Designed for Digital: How to Architect Your Business for Sustained Success
- Downloads：3024
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-12-13 06:51:21
- Update Date：2025-09-06
- Status：finish
- Author：Jeanne W. Ross
- ISBN：0262542765
- Environment：PC/Android/iPhone/iPad/Kindle
- Download
Summary
Practical advice for redesigning big， old companies for digital success， with examples from Amazon， BNY Mellon， LEGO， Philips， USAA， and many other global organizations。
Most established companies have deployed such digital technologies as the cloud， mobile apps， the internet of things， and artificial intelligence。 But few established companies are designed for digital。 This book offers an essential guide for retooling organizations for digital success。 In the digital economy， rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid。 As a result， the authors explain， business design has become a critical management responsibility。 Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities。 Most leaders today， however， rely on organizational structure to implement strategy， unaware that structure inhibits， rather than enables， agility。 In companies that are designed for digital， people， processes， data， and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy。 Digital design， not strategy， is what separates winners from losers in the digital economy。
Designed for Digital offers practical advice on digital transformation， with examples that include Amazon， BNY Mellon， DBS Bank， LEGO， Philips， Schneider Electric， USAA， and many other global organizations。 Drawing on five years of research and in-depth case studies， the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape。
Most established companies have deployed such digital technologies as the cloud， mobile apps， the internet of things， and artificial intelligence。 But few established companies are designed for digital。 This book offers an essential guide for retooling organizations for digital success。 In the digital economy， rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid。 As a result， the authors explain， business design has become a critical management responsibility。 Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities。 Most leaders today， however， rely on organizational structure to implement strategy， unaware that structure inhibits， rather than enables， agility。 In companies that are designed for digital， people， processes， data， and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy。 Digital design， not strategy， is what separates winners from losers in the digital economy。
Designed for Digital offers practical advice on digital transformation， with examples that include Amazon， BNY Mellon， DBS Bank， LEGO， Philips， Schneider Electric， USAA， and many other global organizations。 Drawing on five years of research and in-depth case studies， the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape。
Reviews
Tom Schulte
，
This is a nice， high-level overview of navigating a corporate digital transformation journey。 The material is presented much like a college lecture: tell 'em what you are going to tell 'em， tell 'em， tell 'em what you told 'em。 It's produced by MIT， so。。。。I really enjoyed the case studies of Spotify （lots of detail on employee team organization for successful decentralization）， Schneider Electric （components/APIs/third-party app marketplace）， and various financial services firms。 This is a nice， high-level overview of navigating a corporate digital transformation journey。 The material is presented much like a college lecture: tell 'em what you are going to tell 'em， tell 'em， tell 'em what you told 'em。 It's produced by MIT， so。。。。I really enjoyed the case studies of Spotify （lots of detail on employee team organization for successful decentralization）， Schneider Electric （components/APIs/third-party app marketplace）， and various financial services firms。 。。。more
Fred Cheyunski
，
Staying Up to Date with Business/IT Developments - Having read Ross’s other books （e。g。 see my review of “IT Savvy”）， I thought I had to get this title to stay up to date with latest business/IT developments when I saw it was coming out。 As I read the text， I felt familiar with the discussion of aligning processes technology and people and the emphasis that current and future efforts will continue to go beyond just IT concerns。 Ross and her co-authors’ illusions to companies such as Campbell Sou Staying Up to Date with Business/IT Developments - Having read Ross’s other books （e。g。 see my review of “IT Savvy”）， I thought I had to get this title to stay up to date with latest business/IT developments when I saw it was coming out。 As I read the text， I felt familiar with the discussion of aligning processes technology and people and the emphasis that current and future efforts will continue to go beyond just IT concerns。 Ross and her co-authors’ illusions to companies such as Campbell Soup and DHL with whom I had worked during IBM Business Consulting projects also lent to my confidence in their findings and projections concerning digital design。More specifically， the book’s contents include a Series Introduction and Preface then 8 chapters: （1） Digital Business Design [a rationale and overview of the authors’ info gathering and study of the subject]， （2） Building Shared Customer Insights， （3） Building an Operational Backbone， （4） Building a Digital Platform， （5） Building an Accountability Framework， （6） Building an External Developer Platform [chapters 2-6 are digital design building blocks]， （7） Developing a Roadmap for Your Digital Transformation [arranging the building blocks] ， and （8） Designing Your Company for Digital。 There is also an Appendix 1: Committing to an Operating Model to Build an Operational Backbone and Appendix 2: Assessing Your Building Blocks for Digital Transformation as well as helpful Notes and Index。As mentioned above， given past history， I had familiarity with different aspects of the topic， but did pick-up on newer aspects， fuller understanding， and the direction moving forward。 For instance， the authors encapsulate that “Digital technologies are game changing because they deliver three capabilities: ubiquitous data， unlimited connectivity， and massive processing power。 。 。 [for] develop[ing] new offerings to help solve customer problems。” They distinguish between ‘digitization of a company” versus “new digital offerings，” and speak about how businesses need to attend to both areas。 There is mention that the book is applicable to non-profit and public sector concerns， but the wider socio-economic implications are beyond the book’s scope。The authors do give much attention to the need for an “experiment， test， learn” culture and organization design emphasis on “new roles and accountabilities vs restructuring。” They stress that “the digital journey [is] long， [where] people take time to embrace， [and] adapt to new ways of working 。 。 。” Their statement that the effort involves “。 。 。 more fundamental organizational change than simply adopting Agile methodologies 。 。 。” bring to mind books such as Dignan’s “Brave New Work” （see my review）。While the generation of “Customer Insights” for effective use of digital capabilities is significant， the possession of a robust “Operational Backbone” to deliver is also critical。 From my earlier activities， I had an acquaintance with these dimensions as well as the idea of “Component Business Modeling” （see my review of Sanford and Taylor’s “Let Go to Grow: Escaping the Commodity Trap”） as a way to link them。 What was new for me was the authors’ explanation of component APIs （application programming interfaces） as well as the designation of component owners and teams。 These assignment help enable digital offerings and assure appropriate component interaction among each other and with other enterprise or cloud services。 The other revelation was their description of fifth building block， “the external developer platform” as well as the internal and business ecosystem complications that it entails where as Manovich suggests “Software Takes Command” （see my review）。The diagrams and examples throughout the book illuminate， and the different ways of assembling the digital building block puzzle pieces to convey or lay out a development road map is cute and satisfying。 Yet cases such as those related to Phillips Healthcare and Spotify during this time of COVID-19 bring to fore more nagging questions about the wider social effects and use of digital technologies （e。g。 see my reviews of Topol’s “The Creative Destruction of Medicine，” Byrne’s “How Music Works，” and Kelly’s “The Inevitable”）。 As the authors say SMACIT （Social， mobile， analytics， cloud， the Internet of Things） with the acronym taken literally as the way we often experience or feel related changes may have broader meaning than they realize for good and ill （e。g。 some such as Blackburn et al at McKinsey have recently indicated that pandemic conditions have accelerated digital development and use）。Even though the book does not explore the wider issues， it does provide a means for comprehending what is occurring with the expanding prominence （coming dominance？） of digital capabilities。 It also should be an important resource in coming up with ways to proceed that will be of societal benefit as well in the long run。 。。。more
Jolan
，
My primary goal for this book was to get a business perspective of how companies are run and what drives some decisions。 And this book certainly did help with that。As with EA as a strategy， this book gives a strong foundation as to how companies can be managed while also giving good examples to back this up。 Making this an easy to read book while also being fairly memorable thanks to the examples。
Sam
，
Very interesting view， on how companies should architect their businesses， in order to be competitive in the era of digital economy。 The authors suggest， that to be successful， each company should have 5 main "architecture blocks"， and that most big companies already on their way to redesign themselves。 The most interesting here is that the book is not someone's personal account of "how company should operate"， but a result of long and thorough research， with lots of interesting business cases。 Very interesting view， on how companies should architect their businesses， in order to be competitive in the era of digital economy。 The authors suggest， that to be successful， each company should have 5 main "architecture blocks"， and that most big companies already on their way to redesign themselves。 The most interesting here is that the book is not someone's personal account of "how company should operate"， but a result of long and thorough research， with lots of interesting business cases。 Also， it is interesting to note， that though the book mostly concerns the redesign of big companies， the proposed framework of digital business can （and should） also be applied to startups。 Sure， startup may seem successful but in most cases this is only while it has investor's money。 To became successful in long-term， you should decide on the architecture of you business， and definitely it should be very flexible。Take away message， which defines modern digital business: Digital technologies make it possible - and customer demands make it necessary - to solve customer problems rather than just sell a portfolio of products and servicesDigitized and digital are not the same。 Digitizing means improving business processes and operations。 At the same time digitization was the goal of prior business transformations， which includes enterprise resource planning （ERP） and customer relationship management （CRM）。 So， nowadays digitized processes are must-have basis for modern businesses， and many big enterprises are on their way to the digitization。 Some startups can be more flexible on early stages， however， if the processes （not decision making， but routine operations） depend mostly on people， such startups won't be able to scale。 。。。more
Paiman Chen
，
Going digital doesn’t happen quickly。 Keep investing money， time and effort to make sure the backbone meets the changing needs。Digital transformation means gradually pursuing a new direction and slowly changing people’s habits。
Mark Houlder
，
An excellent follow-up to Ross's Enterprise Architecture as Strategy， expanding on the need to supplement the traditional-EA foundations described in the older book with a more nimble ecosystem to allow business agility in the "digital" （SMACIT） arena。 One of those rare books where every page seems to be insightful and obvious at the same time。The only caveat to this is that I'm yet to be convinced about the whole "bimodal IT" thing， which is implicit in every page of this book; for that， I can' An excellent follow-up to Ross's Enterprise Architecture as Strategy， expanding on the need to supplement the traditional-EA foundations described in the older book with a more nimble ecosystem to allow business agility in the "digital" （SMACIT） arena。 One of those rare books where every page seems to be insightful and obvious at the same time。The only caveat to this is that I'm yet to be convinced about the whole "bimodal IT" thing， which is implicit in every page of this book; for that， I can't really give 5 stars。 But if you're going with Gartner's vision of slow and steady vs fast & furious， this book makes the journey there eminently understandable。 。。。more
Venn Hardy
，
The case studies throughout the book were helpful in illustrating the different building blocks （things organisations need to have in place when designing for digital）。 Good advice in the final chapters on how to start。
Vic Mabutas
，
Loaded with recent and relevant cases thay will surely answer the how and why of going digital。 Great aid to the many webinars the authors have given on the topic。
Cenk Undey
，
A great reference book about digital transformation and its building blocks。 This was the textbook of the course I took from MIT Sloan School of Management。
Mridula
，
Great book for anyone trying to understand what digital transformation is and what it means for the industry/area that they work in！ Especially useful for someone that is not in the IT sector。
Edzo
，
Easy read， Great content。Jeanne combines the result over the research （content） with examples on application at the companies that are included in the research。My guess is that for various type of readers the book delivers。It contains lists， vision， fundamentals and operational examples。I can recommend this book to （almost） everybody in a management or enterprise architecture role。
Carlos Renzo
，
Book good
Lauren
，
Very impactful insights， but difficult after the first chapter or two due to the dense subject matter。 Will read again to learn as much as I can - Jeanne’s articles on the subject are fantastic。
Afonso Maló Franco
，
If you work in a medium or large sized organization - currently going through a digital transformation or aiming to start - you absolutely need to read this book。 Great rigor， evidence-based and full of practical insights - a true gem on the topic。 It’s by far the best book on organizational design I’ve read so far， and probably one of the best on digital transformation。 I would have given it 6 starts if I could！
Oleh Myroshnichenko
，
This book provides for a comprehensive conceptual description of digital transformation building blocks， stages and its underlying logic。 Highly recommended for those who want to see the whole digital transformation picture
Denis Romanovsky
，
Not a bad book on digital transformation。 Gives a good look at IT in big companies from a business point of view。 There is a good structure， case studies， sort of recipies， but on a high level。 Not sure this book will be actual in 10 years， but for nowadays - recommended！
Jeff Dalton
，
Better than reading typical Gartner or Forester research reports。 Could have more failures to help teams and companies recognize past mistakes。 End of book provides good advice that there is no one way。 Ultimately success will depend on leadership to drive necessary culture change。
Christel Kaiser
，