3。5 starsIt is really quite unfortunate that Javier， this book's only other reviewer on Goodreads， chose to give it a single star， because Gordon Fuller's commentary on the food industry is surprisingly candid - and well worth the read。It is true that some chapters did read like uninspired walls of text， including a few I was interested in， like the chapter on non-thermal processing steps in food manufacturing。 Diagrams would have been welcome additions， to be sure。Still， I liked the book for it 3。5 starsIt is really quite unfortunate that Javier， this book's only other reviewer on Goodreads， chose to give it a single star， because Gordon Fuller's commentary on the food industry is surprisingly candid - and well worth the read。It is true that some chapters did read like uninspired walls of text， including a few I was interested in， like the chapter on non-thermal processing steps in food manufacturing。 Diagrams would have been welcome additions， to be sure。Still， I liked the book for its honest business insights， like its discussion of senior management's duty to spy on competitors， or the machinations of company court politics。 I also enjoyed his treatment of market research （important， even foundational， but carried out using suspect methods） and， later， of marketing and promotion （more important， in most cases， than any other factor in developing new products）。Fuller's insight into the power structure of the food industry， where supermarkets are the keepers of market data and， thus， hold the power （in their ability to set prices among suppliers and consumers alike） interested me a great deal， but I have come to disagree with it somewhat， in part because the state of the supermarket industry is not as stellar as the book would suggest （or at least suggested to me）。 。。。more