CREATIVIDAD, S.A.
- Downloads：3966
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-10-15 01:52:00
- Update Date：2025-09-23
- Status：finish
- Author：Ed Catmull
- ISBN：6073171587
- Environment：PC/Android/iPhone/iPad/Kindle
- Download
Summary
“What does it mean to manage well？”
From Ed Catmull， co-founder （with Steve Jobs and John Lasseter） of Pixar Animation Studios， comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink， Tom Peters， and Chip and Dan Heath。 Creativity， Inc。 is a book for managers who want to lead their employees to new heights， a manual for anyone who strives for originality， and the first-ever， all-access trip into the nerve center of Pixar Animation—into the meetings， postmortems， and “Braintrust” sessions where some of the most successful films in history are made。 It is， at heart， a book about how to build a creative culture—but it is also， as Pixar co-founder and president Ed Catmull writes， “an expression of the ideas that I believe make the best in us possible。”
For nearly twenty years， Pixar has dominated the world of animation， producing such beloved films as the Toy Story trilogy， Monsters， Inc。， Finding Nemo， The Incredibles， Up， and WALL-E， which have gone on to set box-office records and garner thirty Academy Awards。 The joyousness of the storytelling， the inventive plots， the emotional authenticity: In some ways， Pixar movies are an object lesson in what creativity really is。 Here， in this book， Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable。
As a young man， Ed Catmull had a dream: to make the first computer-animated movie。 He nurtured that dream as a Ph。D。 student at the University of Utah， where many computer science pioneers got their start， and then forged a partnership with George Lucas that led， indirectly， to his founding Pixar with Steve Jobs and John Lasseter in 1986。 Nine years later， Toy Story was released， changing animation forever。 The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar， based on philosophies that protect the creative process and defy convention， such as:
• Give a good idea to a mediocre team， and they will screw it up。 But give a mediocre idea to a great team， and they will either fix it or come up with something better。
• If you don’t strive to uncover what is unseen and understand its nature， you will be ill prepared to lead。
• It’s not the manager’s job to prevent risks。 It’s the manager’s job to make it safe for others to take them。
• The cost of preventing errors is often far greater than the cost of fixing them。
• A company’s communication structure should not mirror its organizational structure。 Everybody should be able to talk to anybody。
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group， even when all are on board。
From Ed Catmull， co-founder （with Steve Jobs and John Lasseter） of Pixar Animation Studios， comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink， Tom Peters， and Chip and Dan Heath。 Creativity， Inc。 is a book for managers who want to lead their employees to new heights， a manual for anyone who strives for originality， and the first-ever， all-access trip into the nerve center of Pixar Animation—into the meetings， postmortems， and “Braintrust” sessions where some of the most successful films in history are made。 It is， at heart， a book about how to build a creative culture—but it is also， as Pixar co-founder and president Ed Catmull writes， “an expression of the ideas that I believe make the best in us possible。”
For nearly twenty years， Pixar has dominated the world of animation， producing such beloved films as the Toy Story trilogy， Monsters， Inc。， Finding Nemo， The Incredibles， Up， and WALL-E， which have gone on to set box-office records and garner thirty Academy Awards。 The joyousness of the storytelling， the inventive plots， the emotional authenticity: In some ways， Pixar movies are an object lesson in what creativity really is。 Here， in this book， Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable。
As a young man， Ed Catmull had a dream: to make the first computer-animated movie。 He nurtured that dream as a Ph。D。 student at the University of Utah， where many computer science pioneers got their start， and then forged a partnership with George Lucas that led， indirectly， to his founding Pixar with Steve Jobs and John Lasseter in 1986。 Nine years later， Toy Story was released， changing animation forever。 The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar， based on philosophies that protect the creative process and defy convention， such as:
• Give a good idea to a mediocre team， and they will screw it up。 But give a mediocre idea to a great team， and they will either fix it or come up with something better。
• If you don’t strive to uncover what is unseen and understand its nature， you will be ill prepared to lead。
• It’s not the manager’s job to prevent risks。 It’s the manager’s job to make it safe for others to take them。
• The cost of preventing errors is often far greater than the cost of fixing them。
• A company’s communication structure should not mirror its organizational structure。 Everybody should be able to talk to anybody。
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group， even when all are on board。
Reviews
Bartosz
，
Started reading it for the stories， stayed for the leadership advice。 Highly recommended for anyone who's even slightly intereseted in early days of Pixar。 Started reading it for the stories， stayed for the leadership advice。 Highly recommended for anyone who's even slightly intereseted in early days of Pixar。 。。。more
Bernie
，
Interesting story behind formation of Pixar
Б。 Батчимэг
，
"Урам зориг хэрэгтэй хэн нэгэнд зориулах нь: Эндхийн ихэнх зураачдын адилаар би ямагт хоёр төлөв байдлын хооронд шилжиж байдаг юм。 Эхнийх нь буюу хамгийн хүсүүштэй төлөв нь гойд чадвартай， торгон мэдрэмжтэй， галзууртлаа улайрч， бүгдийг хийж үзэх хүсэлтэй бүтээлч хэв маяг。 Үзгээ доош тавьж， тансаг жүнзнээс дарс аягалах мэт санаанууд орж ирэх тэр үе。 Энэ бол нийт хугацааны 3%-д л болдог зүйл。 Үлдсэн 97%-д нь би санаа зовж， толгой эргэж， өрөөнийхөө буланд цаас базаж суух тийм төлөвт байдаг юм。 Хамг "Урам зориг хэрэгтэй хэн нэгэнд зориулах нь: Эндхийн ихэнх зураачдын адилаар би ямагт хоёр төлөв байдлын хооронд шилжиж байдаг юм。 Эхнийх нь буюу хамгийн хүсүүштэй төлөв нь гойд чадвартай， торгон мэдрэмжтэй， галзууртлаа улайрч， бүгдийг хийж үзэх хүсэлтэй бүтээлч хэв маяг。 Үзгээ доош тавьж， тансаг жүнзнээс дарс аягалах мэт санаанууд орж ирэх тэр үе。 Энэ бол нийт хугацааны 3%-д л болдог зүйл。 Үлдсэн 97%-д нь би санаа зовж， толгой эргэж， өрөөнийхөө буланд цаас базаж суух тийм төлөвт байдаг юм。 Хамгийн чухал зүйл бол зориг мохож， арга мухардсан энэхүү намаг балчгийг давж гатлах хэрэгтэй。 Нэг үгээр хэлбэл цөхрөлтгүй бай。 Цөхрөлтгүй ажилла。 Цөхрөлтгүй тэмүүл。 Өөрийн төсөөлөл， холын хараандаа цөхрөлтгүй итгэ"。 Ирээдүй бол ямар нэг зорилтот цэг биш。 Ирээдүй бол чиглэл юм。 Өдөр бүр зөв чиглэлийг тодорхойлж， замаасаа гажих үе ирэхэд түүнийг залруулах нь бидний ажил。 Дараагийн хүнд шалгуур биднийг чиглэн ирж буйг мэдэж байна。 Бүтээлч соёлыг амьд， идэвхтэй байлгахын тулд бид тодорхойгүй байдлаас айдаггүй байх хэрэгтэй。 Цаг агаарыг хүлээн зөвшөөрдөг шиг， бид энэ тодорхойгүй байдлыг хүлээж авах ёстой юм。 Тодорхойгүй байдал， өөрчлөлт хоёр бол амьдралын салшгүй зүйлс， бүр зугаатай хэсэг нь билээ。 。。。more
Chris
，
Irgendwo zwischen 3 und 4 Sterne。 Hatte etwas völlig anderes erwartet und wurde nicht enttäuscht。 Obwohl es ewig gedauert hat das Buch zu beenden。 die Stimme des Hörbuchs klingt wie Joe Biden。 :）
Aidan Hennebry
，
Fantastic book for anyone in leadership / working with a team。 So much information packed into this 300 page book。 You will want to take notes！ Will require a few rereads to get it all。 Particularly interesting / relevant if you are familiar with Pixar's catalogue。 Highly recommended。 Easily one of the most interesting books I've read on leadership / management / business Fantastic book for anyone in leadership / working with a team。 So much information packed into this 300 page book。 You will want to take notes！ Will require a few rereads to get it all。 Particularly interesting / relevant if you are familiar with Pixar's catalogue。 Highly recommended。 Easily one of the most interesting books I've read on leadership / management / business 。。。more
Charissa
，
This book delved into the history and transformation of Pixar from a small startup selling hardware to the successful， imagination-inspiring animation company it is today。 The author is one of the founders and went over their mistakes， their successes， and what he believes has helped them stay creative and successful over two decades。 It’s a fun book， showing examples from Pixar movies to demonstrate principles of creativity and the value of being free to make mistakes early in the process， inst This book delved into the history and transformation of Pixar from a small startup selling hardware to the successful， imagination-inspiring animation company it is today。 The author is one of the founders and went over their mistakes， their successes， and what he believes has helped them stay creative and successful over two decades。 It’s a fun book， showing examples from Pixar movies to demonstrate principles of creativity and the value of being free to make mistakes early in the process， instead of controlling people to keep them from making mistakes and smothering creativity in the process。 Mistakes help us learn and we can’t be creative if we are too afraid of making them。 Anyway， great book。 。。。more
Rebecca Lane
，
Interwoven with glimpses behind the scenes of beloved Disney and Pixar animated features， Creativity， Inc。 paves the way for humanity in the workplace。 It combines storytelling with practical leadership tips that encourage both personal and team growth。 This book makes it sound like the “Happiest Place on Earth” is backed by a utopian workplace for its animation team。 Is that true？ Probably not。 But the ideals in this book as aspirational。
Lilian
，
This review has been hidden because it contains spoilers。 To view it， click here。 Ed Catmull te transporta a un viaje de inspiración sin dejar la parte dura de la gestion empresarial de una organización creativa。 Es el mejor libro que he leído
Maicol Narvaez
，
Excelente
Arti
，
The book， written by Ed Catmull， the co-founder of Pixar， captures the journey that started with his dream of creating the first computer-animated feature film - the narrative starts with explaining the technology challenges - from creating smoothly curved surfaces with the computer to adding richness and complexity to the images - perspectives， depth， texture…。 and shows how technologists pursued this seemingly impossibly task and new techniques， more memory， faster speeds have helped to bring The book， written by Ed Catmull， the co-founder of Pixar， captures the journey that started with his dream of creating the first computer-animated feature film - the narrative starts with explaining the technology challenges - from creating smoothly curved surfaces with the computer to adding richness and complexity to the images - perspectives， depth， texture…。 and shows how technologists pursued this seemingly impossibly task and new techniques， more memory， faster speeds have helped to bring it to the level it is today… as always it is the belief of a few - even when everyone else around is discouraging - that takes us forward…the narrative moves to the ups and downs of their journey and how it was only by sticking to what they believed in that they managed to disrupt the film industry… the book is unique in that it presents a view beyond their early success and talks of growth challenges and the challenge of sustaining a creative culture…What stands out for me is the unique combination on self-expression and collaboration that contributes to the creative culture that Pixar strives so hard to sustain… the combination sounds conflicting， but very powerful if achieved… the secret behind their success is the simple belief that if you enable self-motivated people to do their best， they will often surprise you with creativity and possibilities… but it’s not that simple - of-course this requires an environment where people communicate openly， share ideas， are not afraid of failure， inspire each other， but most importantly enjoy what they do and are passionate about building best products…It’s an engaging read - just reading about the process of creation of some of the popular movies was enough motivation for me to go and see a few of them again - this time to look at them with the behind-the-scenes lens and appreciate the level of thinking that goes into making each scene connect with the viewer…and what impressed me the most is that the technology is used as a tool and does not overshadow the storyline - and it is this focus on getting the story right that makes these movies special… the examples they share， such as how they added a second character to build emotional tension are intriguing and provide good insights into the art of storytelling…The narrative talks of Steve Job too - his contribution， his influence and role in building Pixar… but also how this association transformed him and prepared with for his success at Apple… it’s a different chapter of his life but shows how different experiences at different stages in our lives all add up to make us what we become！ I enjoyed reading the book。 。。。more
Patrick
，
Este libro es el primero de una trilogía de libros que pueden cambiar tu forma de trabajar en equipo。 Te entrega herramientas aplicables a cualquier grupo de personas que tengan la intención de hacer que la creatividad predomine en la empresa。
Ariel
，
Phenomenal。 A real glimpse into the failures and learnings of the highly successful Pixar company。 So many nuggets of wisdom for being a good person， and developing and maintaining creativity， that I'll probably make this a yearly read。 Some of my favorite quotes from this first reading:- Failure isn't a necessary evil。。。。It's a necessary consequence of doing something new。- It is not the manager's job to prevent risks。 It is the manager's job to make it safe to take them。 - Trust doesn't mean t Phenomenal。 A real glimpse into the failures and learnings of the highly successful Pixar company。 So many nuggets of wisdom for being a good person， and developing and maintaining creativity， that I'll probably make this a yearly read。 Some of my favorite quotes from this first reading:- Failure isn't a necessary evil。。。。It's a necessary consequence of doing something new。- It is not the manager's job to prevent risks。 It is the manager's job to make it safe to take them。 - Trust doesn't mean that you trust that someone won't screw up--it means that you trust them even when they do screw up。- Good ideas can come from anywhere， so everyone must feel empowered to speak up- 。。。any time we impose limits or procedures， we should ask how they will aid in enabling people to respond creatively。 。。。more
Duong Dinh
，
Vương quốc xe hơi đã được đề cử hạng mục Phim hoạt hình xuất sắc nhất， và cũng giống như những ứng cử viên khác， chúng tôi không khỏi bồn chồn。 Nhưng khi ba chúng tôi đang chen lấn， Steve nhìn ngó xung quanh， quan sát những quý ông， quý bà thanh lịch， những phóng viên đang tranh giành với nhau， những tay săn ảnh， những khán giả đang la hét， một hàng dài những chiếc xe limousine nối đuôi nhau， rồi nói， "Thứ còn thiếu trong cảnh này là một nhà sư tự thiêu chính mình。"=====Người ta biết Steve Jobs Vương quốc xe hơi đã được đề cử hạng mục Phim hoạt hình xuất sắc nhất， và cũng giống như những ứng cử viên khác， chúng tôi không khỏi bồn chồn。 Nhưng khi ba chúng tôi đang chen lấn， Steve nhìn ngó xung quanh， quan sát những quý ông， quý bà thanh lịch， những phóng viên đang tranh giành với nhau， những tay săn ảnh， những khán giả đang la hét， một hàng dài những chiếc xe limousine nối đuôi nhau， rồi nói， "Thứ còn thiếu trong cảnh này là một nhà sư tự thiêu chính mình。"=====Người ta biết Steve Jobs nhiều qua Apple， nhưng mình biết đến Steve qua Pixar。 Qua Pixar là vô cực （Lawrence Levy） mình đọc 3 năm trước và Vương quốc sáng tạo （Ed。 Catmull） được tái bản lại là Câu chuyện đồ chơi này là 2 góc nhìn khác nhau về hành trình kiến tạo nên xưởng phim hoạt hình với những tác phẩm đầy bản sắc， giàu cảm xúc， đậm đà triết lý và nhân sinh。 Mình xem không nhiều phim Pixar， nhưng từ lúc biết về nó， mình luôn trông ngóng những phim mới của hãng: Soul （2020）， Coco （2017）， Inside Out （2015）， Up （2009）， Finding Nemo （2003）， Finding Dory （2016）， Ratatouille （2007）。 Có một lần nói chuyện với Mc， lúc ấy nói cái khỉ gì thì mình không nhớ rõ， nhưng bỗng mình bang qua một liên tưởng， "những kỷ niệm vui nhất trong ký ức có khi lại xuất phát từ những trải nghiệm đau đớn， đằng sau nụ cười là nước mắt， trong Inside Out có một cảnh phim như vậy。 Đó là 1 phim hoạt hình của Pixar。 À mà nói vậy thôi chứ ông không biết đâu。" -"có， tao có xem phim đó， tao cũng thích phim của Pixar。" Trời má， kiểu lúc đó mình cực kỳ phấn khích luôn á， thiếu điều muốn xuyên lủng Skype để bắt tay ổng một cái ghê。 Trong "Anne tóc đỏ dưới chái nhà xanh" có mô tả về một tuýp người mà Anne liệt kê vào "người nhà Joseph"。 Và đó là cảm giác khi đọc những gì bác Ed。 viết， có thể là bác theo chủ nghĩa chiết trung nên cách tiếp cận đa chiều， và dễ chịu。 Braintrust của Pixar （chứ không phải brainwash ~ tẩy não） là một cái gì đấy có vẻ lý tưởng nhưng mình rất tin， bởi những sản phẩm thực mà Pixar đã tạo ra và các lớp cảm xúc mà nó chạm đến （hoặc cảm giác mà nó để lại）。 Bên cạnh đó là những vấn đề trên hành trình sáng tạo đều hữu ích ngay cả cho những người không phải làm công việc sáng tạo: sự thay đổi và mô thức phản ứng cố hữu của chúng ta trước thay đổi， sợ hãi và ngẫu nhiên， bảo vệ cái mới mẻ， khuôn mẫu tư duy và tự vấn nội tâm không ngừng trên hành trình tiến về phía trước。 Có thể mình cảm nhận chút xíu được việc này， về một sản phẩm sáng tạo í。 Lẽ ra mình không nhớ mình đã từng là "nhà biên kịch" nếu mà mẹ không nhắc （tại phổ thông thằng em mình nó học văn dở quá mẹ sợ nó thi bị điểm liệt， và đem mình ra làm tấm gương tày liếp， là xưa chị 2 cũng văn nghệ văn ngừng lắm， còn viết kịch bản cho lớp nữa， mình nói "ủa ủa có hả"， "có mà， mẹ nhớ lớp 7"）。 Lớp 7 lận đó， má ơi 😂。 Đúng là mình đã từng viết kịch bản Tấm Cám cho tụi trong lớp diễn， và hình như trong đêm văn nghệ cái vở kịch đó cũng có chút dấu ấn với đời theo cách mà mình nhớ lại， được vỗ tay rần rần， và mấy ngày hôm sau mỗi khi mình dắt xe tan học từ chỗ giữ xe， cũng đều có mấy đứa gọi mình là con Cám。 Nhưng thực ra， cái sản phẩm hoàn chỉnh trên sân khấu ấy， chỉ giữ lại duy nhất cái tên ban đầu là Tấm Cám， còn toàn bộ cốt chuyện， nhân vật， thoại （nhất là các câu thoại gây cười， hợp thời） đều do các diễn viên quần chúng đóng góp， thiệt sự là mình thua khi gắng nhớ lại nó chi tiết như nào， nhưng những cái tên của các bạn đã tham gia vào hào quang đầu đời đó thì mình chưa quên: Kim Pha， Minh Bu， Trúc Mai， Xuân Quỳnh， Văn Lực， và nhà Đan Phương là nơi tập kết cờ xí đạo cụ。 Tóm lại， cuộc sống đầy ắp những điều có thể。 Và "Câu chuyện đồ chơi" bắt chợt đưa mình một tấm vé về lại những kỷ niệm đẹp。 。。。more
Eduardo RM
，
Perfect balance of small stories about how Pixar came to life and the challenges they needed to overcome in order to deliver top quality digital movies， and valuable lessons for managerial roles， but mostly applicable to everyone。
Lucy Shahnazaryan
，
Love， looove this book！！ An incredible journey from the very 1st page: the stories， the solutions， the chapter dedicated to Steve。。。 Pixar's magic！！ ♡ A friend of mine recommended this inspiring book， and now I recommend it to everyone。 READ IT！#fortheHUNGRYleader ;） ツ Love， looove this book！！ An incredible journey from the very 1st page: the stories， the solutions， the chapter dedicated to Steve。。。 Pixar's magic！！ ♡ A friend of mine recommended this inspiring book， and now I recommend it to everyone。 READ IT！#fortheHUNGRYleader ;） ツ 。。。more
Josh King
，
I bought this book years ago， possibly when it first came out， and it’s sat on my shelf since。 Most of my unread books have a habit of presenting themselves to me when it’s time to read them。 This one did just that - the title “Creativity Inc。: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration” was what did it for me。Well…I was let down。 The title is VERY misleading。 I knew this book was a mashup of memoir （Ed Catmull， president of Pixar and Disney Animation） and self develo I bought this book years ago， possibly when it first came out， and it’s sat on my shelf since。 Most of my unread books have a habit of presenting themselves to me when it’s time to read them。 This one did just that - the title “Creativity Inc。: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration” was what did it for me。Well…I was let down。 The title is VERY misleading。 I knew this book was a mashup of memoir （Ed Catmull， president of Pixar and Disney Animation） and self development， but I did not realize it was a book about leadership and how to manage。 I feel the marketing of the cover and subtitle needs a revamp （luckily the blurb spells out it’s geared toward this， but I avoid blurbs because of spoilers - so this misleading path was self inflicted）。Misleading aside， reading about Catmull’s entrance to Lucasfilm and Pixar was quite interesting。 The mix of Silicon Valley tech start up meets the film industry （specifically animation） was an interesting topic - would have been nice to read more about that （specifically the ushering in of special effects and CGI）。 What the book does teach in leadership and managing is insightful。 As someone that has experience with managing， and being a part of an office culture， many people in these positions could benefit from what these pages had to say。 Some notable insights below:-Change and randomness are inevitable in life and work - fear of these makes people search and cling to stability。 When in a stable position， change will occur eventually regardless， leading you to face fear and upset inevitably。 So its better to accept change/randomness。-Unpredictability is the grounds in which creativity works。-At work， if there is more truth spoken in the hallways， then there is a problem （ie。 people are fearful to speak their minds - this means management has created a fearful culture）。- it isn’t the managers job to prevent risk - rather it’s their job to take risks。- Trust at work doesn’t mean you trust someone not to screw up - it means you trust them even when they di screw up。-Having a goal of everything running smooth is a false goal - it leads to measuring people by their mistakes rather than ability to solve problems。I gave this book a 3 out of 5， partially because of the misleading title （I thought it would be a book about creativity and gathering inspiration）。 But - the title aside - the book read as a misaligned memoir with snippets of leadership/managing advice from Ed Catmull。 The stories are interesting， but the advice was summarized in 4 pages at the back of the book way more concisely than it was through his forced narratives。 I honestly understood his points better reading the summarization， rather than his ranting stories。 The points were great， don’t get me wrong！ I think every manager should read the summarization chapter of this book for many pointers - maybe skip the 300 pages of stories and jump to the concise summary。 。。。more
Donna
，
Management philosophy mixed with anecdotes from Pixar。 It is also a tribute to the genius of Steve Jobs。 Great advice and fun background。 Worth the time。
Aman
，
Outstanding book！ It deals with managing people and doing experiments for the better。 The journey of Pixar， their dream about making the first computer-generated animation movie， was an inspirational read。 Also， the last couple of chapters were so great。 It talks about how a company can solve problems with "all" their staff included。 Steve Jobs as a person and his journey with Pixar was something only a few people know， so it was informative and kind of emotional to read。 But the most important Outstanding book！ It deals with managing people and doing experiments for the better。 The journey of Pixar， their dream about making the first computer-generated animation movie， was an inspirational read。 Also， the last couple of chapters were so great。 It talks about how a company can solve problems with "all" their staff included。 Steve Jobs as a person and his journey with Pixar was something only a few people know， so it was informative and kind of emotional to read。 But the most important aspect of this book IMO is that it teaches how a company should work efficiently， how to manage a company/people in a creative field， how certain traits kill creativity， etc。 I am a fan of Disney-Pixar movies and， the fact that it talks about problems in a company by taking examples from certain movies that they made was great to read。 It's kind of gives you a "behind the scenes" feeling while reading it。 。。。more
Mary Toth
，
It was very interesting to learn about Pixar and Disney as multifaceted companies rather than just general movie-making entities。 I loved that it discussed what the common denominator was for a successful film。 I took away a few great tips。
Gerardo Zambrano Reyes
，
Un libro muy interesante en el cual se nos va narrando los inicios de Pixar， sus constantes aprendizajes y sus altibajos。 Siento que esto le puede ayudar más a directivos de empresas que a un individuo， sobre todo para poder aplicar lo aprendido; si tu mira es hacia ese rumbo y ser un directivo， entonces sí es para ti。 Fue muy curioso leer acerca de datos curiosos y problemas que hubo con las películas de Pixar que todos conocemos， saber cómo iba a ser Up y Monsters Inc。 fue muy interesante， rea Un libro muy interesante en el cual se nos va narrando los inicios de Pixar， sus constantes aprendizajes y sus altibajos。 Siento que esto le puede ayudar más a directivos de empresas que a un individuo， sobre todo para poder aplicar lo aprendido; si tu mira es hacia ese rumbo y ser un directivo， entonces sí es para ti。 Fue muy curioso leer acerca de datos curiosos y problemas que hubo con las películas de Pixar que todos conocemos， saber cómo iba a ser Up y Monsters Inc。 fue muy interesante， realmente me quedé picado para saber más al respecto。 Creí que con esto me ayudaría a explorar mi lado creativo， fue mi error creer que este libro iba por ese sentido， pero aprendí muchas cosas en el camino。 。。。more
Craig McQuinn
，
Every business I've ever worked with/for has pretty much done the opposite of everything in this book， which I think explains not only why Pixar movies are so wonderful but also why I'm so miserable all the time。 Every business I've ever worked with/for has pretty much done the opposite of everything in this book， which I think explains not only why Pixar movies are so wonderful but also why I'm so miserable all the time。 。。。more
Alexis Voelker
，
Absolutely loved this book！ I wouldn’t say it’s easily transferable to your own context for creativity but it was a super fun book to read。 The journey of how toy story snd Pixar came to be and the underdogs they were， it felt like a real life version of a fairy tale。 You know the ending but with so many things against them， how will the characters prevail？ Years of setbacks， doubters at every turn， the sheer unprecedence of the dream， it was great！ I screenshot so many quotes 🤣
Eddy Quan
，
Lots of learnings at the end
Shi Han
，
Almost highlighted the whole book。 Inspiring story packed with useful skills on how to work in a creative environment。 Gets a little emotional in the end。
Petre Georgescu
，
Apart from making me want to see pixar films again， I didn't feel I got much from reading this book。 It reinforces the idea that you need brutal honesty for excellence。 Apart from making me want to see pixar films again， I didn't feel I got much from reading this book。 It reinforces the idea that you need brutal honesty for excellence。 。。。more
Vishnu
，
One of the best books I have read : Going to read again Every Manager or people who work with teams must read 。。。。。One dream company and Team 。。。。Some Take away : Backing each other through difficulties increased our trust and deepened our bondThe good stuff is always hidden in the bad stuff， we just have to look for it Story is the king Trust the processWhen someone thinks that we can’t do it， have an attitude and fixated intension and hard work to prove them wrong If you give a good idea to a One of the best books I have read : Going to read again Every Manager or people who work with teams must read 。。。。。One dream company and Team 。。。。Some Take away : Backing each other through difficulties increased our trust and deepened our bondThe good stuff is always hidden in the bad stuff， we just have to look for it Story is the king Trust the processWhen someone thinks that we can’t do it， have an attitude and fixated intension and hard work to prove them wrong If you give a good idea to a mediocre team， they will screw it up。 If you give a mediocre idea to a brilliant team， they will either fix it or throw it away and come up with something betterA good team is made up of people who complement each otherGetting the right people and the right chemistry is more important than getting the right Idea Ideas， though， are not singular。 They are forged through tens of thousands of decisions， often made by dozens of peopleAlways， The next product should be better than the last Quality is the best business plan Everyone says quality is important， but they must do more than say itIt doesn’t mean we wouldn’t make mistakes， but mistakes are a part of creativity Trusting others doesn’t mean that they won’t make mistakes。 It means that if they do （or if you do）， you trust they will act to help solve itWe are always changing， because change is a good thingRandomness is not just inevitable; it is part of the beauty of lifeSome people describe creativity as ‘unexpected connections between unrelated concepts or ideas。’Person who can’t change his or her mind is dangerous。The past should be our teacher， not our masterMost of us walk around thinking that our view is best—probably because it is the only one we really know。Craft is what we are expected to know; art is the unexpected use of our craft 。。。more
Prabhu
，
Book is all about people， process and culture。 I liked the way how the company evolved over time。 Though their movies never bombed in box office， one can understand the reason behind， mainly due to their effort they put in each of those projects。 Interesting take on how Disney and Pixar team worked separately post merger and how it worked in their favor。 I would have never done/thought about doing something like that。 Some part of the book may sound like a management 101， but still it was worth Book is all about people， process and culture。 I liked the way how the company evolved over time。 Though their movies never bombed in box office， one can understand the reason behind， mainly due to their effort they put in each of those projects。 Interesting take on how Disney and Pixar team worked separately post merger and how it worked in their favor。 I would have never done/thought about doing something like that。 Some part of the book may sound like a management 101， but still it was worth a read。 Really enjoyed the parts around brain trust meetings （peer reviews that are honest and candor） and train metaphors around the mental models（treating daily problems/projects to a familiar visual analogies）。 Loads of movie references was an expected perk。 。。。more
Ha Tran Nguyen Phuong
，
I like it a lot， especially since I didn't know anything about Pixar's culture going in。 What's especially fun is since I've read Iger's autobiography about his time in Disney， Steve Job's biography which pertains quite a bit to Pixar， and now Catmull's perspectives from Pixar's vantage point， I feel like I got to uncover a history lesson on my own by just connecting the dots together （which is a weird coincidence since I have no intentions to learn in-depth about animation company history haha） I like it a lot， especially since I didn't know anything about Pixar's culture going in。 What's especially fun is since I've read Iger's autobiography about his time in Disney， Steve Job's biography which pertains quite a bit to Pixar， and now Catmull's perspectives from Pixar's vantage point， I feel like I got to uncover a history lesson on my own by just connecting the dots together （which is a weird coincidence since I have no intentions to learn in-depth about animation company history haha）。 I also like the tangential chapter on Steve Job， especially after reading Walter Isaacson's biography about him - how different （and perhaps unintentionally misleading） portrayal of a person can be。 。。。more
Maeve
，
I think the best books are those coming unexpectedly， yet leaving such expectant feelings。 As one of the best non-fiction books I've read so far， Creativity， Inc。 has saved me in a time full of turbulence， anxiety， crisis and discontent。 It proves to me that being creative is still feasible even in gigantic organisations where hierarchy and financial burden persist。 It shows that I'm not out of my mind for demanding so much out of so little， because if you really value and respect the people you I think the best books are those coming unexpectedly， yet leaving such expectant feelings。 As one of the best non-fiction books I've read so far， Creativity， Inc。 has saved me in a time full of turbulence， anxiety， crisis and discontent。 It proves to me that being creative is still feasible even in gigantic organisations where hierarchy and financial burden persist。 It shows that I'm not out of my mind for demanding so much out of so little， because if you really value and respect the people you work with， which I do， you should never settle for mediocrity。Again， human is a major problem， one that up till now I have not been able to truly resolve。 But I think there are times when the team you're with is just not right， the environment you work in just doesn't fit。 And unless you have enough decision-making power， as well as passion， to devotedly stay and fix it， there's not much you can do， really。 。。。more
Juan Jacobo Bernal
，
Little did I know that the role that Product Managers occupy at Pixar shares so many similarities with the corresponding one at the FinTech Corporation where I work。 Protecting creativity in this rapidly-changing environment is paramount， and this book is an excellent resource to navigate such an environment。
Reference
google book https://www.google.com/search?tbm=bks&q=CREATIVIDAD, S.A.
hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=CREATIVIDAD, S.A.&field1=ocr&a=srchls&ft=ft&lmt=ft
The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,CREATIVIDAD, S.A.&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0