Design

Meggs' History of Graphic Design

Meggs' History of Graphic Design

  • Downloads：1537
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-10-04 09:55:51
  • Update Date：2025-09-06
  • Status：finish
  • Author：Philip B. Meggs
  • ISBN：1118772059
  • Environment：PC/Android/iPhone/iPad/Kindle
  • Download

Summary

The bestselling graphic design reference， updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled， award-winning reference。 With over 1，400 high-quality images throughout， this visually stunning text guides you through a saga of artistic innovators， breakthrough technologies， and groundbreaking developments that define the graphic design field。 The initial publication of this book was heralded as a publishing landmark， and author Philip B。 Meggs is credited with significantly shaping the academic field of graphic design。

Meggs presents compelling， comprehensive information enclosed in an exquisite visual format。 The text includes classic topics such as the invention of writing and alphabets， the origins of printing and typography， and the advent of postmodern design。 This new sixth edition has also been updated to provide:

The latest key developments in web， multimedia， and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual， expanded image identification banks， flashcards， and quizzes You can't master a field without knowing the history。 Meggs' History of Graphic Design presents an all-inclusive， visually spectacular arrangement of graphic design knowledge for students and professionals。 Learn the milestones， developments， and pioneers of the trade so that you can shape the future。

Download

Reviews

Nadia ，

A very rich and enlightening read for those who care about the history and movements of the art

Jacob ，

Jan 2020 - enjoyed chapter on Arts & Crafts movement。 Made a small vector library ripping off William Pickering's Elements of Euclid shapes and colors。 Jan 2020 - enjoyed chapter on Arts & Crafts movement。 Made a small vector library ripping off William Pickering's Elements of Euclid shapes and colors。 。。。more

Colleen Rice ，

It was a textbook， but I honestly really enjoyed it。 I'd always viewed art history as disconnected from real life， and superfluous。 But。。。art changes and shapes life all around it， and graphic design especially。 Learning about the role of design in war-time propaganda， civil rights movements， and other various cultural movements was truly fascinating。 Looking forward to diving into the history of Animation this quarter！ It was a textbook， but I honestly really enjoyed it。 I'd always viewed art history as disconnected from real life， and superfluous。 But。。。art changes and shapes life all around it， and graphic design especially。 Learning about the role of design in war-time propaganda， civil rights movements， and other various cultural movements was truly fascinating。 Looking forward to diving into the history of Animation this quarter！ 。。。more

Jennifer Kent ，

It was very interesting。 But it was a school text so hard to read at some points。 I kept it though

Nathan H。 ，

Read Chapters 7-24 for GMD 120 at College of the Canyons， very dry

Kristine ，

Comprehensive and an excellent source for images， but the text is so repetitive and hyperbolic that it's enough to drive you mad。 I understand that a book on the history of graphic design is going to feature every innovation and innovator， but you can't just say line after line that this is the most stunning innovation ever！--not through over 600 pages。 You'd think a book on graphic design would be better designed。 Frustratingly， the references to the illustrations are frequently on a preceding Comprehensive and an excellent source for images， but the text is so repetitive and hyperbolic that it's enough to drive you mad。 I understand that a book on the history of graphic design is going to feature every innovation and innovator， but you can't just say line after line that this is the most stunning innovation ever！--not through over 600 pages。 You'd think a book on graphic design would be better designed。 Frustratingly， the references to the illustrations are frequently on a preceding or subsequent page。 。。。more

Adam B ，

Incredibly thorough on Western history， but as a teacher of primarily Black and brown students I feel it's light on indigenous and modern BIPOC designers and influences。 Consider expanding this in the next edition。 Incredibly thorough on Western history， but as a teacher of primarily Black and brown students I feel it's light on indigenous and modern BIPOC designers and influences。 Consider expanding this in the next edition。 。。。more

Ania Gaska ，

Not bad。

Erythrocytes ，

There's not much to say about this book because it is exactly what the title says。 There aren't many graphic design history books out there， and this one is the most comprehensive of all of them。 It explains how and why design evolved， of course with lots of illustrations and pictures inside。 It will teach you how different styles originated and what were their key characteristics。 From earliest writing systems， to medieval manuscripts， to Art Nouveau， to Bauhaus， to current year digital design， There's not much to say about this book because it is exactly what the title says。 There aren't many graphic design history books out there， and this one is the most comprehensive of all of them。 It explains how and why design evolved， of course with lots of illustrations and pictures inside。 It will teach you how different styles originated and what were their key characteristics。 From earliest writing systems， to medieval manuscripts， to Art Nouveau， to Bauhaus， to current year digital design， this book covers all the key design movements and eras。If you're a designer， this is a must-read。 If not， you will learn a lot about design that surrounds us， gain a new appreciation of it， and if nothing else， expand your horizons。 。。。more

Neale Sourna ，

Abandoned reading this textbook， may come back later。

Isabela Cristina ，

*Foi um livro interessante para conhecer a história de tudo mas queria que fosse mais focado no design gráfico em si， e não só nos movimentos artísticos e políticos que influenciaram o design。*Senti falta de designers não brancos， nem que fosse só em citação （tiveram alguns， mas não o bastante）。É o tipo de livro que é bom para procurar referências mas não vejo muita necessidade de jamais ler ele inteiro de novo。

Eric Aguirre ，

Excelente libro sobre la historia del diseño gráfico。 Me quito muchos prejuicios que tenia sobre este， ya que siempre lo vi inferior a las bellas artes。 Sin embargo， este libro conecta de una forma brillante el cubismo de Picasso， el constructivismo ruso， el dada， el suprematismo y muchos otros movimientos y artistas de vanguardia con el diseño gráfico。 Se podría decir que los inventores del diseño gráfico moderno fueron los rusos con el suprematismo y el constructivismo。 Da risa saber que los p Excelente libro sobre la historia del diseño gráfico。 Me quito muchos prejuicios que tenia sobre este， ya que siempre lo vi inferior a las bellas artes。 Sin embargo， este libro conecta de una forma brillante el cubismo de Picasso， el constructivismo ruso， el dada， el suprematismo y muchos otros movimientos y artistas de vanguardia con el diseño gráfico。 Se podría decir que los inventores del diseño gráfico moderno fueron los rusos con el suprematismo y el constructivismo。 Da risa saber que los primeros carteles publicitarios fueron inventados por un país en plena revolución comunista。Es extraordinario porque desenmascara el hecho de que todo， absolutamente todo está conectado。 Esas categorías que hacemos son falsas。 Extraordinario libro。 。。。more

Tuğçe Tokmak ，

This review has been hidden because it contains spoilers。 To view it， click here。 lçkbçj

Michael Scott ，

TODO full review:！ Read the fifth edition （2012）， which includes updates in Part V until 2010。+++ Overall， an outstanding overview of graphic design， from prehistory to the digital age。 I learned much。 Mandatory reading for all interested in design。+++ Part I， Prologue。 Subjects cover: the invention of writing and a concise but deep incursion into the known history of alphabets， up to the highly designed Korean Hangul; the contribution to graphic design Chinese， Japanese， and other Asian sources TODO full review:！ Read the fifth edition （2012）， which includes updates in Part V until 2010。+++ Overall， an outstanding overview of graphic design， from prehistory to the digital age。 I learned much。 Mandatory reading for all interested in design。+++ Part I， Prologue。 Subjects cover: the invention of writing and a concise but deep incursion into the known history of alphabets， up to the highly designed Korean Hangul; the contribution to graphic design Chinese， Japanese， and other Asian sources; the contribution to graphic design of illuminators， including the Arabic thread。+++ Part II， the Renaissance: presents the birth of European typography and image-text prints。 Gutenberg， Dürer， Luther are the main figures， with technology for printing enabling so much of the European arts and crafts that characterized the Renaissance。+++ Part III， the Industrial Revolution， through Arts and Crafts， to Art Nouveau: a good， selective but deep， coverage of creativity between 1760s and 1910s。++ Part IV， the Modernist Era: the huge factory （Ford） and massive urbanization leads to a new life for many， and art follows （or leads）。 Cubism （Picasso）， Constructivism （Lissitzky）， De Stijl （Mondriaan）， and Bauhaus （Gropius et al。） lead the modern movement。 （Unfortunately， Communism and Nazism appropriate the methods of some of these schools as useful propaganda tools）。+/--- Part V， the Information Age: covers 1940s/1950s through 2010s， but already shows its age。 The rise of corporate identity is well covered， but new advances in personal identity， cross-medium branding， manga fetishism， and cross-pollination with gaming do not appear here。 Perhaps a new Part VI， FTW？ 。。。more

Mills College Library ，

686。22 M497h 2016

Bertrand ，

There is a special place in my heart for big， hard-back， fully colour-illustrated design histories。 It brings me its own kind of joy， maybe because it is easier to forget how subjective any historical account must be when the narrative is organised around images。 Megg's History provide just that， and on top of this it is also part of that very select club of textbooks which have achieved near hegemonic status。 This means you can scoop it for a few quids online， and were you not to finish it will There is a special place in my heart for big， hard-back， fully colour-illustrated design histories。 It brings me its own kind of joy， maybe because it is easier to forget how subjective any historical account must be when the narrative is organised around images。 Megg's History provide just that， and on top of this it is also part of that very select club of textbooks which have achieved near hegemonic status。 This means you can scoop it for a few quids online， and were you not to finish it will still make a great door-stopper。 It does what it says on the tin: a chronological history of visual communication， carefully skirting around the notion of 'art' and focusing on the genealogy of those fields we today associate with graphic design: typography， layouts， logos， posters， branding， etc。 This it does by small paragraphs focusing often on individual designers， or sometimes movements， nearly all of which are illustrated with well chosen examples。 My only reproach - but then again given the spoke of the volume， it would have been difficult to do otherwise - is that the size of the images does not allow the reader to really grasp the subtleties of many of those， especially when it comes to typography。 The book start with pre-history， moves through a general examination of the emergence of writing， and goes on to consider Greek， Roman and some East-Asiatic traditions。 We move to the Middle-Ages， the invention of minuscules and the variations of textura， before reaching the Gutemberg moment， which gets a more thorough examination。 XIXth and especially XXth century have pride of place， taking up about half of the book。 We conclude with the post-war period， the submersion of the international style and the rise of post-modernism's various strands。 The last part examines relatively contemporary evolution， in particular the emergence of those now ubiquitous digital tools。 The period between the Renaissance and the XIXth century is probably one with which many of us are less familiar， and although I was looking forward to it （emergence of humanist type， engraving， etc。） it turned out to be rather dull， a litany of names and events which the author failed at relating convincingly to elements of the designs he presented - something he did well in many other chapters。 More characteristically， there was also a complete lack of ties to 'the broader picture' : graphic design is presented as a self-contained and autonomous field， influence at best by technology and the sister disciplines of art and architecture， but how and how much it might relate to politics， religion or science was completely left out。 This， again， might be an unavoidable sacrifice for such a project， but it also contribute to make the book extremely repetitive at times， more akin to reading an encyclopaedia than a history。 To sum up: this is a useful and valuable resource for someone either dedicated to the subject， or to someone with already solid bases in visual and design history。 For anyone else， it might prove of little interest， except as a reference book to be pulled occasionally out of the bookshelf， in which it is however bound to take much space。 。。。more

Linda ，

Honestly this is more of an encyclopedia than a history and has quite a few blind-spots （it is rarely critical or even intellectual in any way） but is quite useful as a reference for movements and images。

krad ，

Definitely your typical textbook。 Solid info， good to have a cursory knowledge if you're in the industry - I for sure found a few names to go research further。 （Muriel Cooper for example; founder of MIT Media Labs， and one of the greatest unsung women designers of recent years！） Definitely your typical textbook。 Solid info， good to have a cursory knowledge if you're in the industry - I for sure found a few names to go research further。 （Muriel Cooper for example; founder of MIT Media Labs， and one of the greatest unsung women designers of recent years！） 。。。more

Daria ，

I been using this book in my graphic design school。 Everything in it well explained and with illustrations。 On my opinion this is the best graphic design history book which exist nowadays。 If you are student， don't hesitate to read it。 I been using this book in my graphic design school。 Everything in it well explained and with illustrations。 On my opinion this is the best graphic design history book which exist nowadays。 If you are student， don't hesitate to read it。 。。。more

Mohammad Shaker ，

An excellent book on design。 Very enjoyable with great imagery。

Cheryl ，

Although this book was very informative， I got lost in all of the names， dates， and places。 I'm so glad that there were plenty of pictures to offset the text。 For a textbook， it would have been nice to have used bold print for important items， like definitions and important people。 Although this book was very informative， I got lost in all of the names， dates， and places。 I'm so glad that there were plenty of pictures to offset the text。 For a textbook， it would have been nice to have used bold print for important items， like definitions and important people。 。。。more

Jerri ，

I had to read this book for a History of Graphic Design class。 The first part of the book was definitely interesting， but I have to admit that as the semester progressed I skimmed the rest of the chapters。 I will have to reread this book in the future to fully appreciate it。

Athena Shardbearer ，

This book is a must for all graphic designers。

Mycala ，

This was my textbook for a class， but it was so much fun to read and so informative and interesting that it's going in my permanent library。 This was my textbook for a class， but it was so much fun to read and so informative and interesting that it's going in my permanent library。 。。。more

Ha Anh ，

This review has been hidden because it contains spoilers。 To view it， click here。 i want to start with something interesting， so i choose this book

Rebeca O ，

Loved this book。

Graham Herrli ，

The first couple chapters of this book are full of interesting information about the evolution of written language。 After that the book bogs down in personal details of the designers' lives。 For example， I now know that in the 1700s Bodoni in Italy and Didot in France were rivals in the development of more modern fonts， each borrowing from the other， and both drawing upon the earlier type designs of Baskerville。 A lot of words are wasted on telling how so-and-so designer went to so-and-so place The first couple chapters of this book are full of interesting information about the evolution of written language。 After that the book bogs down in personal details of the designers' lives。 For example， I now know that in the 1700s Bodoni in Italy and Didot in France were rivals in the development of more modern fonts， each borrowing from the other， and both drawing upon the earlier type designs of Baskerville。 A lot of words are wasted on telling how so-and-so designer went to so-and-so place at so-and-so time。。。for the purposes of understanding how various aspects of design history impact present work， the designer's personal lives are of little use to me。 Instead， I would have found it more useful to see a comparison of similar styles with information on how to tell them apart and indications of the sentiment （including culture， time， place， and philosophy） evoked by each。 The trivialities that make up much of the text （titles of the works， the names of the designers and their acquaintances， their education， and the names of the publications and presses they worked） for would be far better relegated to sidebars or appendices so that I wouldn't need to slog through them to find the useful information。 。。。more

Lilian ，

This is my bible。 I use this book as a constant reference for my everyday work。

Serith ，

Can’t say I’m a huge sucker for art history， though this book somehow managed to make it pretty interesting。 Some parts could be a touch dry， but it covers a lot。 It was bought for college and kept for its relevance。 For some reason I enjoy having it on my shelf and I don’t even know if I can pin point why？ It did not always feel like work reading it 。。。and I have a hunch I may want to brush up on it again someday。 Plus it’s very pretty （referring to the sample images – the book's typesetting co Can’t say I’m a huge sucker for art history， though this book somehow managed to make it pretty interesting。 Some parts could be a touch dry， but it covers a lot。 It was bought for college and kept for its relevance。 For some reason I enjoy having it on my shelf and I don’t even know if I can pin point why？ It did not always feel like work reading it 。。。and I have a hunch I may want to brush up on it again someday。 Plus it’s very pretty （referring to the sample images – the book's typesetting could use some work）。 。。。more

Melinda Rivers ，

It is a good book to read if you are wanting to learn about Art History and Graphic design！

Reference

google book https://www.google.com/search?tbm=bks&q=Meggs' History of Graphic Design

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Meggs' History of Graphic Design&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Meggs' History of Graphic Design&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0