Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
- Downloads：7071
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-02 13:58:17
- Update Date：2025-09-06
- Status：finish
- Author：Pat Flynn
- ISBN：0997082305
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Stop rushing into businesses born from half-baked ideas， misguided theories， and other forms of self-delusion。 A lack of proper validation kills more businesses than anything else。 As Joel Barker says， “Speed is only useful if you’re running in the right direction。” Will It Fly？ will help you make sure you are clear for takeoff。 It answers questions like:
- Does your business idea have merit？
- Will it succeed in the market you’re trying to serve， or will it just be a waste of time and resources？
- Is it a good idea for you？
In other words， will it fly？
Chock-full of practical suggestions you can apply to your business idea today， Will It Fly？ combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online， hosting successful podcasts， testing niche sites， and launching several online businesses。
Will It Fly？ will challenge you to think critically， act deliberately， and dare greatly。 You can think of the book as your business flight manual， something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars。
In five parts， Will It Fly？ will guide you through the validation of your next business idea:
- Part one， Mission Design， helps you make sure your target idea aligns with and supports your goals。
- Part two， Development Lab， walks you through uncovering important details about your idea that you haven't even thought about。
- Part three， Flight Planning， is all about assessing current market conditions。
- Part four， Flight Simulator， focuses on the actual validating and testing of an idea with a small segment of a target market。
- Finally， Part five， All Systems Go， is for final analysis to help you make sure your idea is one you are ready to move forward with。
- Does your business idea have merit？
- Will it succeed in the market you’re trying to serve， or will it just be a waste of time and resources？
- Is it a good idea for you？
In other words， will it fly？
Chock-full of practical suggestions you can apply to your business idea today， Will It Fly？ combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online， hosting successful podcasts， testing niche sites， and launching several online businesses。
Will It Fly？ will challenge you to think critically， act deliberately， and dare greatly。 You can think of the book as your business flight manual， something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars。
In five parts， Will It Fly？ will guide you through the validation of your next business idea:
- Part one， Mission Design， helps you make sure your target idea aligns with and supports your goals。
- Part two， Development Lab， walks you through uncovering important details about your idea that you haven't even thought about。
- Part three， Flight Planning， is all about assessing current market conditions。
- Part four， Flight Simulator， focuses on the actual validating and testing of an idea with a small segment of a target market。
- Finally， Part five， All Systems Go， is for final analysis to help you make sure your idea is one you are ready to move forward with。
Reviews
kushal
，
Very routine book。 Started with a nice relation between paper craft and wings， but that is it。
Pía López Copetti
，
I liked the concept behind this book and the author's tone。 Perhaps it may sound dream-crashing to consider so many steps prior to starting your very own business， but the reality is that Pat does a throughout exploration of the business-conception model and how to move forward with your ideas to create a model that not only grants you success but also aligns with your life goals。 I liked the concept behind this book and the author's tone。 Perhaps it may sound dream-crashing to consider so many steps prior to starting your very own business， but the reality is that Pat does a throughout exploration of the business-conception model and how to move forward with your ideas to create a model that not only grants you success but also aligns with your life goals。 。。。more
Jeremy Hung
，
"Great entrepreneurs test and validate one solution for one problem at a time。" "Great entrepreneurs test and validate one solution for one problem at a time。" 。。。more
Decebal Popescu
，
O carte pe care fiecare antreprenor la inceput de drum trebuie sa o parcurga inainte de a lansa afaceri plecand de la idei gandite pe jumatate。 Fa-ti planul de zbor inainte de a decola。 Joel Baker spune: ”viteza este utilă doar dacă alergi in directia bună”。
Dima Yousef Jadaan
，
This is a practical book that offers a step-by-step approach to assessing and validating a business idea through a series of "pre-flight" tests。 If you have a business idea， the book aims to help you shape this idea to improve its chances of success。The book is divided into 5 parts。 In part 1， you test whether your idea fits with your goals and aligns with what you want for your future。 You will build a chronological roadmap of your past work experience to learn about your strengths and weakne This is a practical book that offers a step-by-step approach to assessing and validating a business idea through a series of "pre-flight" tests。 If you have a business idea， the book aims to help you shape this idea to improve its chances of success。The book is divided into 5 parts。 In part 1， you test whether your idea fits with your goals and aligns with what you want for your future。 You will build a chronological roadmap of your past work experience to learn about your strengths and weaknesses and find out what kind of work you'd like to do。 In part 2， you perform a mind mapping exercise to clearly define， communicate， and pitch your idea。 In part 3， you assess the market by creating a "market map" and understand your potential customers by creating a "customer P。L。A。N。" （Problems， Language， Anecdotes， and Needs）。 In part 4 you will learn strategies to validate your idea， such as crowdfunding， pre-orders， the Derek Halpern strategy， etc。 This part finishes with 5 case studies that put validation into action。 Part 5 is a short section that focuses on insights to move forward。 At the end of the book， the author lists several resources for starting a business， but unfortunately， there’s no index。 The book is light， easy to read， and the writing is entertaining， though sometimes long-winded。 There are a lot of practical exercises， some of which are thought experiments and some will teach you how to research your target market and customers （mostly online）。 As you will need to write things down， the author provides worksheets and templates that are accessible through the book’s free online companion course （which I didn't do）。Overall， the book gives a simple and practical foundation for assessing a potential business idea （but doesn’t delve into the financial aspects）。 If you have an idea but no prior business education or experience， this book would be a good start to determine whether your idea could “fly”。 。。。more
Samantha Anthony
，
Fantastic and actionable book that details the process of testing a business idea。 Full of genius little nuggets to dive deep into your idea and figure out if it has legs。 Definitely recommend to all entrepreneurs。 I know I'll be coming back to this one every time I've got a new idea （so like 。。。。every day 😂）。 Fantastic and actionable book that details the process of testing a business idea。 Full of genius little nuggets to dive deep into your idea and figure out if it has legs。 Definitely recommend to all entrepreneurs。 I know I'll be coming back to this one every time I've got a new idea （so like 。。。。every day 😂）。 。。。more
Goran Jankuloski
，
Problem svih biznis knjiga je sto uspesni biznismeni obicno nemaju vremena da pisu knjige。 Onda ti ostane mali Perica koji na 40 strana objasnjava kako da napravis petogodisnji plan， a njegov biznis je da visi po konferencijama。88/335
Maciek Wilczyński
，
There are three reasons why I have reached out for this book: 1） It was recommended by Michal Szafranski; 2） I need to know what to recommend to my students or early entrepreneurs; 3） I always wanted to know who exactly is Pat Flynn， as I haven't had the opportunity to check his podcasts or content。 If I didn't know this stuff from all the other books/resources， that would be a game-changing piece for me。 Nevertheless， loved the research part and how to do it "for free"。 I also liked the methodi There are three reasons why I have reached out for this book: 1） It was recommended by Michal Szafranski; 2） I need to know what to recommend to my students or early entrepreneurs; 3） I always wanted to know who exactly is Pat Flynn， as I haven't had the opportunity to check his podcasts or content。 If I didn't know this stuff from all the other books/resources， that would be a game-changing piece for me。 Nevertheless， loved the research part and how to do it "for free"。 I also liked the methodical approach towards business planning。 If you want to launch new product， esp。 if it's your passive income piece， you should definitely read it 。。。more
Tim Ludy
，
Very valuable roadmap for analyzing a niche market， determining a need， and validating your business idea。 Pat breaks everything down with some interesting examples and case studies。 You end up with a ton of actionable steps to take you through this entire process。
Miriam
，
Sehr gute， hilfreiche und fundierte Tipps， um ein Online-Business aufzubauen。 Pat Flynns Buch enthält sowohl zahlreiche Strategie- als auch Praxisübungen， was doch recht selten ist （meistens bekommt man entweder das eine oder das andere）。 In seinem Blog & Podcast Smart Passive Income gibt es außerdem viele weitere Tipps und Infos kostenlos。 Eine echte Fundgrube des Wissens！
Claudio de Giovanni
，
Provides a simple and actionable framework on how to validate an existing idea and most importantly make sure it fits with who you are as a person， as an entrepreneur and what your life's vision is。 I'd reccommend to entrepreneurs approaching the launch of a new company。 There are quite a few useful insights and some practical hints。 Provides a simple and actionable framework on how to validate an existing idea and most importantly make sure it fits with who you are as a person， as an entrepreneur and what your life's vision is。 I'd reccommend to entrepreneurs approaching the launch of a new company。 There are quite a few useful insights and some practical hints。 。。。more
Lance McNeill
，
Great advice and structured processThis book offered a well conceived， step-by-step process for moving from idea to early validation。 While some recommendations are dated slightly， the foundation of the advice is still solid。
Andrew
，
Good read for mapping out your idea and getting it movingGood read for mapping out your idea and getting it moving。 Goes through the steps in details， plus also ones with a course。
Themightybat
，
Pragmatic advice to test your idea early and often with actual consumers before investing too much time in it。 Also， the internet is a fantastic source of research for new ideas
Billy
，
Pat is one of my fav authors， podcaster， and virtual mentor。Thanks。 Pat。
Robin Martin
，
Helpful book for aspiring entrepreneurs。
Mario
，
I'm a huge fan of Pat Flynn across the board。 He has added so much value to my life with his knowledge， insight and genuine and supportive energy。 So this book was no different。 Good information and good content。 I'm a huge fan of Pat Flynn across the board。 He has added so much value to my life with his knowledge， insight and genuine and supportive energy。 So this book was no different。 Good information and good content。 。。。more
Joe
，
Practical，tested，easy to read and implementI enjoyed reading this， as its easy conversation also style is quick to digest。 But that doesn't mean it's lightweight。 It contains solid， practical steps， taken in order， with no interpretation needed。 If you follow the steps and commit to doing them， you can test your idea before committing hundred of hours of labour to something which won't work， when some tweaking earlier on could make all the difference。 It's a very practical， understanding， suppor Practical，tested，easy to read and implementI enjoyed reading this， as its easy conversation also style is quick to digest。 But that doesn't mean it's lightweight。 It contains solid， practical steps， taken in order， with no interpretation needed。 If you follow the steps and commit to doing them， you can test your idea before committing hundred of hours of labour to something which won't work， when some tweaking earlier on could make all the difference。 It's a very practical， understanding， supportive and kind book。 。。。more
Martin Blokša
，
A must read for every starting entrepreneur， startup founder， product manager or marketer in need of market validation。 If you have an idea， or industry you would like to enter you can use the tools and methods provided in this book to validate it before building the actual product。
Shahram Maralani
，
A great book written with a clear flowClear flowEasy to followMany examplesDIYYou can implement what you learn here tomorrow。Pat is having a great approach that you can follow also on his website if got interested reading this book。 Hence things link together well in his ecosystem。
Shivan Sivakumaran
，
This is a great book if you are wanting to launch a product。 Flynn has an easy to read writing style and he really puts you in a good mood。I came across this book with the online course that Pat Flynn has offered for free during the COVID19 lockdown: https://courses。smartpassiveincome。co。。。。I'd recommend this book for anyone who is wanting to start a business or launch a product。 You will still have to do work and its no silver bullet， but Flynn's gently tone and well-explained ideas will guide This is a great book if you are wanting to launch a product。 Flynn has an easy to read writing style and he really puts you in a good mood。I came across this book with the online course that Pat Flynn has offered for free during the COVID19 lockdown: https://courses。smartpassiveincome。co。。。。I'd recommend this book for anyone who is wanting to start a business or launch a product。 You will still have to do work and its no silver bullet， but Flynn's gently tone and well-explained ideas will guide you along the way。 。。。more
Ugis
，
Nice perspective on enterpreneurship。 The author describes methods and principles to review our goals， business ideas and how to proceed with them to turn into a successful business。 I did like the beginning and the end， but got a little bit lost in the middle， so 4 stars。 [reading time: 8h2m]
Kim Rudschinat
，
I just This book before I made my own course but I listened to everything that pay Flynn have on YouTube and podcasts that follow this is me to the validation of Lydia validation。great And away but That is because of Pat Flynn fantastic great help for for everyone in the world to wants to start making passiv income online This book is a great resource for everyone or everybody want to try to validate a idea before they produce the product itself。 Pat Flynn is great。Elias I got the hook up I have I just This book before I made my own course but I listened to everything that pay Flynn have on YouTube and podcasts that follow this is me to the validation of Lydia validation。great And away but That is because of Pat Flynn fantastic great help for for everyone in the world to wants to start making passiv income online This book is a great resource for everyone or everybody want to try to validate a idea before they produce the product itself。 Pat Flynn is great。Elias I got the hook up I have the next book super fan and I also have the other books That Pat Flynn is recommending 。。。more
Hannamari
，
Mostly I thought this book didn’t quite live up to its title: I was expecting theoretical and practical methods for validating a business initiative。 There were in fact some tips on how to use the internet to do customer research and gain early feedback on ideas。 But I felt the big chunk of the book was about designing one’s life and searching for business ideas。For me， the key takeaway of the book was ”the basic basic formula of validation”:Step 1: Get in front of an audienceStep 2: Hypertarget Mostly I thought this book didn’t quite live up to its title: I was expecting theoretical and practical methods for validating a business initiative。 There were in fact some tips on how to use the internet to do customer research and gain early feedback on ideas。 But I felt the big chunk of the book was about designing one’s life and searching for business ideas。For me， the key takeaway of the book was ”the basic basic formula of validation”:Step 1: Get in front of an audienceStep 2: HypertargetStep 3: Interact and share your solutionStep 4: Ask for the transaction 。。。more
Alvin
，
Really good book， it has many good principles to guide future entrepreneurs。
Christopher Makomere
，
The book offers a very practical framework for validating any business idea。 Loved it！
Francisco
，
This is for beginners，not even novices。。。 Like clean slate you don't know where to begin。 This is for beginners，not even novices。。。 Like clean slate you don't know where to begin。 。。。more
Christopher Hawkins
，
Absolutely zero value for the effort of reading it。 100% derivative and generic。
Henrik
，
Blaah， I think I got tricked by fake reviews
Robert Gebhardt
，