Zero to One: Notes on Start Ups, or How to Build the Future
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-03-26 13:18:24
- Update Date：2025-09-07
- Status：finish
- Author：Peter Thiel
- ISBN：0753555204
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
WHAT VALUABLE COMPANY IS NOBODY BUILDING？
The next Bill Gates will not build an operating system。 The next Larry Page or Sergey Brin won’t make a search engine。 If you are copying these guys， you aren’t learning from them。 It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n， adding more of something familiar。 Every new creation goes from 0 to 1。 This book is about how to get there。
‘Peter Thiel has built multiple breakthrough companies， and Zero to One shows how。’
ELON MUSK， CEO of SpaceX and Tesla
‘This book delivers completely new and refreshing ideas on how to create value in the world。’
MARK ZUCKERBERG， CEO of Facebook
‘When a risk taker writes a book， read it。 In the case of Peter Thiel， read it twice。 Or， to be safe， three times。 This is a classic。’
NASSIM NICHOLAS TALEB， author of The Black Swan
The next Bill Gates will not build an operating system。 The next Larry Page or Sergey Brin won’t make a search engine。 If you are copying these guys， you aren’t learning from them。 It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n， adding more of something familiar。 Every new creation goes from 0 to 1。 This book is about how to get there。
‘Peter Thiel has built multiple breakthrough companies， and Zero to One shows how。’
ELON MUSK， CEO of SpaceX and Tesla
‘This book delivers completely new and refreshing ideas on how to create value in the world。’
MARK ZUCKERBERG， CEO of Facebook
‘When a risk taker writes a book， read it。 In the case of Peter Thiel， read it twice。 Or， to be safe， three times。 This is a classic。’
NASSIM NICHOLAS TALEB， author of The Black Swan
Reviews
Eddie Saoud
，
I didn’t agree with everything Thiel espoused in this book， but there is no doubt it is thought-provoking， novel， and enjoyable。 The idea of going from zero to one and Thiel’s premise of optimistic and deterministic （versus pessimistic and unknowable） visions of the future is both simple and applicable and is a great philosophical idea to internalize。 This is a must-read for anybody interested in venture， start-ups， and technological progress。
Hosein
，
This review has been hidden because it contains spoilers。 To view it， click here。 خلاصه کتاببرای موفقیت نیاز به طراحی آینده و تلاش برای آن استمحصول مان باید انحصاری باشد باید کاری را بهتر از دیگران انجام دهیمحتی با داشتن بهترین محصول نیاز به تیم فروش بسیار قوی داریمموفقیت یک شب وجود ندارد و برای تجربه آن به ده سال زمان نیاز هستتیم اولیه تشکیل دهنده استارتاپ ها زیر بنای اصلی شرکت را تشکیل می‌دهندنویسنده در آخر ۷ سوال اساسی مطرح می‌کند که بنیانگذاران استارتاپ باید به آنها پاسخ دهند。موسسان به شرکت چشم انداز می بخشند و آنها را دنبال می‌کنند
Justin Lee
，
https://rich01。com/01-2/經歷過網路泡沫化的失敗，至今還受用的商業思維1。大膽冒險比在做無聊瑣碎的事情更好2。壞計畫比沒計畫好3。競爭市場賺不到錢: 競爭之後不一定會出現最優秀的企業，但是一旦進入完全競爭的狀態，大家都無利可圖。4。銷售與產品一樣重要: 不同的產品需要不同的銷售方式。要避免銷售死亡地帶，定價尤其重要，定價要配合銷售的方式去思考。例如太低的定價沒有行銷成本，過高的定價卻還無法使用更具規模的銷售方式而導致綁手綁腳。創業一定要記住冪次法則（80/20法則），最重要的事情通常是秘密，沒有人知道，找到關鍵的部分，行動才有價值。 https://rich01。com/01-2/經歷過網路泡沫化的失敗，至今還受用的商業思維1。大膽冒險比在做無聊瑣碎的事情更好2。壞計畫比沒計畫好3。競爭市場賺不到錢: 競爭之後不一定會出現最優秀的企業，但是一旦進入完全競爭的狀態，大家都無利可圖。4。銷售與產品一樣重要: 不同的產品需要不同的銷售方式。要避免銷售死亡地帶，定價尤其重要，定價要配合銷售的方式去思考。例如太低的定價沒有行銷成本，過高的定價卻還無法使用更具規模的銷售方式而導致綁手綁腳。創業一定要記住冪次法則（80/20法則），最重要的事情通常是秘密，沒有人知道，找到關鍵的部分，行動才有價值。 。。。more
Ian Wagner
，
Overall solid book， and well worth reading。 If you’re already deep in the tech space you probably won’t get any life-changing， earth-shattering insights， but he systematizes a lot of what makes exponentially growing startups either work of fail， and I appreciate Thiel’s distilled insights and the way he calls BS on most “disruptive” companies。 The four personality matrix was something I had not considered and think this is one of the more valuable insights in the book。I also really appreciate hi Overall solid book， and well worth reading。 If you’re already deep in the tech space you probably won’t get any life-changing， earth-shattering insights， but he systematizes a lot of what makes exponentially growing startups either work of fail， and I appreciate Thiel’s distilled insights and the way he calls BS on most “disruptive” companies。 The four personality matrix was something I had not considered and think this is one of the more valuable insights in the book。I also really appreciate his level headed approach。 For example， his approach to “disruptive” new “exponential” technologies like AI stands in sharp contrast to the majority view in tech circles that humans will be obsolete and unemployed in the near future and rather sees everything in positive sum terms。 This also comes across in his approach to competition， which closely follows my own views。My only sharp disagreement comes in his views on company foundations。 First， I think he gets correlation and causation totally backward and risks turning tech into a cult of sorts when he claims that he will never back a founder who dresses up; because of course everyone knows technologists wear jeans and a t-shirt。 I understand what he’s getting at， and what you wear does say something about you， but this totally misses the boat。 And I say this as one who fits the stereotype。Second， his views on CEO pay also come across completely wrong headed。 First， he makes an elementary mistake of using and absolute number as a line in the sand without respect to geography or inflation。 I think the point he’s trying to make is that a CEO making tens of millions per year would have little incentive to do anything but collect his paycheck and maintain the status quo。 But he doesn’t really spell this out or go into the pitfalls of stock based compensation either。Finally， I vehemently disagree with him on remote work。 While I agree there is no substitute for face time， I firmly believe that remote work is the future and we’ll all live much better lives as a result of improved collaboration tools， and save a crap load of money on rent， communing expenses， etc。 It’s frankly baffling how he can be so far sighted and on point about so much else but get this so terribly wrong。 。。。more
Phil Busch
，
A practical and philosophical take on how to build a successful company。 I found the passages about competition/monopoly， optimism/pessimism， and secrets to be particularly great。 There were times I felt that the thoughts being expressed were particularly profound。 They made me question things I’m pursuing in my career and whether or not I’m doing the right things。 This book is worth the read。
Abhishek Arora
，
This review has been hidden because it contains spoilers。 To view it， click here。 The beginning of the book is very interesting and engaging。 If you are able to swim through the middle 20-30 pages it will indeed be a good read。Actual Rating - 3。5/5
Winnie Hung
，
Got a whole new perspectives toward startups and business。
James
，
Need to reread some time in the future。 Many compelling points and overall solid outline for business and other related things as well。
Sadiq Ali
，
Really enjoyed reading this book just because of writing style and real life examples by author。Definitely for those who wanted start thier own business in near future but if you are not interested in doing it， you also should read it in order to have broader perspective in this ever evolving century which we are living in。Sadiq Ali
Shashank Kamdar
，
Got into this book to read Thiel's outlook on the nature of the future， who will shape it， and how we will get there。 It's interesting to see that while there is "indefinite optimism" for the distant future， he still talks about what it may look like。 At some places， he ends up taking Gladwell-ish approach， where one example is used to drive his contrarian viewpoint which does not necessarily hold for other examples that exist （or will come along）。 Some of the best ideas in this book are actuall Got into this book to read Thiel's outlook on the nature of the future， who will shape it， and how we will get there。 It's interesting to see that while there is "indefinite optimism" for the distant future， he still talks about what it may look like。 At some places， he ends up taking Gladwell-ish approach， where one example is used to drive his contrarian viewpoint which does not necessarily hold for other examples that exist （or will come along）。 Some of the best ideas in this book are actually questions: 1） What important truth do very few people agree with you on？2） What good companies （ product/services ） will still be around 10 years from now？3） What valuable company is no one building？Other ideas: By the time a student gets to college， he's spent a decade curating a bewilderingly diverse resume to prepare for a completely unknowable future。 Come what may， he's ready--for nothing in particular。In business， money is either an important thing or it is everything。Winning is better than losing， but everybody loses when the war isn't one worth fighting。 Overall impressed at Thiel's frugality and clarity with words to condense a never-ending discussion to a small book full of LOTR references。 I wish the authors update their viewpoints every ten years。 。。。more
Reynaldo Ted II （Trewaldo） Peñas
，
The best book on startups and technopreneurship。 A must read for innovators and entrepreneurs。 Lessons from known successful startups such as PayPal are presented in an objective and insightful manner。
Chung Shun Man
，
It is a great book about entrepreneurship。 I am most impressed by the question: what commonly held assumptions would you reject？ As an economics student， I only think about the benefits of competition。 The book lets me think from the other side。 Also there is the opposite of a normally distributed table for being a genius， with the right-side being technical and the left-side being artistic。 I would recommend this book for students and entrepreneurs。
Jack Delaney
，
This review has been hidden because it contains spoilers。 To view it， click here。 good
Sumeet
，
It's very good。 It's just not for me。 It's very good。 It's just not for me。 。。。more
Meet Aaryan
，
I think this book is good for bussiness。
Sunilji78
，
This review has been hidden because it contains spoilers。 To view it， click here。 Prime Minister Narendra Modi will launch 'Jal Shakti Abhiyan: The Rain the Rain' campaign on World Water Day on Monday， which is celebrated on 22 March。 The Prime Minister will launch the campaign today through video conferencing at 12:30 pm。According to a statement released by the Prime Minister's Office （PMO）， the campaign will be carried out across the country in both rural and urban areas， with the theme being "catching the rain， where it falls， when it falls"。"The campaign will be implement Prime Minister Narendra Modi will launch 'Jal Shakti Abhiyan: The Rain the Rain' campaign on World Water Day on Monday， which is celebrated on 22 March。 The Prime Minister will launch the campaign today through video conferencing at 12:30 pm。According to a statement released by the Prime Minister's Office （PMO）， the campaign will be carried out across the country in both rural and urban areas， with the theme being "catching the rain， where it falls， when it falls"。"The campaign will be implemented from 22 March to 30 November - the pre-monsoon and monsoon period in the country。 It will be launched as a mass movement to seek water conservation at the grassroots level through people's participation。 It is intended。 The statement said that to ensure proper storage of rain water， all stakeholders have to create rain water structures suitable for climatic conditions and sub-flat areas。Apart from the launch of the campaign， Prime Minister Modi will sign a Memorandum of Understanding （MoA） between the Union Water Minister and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project。 Project of National Perspective Plan for interlinking of rivers。"The agreement envisages inter-state cooperation to implement the views of former Prime Minister Atal Bihari Vajpayee， to carry water from surplus areas and water scarcity areas of rivers， inter-linking of rivers Through。 The transfer of water from a canal through the construction of Daudan Dam and the lower side project connecting two rivers from Ken to Betwa River， Kotha Barrage and Bina Complex Multipurpose Project。This project will particularly benefit the water areas of Panna， Tikamgarh， Chhatarpur， Sagar， Damoh， Datia， Vidisha， Shivpuri， and Raisen in Madhya Pradesh and Bundelkhand in Banda， Mahoba， Jhansi and Lalitpur districts。 Of Uttar Pradesh。 He said that this would pave the way for greater interception of river projects to ensure that water scarcity does not become a hindrance for development in the country。visit this 。。。more
Yanna Dee
，
This is the technical side of business。 I do not know much about building a startup so most concepts are hard to grasp。 Regardless， it can give you an insight on what are the factors of a feasible business。 I like the guide questions that can help you determine it。
Loubna Rosfani
，
One of the best books I've ever read， Highly recommend it。 One of the best books I've ever read， Highly recommend it。 。。。more
O
，
If you are an idea person and what a clear understanding of how to differentiate yourself and ideas this book will give you much to think on before you create your first working prototype。
Petros Cheretakis
，
Some interesting ideas but a little bit unstructured
Kerdzih
，
an outstanding example of disruptive innovation in action
Jesse Balster
，
Thought provoking collection of ideas about startups and business。
Ravi Gangwani
，
I felt， this was the most funkiest book I have ever read … Although I picked this one thinking it as 'self-development' （Also， I read Kindle version so there was no familiarity with blurb） 。。。 but it came something as Gyan on Start-ups …I can see a lot of my MBA friends have already read this （I am not an MBA， though I tried for it but couldn't pursue） … I know now why it is :）I have no skill or idea or money for any start-up … still I loved what was told in the book … Also， Peter Theil is big b I felt， this was the most funkiest book I have ever read … Although I picked this one thinking it as 'self-development' （Also， I read Kindle version so there was no familiarity with blurb） 。。。 but it came something as Gyan on Start-ups …I can see a lot of my MBA friends have already read this （I am not an MBA， though I tried for it but couldn't pursue） … I know now why it is :）I have no skill or idea or money for any start-up … still I loved what was told in the book … Also， Peter Theil is big billionaire and was co-founder of Pay-Pal， but I had no idea of who is he before （May be you think， it is dumb， still it is truth） … But man， this book indeed has revolutionary ideas and at some places， little not only thought provoking but pushing beyond the limits。 I even made notes of it in my diary and became instant fan of his thinking and the mechanics of differentiation。I loved the idea of every great thing that is built around a secret that’s hidden from the outside。 。。。more
Duyle
，
I heard this book via an online podcast and it truly satisfies me。The length of book is short but interesting。 The author provides and justifies a lot of interesting idea how to start a business having huge potential to be succed in the future。A must-read book for every one。
Ryan Rizky F
，
This book is good， Peter Thiel explains how to build a startup and run it because every moment in business only happens once。Then about the act of creating something new， because every time we create something new， we go from zero to one。 The act of creation is something singular， like the moment of creation， and the result is something fresh， new， and unusual。
Vicarious
，
pretty good desu
Sunil
，
This book is more or less confused piece of writing。 Being a novice startup reader， I did not have something comparative study。 However， Books starts with good introduction and it gives you sense is something incredible coming further。 However， Author put an agenda but fail to explain what he is actually trying to say。 Sometimes， He contradicts too much and bring about pessimistic worldview。 Overall， if you have free time， you should read it but you can skip this book with some better version on This book is more or less confused piece of writing。 Being a novice startup reader， I did not have something comparative study。 However， Books starts with good introduction and it gives you sense is something incredible coming further。 However， Author put an agenda but fail to explain what he is actually trying to say。 Sometimes， He contradicts too much and bring about pessimistic worldview。 Overall， if you have free time， you should read it but you can skip this book with some better version on startup。 。。。more
Hana
，
sorry Glenn
Arpit Vyas
，
An extremely well-structured and thought provoking book bound to answer a lot of questions one must have thought about while thinking of starting a company， or even as a working professional。 My key takeaway : ‘What valuable company is no one building？’
Charlie Rogers
，