Post Corona: From Crisis to Opportunity

Post Corona: From Crisis to Opportunity

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  • Create Date:2021-03-31 11:21:55
  • Update Date:2025-09-06
  • Status:finish
  • Author:Scott Galloway
  • ISBN:1787634817
  • Environment:PC/Android/iPhone/iPad/Kindle

Summary

The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world。

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters。 Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand。 Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete。 But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway。 In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead。 While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder。 Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure。

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Reviews

Quinn

As if Scott Galloway needs any more praise。。。he is so witty and made his knowledge consumable for people like myself who know little about the complex world of business and marketing。 I would recommend for anyone who wants to learn a bit more about business and hear is opinions on where education and America is going post-pandemic。

Robert Theodorson

I caught Galloway on a recent episode of Real Time and decided to buy this book after liking the cut of his jib。The book is smart, informative, and entertaining。 The bulk is exactly what the title suggests: what opportunities and changes are going to arise from a post coronavirus world? Perfect rating for being a quick and easy read on top of all the aforementioned positive factors。

Christie

With Lockdown 2。0 hitting my province since Monday (not to mention a three-week quarantine ordered by our municipal mayor), I would like to look at the brighter things post corona。 So, I intentionally read and listened to this one by Scott Galloway though his primary focus was America with the Big Four in tow, I still think that his views were interesting and thought-provoking。 I sincerely hoped that a generation living amidst a virus-stricken world could have a potential to have a "renewed appr With Lockdown 2。0 hitting my province since Monday (not to mention a three-week quarantine ordered by our municipal mayor), I would like to look at the brighter things post corona。 So, I intentionally read and listened to this one by Scott Galloway though his primary focus was America with the Big Four in tow, I still think that his views were interesting and thought-provoking。 I sincerely hoped that a generation living amidst a virus-stricken world could have a potential to have a "renewed appreciation for community, cooperation, and sacrifice--a generation that believes empathy isn't a weakness and wealth isn't virtue", like what Galloway believed。 However, he also stated that thriving in crisis was a double-edged sword noting the flip side of work from home arrangements and such。 The highly-privileged ones will appreciate it but not the disadvantaged folks earning their living outside their homes。 That was so true! Maybe there is reason to hope。 Whether we are Americans or Filipinos, we can shoulder the burdens of the post corona world and endure and observe the pain to be prepared for the fight? for the unknown future? Maybe it will "depend on what path we choose"after this pandemic。 。。。more

Dakshin

Scott galloway is an expert when it comes to the big four。 This book builds on how they accelerate post corona。 Besides the professor also shares insights on how the educational field is transforming and is expected to morph even for the as classrooms become borderless。His passionate argument for trusting the government may, or sometimes may not, hold water in the the region he is focused on。 For readers away from the American continent, his passionate support for the government as a harbinger o Scott galloway is an expert when it comes to the big four。 This book builds on how they accelerate post corona。 Besides the professor also shares insights on how the educational field is transforming and is expected to morph even for the as classrooms become borderless。His passionate argument for trusting the government may, or sometimes may not, hold water in the the region he is focused on。 For readers away from the American continent, his passionate support for the government as a harbinger of change may sound a little off track。He gets a little philosophical which really is a far cry away from the tone he employed in his previous book "the four"。 Besides the marvelous visual aids, I found a particular theme interesting which is shared across "tech vs democracy" by author Jamie Bartlett。 Jamie Bartlett discussed how the democratic process has been encroached by digital algorithms on social media。 Scott galloway builds on with further examples in contemporary times and critiques them without fear just like Jamie Bartlett。 No doubt this book is a wealth of information when it introduces the average reader like me to protective shields in the regulatory regime such as Section 230。 To be a more informed internet citizen / to have a better grip of businesses that are evolving post Corona, this book certainly does a great job。 。。。more

Vlad

Galloway is an insufferably overconfident social media gadfly, and I kind of despised his best-known work, The Four, because of how terribly gender-retro it was, but I have to admit that it seems some of his rougher edges have been smoothed away in this book, and what remains isn't half bad。 I found this to be a thoughtful analysis of pandemic impact written in the midst of the pandemic。 So in the end, I begrudgingly have to admit that this book was fine and that I have forgiven SG for some of h Galloway is an insufferably overconfident social media gadfly, and I kind of despised his best-known work, The Four, because of how terribly gender-retro it was, but I have to admit that it seems some of his rougher edges have been smoothed away in this book, and what remains isn't half bad。 I found this to be a thoughtful analysis of pandemic impact written in the midst of the pandemic。 So in the end, I begrudgingly have to admit that this book was fine and that I have forgiven SG for some of his earlier bullshit。 。。。more

Nacho Bassino

I have mixed feelings about this one。 On one hand it has interesting analysis of impact on industries highly affected by Covid-19。 On the other, it has very opinionated ideas about tech trends that has are not that much related, with high unjustified worship for Apple。

Rachel Allburn

Very quick read withy some interesting insights。 Love Scott Galloway from the “Pivot” podcast。

Robert Alberto

Must read

Aaron Nielsen

An interesting preview to what may lie ahead in post-corona world。 This was sent to the publisher in September 2020 and I found it a bit dated by March 2021。 Galloway makes some interesting points in particular about how higher education will have to adapt after having a brief online only period due to the virus。

Rachel

Very unique perspective on the current economy and society。 Bold but supported by data。 It gave me a new way of thinking about higher education。

Fifi

An enjoyable read! Galloway is a great observer on current affairs - no wonder he is a NYTimes best-selling author。 A professor of marketing at NYU Stern School of Business。 In a humorous fashion, he identifies the trends happening in our lives post-pandemic, including changes in consumer behaviour, business models and in higher education。 Gives us a hopeful perspective in such times of uncertainty。“Pandemics, wars, depressions - these shocks are painful, but the times that follow are often amon An enjoyable read! Galloway is a great observer on current affairs - no wonder he is a NYTimes best-selling author。 A professor of marketing at NYU Stern School of Business。 In a humorous fashion, he identifies the trends happening in our lives post-pandemic, including changes in consumer behaviour, business models and in higher education。 Gives us a hopeful perspective in such times of uncertainty。“Pandemics, wars, depressions - these shocks are painful, but the times that follow are often among the most productive in human history。 The generations that endure and observe the pain are best prepared for the fight。” 。。。more

Sarah Wiehe

3。5 stars。 A very thought provoking listen about the last year。 I really enjoyed the chapter on secondary education。

Mina

"First, the pandemic's most enduring impact will be as an accelerant。 While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society。 Second, in any crisis there is opportunity; the greater and more disruptive the crisis, the greater the opportunities。""We used to trade time for value。 Now we trade our privacy for value。" "First, the pandemic's most enduring impact will be as an accelerant。 While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society。 Second, in any crisis there is opportunity; the greater and more disruptive the crisis, the greater the opportunities。""We used to trade time for value。 Now we trade our privacy for value。" 。。。more

Budd Margolis

I enjoy Galloway's view on our digital society and agree with much of his views and projections for our future。 He admits to being occasionally wrong which is refreshing and so I can tolerate his victory dances which are few and thankfully far between。 Scott seems to miss that much of the iPhone was Samsung parts and that the new S21 line is a superior product at a lower cost than the new iPhone。 Android is a huge market and he hardly recognizes this? Some of his views on higher education are va I enjoy Galloway's view on our digital society and agree with much of his views and projections for our future。 He admits to being occasionally wrong which is refreshing and so I can tolerate his victory dances which are few and thankfully far between。 Scott seems to miss that much of the iPhone was Samsung parts and that the new S21 line is a superior product at a lower cost than the new iPhone。 Android is a huge market and he hardly recognizes this? Some of his views on higher education are valid but does he realize in the UK a college degree only takes 3 years and the Government provides loans to students that are paid off from a 5% levy on earnings over £25k? Free education can be targeted on a needs basis。 Saddling the young with debt is insane especially when so many do not complete and many with degrees fail to achieve the best jobs? Digital courses & degrees are a solution and as this book points out the CV19 Pandemic has advanced progress in the direction。 Galloway favors some tech companies such as uber which lost a case in the British Supreme Court and just announced that drivers will get paid leave and a living minimum wage。 Being in the UK uber drivers do not have to worry about healthcare which is universally provided and of a very high standard。 Airbnb can be easily replicated by many others and just around the corner lurks better apps offering superior experiences。 Amazon's foray into the healthy & medical industry will be interesting for the USA pays far too much for its healthcare。 Some of the tech giants will have to be split up and some will fail fast as others emerge。 The digital generation has little loyalty and they adapt faster than they type。 This book shows how some have adapted and made the pivot and how some have not or cannot。 I believe we agree that the current valuations are impossible and will at some point have to be readjusted。 When that happens then it will be severe。 。。。more

J。 Justin

Really enjoyed it。 Scott is great。 He toned down the attitude from his last book and focused on data and insight, where his messaging really shines。

Barbara

Too much。This makes my head spin in a Business/Tech sort of way, but I can see that it would be appealing to brainy folks。Started this book but stopped reading it。

Patricio Ovejas

Coffee Book

Nick Harrison

Interesting and timely, but ultimately he is making observations that are widely understood and then placing (relatively safe) bets on the tech giants。 Good quick read and very accessible for anyone interested in where business and tech may be going in the next while。

Jennifer

Audiobook Was hoping for more info like I heard from him on his Jessica Yellin interview or his guest appearance on The Next Big Idea podcast。

Brian Larson

If you’re a fan of Scott’s podcasts or YouTube videos, you’ll love this book。 If you’re not so much a fan, but appreciate his dry, sardonic takes on everything from Elon Musk to the stimulus package then you’ll also enjoy this book。 Scott picks his lane and stays in it for most of the book: the title should have been “Post Corona: The Higher Ed Deathknell。” Indeed, most of the book is centered around the tragically high costs of higher education & the impact such costs have not only on students/ If you’re a fan of Scott’s podcasts or YouTube videos, you’ll love this book。 If you’re not so much a fan, but appreciate his dry, sardonic takes on everything from Elon Musk to the stimulus package then you’ll also enjoy this book。 Scott picks his lane and stays in it for most of the book: the title should have been “Post Corona: The Higher Ed Deathknell。” Indeed, most of the book is centered around the tragically high costs of higher education & the impact such costs have not only on students/graduates but also on the broader US innovation economy。 There’s a paragraph devoted to the status quo’s impact on minority groups (LGBTQ, women, POC, etc。) in higher education。 It’s short, but it’s effective and I found myself dog-earring and coming back to that particular paragraph on multiple occasions。 In a nutshell, Scott argues that online higher ed opportunities will benefit these minority groups in a greater capacity than any changes in higher ed in the past 30 years。 Scott’s sense of humor permeates the book。 Most of the time readers can easily pick up on the sarcasm (“Tesla appeals to the genitals through every aspect of its strategy”), but sometimes I questioned if Scott’s well-timed push to bust monopolies & reign in Big Tech could have been more effective with less candor。 I agreed with almost every suggestion Scott posted at the end of the book & hope his idea for a “Corona Corps” comes to fruition。 Overall, ‘Post Corona’ is a timely read & will likely be on the syllabi of many business schools for a few years to come。 。。。more

Manu Rivera

Un vistazo a lo vivido el año pasado, a lo que nos espera el próximo año y como afrontarlo

Aaron Asbury

At times you can tell this book was written quickly。 It isn't as well written as some books I have read and Galloway's previous work, but I think it isn't evergreen material and he wanted to get this information out quickly。 The information is IMPORTANT and I highly recommend putting this book at the top of your reading list while it is still relevant。 At times you can tell this book was written quickly。 It isn't as well written as some books I have read and Galloway's previous work, but I think it isn't evergreen material and he wanted to get this information out quickly。 The information is IMPORTANT and I highly recommend putting this book at the top of your reading list while it is still relevant。 。。。more

Jennifer

This book contains a couple of interesting insights and relevant data, being the result of teamwork, as most published books nowadays。 I am amazed and plainly enamoured at how transparent Galloway was in the acknowledgement session about his ghostwriters and the data team that supports him。 That said, I found the writing somehow amateurish and completely oblivious to lay readers that are not on top of the topic or the author, and a lot of the content is not a surprise if you have followed up any This book contains a couple of interesting insights and relevant data, being the result of teamwork, as most published books nowadays。 I am amazed and plainly enamoured at how transparent Galloway was in the acknowledgement session about his ghostwriters and the data team that supports him。 That said, I found the writing somehow amateurish and completely oblivious to lay readers that are not on top of the topic or the author, and a lot of the content is not a surprise if you have followed up any news during the pandemic (but is still nice to have it in a coherent narrative)。 As a reader, I feel most of the book would work better as just a couple of articles。 My main takeaways: It’s a big tech’s world。 The pandemic has functioned as an accelerator of consumer behaviour and markets, which now reflect trends previously estimated to develop 10 years from now。 However, even if the data at first sight indicates that the economy “recovered” after the first hit, this data is mostly pulled up by the success of big tech。 Truth is, while they have benefited greatly most every other business is suffering。 This is especially true for “BEACH” stocks (booking, entertainment, airlines, cruises and casinos, hotels and resorts)。 We should not be surprised to see the big four expanding to new industries in the coming months/years, such as education and health (ok, not really a spoiler。 That’s already under way)。 Still, the many changes and casualties open up opportunities for innovators, coming from the customers and assets left behind by the companies that do not make it through the pandemic, but also from the new trends developing in the market。 My favorite excerpt:A firm’s valuation is a function of its numbers and narrative。 [。。。] Firms deemed innovators are receiving a valuation that reflects estimates of cash flow 10 years from now, and discounted back at an incredibly low rate。 Investors appear to be focused on a firm’s vision, its narrative about where it could be in a decade。 This is why we need a strong government, to counter human nature, to balance fast thinking and selfishness with slow thinking and community。 We don’t need to make idols of the wealthy to inspire achievement。 Wealth and success are motivation enough。 We are not dressing billionaires up as heroes because they need better marketing。 We are dressing them to obscure the truth -that while innovation still happens, and hard work still exists, an ever-increasing share of the spoils are not going to the innovators but to the owners。 If you’re planning on being a billionaire, you should plan on working for the next 30 years… and not much else。 I’m not pushing hustle porn -the jobs that create multi-millionaires are just extremely demanding。 。。。more

Robert B

Galloway says that his book is “an attempt to look our unprecedented present and predict the future by creating it, catalyzing a dialog that crafts better solution。” He focuses on changes brought about or accelerated by the pandemic and how today’s crisis presents opportunities for those willing and able to implement solutions。Some of the themes that Galloway explores include the following:- The tendency of remote work to increase income inequality- The move from a brand focus to a product focus Galloway says that his book is “an attempt to look our unprecedented present and predict the future by creating it, catalyzing a dialog that crafts better solution。” He focuses on changes brought about or accelerated by the pandemic and how today’s crisis presents opportunities for those willing and able to implement solutions。Some of the themes that Galloway explores include the following:- The tendency of remote work to increase income inequality- The move from a brand focus to a product focus。- The decline of advertising on broadcast media- The increasing importance of privacy to consumers- The dominance of big tech in general and of “The Four” in particular – Amazon, Apple, Facebook, Google- The increase of unregulated digitized monopolies- How Amazon sees expenses as investments in future stand-alone businesses- How Apple’s success is based on selling a low-cost product at a premium price and on recurring revenus bundles- How higher education offers three value propositions – a credential, an education, and an experience – and how the pandemic will affect each- The need for a renewed sense of community- The need for government to slow our thinking, think about the long term, and consider moral concerns- The transformation from an innovative economy to an exploitation economy- The dangers of superabundance- The importance of restraining private power and empowering individualsUnfortunately, the book seems quickly put together, as if Galloway wanted to be the first to talk about the post-Covid world。 Consequently, there is a lot of jargon in the book and many ideas are presented without adequate backstory or explanation。 The reader is just expected to “get it。”Nevertheless, the ideas presented in the book are often incisive, and the overall tone of the book is optimistic。 。。。more

Daniel Lambauer

A bit of a stream of consciousness style, but still brings together excellent key themes that are emerging through the pandemic - the rise of the tech firms; their monopoly powers; the inequalities that Covid may exaggerate if not handled carefully。 A very good book that can be read as a warning as well as a cry to arms。

Kruno Stjepanović

Pretty good book to understand how the pandemic is changing the market and the economy for good。

Timothy

Great analysis of business and tech during the pandemic。 Nothing much new if you keep up with the market and tech news but great if you are interesting in learning how the tech world affects today world with Corona。

Tommy Kowalski

Another dynamite deliver from Professor Galloway。 His books are so easy and fun to read。 Great to get his take on how the industry has shifted due to the coronavirus and what companies are primed to emerge even stronger

Hee Jin

This review has been hidden because it contains spoilers。 To view it, click here。 very short read - not really what to make of it because on one hand i feel like it came out too soon: the process of creating a book is lengthy and it seems like he stopped writing in aug2020, so by the time the book actually came out a lot of the "news" in the book was outdated。 for example, some ideas are rendered completely irrelevant (interesting, yes, but irrelevant) given the vaccines and election outcomes (ie, corona corps, stimulus packages)。 yet, i'm curious what his thoughts would have very short read - not really what to make of it because on one hand i feel like it came out too soon: the process of creating a book is lengthy and it seems like he stopped writing in aug2020, so by the time the book actually came out a lot of the "news" in the book was outdated。 for example, some ideas are rendered completely irrelevant (interesting, yes, but irrelevant) given the vaccines and election outcomes (ie, corona corps, stimulus packages)。 yet, i'm curious what his thoughts would have been on the news that has transpired since - and how his opinions would have changed。on the other hand, did it really need to be a book? certain chunks were certainly reused verbatim (chicken or the egg?) from his blogposts。 interesting choice since with the exception of some conceptual statements, significant parts of the book will no longer be useful within a few months / years - except to examine it as an anthropological 'what was the pulse of society like in mid2020' way。 。。。more

Ayu Chandradyani

I always love to update about current issues and this book contain many fresh issues and easy to understand。