Ride of a Lifetime
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- Create Date：2021-11-03 09:54:39
- Update Date：2025-09-06
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- Author：Robert Iger
- ISBN：1984801465
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Summary
A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world， and inspire the people who bring the magic to life。
In 2005， Robert Iger became CEO of The Walt Disney Company during a difficult time。 Morale had deteriorated， competition was more intense， and technology was changing faster than at any time in the company's history。 "I knew there was nothing to be gained from arguing over the past，" Iger writes。 "The only thing that mattered was the future， and I believed I had a clear idea of the direction Disney needed to go。" It came down to three clear ideas: 1） Create the highest quality content Disney could produce。 2） Embrace and adopt technology instead of fighting it。 And 3） Think bigger--think global--and turn Disney into a stronger brand in international markets。
Twelve years later， Disney is the largest， most respected media company in the world counting Pixar， Marvel， Lucasfilm， and 21st Century Fox among its properties。 Its value is nearly five times what it was when Iger took over， and Iger is recognized as one of the most innovative and successful CEOs of our time。
Now， he's sharing the lessons he's learned while running Disney and leading its 200，000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly。 This book is about the relentless curiosity that has driven Iger for forty-five years， since the day he started as a studio supervisor at ABC。 It's also about thoughtfulness and respect， and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues， from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth。
"Over the past fourteen years， I think I've learned so much about what real leadership is，" Iger writes。 "But I couldn't have articulated all of this until I lived it。 You can't fake it--and that's one of the key lessons in this book。"
In 2005， Robert Iger became CEO of The Walt Disney Company during a difficult time。 Morale had deteriorated， competition was more intense， and technology was changing faster than at any time in the company's history。 "I knew there was nothing to be gained from arguing over the past，" Iger writes。 "The only thing that mattered was the future， and I believed I had a clear idea of the direction Disney needed to go。" It came down to three clear ideas: 1） Create the highest quality content Disney could produce。 2） Embrace and adopt technology instead of fighting it。 And 3） Think bigger--think global--and turn Disney into a stronger brand in international markets。
Twelve years later， Disney is the largest， most respected media company in the world counting Pixar， Marvel， Lucasfilm， and 21st Century Fox among its properties。 Its value is nearly five times what it was when Iger took over， and Iger is recognized as one of the most innovative and successful CEOs of our time。
Now， he's sharing the lessons he's learned while running Disney and leading its 200，000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly。 This book is about the relentless curiosity that has driven Iger for forty-five years， since the day he started as a studio supervisor at ABC。 It's also about thoughtfulness and respect， and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues， from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth。
"Over the past fourteen years， I think I've learned so much about what real leadership is，" Iger writes。 "But I couldn't have articulated all of this until I lived it。 You can't fake it--and that's one of the key lessons in this book。"
Reviews
Derek VanRoekel
，
I really enjoyed reading this， but it was mostly because I love Disney and was fascinated by Iger’s insider perspective。 I learned a lot about Disney’s history and major moments over the last 20 or so years and I learned a little bit about management。
Moritz Oheimb
，
This review has been hidden because it contains spoilers。 To view it， click here。 Very much enjoyed the read。 It is strongly comparable with Shoe Dog from the founder of Nike， only more focused on a CEO rather than Founder trajectory。It was nice to see a very personal side of Bob Iger and to get to know so much about the depth of his friendship with Steve Jobs。 Also， I was a big fan of him admitting that he cries。 The glorification of CEOs is not always healthy， and getting back a human touch from very "successful" people makes it easier to relate and be inspired。 Very much enjoyed the read。 It is strongly comparable with Shoe Dog from the founder of Nike， only more focused on a CEO rather than Founder trajectory。It was nice to see a very personal side of Bob Iger and to get to know so much about the depth of his friendship with Steve Jobs。 Also， I was a big fan of him admitting that he cries。 The glorification of CEOs is not always healthy， and getting back a human touch from very "successful" people makes it easier to relate and be inspired。 。。。more
Ayushi
，
One of the best leadership lessons are not rocket science but simple， core basic human values。 Be Yourself， be natural， trust your instincts！ Robert Iger through this book shares the wonderful insights into his life， the journey from ABC to Disney。 He has thoroughly shared his journey in the book regarding how Disney became the most prominent giant in the world。 How he has done the marvelous job of the greatest mergers ever in business world and how the entertainment industry has evolved in his One of the best leadership lessons are not rocket science but simple， core basic human values。 Be Yourself， be natural， trust your instincts！ Robert Iger through this book shares the wonderful insights into his life， the journey from ABC to Disney。 He has thoroughly shared his journey in the book regarding how Disney became the most prominent giant in the world。 How he has done the marvelous job of the greatest mergers ever in business world and how the entertainment industry has evolved in his reign of 45 years。 All and all， it's been a ride， a wonderful ride of 45 years of his career。 Tremendous shifts in the life of Disney World and world entertainment。 He has been thoroughly simple person throughout his life and it takes nothing more than being yourself to be a great entrepreneur。 You will find amazing lessons in the biography in simple moments of his life。 。。。more
John Ostrowski
，
The one quote I took out from this book adds confirmation to my positive personality:Often we lead from a place of fear rather than courage […] if you walk up and down the halls constantly telling people the sky is falling the sense of doom and gloom will over time permeate the company。 You can’t communicate pessimism to the people around you， it’s ruinous to morale。 No one wants to follow a pessimist。 Pessimism leads to paranoia which leads to defensiveness which leads to risk aversion。 Optimis The one quote I took out from this book adds confirmation to my positive personality:Often we lead from a place of fear rather than courage […] if you walk up and down the halls constantly telling people the sky is falling the sense of doom and gloom will over time permeate the company。 You can’t communicate pessimism to the people around you， it’s ruinous to morale。 No one wants to follow a pessimist。 Pessimism leads to paranoia which leads to defensiveness which leads to risk aversion。 Optimism emerges from faith in yourself and the ones who work for you， it’s not about saying things are good when they’re not and it’s not about conveying some blind faith that things will work out， it’s about believing in your and others abilities。 。。。more
Hubert
，
An easy-to-follow story of professional achievements of someone who can be described as one of the most effective 'mercenary' CEOs of the recent decades。 This captivating narrative walks us through his first career steps starting within ABC， later at Capital Cities and then under the helm of The Walt Disney Company （with lots of details on Pixar， Marvel， LucasFilm and Fox acquisitions）。 Iger shares his learnings on 'true leadership':- optimism- courage- focus- decisiveness- curiosity- fairness- An easy-to-follow story of professional achievements of someone who can be described as one of the most effective 'mercenary' CEOs of the recent decades。 This captivating narrative walks us through his first career steps starting within ABC， later at Capital Cities and then under the helm of The Walt Disney Company （with lots of details on Pixar， Marvel， LucasFilm and Fox acquisitions）。 Iger shares his learnings on 'true leadership':- optimism- courage- focus- decisiveness- curiosity- fairness- thoughtfulness- authenticity- the relentless pursuit of perfection- integrity。Above else what stems from this story is the importance of reading well the right people， establishing key relationships with the right degree of straigtforwardness and navigating with a crystal clear set of priorities （max 3）。 For him stepping in as Disney's CEO it was: i） high quality of content; ii） use of technology to redefine distribution & business models; and iii） global reach。The only thing arguable is the style - it feels at times condescending and to-the-bone self-centered。 At the same time， one needs to have an ego to achieve what Iger already achieved。。。 。。。more
Manoj Srinivasan
，
An excellent account from Bob Iger， sharing many personal experiences across decades and willingness to take Risks and having strong mentors。 Recommended。！！
Aisha Mai
，
Sooo many gems！！！！！ I don't even know where to begin！！！I've nodded soo many times throughout the book。 Just wow， it all just makes sense。 The emotional intelligence and self awareness！ Humility and courage， I really really enjoyed it and reading about his relationship with the late Steve Jobs， human interaction and all。 Sooo many gems！！！！！ I don't even know where to begin！！！I've nodded soo many times throughout the book。 Just wow， it all just makes sense。 The emotional intelligence and self awareness！ Humility and courage， I really really enjoyed it and reading about his relationship with the late Steve Jobs， human interaction and all。 。。。more
Shahzad
，
I rarely gave the 5 star review but this gripping ride of our time truly deserve the top credit。
Andyan Adhimukti
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Tbh， I read this because it is one of bill gates recommendation in his website。 But when i started reading it， it really appalled me。 I'm not good at writing a complete review about a book， but I would recommend this book for everyone， especially for all working of working professionals out there。 Not because this book told a "success" story of a man， but rather to show that to achieve a long lasting "success" you will have to add more considerations into things that can't be quantify。 Tbh， I read this because it is one of bill gates recommendation in his website。 But when i started reading it， it really appalled me。 I'm not good at writing a complete review about a book， but I would recommend this book for everyone， especially for all working of working professionals out there。 Not because this book told a "success" story of a man， but rather to show that to achieve a long lasting "success" you will have to add more considerations into things that can't be quantify。 。。。more
Abdullah Al-Mulhim
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I loved it。 Very easy read。
otto365
，
Excellent book
Katie
，
I genuinely enjoyed this more than I thought I would。 I learned more about Iger’s history and character。 He imparted some good lessons and insights through his words。
Simon
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A compact， easily digestible autobiographical book on leadership that is well worth reading。 Most of these books are best used as dippers - to get ideas from， this is worth reading cover to cover and there are some inspirational ones in it
Sabrina Yudelson
，
Awesome read。 I love a leader who puts empathy and respect above all， and the stories and takeaways Iger highlights sure suggest that those are values he holds close。 Whizzed through this one in a day because the stories were compelling， the pages were full of wisdom， and Disney is just cool。
Bernard Michel
，
Bob Iger did a phenomenal jobs of telling his rise from ABC to running the conglomerate that is Disney。 I really enjoyed how candid and opened he was about each high and low he experienced and who he experienced it with。 The breakdown of how he acquired Pixar， Marvel， and Lucasfilm were just incredible。 I highly recommend this book to anyone interested to seeing the rise of Disney。
Dey
，
It was an excellent book， unveiling what is to be in a Leadership position， how many challenges have to faced， how the ego game takes place as well， also provides good tips but not in the common way。。。 this is the list of things you should do but more， this is my story he shares what it worked for him and the effect that it has。 Highky recommended。
Travis Chambers
，
Solid career advice。 Mostly generic stuff about leadership。 I really enjoyed hearing about the Pixar merger with Steve Jobs。
Joset
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It's the kind of books I used to avoid for the title and cover related to pop and self-improvement。 But， man， I'm interested in anything involving Mickey。 It is a good book that 65% of the content tells the life of Robert Iger， and the rest provides important information on how to lead a team。The most illustrative phrase for me:"It's funny how everything connects to everything， from one person to another， from job to job。 The progression of the story is coherent from beginning to end。" It's the kind of books I used to avoid for the title and cover related to pop and self-improvement。 But， man， I'm interested in anything involving Mickey。 It is a good book that 65% of the content tells the life of Robert Iger， and the rest provides important information on how to lead a team。The most illustrative phrase for me:"It's funny how everything connects to everything， from one person to another， from job to job。 The progression of the story is coherent from beginning to end。" 。。。more
Jonathan Titzel
，
Entertaining， but not very insightful。 I wouldn't recommend this for career advice nor for applicable leadership lessons。 Entertaining， but not very insightful。 I wouldn't recommend this for career advice nor for applicable leadership lessons。 。。。more
Jodi
，
When you work for the company you saw the tide turn against Michael Eisner from a cast member & fan perspective by this was interesting to read how it all happened from a Board of Directors & COO perspective。 I went through the transition of Eisner to Iger so this was nice to see a perspective from the side of the company that we don't see or know much about。 When you work for the company you saw the tide turn against Michael Eisner from a cast member & fan perspective by this was interesting to read how it all happened from a Board of Directors & COO perspective。 I went through the transition of Eisner to Iger so this was nice to see a perspective from the side of the company that we don't see or know much about。 。。。more
Elaine Peong
，
This book is a great read for me for a number of reasons:1） I love the humility that Robert Iger showed throughout the book， even when he was at the peak of the corporate ladder。2） The writing was raw and candid。 3） The book talks about Disney‘s strategic acquisitions of several companies - I worked on legal M&A for a year previously， but had always felt like I didn’t get to understand the business processes surrounding M&A。 This book talked quite a bit about the thinking processes behind acquis This book is a great read for me for a number of reasons:1） I love the humility that Robert Iger showed throughout the book， even when he was at the peak of the corporate ladder。2） The writing was raw and candid。 3） The book talks about Disney‘s strategic acquisitions of several companies - I worked on legal M&A for a year previously， but had always felt like I didn’t get to understand the business processes surrounding M&A。 This book talked quite a bit about the thinking processes behind acquisitions， the negotiations and the potential issues that may arise post-acquisitions - all these filled in a lot of gaps for me and those chapters are really fascinating！ 。。。more
Jason
，
I honestly thought this was a really good business book， until I google'd around for reviews after reading it （which you should always do！）。 This nytimes piece was perfect with its first list （https://www。nytimes。com/2020/04/12/bu。。。） "In late September， Mr。 Iger， 69， published “The Ride of a Lifetime，” an engaging work of self-hagiography。 "Did you have to google to hagiography？ Me too， "the writing of the lives of saints。"。 Ya it feels like that。 So instead of 4-stars it gets 3。 It's still a g I honestly thought this was a really good business book， until I google'd around for reviews after reading it （which you should always do！）。 This nytimes piece was perfect with its first list （https://www。nytimes。com/2020/04/12/bu。。。） "In late September， Mr。 Iger， 69， published “The Ride of a Lifetime，” an engaging work of self-hagiography。 "Did you have to google to hagiography？ Me too， "the writing of the lives of saints。"。 Ya it feels like that。 So instead of 4-stars it gets 3。 It's still a great book though and I do recommend it。 。。。more
Meghan
，
I really enjoyed learning more about Bob Iger and his career through this book。 Learning more about Disney and its history is something that's always interested me， and I found out so many things from this book that I might not have otherwise known。 Definitely give it a read （or a listen）！ I really enjoyed learning more about Bob Iger and his career through this book。 Learning more about Disney and its history is something that's always interested me， and I found out so many things from this book that I might not have otherwise known。 Definitely give it a read （or a listen）！ 。。。more
Jane Pollio
，
Autobiographies and memoirs; Business and economics; Life stories; UpbeatAppeal terms provided by NoveList。 Visit www。amherstlibrary。org to access NoveList for more recommendations。 Autobiographies and memoirs; Business and economics; Life stories; UpbeatAppeal terms provided by NoveList。 Visit www。amherstlibrary。org to access NoveList for more recommendations。 。。。more
Nirvana Serra
，
Definitely inspiring and powerful to read this guy’s memories and lessons over such a career。 Ups & downs of a successful path。 I myself took many notes and advices。 Loved it， really。
Ahmad Alkhiary
，
4。5/5
Eryn Rasmussen
，
Really interesting to hear a lot of behind the scenes stories！
EDGAR GARCIA ROMO
，
Good book
Shivam Singh
，
For a long time I didn't take up this book as I received reviews stating that the first half is a bit difficult to sail through and yet kept in the probable list since as per the review there were a lot of leadership cues to learn from。 Let me tell you first half or the second， I appreciated each single page of this book。 This book replaced "Shoe Dog" From the top slot of my best books list。 Enough said about leadership mantras from this book， but what you learn great deal is the emotional matur For a long time I didn't take up this book as I received reviews stating that the first half is a bit difficult to sail through and yet kept in the probable list since as per the review there were a lot of leadership cues to learn from。 Let me tell you first half or the second， I appreciated each single page of this book。 This book replaced "Shoe Dog" From the top slot of my best books list。 Enough said about leadership mantras from this book， but what you learn great deal is the emotional maturity development points through Bob Iger's response to the complex circumstances。 Not an expert in particular field yet led experts to a stage where each one of them maximized their own potential。 Read it without thinking twice and let yourself be mesmerized by a gem of a leader corporate world has ever seen。 。。。more
Paige
，
Actually really liked this book。 It's missing a little Disney magic， but I appreciate the honesty and business side of things。 Actually really liked this book。 It's missing a little Disney magic， but I appreciate the honesty and business side of things。 。。。more
Reference
google book https://www.google.com/search?tbm=bks&q=Ride of a Lifetime
hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Ride of a Lifetime&field1=ocr&a=srchls&ft=ft&lmt=ft
The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Ride of a Lifetime&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0