Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
- Downloads：2712
- Type：Epub+TxT+PDF+Mobi
- Create Date：2022-10-30 06:56:40
- Update Date：2025-09-06
- Status：finish
- Author：Rob Biesenbach
- ISBN：0991081420
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
WHAT CAN STORYTELLING DO FOR YOU？
Study after study confirms that stories have unparalleled power to break down walls， build trust， and influence people to act。 More than facts and data alone， stories are fundamental to capturing and expressing our ideas， wishes， and beliefs 。。。 and getting the results we want。
The right story can help you:
-Nail a job interview
-Earn a raise
-Close a sale
-Build trust with an employee or colleague
-Strengthen relationships with customers
-Become a more comfortable networker
-Win over a skeptic
-Rally a team
-Align people with a strategy
-Promote your brand
-Raise a toast
-Deliver a eulogy
-Get out of a speeding ticket
-And more。。。
WHY THIS BOOK？
The market is flooded with a dizzying array of books， experts， and resources on business storytelling。 This book cuts through the hype to clarify and demystify the storytelling process。 So if you're intimidated and think you can't tell a good story， Unleash the Power of Storytelling offers step-by-step instructions for finding， shaping and telling powerful stories。
On the other hand， if you think there's nothing new to learn about storytelling， it's probably more complicated than you think。 Here you'll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls。
A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL
Taking a fun， no-nonsense approach， Unleash the Power of Storytelling will teach you:
-The hard science behind why stories work
-A simple three-part structure for telling any story
-The role of emotion in fueling great stories
-How to cut the clutter and focus your story on the essentials
-How and where to find great stories
-Tips for delivering your stories in the most effective way possible
The book also contains tons of practical examples showing you how to use stories in job interviews， presentations， customer calls， employee meetings -- even how to craft the right story for a wedding toast or eulogy！
Study after study confirms that stories have unparalleled power to break down walls， build trust， and influence people to act。 More than facts and data alone， stories are fundamental to capturing and expressing our ideas， wishes， and beliefs 。。。 and getting the results we want。
The right story can help you:
-Nail a job interview
-Earn a raise
-Close a sale
-Build trust with an employee or colleague
-Strengthen relationships with customers
-Become a more comfortable networker
-Win over a skeptic
-Rally a team
-Align people with a strategy
-Promote your brand
-Raise a toast
-Deliver a eulogy
-Get out of a speeding ticket
-And more。。。
WHY THIS BOOK？
The market is flooded with a dizzying array of books， experts， and resources on business storytelling。 This book cuts through the hype to clarify and demystify the storytelling process。 So if you're intimidated and think you can't tell a good story， Unleash the Power of Storytelling offers step-by-step instructions for finding， shaping and telling powerful stories。
On the other hand， if you think there's nothing new to learn about storytelling， it's probably more complicated than you think。 Here you'll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls。
A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL
Taking a fun， no-nonsense approach， Unleash the Power of Storytelling will teach you:
-The hard science behind why stories work
-A simple three-part structure for telling any story
-The role of emotion in fueling great stories
-How to cut the clutter and focus your story on the essentials
-How and where to find great stories
-Tips for delivering your stories in the most effective way possible
The book also contains tons of practical examples showing you how to use stories in job interviews， presentations， customer calls， employee meetings -- even how to craft the right story for a wedding toast or eulogy！
Reviews
Jennifer
，
I found some useful tips and tricks in the book。 The important thing to note is that the author is focused on practical implementation of the tips。 However， for readers looking for a “quick fix” or “magic fairy dust”， I caution against the “plug-and-play” approach to the books tactics。
Dean and Emily Chao
，
great little bookStumbled upon this book because I want to practice more storytelling。 Rob explained why storytelling is effective and what would make it more effective。 I haven't had a lot of opportunities to put it to practice but look foward to using the newfound knowledge whenever I can。 great little bookStumbled upon this book because I want to practice more storytelling。 Rob explained why storytelling is effective and what would make it more effective。 I haven't had a lot of opportunities to put it to practice but look foward to using the newfound knowledge whenever I can。 。。。more
Liang Sun
，
Easy good read， but not enough examples It’s an easy read and the structure provided is pretty practical。 I wish there were more examples to actually illustrate how to apply the structure to write your own stories
Pres
，
This book explains storytelling to you in a very simple， comprehensible way， yet it still puts forth the concept that storytelling is oftentimes complex。 I like that the book leans more into business storytelling than creative。
Ilia Markov
，
Good intro into storytelling and how to use it for purpose。
Alejandro Alfaro
，
Awesome read！ Allowed me to better articulate my communication！
Jim
，
A short， easy read on how to incorporate storytelling into your repertoire。 This book is beneficial to leaders everywhere。 Worth the time investment to read。
Anjanaa
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Very generic。 Could've been a blog。 Expected more as he has Ogilvy background。 Mildly disappointed。 Very generic。 Could've been a blog。 Expected more as he has Ogilvy background。 Mildly disappointed。 。。。more
Rebecca
，
Very interesting - notes made and （hopefully） relevant learnings taken in！ I definitely feel that I now have "roadmaps" to storytelling， which will help me not only tell an appropriate story well， but also to look out for， listen for and gather stories， which ultimately will all help me to choose which story would be best to help make a specific point， both in presentations and in writing。This is a valuable resource for me。 Very interesting - notes made and （hopefully） relevant learnings taken in！ I definitely feel that I now have "roadmaps" to storytelling， which will help me not only tell an appropriate story well， but also to look out for， listen for and gather stories， which ultimately will all help me to choose which story would be best to help make a specific point， both in presentations and in writing。This is a valuable resource for me。 。。。more
Matej yangwao
，
This review has been hidden because it contains spoilers。 To view it， click here。 Definitely great book if you're new at storytelling:）>We tell stories every day， but only a few make history>。 The power of storytelling can influence people， convince， inspire， and prevent them from doing unnecessary things。>All your stories are worthy， but they reveal their true power when they influence someone's worldview。>Researcher Paul Zak discovered that stories make the brain release oxytocin， a hormone associated with empathy。>Other studies have shown that while listening to a story， t Definitely great book if you're new at storytelling:）>We tell stories every day， but only a few make history>。 The power of storytelling can influence people， convince， inspire， and prevent them from doing unnecessary things。>All your stories are worthy， but they reveal their true power when they influence someone's worldview。>Researcher Paul Zak discovered that stories make the brain release oxytocin， a hormone associated with empathy。>Other studies have shown that while listening to a story， the brain triggers the same areas as when experiencing an actual event。>We subconsciously associate ourselves with the protagonist of the story and place ourselves at its epicenter; our palms sweat， and our heart rate increases — this is our body's feedback。>Biesenbach identified six keys to a strong story:• Emotions。 A compelling story evokes an emotional response。• The story should have a face。 People do not remember percentages and statistics， but they will feel a kinship with the character that personifies the issue。• The stories should connect your listeners with each other and with your brand。• Stories make us more human。 They should remind people of who they are。• Stories should reiterate the importance of values such as love and care。 They should temporarily distract people from their routine existence。• Show; don't tell。 Back up your words with a reliable example。>Your story should offer people something they can't refuse。>Read more books。 Memoirs and biographies are excellent sources of valuable stories。>Sometimes an appropriate analogy， phrase， or metaphor can replace an entire story。 。。。more
Komi Amegblenke
，
This book could have been shorter than it already was。To sum it up， stories need to contain the following: have a character （someone relatable， and avoid overused heroes of the past）， a goal you want to solve， a challenge， and a resolution。 You honestly don't need to follow a linear path。 As long as you touch upon these four things you're golden。。sometimes stories you tell may not resonate with all。 This is why it's important you determine your audience beforehand。 Additionally， do not allow too This book could have been shorter than it already was。To sum it up， stories need to contain the following: have a character （someone relatable， and avoid overused heroes of the past）， a goal you want to solve， a challenge， and a resolution。 You honestly don't need to follow a linear path。 As long as you touch upon these four things you're golden。。sometimes stories you tell may not resonate with all。 This is why it's important you determine your audience beforehand。 Additionally， do not allow too many people to join in on the writing process if you work for a firm。 This can muddy the overall story。 If you need to compromise， compromise on the little things that don't take away from the overall picture。 。。。more
Yorick H
，
Awesome book that dives into how you can become a better story teller。 Will also get it as an e-book for future reference
Matthew McLean
，
An primer on the basics of storytelling and how it can be used in most everyday life， including business。 However， if you have a strong grasp of either of these things， it's probably not worth your time。 An primer on the basics of storytelling and how it can be used in most everyday life， including business。 However， if you have a strong grasp of either of these things， it's probably not worth your time。 。。。more
Mila Mi
，
I don’t recommend buying this book。 Repetitive and very beginner。 There were a few good tips on what to focus on when making stories and presenting （like skipping the agenda/summary， not over-loading with stories， different tips on performances）。 I was expecting more hands-on tips。 There were also some interesting examples of companies the author has worked with as a consultant。 Easy read too！
Thierry Beaulieu
，
That's a good and short book。 I might have wanted more exemples of what can be a dealbreaker during storytelling。 That's a good and short book。 I might have wanted more exemples of what can be a dealbreaker during storytelling。 。。。more
Randy Rosso
，
If you work in business， than this book might be more applicable to you。 He offers some good insight but overall it felt kinda meh。
Shannon
，
A few good nuggetsThere are some basic foundations in here that were helpful to review/skim， but ultimately， I think the emphasis on the tone part could be highlighted in greater depth。 I’m not sure the intended audience of this book。
Madhusudan Somani
，
This book makes storytelling very simple in executable steps。 It emphasises as well as guides with examples on how to use storytelling in different situations in life， to win hearts， change minds， get results。
Javier Rodriguez
，
Neanderthal man may be extinct， but his genes live on in each of us。 Nevertheless， the highest proportion of Neanderthal genes ever found in a living human is only 4 %。 So his genes have not prevailed， even though the Neanderthal was stronger and more cold-resistant。 The most confirmed explanation for this development is the gossip theory。 Only sapiens can talk about something that does not exist and believe six impossible things before breakfast。 We can not only imagine these things， but - and Neanderthal man may be extinct， but his genes live on in each of us。 Nevertheless， the highest proportion of Neanderthal genes ever found in a living human is only 4 %。 So his genes have not prevailed， even though the Neanderthal was stronger and more cold-resistant。 The most confirmed explanation for this development is the gossip theory。 Only sapiens can talk about something that does not exist and believe six impossible things before breakfast。 We can not only imagine these things， but - and this is the point - imagine them together。"Culture eats strategy for breakfast" is a quote attributed to management guru Peter Drucker。 Culture not only eats strategy for breakfast， but also agility for lunch and innovation for dinner。 Any strategy that does not take into account the culture of the organisation is likely to fail。 People don't mind something new， but they don't want to change。 What do they want？ They want a story， they want to be part of a story， part of something bigger， part of something special。 That gives them meaning， that creates sense of belonging。In the first chapters， the author explains how and why storytelling is a powerful， if not the most powerful， tool for leading people。 Later， he dispels the prejudice that there is not only one hero and thus not only one story， but several protagonists are involved in several stories。 Depending on whether it is about launching a product， maximising the customer experience or cultivating the corporate culture， the corresponding story does not only portray the company， but above all its customers and employees。 。。。more
Kevin
，
Useful and straightforward introduction to the concepts and structures of storytelling。 Nothing but particularly unique or insightful but a quick and easy read to get you started。
Johan
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Concise， but not for beginnersThe message and advice delivers is concise and to the point。 It is easily understandable， but lacks some detail that the novice story teller could use to get airborne。 Probably more suited for amateurs with some experience。
Jackie Lemer
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I loved the practical advice on how to tell a story in this book！ It kept me engaged and wanting to read more from start to finish。 And has also made me relook at how I go about my day by being more mindful of the potential stories all around me。
Michael Millett
，
I know what you’re thinking from the title， but hear me out。 This book isn’t contrived or manipulative but helps readers better understand the power of storytelling in connecting us with one another in a deeper level。 Personally， I’ve been on a quest to better my own communication skills & this book has met me an indispensable time in my life。 Absolutely worth a read if you like learning about communicating & the components of telling better stories！
Kevinw88
，
A repetitive quick read。 I don't remember anything from the book， but I remember sorta liking it at the time。 A repetitive quick read。 I don't remember anything from the book， but I remember sorta liking it at the time。 。。。more
Sam T
，
Good book， the first third is a little generic， but it’s an easy read with good tips :）
Cortland D。
，
Excellent read for storytellers。
Thomas C
，
3 takeaways:1。 Researcher Paul Zak found that stories promote the production of oxytocin in our brains， a chemical related to the feeling of empathy and the desire to cooperate。 Accordingly， stories make our audience more amenable to our ideas; 2。 The worlds of business and acting are not so different。 Both require one to connect with an audience and to tell stories。 In addition， actors show and do not tell。 Instead of saying you're dependable， give a story of fighting impossible deadline overni 3 takeaways:1。 Researcher Paul Zak found that stories promote the production of oxytocin in our brains， a chemical related to the feeling of empathy and the desire to cooperate。 Accordingly， stories make our audience more amenable to our ideas; 2。 The worlds of business and acting are not so different。 Both require one to connect with an audience and to tell stories。 In addition， actors show and do not tell。 Instead of saying you're dependable， give a story of fighting impossible deadline overnight to prove it;3。 In a presentation， feel those things in the stories and use our bodies to create a stage picture。 If we're talking about coffee， 'hold' the cup in our hands。 As we go forward in time， move from the left to the right on stage， visualising the progression of time。 。。。more
Antonio Parker
，
I read this book when I was in toastmasters it changed my life to speak in front of people and to tell stories
Ani
，
This book truly delivered what it promised to deliver: How to find the right story， how to tell the right story。 It even gave examples。 Why was I expecting more？ I don’t know。
Wilson Marseilles
，