An unvarnished, story-driven, practical guide to working across cultures。 The book features real stories of companies going global, warts and all。 Each is a fascinating object lesson the cultural realities and unexpected surprises of modern globalization。 Readers will learn:
Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty
How a leading American ticket sales and distribution company imploded in its China expansion
How to navigate the invisible language of cultural misunderstandings
Cross-cultural communications skills everyone in business needs to know
The art and science of personality profiling and quick short-cuts to understanding people
What outsourced call centers can teach us about the future of global communication
How to find inspiration and innovation in the most unlikely of places