The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
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- Author：Kevin Kelly
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Summary
A New York Times Bestseller
From one of our leading technology thinkers and writers， a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable， driven by technological trends that are already in motion。 In this fascinating， provocative new book， Kevin Kelly provides an optimistic road map for the future， showing how the coming changes in our lives--from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture--can be understood as the result of a few long-term， accelerating forces。 Kelly both describes these deep trends--interacting， cognifying， flowing， screening， accessing， sharing， filtering， remixing， tracking， and questioning--and demonstrates how they overlap and are codependent on one another。 These larger forces will completely revolutionize the way we buy， work， learn， and communicate with each other。 By understanding and embracing them， says Kelly， it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits。 Kelly's bright， hopeful book will be indispensable to anyone who seeks guidance on where their business， industry， or life is heading--what to invent， where to work， in what to invest， how to better reach customers， and what to begin to put into place--as this new world emerges。
From the Hardcover edition。
From one of our leading technology thinkers and writers， a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives
Much of what will happen in the next thirty years is inevitable， driven by technological trends that are already in motion。 In this fascinating， provocative new book， Kevin Kelly provides an optimistic road map for the future， showing how the coming changes in our lives--from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture--can be understood as the result of a few long-term， accelerating forces。 Kelly both describes these deep trends--interacting， cognifying， flowing， screening， accessing， sharing， filtering， remixing， tracking， and questioning--and demonstrates how they overlap and are codependent on one another。 These larger forces will completely revolutionize the way we buy， work， learn， and communicate with each other。 By understanding and embracing them， says Kelly， it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits。 Kelly's bright， hopeful book will be indispensable to anyone who seeks guidance on where their business， industry， or life is heading--what to invent， where to work， in what to invest， how to better reach customers， and what to begin to put into place--as this new world emerges。
From the Hardcover edition。
Reviews
Oliver Kamakura
，
Great book on 12 major lens to help you in navigating the wider transformation context we are all about to experience。 Insightful， provoking， data-based！ An essential building block for those willing to advance in business and life！ Must read！
Maria
，
Kelly has optimism for the future and the trends that he sees shaping the next 30 years。 Namely， interacting， cognifying， flowing， screening， accessing， sharing， filtering， remixing， tracking， and questioning。 Why I started this book: Another audio version on the newest Professional Reading list， I placed myself on hold and started when it arrived。Why I finished it: Glad that I listened to this book。 Kelly likes to make grand statements and/or predictions and then explain himself。 There were sev Kelly has optimism for the future and the trends that he sees shaping the next 30 years。 Namely， interacting， cognifying， flowing， screening， accessing， sharing， filtering， remixing， tracking， and questioning。 Why I started this book: Another audio version on the newest Professional Reading list， I placed myself on hold and started when it arrived。Why I finished it: Glad that I listened to this book。 Kelly likes to make grand statements and/or predictions and then explain himself。 There were several points of outrage and several of confusion before understanding arrived。 I did like his discussion on tracking， both our current uneasy with tracking and the coming uses for and justification of。 （Humans have always tracked each other。。。 just in small groups with mutual knowledge of each other。 It is the large scale， unknowable tracker that makes it creepy。 With balance and knowledge restored， we will be eager for the benefits of tracking。） 。。。more
Thea Robinton
，
Seems like some pretty realistic science fiction！ The extrapolations are prudently solid and thoughtfully explained。 I very much appreciate the futuristic examples of daily living。 What an intimidating yet exciting time to be alive！ :o
Amir
，
کتاب می‌تونست حداکثر در یک سوم حجم هم گفته بشه。 نویسنده بخش خیلی زیادی از کتاب رو اختصاص میده به اینکه بگه الان کجاییم و چیا داریم، در صورتی که احتمالا مخاطب این کتاب خودش دید کلی داره به اینکه الان کجاییم。 برداشت‌هاش از آینده هم به نظر خیلی نزدیک و نهایتا در حد یک دهه دیگه‌آند، نه ۳۰ سال آینده。
Tom
，
A smart， clearly written book about the current technological themes that have been impacting society， illustrating how those concepts are expected to continue to develop in the future。 The best part about this book is that it’s organized into twelve conceptual themes rather than split by individual technologies。 These themes are as follows: 1） Becoming， 2） Cognifying， 3） Flowing， 4） Screening， 5） Accessing， 6） Sharing， 7） Filtering， 8） Remixing， 9） Interacting， 10） Tracking， 11） Questioning， an A smart， clearly written book about the current technological themes that have been impacting society， illustrating how those concepts are expected to continue to develop in the future。 The best part about this book is that it’s organized into twelve conceptual themes rather than split by individual technologies。 These themes are as follows: 1） Becoming， 2） Cognifying， 3） Flowing， 4） Screening， 5） Accessing， 6） Sharing， 7） Filtering， 8） Remixing， 9） Interacting， 10） Tracking， 11） Questioning， and 12） Beginning。Here are a few selections:“All of us—every one of us—will be endless newbies in the future simply trying to keep up。 Here’s why: First， most of the important technologies that will dominate life 30 years from now have not yet been invented， so naturally you’ll be a newbie to them。 Second， because the new technology requires endless upgrades， you will remain in the newbie state。 Third， because the cycle of obsolescence is accelerating （the average lifespan of a phone app is a mere 30 days！）， you won’t have time to master anything before it is displaced， so you will remain in the newbie mode forever。 Endless Newbie is the new default for everyone， no matter your age or experience。”“If AI can help humans become better chess players， it stands to reason that it can help us become better pilots， better doctors， better judges， better teachers。”“Here are the Seven Stages of Robot Replacement: 1。 A robot/ computer cannot possibly do the tasks I do。 2。 [Later。] OK， it can do a lot of those tasks， but it can’t do everything I do。 3。 [Later。] OK， it can do everything I do， except it needs me when it breaks down， which is often。 4。 [Later。] OK， it operates flawlessly on routine stuff， but I need to train it for new tasks。 5。 [Later。] OK， OK， it can have my old boring job， because it’s obvious that was not a job that humans were meant to do。 6。 [Later。] Wow， now that robots are doing my old job， my new job is much more interesting and pays more！ 7。 [Later。] I am so glad a robot/ computer cannot possibly do what I do now。 [Repeat。]”“A universal law of economics says the moment something becomes free and ubiquitous， its position in the economic equation suddenly inverts。 When nighttime electrical lighting was new and scarce， it was the poor who burned common candles。 Later， when electricity became easily accessible and practically free， our preference flipped and candles at dinner became a sign of luxury。”“Wikipedia is the first networked book。 In the goodness of time， each Wikipedia page will become saturated with blue links as every statement is cross-referenced。 In the goodness of time， as all books become fully digital， every one of them will accumulate the equivalent of blue underlined passages as each literary reference is networked within that book out to all other books。 Each page in a book will discover other pages and other books。 Thus books will seep out of their bindings and weave themselves together into one large metabook， the universal library。”“The danger of being rewarded with only what you already like， however， is that you can spin into an egotistical spiral， becoming blind to anything slightly different， even if you’d love it。 This is called a filter bubble。 The technical term is “overfitting。” You get stuck at a lower than optimal peak because you behave as if you have arrived at the top， ignoring the adjacent environment。 There’s a lot of evidence this occurs in the political realm as well: Readers of one political stripe who depend only on a simple filter of “more like this” rarely if ever read books outside their stripe。 This overfitting tends to harden their minds。 This kind of filter-induced self-reinforcement also occurs in science， the arts， and culture at large。”“How does one “own” a melody？ When you give me a melody， you still have it。 Yet in what way is it even yours to begin with if it is one note different from a similar melody a thousand years old？ Can one own a note？ If you sell me a copy of it， what counts as a copy？ What about a backup， or one that streams by？ These are not esoteric theoretical questions。 Music is one of the major exports of the U。S。， a multibillion-dollar industry， and the dilemma of what aspect of intangible music can be owned and how it can be remixed is at the front and center of culture today。”“All devices need to interact。 If a thing does not interact， it will be considered broken。”“One day in the next three decades the entire internet/ phone system will blink off for 24 hours， and we’ll be in shock for years afterward。”“Our attention is the only valuable resource we personally produce without training。 It is in short supply and everyone wants some of it。 You can stop sleeping altogether and you will still have only 24 hours per day of potential attention。 Absolutely nothing—no money or technology—will ever increase that amount。”— The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future by Kevin Kelly 。。。more
Daniil Danilov
，
Have never taken this many notes in any book I’ve read。Have never gifted any book as much as I have with this one （~5 people in two weeks of reading it）。
Emmy Hermina Nathasia
，
A tough book to read， it took me almost a month to finish。 Highlighting and tagging helps， even though I am pretty sure I tag almost every page， almost。 Anyway， the 12 technological forces introduced by the writer， while some doesn't surprise me， the rest was an eye-opener。 Being someone who is newly introduced to this field of knowledge， ie technology， I realised I have a lot to learn and reading the book is a start。 The chapters start with Becoming where the Internet is still at the beginning A tough book to read， it took me almost a month to finish。 Highlighting and tagging helps， even though I am pretty sure I tag almost every page， almost。 Anyway， the 12 technological forces introduced by the writer， while some doesn't surprise me， the rest was an eye-opener。 Being someone who is newly introduced to this field of knowledge， ie technology， I realised I have a lot to learn and reading the book is a start。 The chapters start with Becoming where the Internet is still at the beginning of its beginning and its only becoming， to Cognifying， Flowing， Screening， Accessing， Sharing， Filtering， Remixing， Interacting， Tracking， Questioning and Beginning。 Reading all these terms and its connection to our daily life made me realise that technology forces us human beings to define what it means to be human， to know what we want。 The writer also introduces interesting concepts where copying and free is inevitable and should be embraced， universal library where knowledge are connected， reading is an active action， his impression on Wikipedia， how possessing is in the past， and dematerialisation is in。 So many interesting and important concepts and events is happening around us。 I plan to re-read and write a summary of each chapter。 。。。more
周 大為
，
作者描繪了現今網路科技和數位科技發展下的12個不可避免的趨勢，這有助於我們了解整體科技的發展走向，以及未來社會的樣貌。而我們正處於這種趨勢的開端。
Alejandro Jaramillo
，
I went back and forth multiple times on how I wanted to approach my review for this book。On the one hand， Kevin Kelly does a solid job of tying together a number of social trends and technical advancement over several decades into broad themes （verbs， really） that he thinks will become increasingly relevant， if not universal， forms of being in the future。 I'm not sure he is offering up any new predictions， but I appreciated how cohesive his taxonomy was and how it did not restrict it self to pre I went back and forth multiple times on how I wanted to approach my review for this book。On the one hand， Kevin Kelly does a solid job of tying together a number of social trends and technical advancement over several decades into broad themes （verbs， really） that he thinks will become increasingly relevant， if not universal， forms of being in the future。 I'm not sure he is offering up any new predictions， but I appreciated how cohesive his taxonomy was and how it did not restrict it self to predicting 'this type of technology will lead to X'。 His approach was more integrated than merely predicting what technologies will matter in the coming decades and it makes for a very readable and accessible argument。What continuously unnerved me was Kelly's unabashed techno-optimism。 I had to take a break from the book when he tried to rebut concerns about misinformation in a single sentence （the same thing happened with antitrust in a later chapter）。 Every time that Kelly failed to fully address or simply ignored a key consequence of technology developing in a way that established asymmetrical power dynamics weakened his authority as an 'expert' for me。 I would not say I am a techno-optimist or techno-pessimist， but it's difficult for me to believe any argument about future techno-social development that fails to interrogate how technology is and likely will be used to protect established hierarchies of control。 。。。more
Daniel Fell
，
Excellent book and hard to believe it's already four years old。 A lot had happened in just those few years but this book is a look at the long view for sure。 Well constructed and researched， it's filled with plenty of examples that cover the landscape of industries and experiences we'll all have in an increasingly digital economy。 Excellent book and hard to believe it's already four years old。 A lot had happened in just those few years but this book is a look at the long view for sure。 Well constructed and researched， it's filled with plenty of examples that cover the landscape of industries and experiences we'll all have in an increasingly digital economy。 。。。more
Surya
，
If I have one complaint - it is that Kevin Kelly does not go into wearable in greater detail。Else， it is a good indication of what to expect。Add the concept of Barter for information - the story of tech。It could be a blueprint for the next 10 years。
Mario the lone bookwolf
，
We´ll seem to future humans in the 4th， 5th， etc。 millennia like the primitive， bigoted， medieval maniacs we are jovially condescending looking down at from our constrained perspective。Kellys´ main focus lies on the optimistic large scale development， extrapolations， and hypotheses about how all aspects together might develop and not on detailed descriptions of technobabble or one poor， isolated technology standing alone without context to the others。 That´s a creative approach， as many others s We´ll seem to future humans in the 4th， 5th， etc。 millennia like the primitive， bigoted， medieval maniacs we are jovially condescending looking down at from our constrained perspective。Kellys´ main focus lies on the optimistic large scale development， extrapolations， and hypotheses about how all aspects together might develop and not on detailed descriptions of technobabble or one poor， isolated technology standing alone without context to the others。 That´s a creative approach， as many others separate the topics and just extrapolate it a bit here and there， but Kellys´work is bursting with interdisciplinarity and meta context， drawing real sceneries， analyzing trends that hopefully will come true。 He puts the main focus on creating his vision of better options for each， to him most important， aspect of society， described in chapters as:Becoming: upgrading instead of the usual consumer cultureCognifying: Cloud AIFlowing: everything， everywhere in real-timeAccessing: a universal basic income for everyoneSharing: and its growing communityFiltering: Better understanding through personalizationRemixing: a mixture of DIY， creative commons， reverse engineering， fab labs， citizen scientistsInteracting: becoming cyborgs， in the beginning stage just in social networks Tracking: great for optimization in democracies， true horror in dictatorshipsQuestioning: changing the culture of how we learn， research， teachBeginning: like the global grit necessary for using the different renewable energy sources everywhere， just with humans。 Add some sustainability， distributive justice， and environmental protection to the mix and the future utopia is finished to get served。Some of the 12 categories are often seen alpha tropes in sci-fi and fantasy likewise so that the book could be used in a creative writing brainstorming session because it gives so many ideas， storylines， and premises and it´s truly a bit of an optimistic manual towards a brighter future。 It´s also not avoiding the real-life applications that are essential， but get unfortunately often forgotten in other works that just think about the technical and theoretical aspects but don´t mention that it has to be integrated into the current political and economic systems。It´s perfectly showing that each aspect is important because they depend on each other and the full vision can´t unfold if one key element is missing。 Kelly is an amazing guy， interested in so many fields， quantify self， his work at Wired magazine， all species foundation， and his other book I want to read， Out of control， seems to follow a similar interdisciplinary path， according to what reviewers say about it。A wiki walk can be as refreshing to the mind as a walk through nature in this completely overrated real life outside books: https://en。wikipedia。org/wiki/Emergin。。。https://en。wikipedia。org/wiki/List_of。。。 。。。more
Fred Cheyunski
，
Distilling Current and Future Technological Forces - Kelly’s book is quite useful in distilling current and future technological forces and originally attracted me with that hope。 Some discount his approach， but with the myriad of factors at play and the difficulty in honing in， this book provides a plausible way forward。 Namely， what are the deep structures， embedded qualities， the "physics/logic" underlying the emerging technological capabilities which are or will eventually come to pass by pr Distilling Current and Future Technological Forces - Kelly’s book is quite useful in distilling current and future technological forces and originally attracted me with that hope。 Some discount his approach， but with the myriad of factors at play and the difficulty in honing in， this book provides a plausible way forward。 Namely， what are the deep structures， embedded qualities， the "physics/logic" underlying the emerging technological capabilities which are or will eventually come to pass by present and yet to be developed， devices， platforms， etc。Within the introduction， Kelly explains the movement from products and particular technologies to processes and broader capabilities being established。 He goes on in the successive chapters to describe these forces and their potentials。 More specifically， “Becoming” deals with moving from fixed products to always upgrading services and subscriptions。 “Cognifying” is about the trend toward making everything much smarter using cheap powerful AI built-in， from cloud computing， or other sources TBD。 “Flowing” concerns our increasing dependence on unstoppable streams in real-time for everything。 “Screening” address the way all our surfaces are turning into screens。 “Accessing” discusses how our society is shifting from one where we own assets， to one where instead we will have access to services at all times。 “Sharing” describes ways our collaboration on a mass-scale continues to expand （according to Kelly we are now only 2 on a scale of 10）。 “Filtering” goes into how means of intense personalization are being harnessed in order to anticipate our wants and desires。 “Remixing” covers the various ways existing products are being unbundled into their most primitive parts and then recombined in all possible ways。 “Interacting” explores measures being taking to immerse us inside our computers to maximize engagement。 “Tracking” tackles self-monitoring to increasing surveillance intended for the benefit of citizens and consumers。 “Questioning” makes the case that the ability to promote good questions is becoming far more valuable than just getting good answers。 Finally， “Beginning” muses on this era being a start in constructing a planetary system connecting all humans and machines into a global matrix。When I first saw mention of this book， I remembered Kelly from The Whole Earth Review （earlier called Co-evolution Quarterly） and his Wired editorship （and one of the first issues naming McLuhan as the magazines “patron saint”）。 His involvement with these publications and groups like the Electronic Frontier Foundation helped me recognize his early involvement with these technologies and his orientation。 I liked his remarks in the Introduction about ups and downs， trajectories， movement from products or technologies to processes and ceaseless change。 However， the argument did not come through to me as well by the end; I infer that the point is that we are just in the earliest stages of this “inevitable” expansion of technology into all aspects of our lives and into the nature of humanity itself。Among the parts I particularly liked were where Kelly comments on "what should humans do？" （page 57， echoing Vonnegut's "what are people for"） refers to Jaron Lanier's work on virtual reality and other tech areas/questions， and mentions Clay Shirky's "Here Comes Everyone" （page 138） regarding organizational and social implications。 There is also the section in "Accessing" where he discuses "Dematerialization" （page 110） and how the material used in the production of a beverage can has been decreasing to illustrate the ongoing improvement and "doing more with less" （there are many more sophisticated examples）。 Such simple examples with numbers are particularly appealing and revealing for me。 In fact， I had wanted to see some charts or tables to help illustrate the various technical forces and their impact on human interaction and society。 The Notes section compiled by the librarian cited in the Acknowledgement as providing the factual research and source comments could be useful in constructing these types of aids and/or they might be included in future editions。Even though “The Inevitable” would be enhanced by some graphic presentation and summaries， I endorse it as a book that offers a useful framework， helpful examples， and references in starting to distill current and future technological forces significant for us all。 。。。more
William Bookman
，
Written by the cofounder of WIRED magazine is an visionary and optimistic glance on the technological forces that well shape our future。 It's written in a very Libertarian and rock n roll manner that makes it a very fun and insightful read。 The quote that really stuck to me was from William Gibson who said "The Future is already here。 It's just discriminately not shared to all。" Written by the cofounder of WIRED magazine is an visionary and optimistic glance on the technological forces that well shape our future。 It's written in a very Libertarian and rock n roll manner that makes it a very fun and insightful read。 The quote that really stuck to me was from William Gibson who said "The Future is already here。 It's just discriminately not shared to all。" 。。。more
Kseniya Buraya
，
Интересные мысли， но текст можно сократить раз в 10， и от этого его «полезность» не уменьшиться。
Dr Bugga
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Disappointing- Kelly is like Henry Fords customers。 “If I would have asked my customers， they would have said faster horses”。 He simply could not do anything beyond a slight stretch using the current products and services that companies offer today。 Can’t believe I fell for a recommendation by my boss。
Ethan Nguyen
，
This review has been hidden because it contains spoilers。 To view it， click here。 The future will be shaped by 12 inevitable forces that are emerging today。 These are becoming， cognifying， flowing， screening， accessing， sharing， filtering， remixing， interacting， tracking， questioning and beginning。 While these forces are mostly technological in nature， they will touch every aspect of our lives。 Despite potential problems， for the most part， we’re facing a future of great opportunity。
Maksim Ploter
，
A good question challenges existing answers 🤓
Kaharo Bazaraly
，
Book has an excellent structure， with an eye-opening ideas and thoughts， however， somehow， examples for chapters felt repetitive and not always exactly to the point of this chapter。 My favorite quote from "Jeff Hammerbacher， a former Facebook engineer， famouslycomplained that the “best minds of my generation are thinking about how to make people click ads。”"Kelly， Kevin。 The Inevitable （p。 280）。 Penguin Publishing Group。 Kindle Edition。 Book has an excellent structure， with an eye-opening ideas and thoughts， however， somehow， examples for chapters felt repetitive and not always exactly to the point of this chapter。 My favorite quote from "Jeff Hammerbacher， a former Facebook engineer， famouslycomplained that the “best minds of my generation are thinking about how to make people click ads。”"Kelly， Kevin。 The Inevitable （p。 280）。 Penguin Publishing Group。 Kindle Edition。 。。。more
Leyla Karzand
，
«چند سال پیش پژوهشی نشان داد که فقط ۴۰ درصد محتوای وب به شکل تجاری ساخته شده است。 بقيه آن ریشه در احساس وظیفه یا شیفتگی افراد دارد。»«برخی افراد دورنمای هواداران تکینگی فناوری را پذیرفته اند، اینکه تصور ۱۰۰ سال آینده از دید فنی نشدنی است。 این تفکر دیدمان را به آینده کور می کند。 شاید این کوری همان درد گریزناپذیر جهان مدرن مان باشد。 شاید در این برهه تمدن و پیشرفت فناوری، وارد زمان حال ابدی و بی پایانی شویم که زمان گذشته و آینده ای در آن وجود ندارد。 آرمان شهر، ویران شهر و پروتوپیا ناپدید شوند。 فقط ح «چند سال پیش پژوهشی نشان داد که فقط ۴۰ درصد محتوای وب به شکل تجاری ساخته شده است。 بقيه آن ریشه در احساس وظیفه یا شیفتگی افراد دارد。»«برخی افراد دورنمای هواداران تکینگی فناوری را پذیرفته اند، اینکه تصور ۱۰۰ سال آینده از دید فنی نشدنی است。 این تفکر دیدمان را به آینده کور می کند。 شاید این کوری همان درد گریزناپذیر جهان مدرن مان باشد。 شاید در این برهه تمدن و پیشرفت فناوری، وارد زمان حال ابدی و بی پایانی شویم که زمان گذشته و آینده ای در آن وجود ندارد。 آرمان شهر، ویران شهر و پروتوپیا ناپدید شوند。 فقط حال کورکورانه باقی ماند。»«انسان ها چرا وجود درند؟ معتقدم نخستین پاسخ من این است: انسان ها برای اختراع هوش های جدیدی زنده هستند که زیست توانایی ساخت و تکامل شان را ندارد。»«شاید با پرسه زدن در وب در ناخودآگاه گروهی مان رخنه می کنیم。 شاید رؤيا دیدن با کلیک کردن روشی باشد که بتوانیم جدا از آنچه روی آن کلیک می کنیم، رؤیاهای همسانی ببینیم。»درمجموع کتاب جذاب هیجان‌انگیز و جذابی بود، هرچند که نویسنده می‌تونست با حذف پرگویی‌های اضافه کتاب رو به سطح بالاتری ببره。 。。。more
Dan Schnabel
，
At first I thought that I didn't like this book because I did not like Kelly's enthusiasm for aspects of a future that I cannot be as enthusiastic about。 But I was not going to hold that against him。 I suspect Kelly is an extrovert and presents that point of view， as distinct from an introvert's point of view。 The future is going to be difficult for introverts。But after a while I realized that I did not like this book because it just does not seem to be very well-written。 It seems to have been w At first I thought that I didn't like this book because I did not like Kelly's enthusiasm for aspects of a future that I cannot be as enthusiastic about。 But I was not going to hold that against him。 I suspect Kelly is an extrovert and presents that point of view， as distinct from an introvert's point of view。 The future is going to be difficult for introverts。But after a while I realized that I did not like this book because it just does not seem to be very well-written。 It seems to have been written just because it was expected that a book like this would sell well - which it did。 It does not seem to have been written out of any sense of inner necessity。 As the cliché goes， it "ticks all the boxes" for a book of this kind， but there does not seem to be anything exceptional about it。Also it seems like this was a way for Kelly to make public predictions so that in the future he can look back and say "I predicted that"。 。。。more
Tim
，
Interesting book。 Published in 2017 it discusses 12 technological forces that will shape the future。 Reading it in 2021 there are thus several ideas that have become ubiquitous and it this sense these areas of the book seems a little trivial。 That is of course a bit unfair。 Generally a provocative and stimulating read。
Rajiv Jamkhedkar
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Brilliant book！Delivers a clear picture of what is happening as a result of technology entering into our lives。Lots to think about - the trends， the impact and the meaning of these changes。But they are - Inevitable！
Sung Jin
，
Insightful guide into the world today and the near future the world will evolve into。 It serves its purpose， providing the lens to see the world through。 With a life lived through the world of tech as an insider， he's clearly a tech promoter and his caution for the tech industry falls far short of his optimism。 His approach towards the tech reflects the classic silicon valley mind set of 'develop first and fix it later'。 Fair enough but the impact of technology getting bigger and bigger and affe Insightful guide into the world today and the near future the world will evolve into。 It serves its purpose， providing the lens to see the world through。 With a life lived through the world of tech as an insider， he's clearly a tech promoter and his caution for the tech industry falls far short of his optimism。 His approach towards the tech reflects the classic silicon valley mind set of 'develop first and fix it later'。 Fair enough but the impact of technology getting bigger and bigger and affecting the lives of more people than ever - unfortunately at least displacing more vurnerable groups far more - I wonder if such optimism is just too naïve。 Nevertheless it's an informative book and clearly explains his view in what the material technological trends and underlying human desire beneath them。 Overall， worth a read。 （Though I felt it may keep my attention better if written slightly shorter。） 。。。more
Nick Quenga
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Excellent compilation of major technological trends over the last 30 years and many options for how these could continue over the next 30。 With a set time scale， these seemed more realistic; and the author was very honest about having no real idea。 Of note， we should not try to fight or regulate progress since it delays the inevitable。 We should adopt at whatever pace is comfortable for us， and an open market will adapt cutting edge technology to the price point and ease of use to sell to us。
Peter Panayotopoulos
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These things will happen so get used to it。 This is a book about technology trends。 The author examines 12 trends in technology and how that will shape the future。 These trends aren't hard to see since they already exist now。 The interesting part is speculating on what life will be like when there is just MORE of them。An example: in the future everything will be "free。" It is not hard today to watch any movie for next to nothing （or even nothing if you are willing to go the less than legal route These things will happen so get used to it。 This is a book about technology trends。 The author examines 12 trends in technology and how that will shape the future。 These trends aren't hard to see since they already exist now。 The interesting part is speculating on what life will be like when there is just MORE of them。An example: in the future everything will be "free。" It is not hard today to watch any movie for next to nothing （or even nothing if you are willing to go the less than legal route）。 Since movies are free， how can they make money？ Disney shows you this with their "premium access" movies。 Pay $30 to watch the movie now， or wait 3 months to watch it later。 If you watch the movie later， you lose the hype， and the community around the movie。 Plus it might be spoiled by then。 So you are really paying for the movie and the culture around the movie when you pay $30。 Itunes makes it easy to get your music。 People pay for convinience。This book will make you think about tech in a different way。 It made me embrace some aspects more。 。。。more
Derek Henderson
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Breathless and vapid。 The town bore is on his hobby horse。。。
Bálint
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Meh
Pauline Schmidt-West
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