Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team
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- Create Date：2021-04-03 11:56:45
- Update Date：2025-09-06
- Status：finish
- Author：Simon Sinek
- ISBN：0143111728
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Summary
The next step for applying the life-changing lessons of the bestseller Start With Why。
With Start With Why， Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night。 However， many people have had trouble bringing the book's message into their own career and company。 Now， along with two of his colleagues， Peter Docker and David Mead， he has created a guide to the most important step any business can take: finding your why。
This easy-to-follow guide starts with the search for your personal why， and then expands to helping your colleagues find your organization's why。 With detailed instructions on every stage in the process， the book also answer common concerns， such as: What if my why sounds like my competitor's？ Can you have more than one why？ And， if my work doesn't match my why， what do I do？
Whether you're entry level or a CEO， whether your team is run by the founder or a recent hire， these simple steps will lead you on a path to a more fulfilling life and longterm success for you and your colleagues。
With Start With Why， Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night。 However， many people have had trouble bringing the book's message into their own career and company。 Now， along with two of his colleagues， Peter Docker and David Mead， he has created a guide to the most important step any business can take: finding your why。
This easy-to-follow guide starts with the search for your personal why， and then expands to helping your colleagues find your organization's why。 With detailed instructions on every stage in the process， the book also answer common concerns， such as: What if my why sounds like my competitor's？ Can you have more than one why？ And， if my work doesn't match my why， what do I do？
Whether you're entry level or a CEO， whether your team is run by the founder or a recent hire， these simple steps will lead you on a path to a more fulfilling life and longterm success for you and your colleagues。
Reviews
Kevin
，
This was disappointing， given how much I enjoyed the overall message behind Start With Why。I could deal with Simon Sinek's name being tied to it but not really having that much to do with the book's writing itself。。。 He's got a business and publishing books like this， offering workshops， $150 online courses， $475 two-hour sessions， etc。 all help support that business。 No shame in that game。But， at least for individuals looking to get something out of this book， there isn't enough actionable stuf This was disappointing， given how much I enjoyed the overall message behind Start With Why。I could deal with Simon Sinek's name being tied to it but not really having that much to do with the book's writing itself。。。 He's got a business and publishing books like this， offering workshops， $150 online courses， $475 two-hour sessions， etc。 all help support that business。 No shame in that game。But， at least for individuals looking to get something out of this book， there isn't enough actionable stuff you can do on your own。 There's slightly more depth for those in an organization looking for find the "Why" of the company or of subcultures within it， but the bulk of the content probably could've just as easily been turned into a couple blog posts。 There just isn't that much substance。。。I liked the idea of collecting from stories from the past and finding that 'golden thread' that ties things together。What I didn't like is for it to be effective， according to the authors， is that you can't interpret it yourself。 So you need a partner。。。。 It needs to be someone you trust enough to share your stories with。 It needs to be someone willing to actively listen to those stories and capable of identifying common themes between them。 It also needs to be someone who does not know you well enough to have heard the stories before or have a preconceived notion of you and what motivates you。。。。 Uh。。。huh。 Coincidentally， you can hire someone from Simon Sinek's company to be your partner。 At the low， low cost of $475 for a 2-hour block of time。。。 But， hey， let's just assume that partner is easy to find。。。Once your partner has identified the primary themes and whittles it down to just one core theme， you both take 5-minutes and make a rough-draft of your "Why"。Great。 Only you aren't quite done yet。 Now you have to have to get your closest friends explain to you why they are your friends。 Like。。。 you specifically。 And then that apparently is meant to either validate or invalidate the "Why"。 And if it does invalidate it， you then take what came out of the discussion with friends and work with your partner to then shift that into your "Why"。And then after the "Why" comes the "How"。。。 These are the different activities done through your "Why"。 But those items are limited to a specific number。 If you have more six or whatever， it won't work out。 Because reasons。¯\_（ツ）_/¯Honestly， I was pretty checked-out by the time I got towards that section of the book。I appreciate that they authors attempted to give plenty of examples of stories， "Why" statements， etc。， but all felt somewhere between being contrived for the book or lacked the context to be useful。 One example is the selfish guy who gave a bunch of spare change to a girl running a lemonade stand and then broke into tears， discovering his "Why" was to inspire others about what is possible。 Or something like that。 I mean， it's clearly memorable， seeing as how I'm mentioning it in this review。 But who could possibly relate to that？Similarly， some of the "Why" statements just left me wondering how they ended up like they did。 As an example， Simon Sinek， the guy whose TED Talk led to the creation of this book， has a statement of， "To inspire people to do the things that inspire them so that， together， we can change our world。" That seems kind of wordy and it was never clear to me why it wasn't simplified to just， "To inspire people so that， together， we can change our world。" There probably is a reason why it's not like that， but that type of reasoning isn't something I was able to find within this book。Clearly I am not a big fan of this book。。。 I think creating a systemized approach to Start With Why is a good goal。 This just didn't resonate with me。If I do end up finding a partner and getting some value out of this book， I'll update my review。 But for now。。。。 meh。 I'd recommend skipping this one。 。。。more
Carrie Froese
，
This books moves from the theory of Start With Why。 This is a step by step workbook that is helpful in nailing down the details for personal or business purposes。
Annie
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I listened twice and I decide to buy it because I loved this book。 Simon Sinek makes me think a lot。This book is a great analysis of the own life。 Do you have to make a change， to know : What am I doing here？Why I do what I do？How I do for。。。？Anyway， This book talks about work experiences but do you can imagine those situations that happened in one moment of your life。I tried to implement these exercises in my own work-life even though didn't work right now。This book is good for a work team as w I listened twice and I decide to buy it because I loved this book。 Simon Sinek makes me think a lot。This book is a great analysis of the own life。 Do you have to make a change， to know : What am I doing here？Why I do what I do？How I do for。。。？Anyway， This book talks about work experiences but do you can imagine those situations that happened in one moment of your life。I tried to implement these exercises in my own work-life even though didn't work right now。This book is good for a work team as well！ 。。。more
Alex
，
Mind-blowing inspiring masterpiece
Maria
，
Feels like more of a quick reference book companion for Start with Why。 A lot of it is actually how to set up a room for group activities when coming up with a tribe why， which I skimmed over。
Marijana➹
，
Premalo Sineka， previše saradnika。 Možda sam pogrešila što sam krenula sa ovom， ali mi je delovalo nekako logično。 U svakom slučaju mnogo više volim da slušam i *gledam* Sineka （yaas motivate me daddy）。Čini mi se da je najveća vrednost ovih knjiga što daju konkretne primere za koučing vežbe， ali u suštini vrte praznu slamu i sve može da se sumira na 20 strana。
Brad Dunnagan
，
Worth reading。 Really helps you come up with a mission statement for life which is great。 Simon Sinek did not have much to do with the writing on this， for better or worse。
Eric Xia
，
I found this book to be a very practical collection of guiding questions to "find your why"， however， it was less enticing that the book kept mentioning the author's products every so often like an advertisement。 I found this book to be a very practical collection of guiding questions to "find your why"， however， it was less enticing that the book kept mentioning the author's products every so often like an advertisement。 。。。more
Dave Manning
，
Why the bad reviews？ This is a standalone book/guide for either helping an individual discover their "why" or an entire organization/team。 It's far more thorough than it needs to be， and if you're a consultant or HR person doing this sort of work， I'd buy it before they decide there's more money in running the courses and "certifying" people to do it themselves， etc。。 Or， maybe they'll do all those things， but point being I'm glad I own the book。 It manages expectations of time， difficulty， and Why the bad reviews？ This is a standalone book/guide for either helping an individual discover their "why" or an entire organization/team。 It's far more thorough than it needs to be， and if you're a consultant or HR person doing this sort of work， I'd buy it before they decide there's more money in running the courses and "certifying" people to do it themselves， etc。。 Or， maybe they'll do all those things， but point being I'm glad I own the book。 It manages expectations of time， difficulty， and whatever else。 I've facilitated large culture change groups， and this book is a better-than-good resource for doing this type of discovery。 I give it four stars instead of five because， personally， it wasn't a "wow， 5/5 lifechanging book"。 Now then， I did rank Simon Sinek's （note: he didn't write this book， two other people did with his name on the marquis） book "The Infinite Game"， and that I feel is a 5/5 through the consultant's eye。 But still， if you're at all interested in dialogic OD or "culture change"， this is a good one to keep on the shelf。 。。。more
Darshini Shah
，
Its a thoughtful read that pushed me to dig deep and figure out， what really drives me
Jambean8
，
Better for organizations or people with a lot of friends as the practicals involve heavy interpersonal interactions。 The goal is worthy， though。
ginka
，
Baca buku ini rekomendasi dari Ka Fika， terima kasih。 Isinya bagus banget dan ringan juga bahasa inggrisnya， untuk aku yang gak pandai bahasa inggris hehe。 Disini kita perlu memahami makna dan arti dari "Why" versi kita， cukup memakan waktu untuk paham kenapa sih kita perlu ngelakuin hal ini， apa alasan dari semua yang kita lakukan， sampau kenapa sih kita hidup。 Ini bagus banget。 Baca buku ini rekomendasi dari Ka Fika， terima kasih。 Isinya bagus banget dan ringan juga bahasa inggrisnya， untuk aku yang gak pandai bahasa inggris hehe。 Disini kita perlu memahami makna dan arti dari "Why" versi kita， cukup memakan waktu untuk paham kenapa sih kita perlu ngelakuin hal ini， apa alasan dari semua yang kita lakukan， sampau kenapa sih kita hidup。 Ini bagus banget。 。。。more
Alexander Novicov
，
Amazing book - if you want to find your WHY and your purpose I highly recommend this book。 You will need to read Simon Sinek first book Start With Why so you fully understand the concept。
Bryan Hatch
，
I love Simon Sinek's books。。。however， this isn't one of them。 I love Simon Sinek's books。。。however， this isn't one of them。 。。。more
Tara Brabazon
，
This is a solid - if popular - contribution to the leadership literature。 It explores - as the title suggests - how to 'find your why。'The challenge with this book as with most of the leadership literature is that it is devoid of context。 This is a book of business trips， away days， team bonding， facilitating。 Those days are over - and most of us proclaim good riddance。But further， the management of under-employment and labour surplus is not mentioned。 We can find our 'why' - when work is availa This is a solid - if popular - contribution to the leadership literature。 It explores - as the title suggests - how to 'find your why。'The challenge with this book as with most of the leadership literature is that it is devoid of context。 This is a book of business trips， away days， team bonding， facilitating。 Those days are over - and most of us proclaim good riddance。But further， the management of under-employment and labour surplus is not mentioned。 We can find our 'why' - when work is available。 It is great - and powerful - to find a purpose。 It is harder to find that purpose when clinging onto finite， casualized work。 As with most leadership books， there is inspiration and concrete strategies to plan a career。 Tragically these days though， the career plans us。 。。。more
Nelson Guerrero
，
A ponerlo en prácticaIndividual o en grupo。 Te ayuda a encontrar tu porqué。 Una guía paso a paso， sin enredo y muy fácil para llevar a cabo。
Vera
，
Note: I skipped the group Why discovery chapters since I was looking for a personal career development book。 I read a lot of leadership books and by now most of them sound the same to me。 This book could have been an article， it has too much "fluff" in it。 It tries to appeal to a wide audience and it lacks depth。 The authors focus on finding your WHY which sounds like an audacious， personal and life-changing task。 Then they suggest that you start sharing it with strangers on a plane （to be fair Note: I skipped the group Why discovery chapters since I was looking for a personal career development book。 I read a lot of leadership books and by now most of them sound the same to me。 This book could have been an article， it has too much "fluff" in it。 It tries to appeal to a wide audience and it lacks depth。 The authors focus on finding your WHY which sounds like an audacious， personal and life-changing task。 Then they suggest that you start sharing it with strangers on a plane （to be fair - they suggest sharing it with everyone who asks you "what you do" but you get the point）。 They focus on finding your WHY but not so much on what to do after you've found it。 I know， this is exactly what the book title promises so I guess they are working on a sequel "what to do with your WHY after you've found it"。 If you are thinking to read this book for the purposes of personal career development， I beg you， read The Career Stories Method: 11 Steps to Find Your Ideal Career—and Discover Your Awesome Self in the Process instead。 It uses a similar approach - finding your inner purpose through storytelling but it is focused on career stories and does it through self-awareness/mindfulness journey。 。。。more
Nate
，
Practical。 Surprsingly uninspiring。 A little biy of a bait and switch， since Sinek didn't actually write it。 Practical。 Surprsingly uninspiring。 A little biy of a bait and switch， since Sinek didn't actually write it。 。。。more
Quandc
，
it's great！After reading "starti with why" book with golden circle help me understand more between why but to can find real why which really difficult， but with this book， which's a sequal for me and other people to answer and build a culture with "why"。 it's great！After reading "starti with why" book with golden circle help me understand more between why but to can find real why which really difficult， but with this book， which's a sequal for me and other people to answer and build a culture with "why"。 。。。more
Erica B
，
Wasn't overly enlightening or quite useful for me。 More for people who want to work with their work team to create a 'Why' or mission statement。 Wasn't overly enlightening or quite useful for me。 More for people who want to work with their work team to create a 'Why' or mission statement。 。。。more
Sali
，
Helpful resource。 A bit outdated in it's terminology but overall a good place to start when trying to find your why/communicate it。 Helpful resource。 A bit outdated in it's terminology but overall a good place to start when trying to find your why/communicate it。 。。。more
André Silva
，
This review has been hidden because it contains spoilers。 To view it， click here。 https://www。youtube。com/watch？v=Qd_ZF。。。 https://www。youtube。com/watch？v=Qd_ZF。。。 。。。more
Erica
，
I read this book in preparation for an activity I am doing for work。 I hoped it would help with our motivation to find a purpose or "why" we do our job to combat burnout。 There was some helpful information and structure， but this could have been a much shorter book with less repetition。 "The goal is for each individual to work for a company in which they fit the culture， share the values， believe in the vision， and work on a team in which they feel like they are valued and valuable。" I read this book in preparation for an activity I am doing for work。 I hoped it would help with our motivation to find a purpose or "why" we do our job to combat burnout。 There was some helpful information and structure， but this could have been a much shorter book with less repetition。 "The goal is for each individual to work for a company in which they fit the culture， share the values， believe in the vision， and work on a team in which they feel like they are valued and valuable。" 。。。more
M。
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The "Start with Why"-Worshop！ Hands-on。 The "Start with Why"-Worshop！ Hands-on。 。。。more
Rasiq Towsiq Sakin
，
This is my first book of Simon Sinek （Although this one is actually more David Mead and Peter Docker than Simon）。 A while back I stumbled upon one of his speeches in Ted Talk and felt that I had to read his books。Interestingly enough， I was really taken aback by some of the reviews here。 But I had already purchased the book so decided to go with it anyway。I'm glad that I did。For the last couple of years I have been working as a freelance qualitative research assistant。 My job itself deals with t This is my first book of Simon Sinek （Although this one is actually more David Mead and Peter Docker than Simon）。 A while back I stumbled upon one of his speeches in Ted Talk and felt that I had to read his books。Interestingly enough， I was really taken aback by some of the reviews here。 But I had already purchased the book so decided to go with it anyway。I'm glad that I did。For the last couple of years I have been working as a freelance qualitative research assistant。 My job itself deals with the essence of various 'why's of consumers， brands and products。 It is intriguing but not at all surprising that the exercises and processes outlined in this book are not that much different from what I and my colleagues have been doing。 The scope is different for sure， but the process is the same。 That's how I know this book works。On the other hand， the contents of this book is a bit repetitive， especially towards the end。 That is the reason I rated it 4。 Other than that， this was a great read。 。。。more
Sarah SCAPOLLA
，
Une chouette méthode de développement personnel pour trouver son pourquoi : quelle est la raison qui nous pousse à nous lever tous les matins et qui en plus contribue à un monde meilleur。Simon Sinek nous délivre pourquoi il est important de connaitre son pourquoi dans le monde professionnel， que ce soit en tant que salarié où entrepreneur。Ce que cette méthode à de plus， c'est qu'on ne peut pas la faire seule， il nous faut un guide （dont le rôle est détaillé dans le manuel）。 Ce qui est encore mie Une chouette méthode de développement personnel pour trouver son pourquoi : quelle est la raison qui nous pousse à nous lever tous les matins et qui en plus contribue à un monde meilleur。Simon Sinek nous délivre pourquoi il est important de connaitre son pourquoi dans le monde professionnel， que ce soit en tant que salarié où entrepreneur。Ce que cette méthode à de plus， c'est qu'on ne peut pas la faire seule， il nous faut un guide （dont le rôle est détaillé dans le manuel）。 Ce qui est encore mieux c'est que ce n'est pas non plus une méthode individuelle。 Il est proposé de connaitre le pourquoi d'une société， le pourquoi d'un groupe également。J'avoue que je ne me suis pas encore essayée à cette méthode， mais j'ai déjà trouvé la personne pour m'accompagner et je compte bien m'y mettre。 。。。more
Kumaran C
，
Good and Practical answer for Start with Why。
Bader Al-Shafei
，
Nice and straight forward。 Im questioning if i should have read Start with why first。 Cuz i read find ur why first。 And now moving to start with why。
Byron Flores
，
It is a simple and powerful concept but I think it does not deserve another book or guide to apply this theory。 If you review his TED talk about this， it will be more than enough to learn and apply the authors’s theory。
Dzmitry Yashyn
，