Crossover Creativity: Real-life stories about where creativity comes from

Crossover Creativity: Real-life stories about where creativity comes from

  • Downloads:1212
  • Type:Epub+TxT+PDF+Mobi
  • Create Date:2023-03-04 06:53:30
  • Update Date:2025-09-06
  • Status:finish
  • Author:Dave Trott
  • ISBN:0857199889
  • Environment:PC/Android/iPhone/iPad/Kindle

Summary

Ideas don’t come from nothing。

They come from what is already inside people’s brains。

And so it’s not true to say that people have ideas。

In fact, ideas have people。

The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you。

In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from—as a guide for those who have to generate ideas in advertising, business, or the wider world。

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Reviews

Becky Taunton

Didn’t finish this one I’m afraid - got about a quarter of the way through。 While the narrative tone was lighthearted and easy to follow and the examples given were entertaining, the book just felt like a list of examples - I didn’t feel like creativity itself was explored or discussed in enough depth to keep my interest。