The End of Craving: Recovering the Lost Wisdom of Eating Well
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- Create Date：2021-11-10 10:50:55
- Update Date：2025-09-07
- Status：finish
- Author：Mark Schatzker
- ISBN：1501192477
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Summary
Acclaimed journalist and author of The Dorito Effect delivers a groundbreaking， entertaining， and informative work that reveals how our dysfunctional relationship with food began—and how science is leading us back to healthier living and eating。
For the last fifty years， we have been fighting a losing war on food。 We have cut fat， reduced carbs， eliminated sugar， and attempted every conceivable diet only to find that eighty-eight million American adults are prediabetic， more than a hundred million have high blood pressure， and nearly half now qualify as obese。 The harder we try to control what we eat， the more unhealthy we become。 Why？
Mark Schatzker has spent his career traveling the world in search of the answer。 In The Dorito Effect， he revealed the startling relationship between flavor and nutrition。 In Steak， he was one of the first authors to recognize the critical importance of regenerative agriculture。 Now， in The End of Craving， he poses an even more profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose？
Beginning in the mountains of Europe and the fields of the Old South， Schatzker embarks on a quest to uncover the lost art of eating and living well。 Along the way， he visits brain scanning laboratories and hog farms， and encounters cultural oddities and scientific paradoxes—northern Italians eat what may be the world’s most delicious cuisine， yet are among the world’s thinnest people; laborers in southern India possess an inborn wisdom to eat their way from sickness to good health。 Schatzker reveals how decades of advancements in food technology have turned the brain’s drive to eat against the body， placing us in an unrelenting state of craving。 Only by restoring the relationship between nutrition and the essential joy of eating can we hope to lead longer and happier lives。
Combining cutting-edge science and ancient wisdom， The End of Craving is an urgent and radical investigation that will fundamentally change how we understand both food and ourselves。
For the last fifty years， we have been fighting a losing war on food。 We have cut fat， reduced carbs， eliminated sugar， and attempted every conceivable diet only to find that eighty-eight million American adults are prediabetic， more than a hundred million have high blood pressure， and nearly half now qualify as obese。 The harder we try to control what we eat， the more unhealthy we become。 Why？
Mark Schatzker has spent his career traveling the world in search of the answer。 In The Dorito Effect， he revealed the startling relationship between flavor and nutrition。 In Steak， he was one of the first authors to recognize the critical importance of regenerative agriculture。 Now， in The End of Craving， he poses an even more profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose？
Beginning in the mountains of Europe and the fields of the Old South， Schatzker embarks on a quest to uncover the lost art of eating and living well。 Along the way， he visits brain scanning laboratories and hog farms， and encounters cultural oddities and scientific paradoxes—northern Italians eat what may be the world’s most delicious cuisine， yet are among the world’s thinnest people; laborers in southern India possess an inborn wisdom to eat their way from sickness to good health。 Schatzker reveals how decades of advancements in food technology have turned the brain’s drive to eat against the body， placing us in an unrelenting state of craving。 Only by restoring the relationship between nutrition and the essential joy of eating can we hope to lead longer and happier lives。
Combining cutting-edge science and ancient wisdom， The End of Craving is an urgent and radical investigation that will fundamentally change how we understand both food and ourselves。
Reviews
Meghan （plethora_of_pages）
，
I really enjoyed this book！ A blend of food science， behaviour studies & psychology with vividly entertaining historical anecdotes packaged in an investigative journalism storytelling way that carries you along through the author’s multitude of research。 This isn’t a how-to manual， it doesn’t claim to have an radical answers or fixes for longevity or poor health。 It’s more of an exploratory journey showing what craving *is*， why it could be contributing to the obesity epidemic， and offering some I really enjoyed this book！ A blend of food science， behaviour studies & psychology with vividly entertaining historical anecdotes packaged in an investigative journalism storytelling way that carries you along through the author’s multitude of research。 This isn’t a how-to manual， it doesn’t claim to have an radical answers or fixes for longevity or poor health。 It’s more of an exploratory journey showing what craving *is*， why it could be contributing to the obesity epidemic， and offering some research as to historical foundations of altered craving。 It found it wildly interesting。 How the author laid out his research was really engaging - he does a really good job of connecting his points， bringing together studies and concepts that don’t seem linear。 My favourite sections were his retelling of a number of historical studies done， about how we got to where we are with behaviour science， and I was also completely engrossed in the information about food science - have you heard of Creamfibre 7000？ I hadn’t either！！ The book does seem to end fairly abruptly- a quick conclusion pointing us back to common wisdom and key messages from numerous health advisors （ie unprocess your diet）。 The acknowledgments share with the reader his own scary health issues， and make me wonder if that’s why the book is wrapped up so quickly？ While I don’t agree with everything in the book， I think he makes a number of unique and important points， and is a really great nonfiction storyteller。 I would definitely read more from this author in the future， and I can’t stop sharing about what I read in conversation。 Many thanks to Simon & Schuster Canada for a gifted ARC。 All opinions are my own。 。。。more
Sean
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I was given an advance preview of this book in exchange for an honest review。My review？I’ve already read this book， and I’ll be buying a copy for my bookshelf when it comes out。I will be pushing this book on A LOT of people。 If you are interested in behavioural science， read this book。If you are interested in food science， read this book。If you are interested in our everyday relationship with food （and if your aren’t， why not？）， read this book。I’ve repeatedly tweaked my own diet over the years， I was given an advance preview of this book in exchange for an honest review。My review？I’ve already read this book， and I’ll be buying a copy for my bookshelf when it comes out。I will be pushing this book on A LOT of people。 If you are interested in behavioural science， read this book。If you are interested in food science， read this book。If you are interested in our everyday relationship with food （and if your aren’t， why not？）， read this book。I’ve repeatedly tweaked my own diet over the years， for varying reasons。 I played with Atkins/Keto for weight， a few years of vegetarianism for environmental reasons， added foods here， cut some there， etc。 etc。This book definitely makes me feel good about my current approach， which is basically avoiding food in boxes， in favour of *real* unprocessed food， and gives me （sorry 🙃） food for thought wrt additional tweaks to be made。Schatzker takes a lot of science， and filters it into a very interesting， yet easy to read package。Loved it， and highly recommend。 。。。more
MookNana
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Aaaahhhh！ I just about died when I flicked to the next page and saw the word "Acknowledgements"。 I was so sure we were about to get to the part of the book where we discussed what to actually DO about the problems so thoroughly identified and dissected and then。。。no。 It's not that there weren't hints and themes。 Eat real food。 Insist on the best quality of food and savor it unabashedly。 Eat mindfully， joyfully， and unhurriedly。 That's great， if not particularly revolutionary， but it also speaks Aaaahhhh！ I just about died when I flicked to the next page and saw the word "Acknowledgements"。 I was so sure we were about to get to the part of the book where we discussed what to actually DO about the problems so thoroughly identified and dissected and then。。。no。 It's not that there weren't hints and themes。 Eat real food。 Insist on the best quality of food and savor it unabashedly。 Eat mindfully， joyfully， and unhurriedly。 That's great， if not particularly revolutionary， but it also speaks to a narrow audience with the means to do that。 Some practical， real-world guidance would not have gone amiss。 Are there some "good enough" things that people can do？ Some low-hanging fruit （minimize artificial sweeteners， perhaps？） where a moderate amount of effort would yield a significant benefit？ What's the research on how to solve this problem？ （short of moving to Bologna， that is。。。）It's not that I don't appreciate a thorough examination of the available research in the fields of nutrition and neurobiology， nor did I mind the author's almost philosophical approach to the issue。 But， after having made the case so thoroughly for the existence of a problem， it was frustrating to not get an equally detailed look at how to mitigate it。 Many thanks to the publisher and NetGalley for the opportunity to read and review！ 。。。more
Karen Axnick
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