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Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir

Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir

  • Downloads：6616
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-03-24 01:49:37
  • Update Date：2025-09-06
  • Status：finish
  • Author：Simon Sinek
  • ISBN：854310663X
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

Por que algumas pessoas e organizações são mais inovadoras， admiradas e lucrativas do que outras？ Por que algumas despertam grande lealdade por parte de clientes e funcionários？

Para Simon Sinek， a resposta está no forte senso de propósito que as inspira a darem o melhor de si para uma causa expressiva – o porquê。

Ao publicar esse livro， o autor iniciou um movimento que tem ajudado milhões de pessoas a encontrar um sentido maior no próprio trabalho e， assim， inspirar colegas e clientes。

Ilustrando suas ideias com as fascinantes histórias de Martin Luther King， ­Steve Jobs e os irmãos Wright， Simon mostra que as pessoas só irão se dedicar de corpo e alma a um movimento， ideia， produto ou serviço se compreenderem o verdadeiro propósito por trás deles。

Nesse livro， você verá como pensam， agem e se comunicam os líderes que exercem a maior influência， e também descobrirá um modelo a partir do qual as pessoas podem ser inspiradas， movimentos podem ser criados e organizações， construídas。 E tudo isso começa pelo porquê。

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Reviews

Scott ，

I thought this book had a great message about how to keep driving yourself and your team forward by focusing on the meaning of what you are doing versus the financial outcomes。 As with similar books in this vein， it could probably have been summed up by a long article but this was a good book nonetheless。

Theban ，

Powerful concept， but much too long。 Stopped getting value after 20% of the book。 Sadly， he provides no proper guidance on how to find one's why， which is mildly infuriating to say the least。 Powerful concept， but much too long。 Stopped getting value after 20% of the book。 Sadly， he provides no proper guidance on how to find one's why， which is mildly infuriating to say the least。 。。。more

Zeena Dealman ，

It could have done with less text to transport its main thesis （Sinek‘s TED talk is enough to get his point and a good understanding of the concept， in my opinion）

Mary-Sidney ，

A must read for for anyone wanting an excellently researched understanding of why people listen， believe in， and follow great leaders。

Praveen ，

This books was supposed to be highly impactful in the sphere of leadership and business like Viktor Frankl’s “Man's Search for Meaning” for those who search for the meaning and purpose of their life because both books discuss on “Why ？”。 A beautiful concept which was meant to be discussed in a blog or an article or which was supposed to be delivered as a Ted Talk lost its charm with tons of example of same individuals and entities and you feel like， after few pages you feel uninterested to read This books was supposed to be highly impactful in the sphere of leadership and business like Viktor Frankl’s “Man's Search for Meaning” for those who search for the meaning and purpose of their life because both books discuss on “Why ？”。 A beautiful concept which was meant to be discussed in a blog or an article or which was supposed to be delivered as a Ted Talk lost its charm with tons of example of same individuals and entities and you feel like， after few pages you feel uninterested to read and feel you are being forced to take this examples。 A boring book …。 Go for 10 mins Ted Talk。 。。。more

Panoptikanubis ，

A friend gave me an idea about this WHY。。 and he said， i don’t need to read the book but to watch the tedtalk instead。 Well， he is right anyway。。 although i got some key takeaways from the book， some detail here and there。。 i still recommend to watch his tedtalk too。 Also， i expect there might be some steps i could follow。 But instead， he creates another book for it。 I’ll add it to my shelves。

Mindaugas ，

Knygoje labai taikliai ir įtaigiai pateiktas konceptas apie "KODĖL"？ Tačiau minčiai perteikti tikriausiai būtų pakakę keliasdešimties puslapių。 Likusieji knygos lapai užpildyti nuvalkiotomis istorijomis apie Apple， Liuterį Kingą， Southwest airlines ar Kenedžio svajonę nuskristi į mėnulį。 Knygoje labai taikliai ir įtaigiai pateiktas konceptas apie "KODĖL"？ Tačiau minčiai perteikti tikriausiai būtų pakakę keliasdešimties puslapių。 Likusieji knygos lapai užpildyti nuvalkiotomis istorijomis apie Apple， Liuterį Kingą， Southwest airlines ar Kenedžio svajonę nuskristi į mėnulį。 。。。more

Mārtiņš ，

As others have already noted - this could have been an email。

Charles Francis ，

Your WhyThere are few books that come along and fundamentally change the way I think about leadership and purpose， this is one of them。 If you read no other book about leadership and more importantly about discovering your passion， your WHY， this is it。I have had this book on my shelve for some time now。 I was intrigued by the title and some of the the reviews but never really thought much beyond that。 Wow was I late to the party。 I wish I had read this the day I picked it up。Leaders， companies， Your WhyThere are few books that come along and fundamentally change the way I think about leadership and purpose， this is one of them。 If you read no other book about leadership and more importantly about discovering your passion， your WHY， this is it。I have had this book on my shelve for some time now。 I was intrigued by the title and some of the the reviews but never really thought much beyond that。 Wow was I late to the party。 I wish I had read this the day I picked it up。Leaders， companies， an individual’s success， simply put， rest on their WHY。。。Before reading this book， I never knew why the mojo was gone， now I know， the Split， I am it and like the author， didn’t know what it was， now I do。 Read the book to see what I am talking about。 You will not be disappointed。 It will change you， certainly did change me。 。。。more

Alex ，

An unforgettable journey！ Must read

Alex Kearney ，

Start with （Apple） is a book with a very inspiring theme behind it。 The idea of forgetting your ‘why’ because you’re so focused on how and what is one I’ve heard before， but Sinek does a good job inspiring leaders to remember the importance of why。 The emphasis on your customers knowing your why was a good one。 3 stars because the book was very repetitive。 By about halfway through the book， only two things were left to be read: 1。 A tiring litany of case study after case study， and 2。 points he’ Start with （Apple） is a book with a very inspiring theme behind it。 The idea of forgetting your ‘why’ because you’re so focused on how and what is one I’ve heard before， but Sinek does a good job inspiring leaders to remember the importance of why。 The emphasis on your customers knowing your why was a good one。 3 stars because the book was very repetitive。 By about halfway through the book， only two things were left to be read: 1。 A tiring litany of case study after case study， and 2。 points he’d already made， but stated in a new way。 Also， the book was very repetitive， so 3 stars。 。。。more

E-Ann Wang ，

This is one of those business books that oversimplifies why some companies are wildly successful and some fall flat on their face despite being set up to succeed。 I didn't know about the TED talk before reading it， but I imagine it was enough to deliver the same message given how repetitive the book was。 The author basically relies on Apple or a few historical figures to build his case， but they come off as generalizations without much research done behind it。 For example， he attributes Apple's This is one of those business books that oversimplifies why some companies are wildly successful and some fall flat on their face despite being set up to succeed。 I didn't know about the TED talk before reading it， but I imagine it was enough to deliver the same message given how repetitive the book was。 The author basically relies on Apple or a few historical figures to build his case， but they come off as generalizations without much research done behind it。 For example， he attributes Apple's success to "thinking differently" at every turn， but there are plenty of companies that strive to change the world （the Silicon Valley punchline） that don't become multi-billion dollar companies。 I agree with the general sentiment that your mission and vision should be established， and if you've ever taken a marketing or business class you'd already understand the same message。 I would recommend other books in this genre that provide more examples with data and insight。 。。。more

Lex J。 ，

If you really enjoyed his famous TED talk， you'll enjoy this book -- that's basically all this book is。 Unfortunately， it doesn't add much in the way of examples and the hardline focus on Apple products doesn't age well， in my opinion。 If you really enjoyed his famous TED talk， you'll enjoy this book -- that's basically all this book is。 Unfortunately， it doesn't add much in the way of examples and the hardline focus on Apple products doesn't age well， in my opinion。 。。。more

José Ramírez De La Rosa ，

Great book with a different yet interesting perspective regarding companies' purpose， why they do things，s and why the 'why' matters。 Would have loved more examples of companies with the 'why' but without 'how' that failed。 Great book with a different yet interesting perspective regarding companies' purpose， why they do things，s and why the 'why' matters。 Would have loved more examples of companies with the 'why' but without 'how' that failed。 。。。more

Carol Ramos ，

O livro é bom e tem excelentes exemplos。

Anubhuti ，

Amazing Book！ Inspiring and full of insights！

CS Loh ，

The Golden Circle :- WHY: HOW; WhatEvery leader must have 2 things， （1） The vision ; （2） Communication ability

Amanda Rose ，

Great book！ Dude needs to break down some paragraphs more though

Chelsea Seba ，

If you can get the "Why？" right， you will have taken a giant leap toward success。 If you can get the "Why？" right， you will have taken a giant leap toward success。 。。。more

Nathan Cook ，

Un libro cuyo objetivo final es crear un mundo mejor。 A mitad de la lectura me empecé a dejar convencer por comentarios respecto al libro que criticaban que era demasiado repetitivo y que se podía resumir en la charla de TedTalks que dio el autor de 15 minutos。 Pero aunque en parte tengan razón， creo que cada capítulo， cada página， cada ejemplo， ayuda aunque sea un poquito a transmitir la idea principal。 Muy motivador。

Gayle Johnson ，

I think watching the TedTalk would have been sufficient。

Jimmy Schiemann ，

The concept itself of starting with WHY is enlightening。 The examples perhaps a bit repetitive （we get it， Apple is revolutionary）。

Lynnette Dinh ，

3。5*Kể chuyện nhiều quá。 Nghe được 4 chương đầu thì nhận ra mình đã biết những kiến thức này trong một khoá học từng biên tập :）

Liesl Baart ，

A good book， Simon Sink definitely achieves his goal of inspiring。 There is a lot of interesting information in the book。 Lots of great anecdotal stories。 A little repetitive at times but i think this may be intentional as repetition can drive home important points。 I wish there was a bit more about how to practically apply the concept， especially as a very small business owner and not a large corporation （and never will be which is fine！）。

Rodrigo Adolfo ，

Amazing book

Lewis Reay ，

A must-read for anyone with a passion for business and delivering value to customers。

Andrea Mujica ，

It took me a year to finish this book。 This book was soo repetitive that I think that it could have been condensed into one article or blog post。 Additionally， the author states how companies have used the "start with why" method to achieve success， but it seems as if he is trying to make examples of the companies， but it doesn't prove that is the "why" of their success （no pun intended）。Too many Apple references。 I just really did not enjoy this book。 If you can get through a whole book trying It took me a year to finish this book。 This book was soo repetitive that I think that it could have been condensed into one article or blog post。 Additionally， the author states how companies have used the "start with why" method to achieve success， but it seems as if he is trying to make examples of the companies， but it doesn't prove that is the "why" of their success （no pun intended）。Too many Apple references。 I just really did not enjoy this book。 If you can get through a whole book trying to fit the author's narrative and too many examples， then go ahead， read it。 Otherwise， just read a summary。 。。。more

Stephen Sakuma ，

I thought I was going to absolutely hate this book and was convinced that finishing it was going to be a nightmare。 The author expressed some extreme worship for Apple and I thought he was just a serious fanboy， but after reading more of the arguments， I realized that was precisely the point！Philosophically I might not agree with Apple， but enough people do that it can exist in a very strong insulated bubble of freedom from reproach。 It is interesting because I subscribed very strongly to the ca I thought I was going to absolutely hate this book and was convinced that finishing it was going to be a nightmare。 The author expressed some extreme worship for Apple and I thought he was just a serious fanboy， but after reading more of the arguments， I realized that was precisely the point！Philosophically I might not agree with Apple， but enough people do that it can exist in a very strong insulated bubble of freedom from reproach。 It is interesting because I subscribed very strongly to the camp that believed that Apple is only a company of really good marketing， but after reading this I do have the perspective that they have a very authentic approach that is of course marketing heavy， but is trying to achieve something innovative at every step。 I still don't agree with the style but I appreciate it as complexly well done。I have a strong disagreement about the discussion of the golden ratio and golden circle。 The circle is a fine analogy and it is wielded well in the book but the golden ratio has nothing to do with it。 That ratio is a peculiarity of numbers while the golden circle is just a metaphor。 In addition to that， the belief that this is all rooted in some evolutionary biology is an extreme over extension of logic。 It is true that psychologically feeling good can control buying behavior that doesn't mean that it should！ We should be encouraging people to use more rationality in their decision making， not less。My biggest disagreement has to do with obscene cherry picking。 To select successful people and companies that applied this philosophy and not present any data， is suggestive that the data would not be compelling。 I have no doubt that the philosophy is really life affirming and sometimes very effective but I am also convinced that failure lies at the end of that road more often then it leads to success。 That being said， I liked the book and the idea very much because of the life affirming psychological aspect of the philosophy。 。。。more

Allison ，

Some parts educational。 Some parts good common sense。 But a valuable lesson for all

Maarten Gregoire ，

Nowadays， all kinds of presentations show the golden circle and quote "Start with why"。 This is usually as far as it goes。 I even doubt whether all these presenters have read the book。 Finally， I know what it is really about。 The book provided answers to many of my unanswered questions。 I now have a better idea of why some things I did in the past did not work and others did。 The why was certainly not always in line with the what and the how。 Sometimes it's good to be reminded of things you subc Nowadays， all kinds of presentations show the golden circle and quote "Start with why"。 This is usually as far as it goes。 I even doubt whether all these presenters have read the book。 Finally， I know what it is really about。 The book provided answers to many of my unanswered questions。 I now have a better idea of why some things I did in the past did not work and others did。 The why was certainly not always in line with the what and the how。 Sometimes it's good to be reminded of things you subconsciously already knew， but for some reason forgot along the way。 This book does just that。 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0