Inspired: How to Create Tech Products Customers Love
- Downloads：4325
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-03-28 14:15:11
- Update Date：2025-09-07
- Status：finish
- Author：Marty Cagan
- ISBN：1119387507
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products。 The goal of the book is to share the techniques of the best companies。 This book is aimed primarily at Product Managers working on technology-powered products。 That includes the hundreds of "tech companies" like Google， Facebook， Amazon， Twitter and the like， as well as the thousands of companies moving to leverage technology （financial companies， media companies， retailers， manufacturers， nearly every industry）。 Inspired covers companies from early stage start-ups to large， established companies。 The products might be consumer products or devices， business services for small businesses to enterprises， internal tools， and developer platforms。
Inspired is secondarily aimed at the designers， engineers， user researchers and data scientists that work closely with the product managers on product teams at these same companies。
Inspired is secondarily aimed at the designers， engineers， user researchers and data scientists that work closely with the product managers on product teams at these same companies。
Reviews
Lauren
，
very practical and clear。
Ivaylo Dimitrov
，
This book is not inspiring at all。 It is informative and it's value depends on how experienced you are in an IT world and product development。You might find either a lot of value or nothing at all。 This book is not inspiring at all。 It is informative and it's value depends on how experienced you are in an IT world and product development。You might find either a lot of value or nothing at all。 。。。more
iamKovy
，
1。 Если вы продакт-менеджер （любого уровня） эта книга вполне заслуживает того， чтобы стать вашей настольной。 Она содержит достаточно информации нужной плотности и хорошо структурирована чтобы время от времени к ней возвращаться и отталкиваться для углубления в какие-то отдельные темы。2。 Если вы не продакт-менеджер и не собираетесь им становиться， понятия не имею зачем вы её читали。3。 Если вы не продакт-менеджер и собираетесь им стать， см。 пункт 1。
Thomas F
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Sensible knowledge， poor structure and repetitive execution。
Paweł Bogdan
，
Świetny język。 Mam wrażenie， że każde słowo zostało tu bardzo przemyślane i dobrane z prawdziwą dbałością。 Do tego czuć ogromną fachowość。Autor podchodzi do tematu product managementu kompleksowo， porządkując wiedzę z wielu zagadnień。 Trzeba natomiast stwierdzić， że jest to lektura bardziej dla juniora/mida （choć jest tu jednak trochę perełek）， gdyż każdy z rozdziałów wymaga sporego pogłębienia （przykładowo: wizja produktu to sześć stron， podobnie strategia czy OKRy）。 Nie można mieć jednak do au Świetny język。 Mam wrażenie， że każde słowo zostało tu bardzo przemyślane i dobrane z prawdziwą dbałością。 Do tego czuć ogromną fachowość。Autor podchodzi do tematu product managementu kompleksowo， porządkując wiedzę z wielu zagadnień。 Trzeba natomiast stwierdzić， że jest to lektura bardziej dla juniora/mida （choć jest tu jednak trochę perełek）， gdyż każdy z rozdziałów wymaga sporego pogłębienia （przykładowo: wizja produktu to sześć stron， podobnie strategia czy OKRy）。 Nie można mieć jednak do autora zastrzeżeń， bo sama książka stron ma ponad trzysta - trudno by byłoby zmieścić coś więcej。 Każdy temat przedstawiony jest zatem krótko， acz konkretnie。 Powiedziałbym， że treści jest w sam raz - ani za mało， ani za dużo， choć pozostaje pewien niedosyt。 Na duży plus krótkie rozdziały。 Muszę zgodzić się z opiniami， że gdyby wybierać 'najważniejszą' pozycję o product managemencie， to byłoby to właśnie "Inspired" - książka poniekąd spełnia rolę "produktowej Bibilii"。 Muszę jednak nadmienić， że część rozdziałów okazała się dla mnie dosyć nużąca， a przez nieco podręcznikową formę często odczuwałem zmęczenie lekturą。 Pięć punktów głównie dlatego， że na rynku aktualnie nie ma tak kompleksowej pozycji o product managemencie。 Jeżeli chodzi o samą treść， to skłaniałbym się raczej do czwórki ;） 。。。more
DJ Satoda
，
I struggled with this one。 Some great content， but Cagan really just sort of laundry lists all of his ideas instead of really taking a stand on a few。 It’s good for a comprehensive look at ideas in product management。 But practically speaking it reads like a compendium of advice that never really goes deep on any subject。Edit: Credit where credits due， this flat affect may be due to the degree to which Cagan has influenced Silicon Valley。 The theories in this book are the textbook for how produc I struggled with this one。 Some great content， but Cagan really just sort of laundry lists all of his ideas instead of really taking a stand on a few。 It’s good for a comprehensive look at ideas in product management。 But practically speaking it reads like a compendium of advice that never really goes deep on any subject。Edit: Credit where credits due， this flat affect may be due to the degree to which Cagan has influenced Silicon Valley。 The theories in this book are the textbook for how product orgs are run today。 So while I was reading thinking “uh yeah I already knew that”， this may have been groundbreaking 10+ years ago and I am taking for granted how much impact this book has had。 Like reading about the benefits of electricity in 2021。 。。。more
Igor
，
I should have read it 4 years ago when it just came out。 Nowadays a lot of teams are following these best practices that are described in the book， and you’ve（if you work in a startup world） highly likely know most of them anyway。 Still a great read though。
Awa Desmoline
，
A book worth reading multiple times。
Tin Huynh
，
Must-read for whoever wants to pursuit a professional Product Manager career path。
Kylie Upton
，
Good book on the fundamentals of being a good product manager。
Tibor Konig
，
Egy újabb kötelező könyv， legalábbis azoknak， akik termékfejlesztésben utaznak。 Elképesztő mennyiségű jól strukturált módszer， technika és tapasztalat - már önmagában a tartalomjegyzék is hasznos。Egy hiányosság （ami azonban nem olyan súlyos， hogy lerontsa az öt csillagot）: egyes koncepciók érthetőségét， a különböző területek közötti kapcsolatok átláthatóságát javíthatná néhány jól eltalált illusztráció， a könyvben sajnos egyetlen ilyen sincs。
Tim Brown
，
Interesting perspective on product management and stakeholder involvement， though appears to promise solutions to development lifecycle problems which it doesn't really deliver。 Interesting perspective on product management and stakeholder involvement， though appears to promise solutions to development lifecycle problems which it doesn't really deliver。 。。。more
Erin
，
Perhaps if you are a product manager this is a good book。 This was assigned reading for me as someone from research who will work with product。 From that angle the book was no help。 Many terms and ideas were never defined。 Also， the author is arrogant， repetitive， sexist， and racist。 He also needs a good editor。 All that being said， it is an easy read （though not an easy retention）。 Lots of spaces， short chapters， big print。
Jenson Lee
，
作者 Marty Cagan 是矽谷產品經理的代表性人物，他的這本著作最早是在 2008 年出版，並於 2017 改版重新發行，鑑於距離書本最早寫成時已經有段時間，加上再版也是 2~3 年前的事了，繁中譯本直到 2019 年才發行，實在是有點慢了。正如作者在書中最後的謝辭所述，這本書內容多半是以部落格與電子報撰寫內容為基礎，也因此，雖然內容包括了專案管理中相當重要的公司、角色、團隊、流程與文化等面向，不過書裡每一章的篇幅都很很短，大部分主題只用了 2～5 頁的篇幅陳述，讀起來比較像是概論或重點摘要，論述的部分相對較少。舉例來說，近幾年在討論目標設定與管理時的熱門主題 "OKR"，也在此書的 28～30 章出現，但只用了 10 頁不到的內容講述了 OKR 之方法與如何使用在目標設定與產品拓展上，和其他說明與談論 OKR 的專書相比較起來，內容深度必然是有差異的。此書包含的大部分主題都有類似的狀況，所以，這本書感覺起來更像是給軟體產品與專案管理者閱讀的索引或百科全書，若對於書中提到的任何主題或方法想要有進一步的了解，仍是需要尋找更多的資訊，才有機會真正理解、或是避免在只知道一些皮毛知識的情 作者 Marty Cagan 是矽谷產品經理的代表性人物，他的這本著作最早是在 2008 年出版，並於 2017 改版重新發行，鑑於距離書本最早寫成時已經有段時間，加上再版也是 2~3 年前的事了，繁中譯本直到 2019 年才發行，實在是有點慢了。正如作者在書中最後的謝辭所述，這本書內容多半是以部落格與電子報撰寫內容為基礎，也因此，雖然內容包括了專案管理中相當重要的公司、角色、團隊、流程與文化等面向，不過書裡每一章的篇幅都很很短，大部分主題只用了 2～5 頁的篇幅陳述，讀起來比較像是概論或重點摘要，論述的部分相對較少。舉例來說，近幾年在討論目標設定與管理時的熱門主題 "OKR"，也在此書的 28～30 章出現，但只用了 10 頁不到的內容講述了 OKR 之方法與如何使用在目標設定與產品拓展上，和其他說明與談論 OKR 的專書相比較起來，內容深度必然是有差異的。此書包含的大部分主題都有類似的狀況，所以，這本書感覺起來更像是給軟體產品與專案管理者閱讀的索引或百科全書，若對於書中提到的任何主題或方法想要有進一步的了解，仍是需要尋找更多的資訊，才有機會真正理解、或是避免在只知道一些皮毛知識的情況下就應用在實際工作中，因而製造更多問題。 。。。more
Larissa Mourullo
，
Esse livro resumiu tudo o que sempre acreditei sobre criação e gestão de produtos。 Pode se dizer que é a "bíblia" pra quem trabalha com isso， sendo uma leitura obrigatória。 O que mais me chamou à atenção foi o foco dado a se ter um time integrado e multidisciplinar， fazendo com que no final tenha-se uma obra melhor e mais completa entregando mais valor ao cliente。 Esse livro resumiu tudo o que sempre acreditei sobre criação e gestão de produtos。 Pode se dizer que é a "bíblia" pra quem trabalha com isso， sendo uma leitura obrigatória。 O que mais me chamou à atenção foi o foco dado a se ter um time integrado e multidisciplinar， fazendo com que no final tenha-se uma obra melhor e mais completa entregando mais valor ao cliente。 。。。more
Jason Morris
，
Great book if you haven't read or done any 6 Sigma or Lean work。 Almost every technique is a tool under 6 Sigma and Lean but， his approach is spot on。 Great book if you haven't read or done any 6 Sigma or Lean work。 Almost every technique is a tool under 6 Sigma and Lean but， his approach is spot on。 。。。more
Gabriela Cescatto
，
Dynamic， direct and super applicable。 It is easy to take the ideas from the paper， try them out in a daily basis and check the effectiveness of them。
Louise Peterson
，
Great book for anyone interested or just starting in product management。 Wish I read this when it was first recommended to me。 Basically summarizes 50+ resources I consumed in my first year in product。 I’ve recommended this to all of my mentees。
Elena Platonova
，
It's an interesting view on how IT companies should work from prospective of managing/structuring。It has lots of real life examples and personal growing stories of how certain company organisations succeeded or failed using specific techniques。I think it is meant to be for product managers but what I think it is quite useful for engineers in order to understand why these or those things work specific way in your company。 It's an interesting view on how IT companies should work from prospective of managing/structuring。It has lots of real life examples and personal growing stories of how certain company organisations succeeded or failed using specific techniques。I think it is meant to be for product managers but what I think it is quite useful for engineers in order to understand why these or those things work specific way in your company。 。。。more
Brent Maxwell
，
A fantastic book to describe to a first time product leader how to shape the organisation。 As a founder， this helped me think about how to define the role， the tasks， how it intersects with design and engineering， the cross-functional team and the culture that is needed to make a software product company effective。
Jun Yi Yap
，
This book provide very practical tips and relatable case studies for reference in the world of products。 The author make a point to be succinct yet detailed in her explanation。
Al Lee
，
Great content， mediocre delivery
Luke
，
Some parts a little waffly but overall a great book that really sheds light on product teams and innovation with great products
Camila Gargantini
，
Amazing book for product managers AND product led companies to understand how product plays a role in the role organization。One side note: found way too many typos on this book。。。 😒
Joao
，
This is probably the best book I’ve read for Product culture/ Product Management so far。 I seriously recommended it。 I’ve read the ebook on kobo and I’m thinking buying the hard paper copy of this and also Melissa Perri - Escaping the Build Trap
Wilhelm Eklund
，
This is a must read book for any serious product manager。 How to make sure the delivery team is working on something worth building has so many dimension。 This book could be called "Product Discouvery 101"。 This is a must read book for any serious product manager。 How to make sure the delivery team is working on something worth building has so many dimension。 This book could be called "Product Discouvery 101"。 。。。more
Adam
，
Good soup to nuts view of developing products in a tech company。 A dry read all the way through， this should serve well as a reference book。
Naïma
，
This is hands down one of the best tech/business books I’ve ever read。 I often find that business books are strong for 50-100 pages as they describe their thesis and then the next 150 pages are filled out with case-studies that are soon out of date。 Inspired is not on of those books。 Required reading for anyone in a tech product team。 Couldn’t have come at a better time for me。
Greg Ruben
，
Not really what I expected from the title。 The book is more about how product orgs ideally function， and specifically what a product manager does。 It is very dry。 At times it was quite informative， and at other times remedial or repetitious。 Ultimately I did learn something by reading it。
Paulus
，