Forget every networking tip you've heard and learn how Joe Polish--the most connected person on the planet--changed his business and his life by putting the needs of others first。

Unless we are natural extroverts， most of us hate networking because it's Hard， Annoying， Lame， and Frustrating。 But what if networking was more than just using other people to get ahead？ What if it was a way to make genuine connections and help one another instead？ What if it was E。L。F。 （Easy， Lucrative， and Fun！）（TM）？ What if it wasn't about What's in it for me？ but rather， What's in it for them？

With this networking method based in generosity， Joe Polish went from being a broke addict living in a trailer， cleaning carpets for a living， to a high-powered career as one of the most sought-after marketers in the business， speaking to audiences around the world， surrounded by famous influencers and business leaders he calls his friends。 He dedicated himself to connecting with people by helping them first-and the results speak for themselves。

What's in It for Them？ is your guide to cultivate the business and life you've always wanted by discovering how to:

- Invest time， money， and energy into the right relationships
- Skip the boring small talk and be a fun， memorable networker
- Be a fountain， not a drain， by celebrating the achievements of others
- Earn a reputation as someone who gives freely--there are no trade secrets anymore
- Protect yourself from those takers who don't treat you as you treat them
- Remember that the good you put out into the world by genuinely helping others will come back to you tenfold