The End of Marketing: Humanizing Your Brand in the Age of Social Media

The End of Marketing: Humanizing Your Brand in the Age of Social Media

  • Downloads：1106
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-12-25 09:50:54
  • Update Date：2025-09-06
  • Status：finish
  • Author：Carlos Gil
  • ISBN：1398601349
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

In today's fragmented and noisy digital ecosystem， more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale。 But， in a post-pandemic society， how can brands adapt to the new age of marketing without alienating their customers or clients and losing business？ How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation？ The answer is to be human。



The End of Marketing revolutionizes the way brands， agencies and marketers should approach marketing to reach today's consumers。 Using lessons from celebrities including DJ Khaled， Kim Kardashian， Ja Rule and Kanye West， and organizations such as Marriott， Wendy's， Airbnb， Zoom and others， this book teaches you the framework to help you reclaim organic engagement， develop strategies for engaging customers and become a marketing savage。

This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate， organic reach is dwindling and consumers don't want to be sold; they want to be engaged。

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Reviews

Chel ，

I object to the title of this book because while the term marketing has got a bad rap over the years， marketing is technically about understanding the market， giving customers value， and co-creating with them， which is exactly what this book is recommending！ However the strategies within the book are sound， and I understand the title of the book is to gain interest and get people talking。Overall， this is a useful book for people trying to work out how they can operate in the current age。Thanks t I object to the title of this book because while the term marketing has got a bad rap over the years， marketing is technically about understanding the market， giving customers value， and co-creating with them， which is exactly what this book is recommending！ However the strategies within the book are sound， and I understand the title of the book is to gain interest and get people talking。Overall， this is a useful book for people trying to work out how they can operate in the current age。Thanks to NetGalley for a copy of this book in exchange for an honest review 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=The End of Marketing: Humanizing Your Brand in the Age of Social Media

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=The End of Marketing: Humanizing Your Brand in the Age of Social Media&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,The End of Marketing: Humanizing Your Brand in the Age of Social Media&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0