seem a bit niche， but the concepts in it are about simplicity， clarity， congruence， timelessness and communication。 I found it totally engaging and thought provoking。 Internally I was reading it through the less of Learning Design and found it had "lots of juice for not much squeeze"。 。。。more
Esmail Rojhalat
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I really learned a lot from this book。 It was simple and well organized， with very well-chosen examples that supported each topic。
Rakib Hasan
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Gives a solid understanding but could be more simpler。
Hanna
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The book covers all the design aspects that go into creating a logo or the beginnings of a corporate identity。I found it very pleasant and useful。 Really liked the examples of mistakes the autor made at the beginning of his career， I appreciate that as a great learning experience for others。 Would love to see even more details on the creation process。
Minh Nguyen
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Lots of insight， tips & trick in the design business。 I would totally recommend it to anyone who wants to start a freelancing design services as I found myself learning a lot from this book！
Lenhuviet
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Light and informative。 Not bad。
Jason
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fabulous guid about iconic design
Elizabeth
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Really lovely intro to logo design。 Thorough， well thought out， great examples。 Good read for folks at any stage of design career just for the examples if you haven't seen them， but mostly beginners。 Really lovely intro to logo design。 Thorough， well thought out， great examples。 Good read for folks at any stage of design career just for the examples if you haven't seen them， but mostly beginners。 。。。more
Aditya Chaudhary
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Amazing。 Wish I had read it earlier。
Shaikh Danish
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Good
سَلوى
，
。*قرأت النسخة المترجمة التابعة للجمعية اليمنية للفنون مشكورين الكتاب جمييل كثقافة للمصممين بشكل عام و مُمتع في استعراضه للكثير من الشعارات。*بعض النصائح الموجوده ربما لن تكون جديده على الممارس للتصميم فمع كثرة التجاربيكون قد اكتسبها 。。 أحببت نصيحة صمم بالأبيض والأسود أولاً！* من الاقتباسات التي توافق رأيي وأحببتها،" لا تتبع الحشود ، تميز"" الجميع يرتكب الأخطاء تعلم منها، وتقدم"" الدافع يأتي من الرغبة التي لا تكل للرجوع إلى تلك الثانية السريعة عند الوقوف على قمة الجبل"" التفكير الإبداعي مهارة و لي 。*قرأت النسخة المترجمة التابعة للجمعية اليمنية للفنون مشكورين الكتاب جمييل كثقافة للمصممين بشكل عام و مُمتع في استعراضه للكثير من الشعارات。*بعض النصائح الموجوده ربما لن تكون جديده على الممارس للتصميم فمع كثرة التجاربيكون قد اكتسبها 。。 أحببت نصيحة صمم بالأبيض والأسود أولاً！* من الاقتباسات التي توافق رأيي وأحببتها،" لا تتبع الحشود ، تميز"" الجميع يرتكب الأخطاء تعلم منها، وتقدم"" الدافع يأتي من الرغبة التي لا تكل للرجوع إلى تلك الثانية السريعة عند الوقوف على قمة الجبل"" التفكير الإبداعي مهارة و ليست عبارة عن موهبة شخصية ولا تأتي بالجلوس على ضفة النهر 。。" من النزاهة أن تكون صادقًا مع نفسك ويؤثر ذلك على جميع السبل في حياتك إذا كان شيء لا يمر كما تريد ، اعرف السبب。" 。。。more
Anaro Nyamdorj
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must read for all graphic designers especially logo designers
Emily McGalliard
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Great basic book for introductory design and logo principles with a lot of visual examples！
Moza Al Falasi
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There're not enough visuals as I hoped for。 But it works as a good reference for the ones who want to approach logo design， and need to see the process There're not enough visuals as I hoped for。 But it works as a good reference for the ones who want to approach logo design， and need to see the process 。。。more
Raghad Barakeh
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The Author has the creativity in design world ， actually that helps me a lot and makes me look at things in a different way 。Thank you David Airey
Frida Hultgren
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Brushing up on a lot of already known knowledge。 The cases were mostly new and interesting。 No technical aspects， more how to think when designing unique logos and in some extent brand identity。 It also has useful tips and tricks to prevent tricky situations。 And how to think when thinks don't work out as planned。 Brushing up on a lot of already known knowledge。 The cases were mostly new and interesting。 No technical aspects， more how to think when designing unique logos and in some extent brand identity。 It also has useful tips and tricks to prevent tricky situations。 And how to think when thinks don't work out as planned。 。。。more
Rockshena
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I'm not a graphic designer， but David Airey book was easy for me to read and understand （even though i read it in Polish）。 In my opinion， it's a good read for wannabe designers and also people who closely work with designers to get a better feel of what stands behind the logo creation， how the process looks of creation looks like and how to be successful in creating logos。 I'm not a graphic designer， but David Airey book was easy for me to read and understand （even though i read it in Polish）。 In my opinion， it's a good read for wannabe designers and also people who closely work with designers to get a better feel of what stands behind the logo creation， how the process looks of creation looks like and how to be successful in creating logos。 。。。more
Brent
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a must read for freelancers and newbiesI have been designing logos for years and this book still gave me excellent pointers， tips and perspectives which I wish I had from the get go。 Practical and effective examples help guide you to achieving success in your attempts to creating iconic designs for clients。
Kylee Allred
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I really enjoyed this book， the guidelines for creating brand identities are super helpful。 It also answered so many questions I had about working as a freelance designer， client feedback， staying motivated， etc。 Everything was very relatable and applicable！
Dil Nawaz
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This book is listed on most websites and Recoomended for Logo and Graphic Designers。 I am also a Graphic Designer and loves to read books about graphic designing， logo designing， etc。 This is a very informative book about logo and brandingDil NawazCo-FounderThe Lion Studioswww。thelionstudios。com This book is listed on most websites and Recoomended for Logo and Graphic Designers。 I am also a Graphic Designer and loves to read books about graphic designing， logo designing， etc。 This is a very informative book about logo and brandingDil NawazCo-FounderThe Lion Studioswww。thelionstudios。com 。。。more
Piotr Pabis
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Overall， the book is informative about processes of how to deal with clients， run creative process， etc。 However， it lacks some general tips about the artistic side of logo creation。 Even though the lifestyle suggestions seem applicable， many of them are obvious。
Gary
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Tremendous resource on design process。 David Airey approaches the subject from all angles with general advice， how-tos， things to watch out for， Q&A， and poignant case studies that create a behind-the-scenes look for the reader。 Gladly adopting this book as a required resource for my Graphic Design courses。
sarah semark
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Short and snappy and an easy read。 If you've gone through design school or built brand identities for clients， you may not learn a lot of new information （beyond how hard it is to come up with a truly clever concept！）， but it's a good refresher if you're a bit rusty， and the examples make for good inspiration。 Short and snappy and an easy read。 If you've gone through design school or built brand identities for clients， you may not learn a lot of new information （beyond how hard it is to come up with a truly clever concept！）， but it's a good refresher if you're a bit rusty， and the examples make for good inspiration。 。。。more
Kimberley Greenough
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Not just logo design， great identity design bookI was really pleased with how extensive this book is on the identity design process， without being over-complicated or feeling the need to over-explain itself。 Not just an explanation of logo design， it includes a succinct analysis of and process for creating a brand identity for clients， as well as great professional guidance for working with clients。
Badmus Rasheed
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