Enough.: True Measures of Money, Business, and Life
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- Author：John C. Bogle
- ISBN：0470524235
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Summary
John Bogle puts our obsession with financial success in perspective Throughout his legendary career， John C。 Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world。 Along the way， he's seen how destructive an obsession with financial success can be。 Now， with Enough。， he puts this dilemma in perspective。
Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years， Enough。 seeks， paraphrasing Kurt Vonnegut， to poison our minds with a little humanity。 Page by page， Bogle thoughtfully considers what enough actually means as it relates to money， business， and life。
Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives Details the values we should emulate in our business and professional callings Contains thought-provoking life lessons regarding our individual roles in society Written in a straightforward and accessible style， this unique book examines what it truly means to have enough in world increasingly focused on status and score-keeping。
Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years， Enough。 seeks， paraphrasing Kurt Vonnegut， to poison our minds with a little humanity。 Page by page， Bogle thoughtfully considers what enough actually means as it relates to money， business， and life。
Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives Details the values we should emulate in our business and professional callings Contains thought-provoking life lessons regarding our individual roles in society Written in a straightforward and accessible style， this unique book examines what it truly means to have enough in world increasingly focused on status and score-keeping。
Reviews
Gene Griffith
，
Excellent book by a virtuous manI love Boyle。 His writing is relatable and very compelling。 In short， he makes sense。 And Common sense and too common nowadays。
Chris Waterford
，
This was a pretty boring book about finance but contained a profound message about the corruption of the stock market scene。 I thought his own story of how he formed his own beliefs more interesting。6。5/10
Ryan Goodyear
，
I actually really enjoyed reading this book， as Bogle is one of those "when he talks， I listen" kind of guys。 I like reading him for the same reason one might enjoying reading a Holy Book--not to go into uncharted territory， but to enjoy and perhaps apply a fresh coat of familiarity and understanding on old principles。 There's no substance here that isn't more thoroughly stated in "Common Sense on Mutual Funds" or "Bogle On Mutual Funds，" so it doesn't receive much of a recommendation from me。Ge I actually really enjoyed reading this book， as Bogle is one of those "when he talks， I listen" kind of guys。 I like reading him for the same reason one might enjoying reading a Holy Book--not to go into uncharted territory， but to enjoy and perhaps apply a fresh coat of familiarity and understanding on old principles。 There's no substance here that isn't more thoroughly stated in "Common Sense on Mutual Funds" or "Bogle On Mutual Funds，" so it doesn't receive much of a recommendation from me。Gems: （I didn't take many notes）--“Fair dealing brings more profit in the end。” - Homer’s Odyssey--“Press on， regardless。”--“Nothing in the world can take the place of persistence。 Talent will not; nothing is more common than unsuccessful men with talent。 Genius will not; unrewarded genius is almost a proverb。 Education will not; the world is full of educated derelicts。 Persistence and determination alone are omnipotent。 The slogan “Press on” has solved， and always will solve， the problems of the human race。” - Calvin Coolidge 。。。more
Patrick Osterhaus
，
It was alright。 Wish it did more exploration in non-financial areas。
Daphne
，
I understood only about half of this， but I really enjoyed the half that I understood。 John Bogle seems like an extremely nice， kind， intelligent and thoughtful man with high morals -- and I mean that in only the best way。 I am trying to learn more about investing and I appreciated the bits of knowledge that I gained from this。 I was also fascinated to learn about the "1800s values" way of thinking and intend to look into that more！ I understood only about half of this， but I really enjoyed the half that I understood。 John Bogle seems like an extremely nice， kind， intelligent and thoughtful man with high morals -- and I mean that in only the best way。 I am trying to learn more about investing and I appreciated the bits of knowledge that I gained from this。 I was also fascinated to learn about the "1800s values" way of thinking and intend to look into that more！ 。。。more
Lyssa
，
3。5Jack Bogle is clearly an intelligent， knowledgeable man with a ton of experience。 But this was a slog of a read for me， taken at 5% increments so I wouldn't zone out while reading。 It was full of wordy jargon and very repetitive， made more so because I was already a believer in index funds （and in no way a fan of actively managed mutual funds） and a frugal person before opening this book。If you need convincing on those scores， this is probably the book for you。 Bogle knows his stuff and makes 3。5Jack Bogle is clearly an intelligent， knowledgeable man with a ton of experience。 But this was a slog of a read for me， taken at 5% increments so I wouldn't zone out while reading。 It was full of wordy jargon and very repetitive， made more so because I was already a believer in index funds （and in no way a fan of actively managed mutual funds） and a frugal person before opening this book。If you need convincing on those scores， this is probably the book for you。 Bogle knows his stuff and makes compelling arguments with the facts and numbers。 Otherwise， you could probably skip this one。 。。。more
Miles
，
Certainly a worthy topic and I think Bogle gets a lot of the answers right。 But large chunks of this book consist of boosterism for Vanguard， capitalism， and religion—less interesting to me。 For personal finance learning， I’d recommend The Simple Path to Wealth by JL Collins instead （even though he gets to the same answers—save as much as possible and invest in low cost index funds—he just does a better job of explaining to laypeople）。 And for Good Life examination， there are better books than t Certainly a worthy topic and I think Bogle gets a lot of the answers right。 But large chunks of this book consist of boosterism for Vanguard， capitalism， and religion—less interesting to me。 For personal finance learning， I’d recommend The Simple Path to Wealth by JL Collins instead （even though he gets to the same answers—save as much as possible and invest in low cost index funds—he just does a better job of explaining to laypeople）。 And for Good Life examination， there are better books than this one out there。 。。。more
Douglas
，
A must-read classic！ One of those books that I wish every financial person would read and take to heart。
David Renderos
，
I really enjoyed the value of "enough" （which start with Kurt Vonneguts and Joseph Heller story）， but， having a purpose to have that enough in every area of life。 Highly recommended。 I really enjoyed the value of "enough" （which start with Kurt Vonneguts and Joseph Heller story）， but， having a purpose to have that enough in every area of life。 Highly recommended。 。。。more
Martin
，
Who is the target audience for this book？ Do the people from who it all depends will read Bogle's book？ IMHO this book is not for the small time salary worker who needs to figure it out。 Who is the target audience for this book？ Do the people from who it all depends will read Bogle's book？ IMHO this book is not for the small time salary worker who needs to figure it out。 。。。more
Lanre Dahunsi
，
John C。 Bogle， the late founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund， in Enough: True Measures of Money， Business， and Life， examines what it truly means to have “enough” in a world increasingly focused on status and score-keeping。 The book is divided into three sections: Money， Business， and Life。The book begins with a great story that summarizes the theme of the book:At a party given by a billionaire on Shelter Island， Kurt Vonnegut informs his pal， Jose John C。 Bogle， the late founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund， in Enough: True Measures of Money， Business， and Life， examines what it truly means to have “enough” in a world increasingly focused on status and score-keeping。 The book is divided into three sections: Money， Business， and Life。The book begins with a great story that summarizes the theme of the book:At a party given by a billionaire on Shelter Island， Kurt Vonnegut informs his pal， Joseph Heller， that their host， a hedge fund manager， had made more money in a single day than Heller had earned from his wildly popular novel Catch-22 over its whole history。 Heller responds，“Yes， but I have something he will never have 。 。 。 enough。Discovery of Mutual FundAt Princeton， this callow， idealistic young kid with a crew cut had determined to write his economics department senior thesis on a subject on which no earlier thesis had been written。 Not John Maynard Keynes， not Adam Smith， not Karl Marx， but a subject fresh and new。 What but fate can account for the fact that in December 1949， searching for my topic， I opened Fortune magazine to page 116 and read an article （“Big Money in Boston”） about a financial instrument that I had never heard of before: the mutual fund。 When the article described the industry as “tiny but contentious，” I knew that I had found my topic and， though I couldn’t know it at the time， another diamond as well。After a year of intense study of the mutual fund industry， I completed my thesis and sent it to several industry leaders。 One was Walter L。 Morgan， mutual fund pioneer， the founder of the Philadelphia-based Wellington Fund and member of Princeton’s class of 1920。 He read my thesis and liked it sufficiently that he would soon write: “A pretty good piece of work for a fellow in college without any practical experience in business life。 Largely as a result of this thesis， we have added Mr。 Bogle to our Wellington organization。” I started right after my 1951 graduation （magna cum laude， thanks largely to my thesis） and never looked back。 I have worked there—one way or another， as you will soon see—ever since。A Door Slams; a Window Opens – Getting FiredBy late 1974， as the bear market took its toll and large numbers of our shareholders took flight， the assets under our management had plunged from $3 billion to $1。3 billion。 Not surprisingly， my partners and I had a falling out。 But my adversaries had more votes on the company board than I did， and it was they who fired me from what I had considered my company。 What’s more， they intended to move all of Wellington to Boston。 I wasn’t about to let that happen。Never Enough – Money， Business， and Life。In our financial system， we focus our expectations on the returns that the financial markets may deliver， ignoring the exorbitant costs extracted by our financial system， the excessive taxes engendered by record levels of speculative trading， and inflation borne of a government that spends （our） money beyond its means， grossly devastating these returns。 We engage in the folly of short-term speculation and eschew the wisdom of long-term investing。 We ignore the real diamonds of simplicity， seeking instead the illusory rhinestones of complexity。In business， we place too much emphasis on what can be counted and not nearly enough on trusting and being trusted。 When we should be doing exactly the opposite， we allow—indeed we almost force—our professions to behave more like businesses。 Rather， we ought to be encouraging companies and corporations （the enterprises that create products and services） to regain the professional values that so many of them have cast aside。 We have more than enough of the fool’s gold of marketing and salesmanship and not enough of the real gold of trusteeship and stewardship。 And we think more like managers， whose task is to do things right， than as leaders， whose task is to do the right thing。In life， we too often allow the illusory to triumph over the real。 We focus too much on things and not enough on the intangibles that make things worthwhile; too much on success （a word I’ve never liked） and not enough on character， without which success is meaningless。 Amidst the twenty-first-century pressures for immediate satisfaction and amassing information on demand， we’ve forgotten the enlightened values of the eighteenth century。 We let false notions of personal satisfaction blind us to the real sense of calling that gives work meaning for ourselves， our communities， and our society。Chapter 1: Too Much Cost， Not Enough ValueSome men wrest a living from nature and with their hands; this is called work。Some men wrest a living from those who wrest a living from nature and with their hands; this is called trade。Some men wrest a living from those who wrest a living from those who wrest a living from nature and with their hands; this is called finance。We have moved to a world where far too many of us seemingly no longer make anything; we’re merely trading pieces of paper， swapping stocks and bonds back and forth with one another， and paying our financial croupiers a veritable fortune。 In the process， we have inevitably added even more costs by creating ever more complex financial derivatives in which huge and unfathomable risks have been built into the financial system。Chapter 2: Too Much Speculation， Not Enough InvestmentInvesting is all about the long-term ownership of businesses。 Business focuses on the gradual accumulation of intrinsic value， derived from the ability of our publicly owned corporations to produce the goods and services that our consumers and savers demand， to compete effectively， to thrive on entrepreneurship， and to capitalize on change。 Business adds value to our society， and to the wealth of our investors。Speculation is precisely the opposite。 It is all about the short-term trading， not long-term holding， of financial instruments—pieces of paper， not businesses—largely focused on the belief that their prices， as distinct from their intrinsic values， will rise; indeed， an expectation that the prices of the stocks that are selected will rise more than other stocks， as the expectations of other investors rise to match one’s own。 A line representing the path of stock prices over the same period is significantly more jagged and spasmodic than the line showing investment returns。Change is Inevitable“Changes in the nature and structure of our financial markets—and a radical shift in its participants—are making shocking and unexpected market aberrations ever more probable。 The amazing market swings we have witnessed in the past few years tend to confirm that likelihood。 In the 1950s and 1960s， the daily changes in the level of stock prices typically exceeded 2 percent only three or four times per year。 But in the year ended July 30， 2008， we’ve witnessed 35 such moves—14 were up， and 21 were down。 Based on past experience， the probability of that scenario was 。 。 。 zero。”Chapter 3: Too Much Complexity， Not Enough Simplicity“There are three i’s in every cycle: first the innovator， then the imitator， and finally the idiot。”“Back to BasicsSo mark me down as a believer in innovation that is based on clarity， consistency， predictability relative to the market， and low cost; innovation that will serve investors over the long term; innovation that provides an optimal opportunity that it will work tomorrow rather than innovation based on what worked yesterday; innovation that not only minimizes the risks of ownership but clearly explains the nature and extent of those risks。Chapter 4: Too Much Counting， Not Enough TrustNot everything that counts can be counted， and not everything that can be counted counts。 – Albert EinsteinNumbers are not realityToday， in our society， in economics， and in finance， we place far too much trust in numbers。 Numbers are not reality。 At best， they are a pale reflection of reality。 At worst， they’re a gross distortion of the truths we seek to measure。 But the damage doesn’t stop there。 Not only do we rely too heavily on historic economic and market data; our optimistic bias also leads us to misinterpret the data and give them credence that they rarely merit。 By worshipping at the altar of numbers and by discounting the immeasurable， we have in effect created a numeric economy that can easily undermine the real one。Chapter 5: Too Much Business Conduct， Not Enough Professional ConductAmong the most obvious， and troubling， manifestations of the change from the stern traditional values of yore to the， well， flexible values of our modern age—with its myriad numeric measures and its largely missing moral measures—is the gradual mutation of our professional associations into business enterprises。 Even as power corrupts， so money corrupts the sound functioning of our national agenda。A similar transition has taken place in the medical profession， where the human concerns of the caregiver and the human needs of the patient have been overwhelmed by the financial interests of commerce: our giant medical care complex of hospitals， insurance companies， drug manufacturers and marketers， and health maintenance organizations （HMOs）。“It’s amazing how difficult it is for a man to understand something if he’s paid a small fortune not to understand it。” – Upton SinclairChapter 6: Too Much Salesmanship， Not Enough StewardshipDuring the 1950s and 1960s， some 240 new equity funds were formed， and during the 1970s and 1980s， about 650 were formed。 But in the 1990s alone， 1，600 new equity funds were created。 Most of them， alas， were technology， Internet， and telecommunications funds， and aggressive growth funds focused on these areas。 It was such funds， of course， that then took the brunt of the 2000-2002 bear market。 Such product proliferation has engendered the expected reaction: Funds are born to die。 Whereas 13 percent of all funds failed during the 1950s， the failure rate for the present decade is running at near 60 percent。Chapter 7: Too Much Management， Not Enough Leadership10 rules for building a great organization，”Rule 1: Make Caring the Soul of the OrganizationRule 2: Forget about EmployeesRule 3: Set High Standards and Values—and Stick to ThemRule 4: Talk the Talk。 Repeat the Values Endlessly。Rule 5: Walk the Walk。 Actions Speak Louder than Words。Rule 6: Don’t Over manageRule 7: Recognize Individual AchievementRule 8: A Reminder—Loyalty Is a Two-Way StreetRule 9: Lead and Manage for the Long TermRule 10: Press On， RegardlessWhat distinguishes a superior company from its competitors are not the dimensions that usually separate companies， such as superior technology， more astute market analysis， better financial base， etc。; it is unconventional thinking about its dream—what this business wants to be， how its priorities are set， and how it organizes to serve。 It has a radical philosophy and self-image。 The company’s unconventional thinking about its dream is [often] born of a liberating vision。Chapter 8: Too Much Focus on Things， Not Enough Focus on CommitmentBoldness， Commitment， and ProvidenceUntil one is committed， there is hesitancy， the chance to draw back， always ineffectiveness。 Concerning all acts of initiative and creation， there is one elementary truth， the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself， then providence moves too。 A whole stream of events issues from the decision， raising in one’s favor all manner of unforeseen incidents and meetings and material assistance， which no man could have dreamt would have come his way。 Whatever you do， or dream you can， begin it。 Boldness has genius， power， and magic in it。 Begin it now。ProvidenceIt is all true， and my own life has been the proof of it， better than any dream。 Whenever I have committed myself with boldness， providence has followed， whether it was the providence of stumbling on that Fortune magazine article on the mutual fund industry way back when I was searching for a topic for my senior thesis， and then committing myself wholeheartedly to the project; the providence （yes， the providence！） of being fired by my Wellington partners that demanded of me the commitment to recapture my career in the industry and gave me the opportunity to start Vanguard; the providence of receiving a new heart， just as mine was about to expire; and the commitment to making the most of my second chance at life; and the many other examples I’ve cited throughout this book—the “acres of diamonds” that were always providentially there， waiting to be discovered but requiring commitment to capitalize on their value。“Commitment and boldness—these are among the things that truly matter， the things by which we can measure our lives， the things that help turn providence in our favor。 Their reach goes far beyond how we earn our living， for never forget that none of us lives by bread alone。“Chapter 9: Too Many Twenty-First-Century Values， Not Enough Eighteenth-Century ValuesWith Wikipedia at our fingertips and Google waiting online to serve us， we are surrounded by information， but increasingly cut off from knowledge。 Facts （or， more often， factoids） are everywhere。 But wisdom—the kind of wisdom that was rife in the age of this nation’s Founding Fathers—is in short supply。T。 S。 Eliot had expressed the same ideas—much more poetically， of course—in The Rock （1934）:“Where is the Life we have lost in living？Where is the wisdom we have lost in knowledge？Where is the knowledge we have lost in information？The cycles of Heaven in twenty centuriesBring us farther from God and nearer to the Dust。“ 。。。more
Khalid
，
Although this book was geared more towards the financial （rather than day to day living， as I had anticipated）， it was a great reminder of the importance of choosing a life that brings fulfillment and success。 Relating the challenges and blessings of his own life， Bogle describes the true meaning of wealth and why money itself is not a guarantee of happiness。 In very straightforward and relatable writing， he guides the reader to make investments that are not solely influenced by greed， fear， or Although this book was geared more towards the financial （rather than day to day living， as I had anticipated）， it was a great reminder of the importance of choosing a life that brings fulfillment and success。 Relating the challenges and blessings of his own life， Bogle describes the true meaning of wealth and why money itself is not a guarantee of happiness。 In very straightforward and relatable writing， he guides the reader to make investments that are not solely influenced by greed， fear， or hope--investments both in money and life energy that are not just to acquire more possessions， but to reach a point where one is satisfied with having enough。 。。。more
Colleen
，
This was very good for being in principle a mashup of some dry subjects。。。 mutual funds！ Philosophy！ Business！ Values/fate of American society musing！ Bogle has a decent sense of brevity and his own story being woven through can’t help but give it that air of a simple， honest and sincere yarn。 Favorite quote: “According to an authoritative article in American Psychologist magazine， it’s not money that determines our happiness， but the presence of some combination of these three attributes: （1） a This was very good for being in principle a mashup of some dry subjects。。。 mutual funds！ Philosophy！ Business！ Values/fate of American society musing！ Bogle has a decent sense of brevity and his own story being woven through can’t help but give it that air of a simple， honest and sincere yarn。 Favorite quote: “According to an authoritative article in American Psychologist magazine， it’s not money that determines our happiness， but the presence of some combination of these three attributes: （1） autonomy， the extent to which we have the ability to control our own lives， “to do our own thing”; （2） maintaining connectiveness with other human beings， in the form of love of our families， our pleasure in friends and colleagues， and an openness with those we meet in all walks of life; and （3） exercising competence， using our God-given and self-motivated talents， inspired and striving to learn。” 。。。more
Jeremy Roberts
，
Read less like a treatise and more like a conversation with a wise， interesting old man who is prone to ramble。 While I didn't agree with everything， there were many good quotes worth highlighting。 This topic， and Bogle's perspective， are not as common as they should be， and I'm glad I read this book as it is a quick read。 Read less like a treatise and more like a conversation with a wise， interesting old man who is prone to ramble。 While I didn't agree with everything， there were many good quotes worth highlighting。 This topic， and Bogle's perspective， are not as common as they should be， and I'm glad I read this book as it is a quick read。 。。。more
Baubo Webb
，
Enjoyed the read and can’t wait to consume more of John Bogles written wisdom
Keven Wang
，
It is official。 I am a Boglehead now
Stephen
，
A great book。 If you've read other Bogle titles a lot of what is in here has been said before。 The last chapter is original and very interesting。 RIP Jack Bogle。 A great book。 If you've read other Bogle titles a lot of what is in here has been said before。 The last chapter is original and very interesting。 RIP Jack Bogle。 。。。more
David Klatzkin
，
I must be honest。 I found this book incredibly irritating。 I don't know if I can even stomach finishing it even though I am most the way through。 Firstly it's not what I was expecting and I feel the description was misleading。 I was expecting a book from a super rich guy talking about how money isn't everything and how there's more to life than riches。Instead I got a book blabbering on about how amazing the author is and how amazing vanguard is。Don't get me wrong。 I am a huge fan of index tracki I must be honest。 I found this book incredibly irritating。 I don't know if I can even stomach finishing it even though I am most the way through。 Firstly it's not what I was expecting and I feel the description was misleading。 I was expecting a book from a super rich guy talking about how money isn't everything and how there's more to life than riches。Instead I got a book blabbering on about how amazing the author is and how amazing vanguard is。Don't get me wrong。 I am a huge fan of index tracking passive etf's and think Bogle is one of the greatest money legends in history but this felt like a bashing of everything and everyone else。 I do agree with a lot of what he says。。。。。that the industry complicates things， simple is better， advisers rip us off， active funds are a rip off and don't perform BUT this felt like a bit of a grumpy rampage about how bad everyone else is and how great he is。I will still give the boggleheads guide a bash 。。。more
Adam
，
I read this book during my first weeks as a new Vanguard employee。 Having been a client of theirs over several years， I was excited to join as an employee （as a software developer）。 I knew they were a positive company with a great cultural outlook， but I did not know it would be this great。Enough gave me the reasons why it seems to be such a great place too work， and a positive company in today's ever so negative financial world。 John C。 Bogle's had many lessons and words of wisdom in his book f I read this book during my first weeks as a new Vanguard employee。 Having been a client of theirs over several years， I was excited to join as an employee （as a software developer）。 I knew they were a positive company with a great cultural outlook， but I did not know it would be this great。Enough gave me the reasons why it seems to be such a great place too work， and a positive company in today's ever so negative financial world。 John C。 Bogle's had many lessons and words of wisdom in his book for how people and organisations should behave， really enforcing the value that it is one's character， not his material wealth， that matters in life， and without the former， the latter is nothing。The one lesson/idea of his that resonated the most with me was 'Add value， don't extract value'， which I have seen all to often during the beginnings of my professional career。 。。。more
Siah
，
Good “enough”。 A few amazing quotes but not much beyond that
Jay Little
，
a decent book of historical lessons in investing in the stock market。 however， expect dry financial analysis and not a thrilling bio
Ben M
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Comes off as a mix between listening to a guest lecturer in your college finance class and a sermon from a preacher who wants things to go back to the "good old days。"The first 2/3 of the book brings up some good points and details about the finance sector and how it's evolved since the mid-20th century， but doesn't go into too much depth。 While the final 1/3 of the book was about the values businesses should be about but have strayed from。Book was light， but also dull and preachy （especially la Comes off as a mix between listening to a guest lecturer in your college finance class and a sermon from a preacher who wants things to go back to the "good old days。"The first 2/3 of the book brings up some good points and details about the finance sector and how it's evolved since the mid-20th century， but doesn't go into too much depth。 While the final 1/3 of the book was about the values businesses should be about but have strayed from。Book was light， but also dull and preachy （especially last 3rd of book）。 This is coming from a big fan/proponent of the Bogle/Vanguard philosophy。A big cringe moment for me was when Bogle longed for us to get back to 18th century values， talking mostly about how great Ben Franklin was。 Never forget it was those 18th century values that treated women like 2nd class citizens and minorities even worse。 Franklin owned slaves， don't romanticize those values。I like everything Bogle and Vanguard stood/stand for， but this is the first Bogle book I ever read， and doesn't really make me too excited to go read any of his other books。 。。。more
Luke Durbin
，
I should have known what I was getting myself into when I， as an active investment fund manager， began a book by the inventor of the low cost index fund。 I was led to believe that the book， titled "Enough" would be about finding contentment in life， rather than pursuing greed as is so prevalent in our society， particularly financial markets。 That would have made a good book。 Instead， Bogle preaches about how any financial product or strategy that is not a low cost index fund is a poor investment I should have known what I was getting myself into when I， as an active investment fund manager， began a book by the inventor of the low cost index fund。 I was led to believe that the book， titled "Enough" would be about finding contentment in life， rather than pursuing greed as is so prevalent in our society， particularly financial markets。 That would have made a good book。 Instead， Bogle preaches about how any financial product or strategy that is not a low cost index fund is a poor investment strategy。 While I am totally on board with the concept of the index fund for a majority of investors with little financial education wanting to invest at a lower level of risk， to suggest that it is the only way is more than just wrong but incredibly self-serving。 Bogle raises some very valid points such as that financial markets need more stewardship than salesmanship and that yes， some （many？） active funds have excessive fees with little value add。 No argument here。 But his thoughts are all over the place。 Despite the themed chapter titles （"Too much/not enough"）， they don't actually form a coherent point。 It's more that at the end of his career he had all these points he wanted to make about financial markets， and to a lesser extent leadership） and threw them all down into a book。 He really didn't enter the titular topic of "enough" until the final 1 or 2 chapters。 For anyone that wants to learn more about the benefits of index investing， I'd more recommend Bogle's other book， The Little Book of Common Sense Investing， but even then， that's just a longer sales pitch for Vanguard index funds。 There were a few genuine takeaways but in the end the book was not what I signed up for and I couldn't wait for it to end。 。。。more
Andrew
，
This should be mandatory reading for all business leaders。 The book which tells us why our businesses are going wrong and how to fix it。 Part business， part philosophy， part ethics。 All important。
Setu Purohit
，
John C。 Bogle's "Enough" is not a book everyone must read。 If you're from finance field， sure， this book is a must read。 I did feel that he keeps nagging around the same topic in different words giving the same idea。 Some readers might also feel self-adverstisement oozing from the book。 However， it is written in good terms I'm sure， it's a small book and I actually would recommend it to every finance guy llike myself。 John C。 Bogle's "Enough" is not a book everyone must read。 If you're from finance field， sure， this book is a must read。 I did feel that he keeps nagging around the same topic in different words giving the same idea。 Some readers might also feel self-adverstisement oozing from the book。 However， it is written in good terms I'm sure， it's a small book and I actually would recommend it to every finance guy llike myself。 。。。more
Prashanth
，
This book is as much about philosophy as it is about investing， if not more。。。！ Highly recommended to everyone who wants a peek into any financial shenanigans they might be involuntarily a part of。。。
Thiago
，
This book has reaffirmed my beliefs that non-index mutual funds should be avoided at all costs。
Kim
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It always amazes me where people recognize the intangibles of life， i。e。， ideals that work for people， are less practiced than self-preservation motives。tBogle’s book reminds us of this， but the book also enlightens about the mutual fund/investment and business industries， which upon closer inspection， do not actually， let alone genuinely want to work for the society at large。 For example， mergers and acquisitions are thought and considered to be that one company buys another to continue the pr It always amazes me where people recognize the intangibles of life， i。e。， ideals that work for people， are less practiced than self-preservation motives。tBogle’s book reminds us of this， but the book also enlightens about the mutual fund/investment and business industries， which upon closer inspection， do not actually， let alone genuinely want to work for the society at large。 For example， mergers and acquisitions are thought and considered to be that one company buys another to continue the product or service that the acquired company produces。 No， it is to gut the acquired company just enough to make it more attractive for someone else to buy it， at the expense of the people （workers） who really built the company。 Moreover， in investments， people need to examine costs of the investment and the longevity of what（ever） they’re investing in。 All too often a fund does not last long because of the constant churning of the fund， which in turn， produces costs and kills the value of the fund， if not also ultimately， the fund entirely。 Hence， the old adage that a fund must be in existence at least five， at max ten years for one to be able to discern its true results。 Finally， one must mind who is so prized as being investment managers， experts and/or gurus， as one does not always discern where these people’s money really comes from: your investment！ Truth be told （again）， it is the people on the ground doing the work who determine whether or not an（y） investment is a stable， long-term and crucially， valuable investment， or if it is really a Ponzi scheme where sooner or later the investment collapses， and guess who walks away with the money？ The fund manager！ Bogle’s contention in all three examples is that it is time that the people doing the work， and investing their money stop being losers to people who purport expertise and require trust， but really have no incentive nor integrity to handle， let alone invest （what manager’s call “other”） people’s money for the investors first and foremost， and not just and only for the manager’s benefit。 tIn reading the book， one becomes aware if not also reminded as to what is more important。 However， the book asks the reader to do some soul-searching and homework too。 We get what we value， and if what we value is self-preservation over value， virtue and integrity， then we will sadly find that we will not persevere together … and people still need each other to prevail。 。。。more
Radhika
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There is no suchthing called too little to save！！！It's a must read in this speculative driven era think own the importance of savings and understanding of values of money and life。Thank you！！！ There is no suchthing called too little to save！！！It's a must read in this speculative driven era think own the importance of savings and understanding of values of money and life。Thank you！！！ 。。。more
Bennjamin
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