Like, Comment, Subscribe: How Youtube Drives Google's Dominance and Controls Our Culture
- Downloads：3877
- Type：Epub+TxT+PDF+Mobi
- Create Date：2022-09-18 06:53:28
- Update Date：2025-09-07
- Status：finish
- Author：Mark Bergen
- ISBN：0593632753
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
The definitive， deeply reported account of YouTube， the company that upended media， culture， industry， and democracy--by a leading tech journalist
Across the world， people watch over a billion hours of video on YouTube every day。 The sheer amount of video produced there is beyond comprehension。 Every minute， over five hundred hours of footage are uploaded to the site， the equivalent of eighty-two years of video added a day。 That anyone can easily access any minute of this footage--and the trillion minutes more already on YouTube--is a technical feat unmatched in the history of computing。 Everyone knows YouTube。 And yet virtually no one knows how it works。
Like， Comment， Subscribe is the first book to explain exactly how YouTube's technology and business evolved， how it works， and how it helped Google grow to unimaginable power， a narrative told through the people who created YouTube and the Google engineers and chiefs who took it over。 It's the story of an industry run amok， and of how corporate greed resulted in the unraveling of truth， the spread of violence， and the corruption of the internet， all for the sake of profit。
Mark Bergen， the top Google reporter at Bloomberg Businessweek， might know Google better than any other reporter in Silicon Valley， having broken numerous stories about YouTube's and Google's business and scandals。 His deep access within the companies makes Like， Comment， Subscribe a thrilling， character-driven story of technological and business ingenuity and the hubris that undermined it
Across the world， people watch over a billion hours of video on YouTube every day。 The sheer amount of video produced there is beyond comprehension。 Every minute， over five hundred hours of footage are uploaded to the site， the equivalent of eighty-two years of video added a day。 That anyone can easily access any minute of this footage--and the trillion minutes more already on YouTube--is a technical feat unmatched in the history of computing。 Everyone knows YouTube。 And yet virtually no one knows how it works。
Like， Comment， Subscribe is the first book to explain exactly how YouTube's technology and business evolved， how it works， and how it helped Google grow to unimaginable power， a narrative told through the people who created YouTube and the Google engineers and chiefs who took it over。 It's the story of an industry run amok， and of how corporate greed resulted in the unraveling of truth， the spread of violence， and the corruption of the internet， all for the sake of profit。
Mark Bergen， the top Google reporter at Bloomberg Businessweek， might know Google better than any other reporter in Silicon Valley， having broken numerous stories about YouTube's and Google's business and scandals。 His deep access within the companies makes Like， Comment， Subscribe a thrilling， character-driven story of technological and business ingenuity and the hubris that undermined it
Reviews
Ross Wilcox
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Very entertaining account of YouTube's rise to prominence Very entertaining account of YouTube's rise to prominence 。。。more
M Burke
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A scathing but fair page-turner chronicling the dilemmas YouTube faced over the past 15 years and the poor decisions execs made at every turn。 Afraid of being regulated as a media company， they turned a blind eye to increasingly violent， racist， sexist， and harmful content。 Instead they championed free speech and trusted in machine learning that effectively furthered extremism。 The book profiles individual creators， some of whom milked the algorithms for profit regardless of the harm they create A scathing but fair page-turner chronicling the dilemmas YouTube faced over the past 15 years and the poor decisions execs made at every turn。 Afraid of being regulated as a media company， they turned a blind eye to increasingly violent， racist， sexist， and harmful content。 Instead they championed free speech and trusted in machine learning that effectively furthered extremism。 The book profiles individual creators， some of whom milked the algorithms for profit regardless of the harm they created， and others who were trying to create quality content but couldn’t make a living because YouTube’s metrics incentivized long-form garbage。 Employees spoke out and tried to fix broken policies but were cast as “ungoogley，” only to have many of those policies fixed years later after press scrutiny， threats of regulation， advertiser boycotts， or horrific events。 As someone who has worked in tech for a decade， I found this book to be a sobering cautionary tale and hope that other tech leaders learn from it。 。。。more
Dan
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Finished this book the same day I started it。 Fascinating and important。 I’ve worked in tech for over a decade and couldn’t believe what I learned。 Highly recommended。
Rachel Pollock
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