Self Help

The Unfair Advantage: How You Already Have What It Takes to Succeed

The Unfair Advantage: How You Already Have What It Takes to Succeed

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  • Create Date：2021-09-11 09:55:39
  • Update Date：2025-09-06
  • Status：finish
  • Author：Ash Ali
  • ISBN：1788167546
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Summary

This ground-breaking book exposes the myths behind startup success， illuminates the real forces at work and shows how they can be harnessed in your favour。

The world isn't a level playing field。 Meritocracy is a myth。 And if you look at those at the top， you realise that behind every success story is an Unfair Advantage。 But that doesn't just mean your parents' wealth or who you know。 An Unfair Advantage is any element that gives you an edge over your competition。 And we all have one。

Drawing on over two decades of hands-on experience， including as the first Marketing Director of Just Eat （a startup now worth over �5 billion）， the authors show how to identify your own unfair advantages and apply them to any project。 Hard work and grit aren't enough， so they explore the importance of money， intelligence， insight， location， education， expertise， status and luck in the journey to success。 From Snapchat to Spanx， Oprah to Elon Musk， unfair advantages have shaped the journeys of some of the most successful brands in the world。 This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond。

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Reviews

Amardeep Parmar ，

I have read so many business books that are entirely unrealistic where I feared I would probably give up on the genre。 This book stands out for its lack of hubris， the tone is welcoming and you feel like you're having a genuine chat with two people who've done amazing things。 It's nice to read a non-fiction book that doesn't make me contort my logic in a way to ignore blindingly obvious flaws when put into the real world。 Everything is sensible and helps to dispel some of the more toxic myths ab I have read so many business books that are entirely unrealistic where I feared I would probably give up on the genre。 This book stands out for its lack of hubris， the tone is welcoming and you feel like you're having a genuine chat with two people who've done amazing things。 It's nice to read a non-fiction book that doesn't make me contort my logic in a way to ignore blindingly obvious flaws when put into the real world。 Everything is sensible and helps to dispel some of the more toxic myths about entrepreneurship out there。 。。。more

Alexey Shurygin ，

Having been to author’s meetup re this book， I was impressed by what Ash said。 And as soon as the book hit the store I bought it。 While you might expect more of personal stories from the authors， their advice is still quite useful。 If you are into startups， this book will help you。 A lot。 Go buy it。

Adam Willis ，

The Unfair Advantage- “An unfair advantage is a condition， asset or circumstance that puts you into a favourable business position。”- “Every disadvantage can have a corresponding advantage， and vice versa。 Your circumstances and unfair advantages， whether apparently positive or negative， can be double edged swords。”- “Your unfair advantage can’t be easily copied or bought。 Your set of Unfair Advantages is unique to you。”The MILES Framework- Mindset - All of these advantages are built on the foun The Unfair Advantage- “An unfair advantage is a condition， asset or circumstance that puts you into a favourable business position。”- “Every disadvantage can have a corresponding advantage， and vice versa。 Your circumstances and unfair advantages， whether apparently positive or negative， can be double edged swords。”- “Your unfair advantage can’t be easily copied or bought。 Your set of Unfair Advantages is unique to you。”The MILES Framework- Mindset - All of these advantages are built on the foundation of Mindset， which is the one you have the most control over and where you have the most leverage。- Money – The capital you have or that you can easily raise- Intelligence and Insight – Book smarts， social and emotional intelligence as well as creativity- Location and Luck – Being in the right place at the right time- Education and Expertise – Both your formal schooling and also your self-learning which gives you intellectual and technical know-how。- Status – Your social status， including your network and connections。 It’s your ‘personal brand’ in other words， how you’re perceived。 It also includes your inner status， which is your confidence and self-esteem。 。。。more

Mico Go ，

Solid startup primer。 Lots of tidbits for self-auditing as well - insights that help us polish up， and utilize our own unfair advantages。“。。hard work also plays a very important role， because it’s true that hard work beats talent when talent doesn’t work hard。 But combine the two and that’s when you get rocket fuel”。Recommend this for my startup boys！ @john @javi good stuff

Belvani Melitaviana ，

This is a fascinating book that changed my perspective about privilege a lot and how my responses to a failure。 Good to read！

Sophie Schoy ，

The Unfair Advantage gave me a much appreciated inspirational and motivational boost。 While it didn't teach me many new things， I very much enjoyed its realistically optimistic view on the startup world and the real-life examples。 It's a great book for anyone thinking about starting a business or already growing a business。 The Unfair Advantage gave me a much appreciated inspirational and motivational boost。 While it didn't teach me many new things， I very much enjoyed its realistically optimistic view on the startup world and the real-life examples。 It's a great book for anyone thinking about starting a business or already growing a business。 。。。more

Immanuel Vivek ，

Even if you think you no have advantage over others， this book makes you realize about the "unfair advantages" you might have， and even the vice-versa， that is what you think is an advantage， but is really not。 Even if you think you no have advantage over others， this book makes you realize about the "unfair advantages" you might have， and even the vice-versa， that is what you think is an advantage， but is really not。 。。。more

Simba You ，

It is just another self-help entrepreneur book。 I was expecting something more exciting given the catchy title。The fact that has two authors isn’t because both authors had very unique and smart thoughts to share， it is simply because ‘entrepreneurs’ like themselves are usually too busy to sit down to write a book。 Instead， it’s a lot easier for two people to put something together to make a book so they can make more money。I’d say this is some blog contents， neither good or bad， but not worth pu It is just another self-help entrepreneur book。 I was expecting something more exciting given the catchy title。The fact that has two authors isn’t because both authors had very unique and smart thoughts to share， it is simply because ‘entrepreneurs’ like themselves are usually too busy to sit down to write a book。 Instead， it’s a lot easier for two people to put something together to make a book so they can make more money。I’d say this is some blog contents， neither good or bad， but not worth putting into a book。 Some advices or experiences discussed in the book are more or less common sense， right after offering some advises， it then backs itself up by saying the opposite。 。。。more

Alex ，

Lovely readThe MILES framework is genius！ This book really conveyed how easy it is to flip your disadvantages into unique advantages all just by changing the lens in which you view it。

Sofia Baezzato ，

Do you remember playing Pokemon as a teenager？ If yes， you should know that every Pokemon has his strengths and weaknesses， you can’t do much about them but once you know the pros and cons of playing one card instead of another you are more likely to win the game。Life is as unfair as Pokemon cards are。You are born in a certain city， with some peculiar character traits， you grow up in a defined socio-economic status with a family which has a particular beliefs system， you went to a certain school Do you remember playing Pokemon as a teenager？ If yes， you should know that every Pokemon has his strengths and weaknesses， you can’t do much about them but once you know the pros and cons of playing one card instead of another you are more likely to win the game。Life is as unfair as Pokemon cards are。You are born in a certain city， with some peculiar character traits， you grow up in a defined socio-economic status with a family which has a particular beliefs system， you went to a certain school， etc。 The Unfair Advantage reframes the role of luck in our lives。 It’s not all “hard work” and “meritocracy” but the main factor is to be able to change your mindset from victim to growth。 How can you use your disadvantages as advantages？ I know it seems self-evident but it’s only because I not a good writer as Ali and Kubba are。 I really recommend it to people who are starting up any kind of business。 The guidance and info provided is invaluable and the authors know what they’re talking about with their great insights and experiences。The main things you will learn:- The role of luck in business- The formula for business success- Identifying your unique advantages- The MILES framework to audit yourself as an entrepreneur- A practical start up guide for the real world （not la la valley） 。。。more

Fabian ，

First off， how you view this book largely depends on how much time you already spend with business topics and entrepreneurship。For someone who isn’t usually reading or engaging in these areas this book will probably have insights that earn a 4 or 5 stars review。In my case I gave three， because there quit a couple of sections that are well known to any diligent business student or enthusiast。However it’s still a great book， especially as a starting lecture in the world of entrepreneurship。 All te First off， how you view this book largely depends on how much time you already spend with business topics and entrepreneurship。For someone who isn’t usually reading or engaging in these areas this book will probably have insights that earn a 4 or 5 stars review。In my case I gave three， because there quit a couple of sections that are well known to any diligent business student or enthusiast。However it’s still a great book， especially as a starting lecture in the world of entrepreneurship。 All terms you wouldn’t know are explained in a well understandable manner and then put into the larger context。The theory of unfair advantages itself is intriguing and seemingly covers all aspects that can lead to success。The MILES framework is easy to understand and offers one of the book’s best inside。 Based on which parts you already have or aspire to in the future， you should choose your start-up co-founder。 BUT in my opinion that’s also transferable to many other relations such as project lead partners， thesis partners， stakeholders， joint venture partners and the like。The example stories the authors tell about are interesting， but in my opinion not why one should buy the book。The third part （practical explicit advice） is by far the most useful and offers the most insights beside the MILES framework。I can recommend this book， the less you know about the areas， the more you can learn。I’d classify it as a mixture between non-fiction and biography。 。。。more

Mitu Bút Chì ，

I kinda like this book。 Even though it's written in dragged-on self-help style， and I don't have the intention of owning a start-up any time soon。The stories of start-up founders are interesting enough。 I like how they portrait our advantage as "unfair" and somehow unique to each of us。 That way when we look at other successful people， we don't think that it's unfair when they had this or had that before they started。 We have our so-called unfair advantages too and the point is how we make use o I kinda like this book。 Even though it's written in dragged-on self-help style， and I don't have the intention of owning a start-up any time soon。The stories of start-up founders are interesting enough。 I like how they portrait our advantage as "unfair" and somehow unique to each of us。 That way when we look at other successful people， we don't think that it's unfair when they had this or had that before they started。 We have our so-called unfair advantages too and the point is how we make use of them。A little bit too generic， but good encouragement and motivation。 。。。more

Holly Goligthy ，

Wow this book changes the way i see "people i wish to be" i noticed that people have their own opportunities and luck but but our grit and perseverance are the same drive to reach our purpose and goals in life。 It really did help me seeing the world more positively。 Sayonara to victim mindset， embrace gratitude more than ever。 Wow this book changes the way i see "people i wish to be" i noticed that people have their own opportunities and luck but but our grit and perseverance are the same drive to reach our purpose and goals in life。 It really did help me seeing the world more positively。 Sayonara to victim mindset， embrace gratitude more than ever。 。。。more

Rafel Fhain ，

This book completely changing how i feel about and look at privilege。I've always thought that privilege is hugely "relative"。 That there's no "absolutes"。 Always depends on who you compare yourself to—the battles that you choose。I do think that privilege exsists and that as society we need to minimize the "gaps" whenever possible。But something doesn't sit right with me when privilege discussions turns into "why i'm not as succesful as Maudy Ayunda" debates 😅it's debilitating to limit life into t This book completely changing how i feel about and look at privilege。I've always thought that privilege is hugely "relative"。 That there's no "absolutes"。 Always depends on who you compare yourself to—the battles that you choose。I do think that privilege exsists and that as society we need to minimize the "gaps" whenever possible。But something doesn't sit right with me when privilege discussions turns into "why i'm not as succesful as Maudy Ayunda" debates 😅it's debilitating to limit life into this one race that everyone's apperently trying to win。When i see someone's—in real life and on internet—completely happy and content to work in rice fields， unbothered with people his age who have been CEOs， presidents， engineer， kings—that makes me think 🤔If i were to envy people like Maudy Ayunda， Iman Usman， Nadiem Makarim， you name it—the only reason would probably be that i decided to put myself in the same "pit" with them。 I've chosen the wrong battle。--It's an unorthodox concepts。 some thought i was trying to downplay my privelege， some others thought i just wasn't "sensitive enough"。This book will help you identify your privilege， prevent you from approaching life with victim mindset， and assist you choose the right battles。 A must read for me。 。。。more

Odreea ，

“There is a lot to learn from the crazy success stories and self-made billionaires， but that we shouldn’t compare ourselves to them， as our dispositions， strength and circumstances are all different and unique。”Cartea asta este pentru oricine crede ca， cu multa munca， poate realiza orice in viata si ca talentul e singurul si putinul lucru care face diferenta dintre un success si un mega succes， i。e。 succesul vine oricum cu multa munca。Cartea asta este pentru oricine a citit milioane de carti de “There is a lot to learn from the crazy success stories and self-made billionaires， but that we shouldn’t compare ourselves to them， as our dispositions， strength and circumstances are all different and unique。”Cartea asta este pentru oricine crede ca， cu multa munca， poate realiza orice in viata si ca talentul e singurul si putinul lucru care face diferenta dintre un success si un mega succes， i。e。 succesul vine oricum cu multa munca。Cartea asta este pentru oricine a citit milioane de carti de dezvoltare personala。 E o carte cu totul altfel。 Te face sa vezi lucrurile si dintr-o altfel de perspectiva。 Iar daca in viata asta te chinui sa realizezi ceva， orice， si nu-ti iese … poate-ti foliseste cartea asta。 Sigur ai si tu “unfair advantages” ce asteapta sa le descoperi！Cartea nu-ti ofera solutii。 Iti deschide doar ochii。 Sau， stiu eu， poate te frustreaza？ 。。。more

Ahmed M。 Abdallah ，

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Aftab ，

This is a great book that told me a lot about life business and not giving up。Definitely Recommended

Sudhir Mane ，

They have used synonym for luck as unfair advantage， keeping that aside it covers step wise procedure for creating startup and making it big。 I felt most of the points are general and are well known to people。 Too many stories are covered of successful startups。 Overall good book but I think there must be better books on startups。

Amit Gawde ，

Amazing。 Could relate and thought out with first principles。

Shaj maldives ，

If your planning start up this is the book to read

Oisin Mcweeney ，

This is the perfect book for someone who is beginning their enterprise journey！ The authors gave both real life & relatable examples， which makes each story seem like a possibility for the reader。 When you think of all the odds that are stacked against you， this book allows you to reflect on the plenty of unfair advantages we all have， which we are sometimes blindsided too。 The Unfair Advantage allows you to harness our existing advantages while objectively looking at the obstacles ahead and ho This is the perfect book for someone who is beginning their enterprise journey！ The authors gave both real life & relatable examples， which makes each story seem like a possibility for the reader。 When you think of all the odds that are stacked against you， this book allows you to reflect on the plenty of unfair advantages we all have， which we are sometimes blindsided too。 The Unfair Advantage allows you to harness our existing advantages while objectively looking at the obstacles ahead and how these advantages can be utilized。 This book is informative， motivating and thoroughly enjoyable to read。 。。。more

Andrew Chuang ，

AudioBook - Best book to change my mindset and make my view become more realistic

Suleiman kareem ，

Lessons learnt from "The Unfair Advantage" ; A full review。 Back story:The first time I heard about the unfair advantage book was on LinkedIn by the co-author Hassan Kubba。 I immediately purchased it and sent it to my friend's address in the Uk in the hope she can bring it with her in the upcoming weeks when "the lockdown ends"。 But unfortunately， the pandemic was at the very first beginning， and I lost hope of getting the physical copy。 So I bought the e-book and I read it twice！ I open it ofte Lessons learnt from "The Unfair Advantage" ; A full review。 Back story:The first time I heard about the unfair advantage book was on LinkedIn by the co-author Hassan Kubba。 I immediately purchased it and sent it to my friend's address in the Uk in the hope she can bring it with her in the upcoming weeks when "the lockdown ends"。 But unfortunately， the pandemic was at the very first beginning， and I lost hope of getting the physical copy。 So I bought the e-book and I read it twice！ I open it often via the kindle app on my phone at least two to three times per week。 not for the content only but the ideas， wisdom， practicality， and guidance found through the page。 This book is truly a practical book to start a business and I do consider it the bible of business。 A practical business book:"Success in the startup world is not simply awarded to the hardest workers。 It is awarded to those who develop and use their Unfair Advantages。" At the very first beginning of the book。 the authors hit you hard （in a good way） - Hey！ It's not about working hard！ it's about working on your unfair advantages and understand/develop/use them！ Coming from "work hard/Hustle" methods and practices， the idea of "It's not about working hard only" shocked me for real。 I even stopped reading the book for a while and started questioning some of the practices I believed in and considered it as a non-touchable not-changeable thing。 But that period of questioning made me think about my unfair advantages， to understand how to develop， discover， use those unfair advantages。 I had to start reading the book again， from the beginning。 Over the next pages， the authors explain， and answers some of the questions I had at the beginning。。 why really hard work doesn't necessarily mean success？ "This oversimplification of hard work = success is not only misleading， it can be downright confusing when you don’t know what to work hard on。 Remember what Evan Spiegel said: ‘It’s not about working harder。 It’s about working the system。’"。 Ultimately， throughout the chapters， this book truly rewires your brain， gives you different practices， different from the ones we know or the ones we developed。 and that's why I consider it as a practical business book as it analyzes some of the top tech and non-tech business and analyzes their founders， CEO's and find the common in their story， background， and unfair advantages。。 and the only thing left is you projecting their experiences and skills into yours' and develop upon them。 Lessons learnt [highlights]:- "We don’t all have the same opportunities。 We don’t all get what’s coming to us。 That’s why we have to make sure we are compassionate to others and ourselves if life doesn’t always turn out quite as well"- "Life isn’t fair。 But if you use the unfairness of life as an excuse to have a victim mindset， to stop yourself from striving to achieve your goals， to make your dreams a reality， then you’re only shooting yourself in the foot。"- "Hard work， grit and perseverance are required， that’s a given。 However， success also comes from identifying and then leveraging elements which are outside of your immediate， direct control。 We call these elements Unfair Advantages。"- "An Unfair Advantage is a condition， asset or circumstance that puts you in a favourable business position。"- "Your Unfair Advantages can’t easily be copied or bought。 Your set of Unfair Advantages is unique to you。"- "For any early-stage startup， the Unfair Advantage of that startup is the sum of the individual Unfair Advantages of the founders。"- "Always partner up with somebody with unfair advantages that balance out yours。"- "An unfair advantage is similar to what Warren Buffett calls an ‘economic moat’。 As one of the world’s richest men and most successful investors of all time， he is often asked how he has such a knack for picking the winning stocks to invest in。 His answer？ He only invests in businesses with a strong， sustainable competitive advantage， and that competitive advantage can be thought of as a moat around the business， defending it from competitors。"- "You have to learn， pivot and see what gets traction。 Traction is growth， and fast growth is the name of the game。"- "Unfair advantages are privileges， or they are built on a foundation of privileges。 For example， being born in a wealthy developed country is an unfair advantage， but so is having a particular expertise。"- "work to develop unfair advantages for yourself， based on what you have to start with – you can get an education， develop expertise， move cities or even countries， make friends， expand your networks and， most importantly， change your mindset。 These are unfair advantages that you can develop proactively。"- "Before we get on to the pillars of the MILES Framework， it is critical to address the foundation。 Without this foundation， you could stack every unfair advantage in the world and still find yourself unhappy and unsuccessful。 That foundation is your Mindset。"- "You can change your mindset in an instant， simply by looking at your circumstances and your life situation through a different lens。 For example， one amazing ‘mindset hack’ is gratitude。 Focusing on what you’re grateful for in life can make you feel happier， less stressed and more focused， all without having to change your external circumstances at all。"- "You can change your mindset in an instant， simply by looking at your circumstances and your life situation through a different lens。 For example， one amazing ‘mindset hack’ is gratitude。 Focusing on what you’re grateful for in life can make you feel happier， less stressed and more focused， all without having to change your external circumstances at all。"- "According to Dr Carol Dweck， professor of psychology at Stanford University， people with a fixed mindset believe they are born naturally gifted at doing some things， but incapable of others。 This black-and-white way of thinking often obstructs their development。 Failure is a disaster to a person with fixed mindset。 When it happens， they will bury their heads in the sand or blame others。"- "We make the most misleading assumptions by looking at outliers， and believing that the only reason we haven’t achieved the same is because we simply weren’t driven， self-disciplined and hardworking enough。"- "Reality-growth mindset is about having your feet rooted on the ground， with your head in the clouds。 Not just your head in the clouds believing anything is possible！ And not just your feet on the ground thinking， ‘I can never be above average and ordinary。’ You need both！"- "This precise duality of thinking is necessary。 Lean too far towards the unfairness of life， and you become a victim。 Lean too far into the ‘fully-in-control master and architect of your future’ side， and you become disillusioned when your millionaire status doesn’t appear after a couple of years of hustle。"- "Reality-growth mindset is the fertile soil from which your unfair advantages spring。"- "People will follow a leader with vision， even if that vision turns out， in the end， to be a poor one。 The person with vision serves as a prophet， voicing the unknown and bringing it into reality。 If you are not able to imagine the future with your organisation， there is really little reason to continue moving forward。 One setback， and you’re done。"- "Serendipity matters。 Location and Luck means being in the right place at the right time。"- "Location affects the vibe that you’re infected with。 It’s said that you become the average of the five people you spend the most time with， so being surrounded by innovative and entrepreneurial people， who are ambitious and hardworking， is likely to have a positive effect on your own ambitions， attitudes and productivity。"- "One of the biggest ‘hacks’ or shortcuts to personal growth and development is via those we spend our time with。"- "When luck strikes too soon in a business， such as with very early success， you might never develop the thick skin required to take rejection， or the humility to take feedback。"- "Expertise often means being very good at something quite specific （no one is an ‘expert in general’） and so that means following your own interests。 Formal education and academic institutions are often designed to give you a solid grounding in many different subjects， and won’t necessarily help you build your expertise in just one。"- "Once you’re confident in one element， push yourself further， take it to the next level。 Another way to solidify expertise is to teach what you know， whether face to face or by writing up an article or recording a teaching video。 It helps you learn it twice。"- "don’t be afraid to be multidisciplinary。"- "If you pin your self-love and happiness to something external， you’ll either keep moving the finish line and never be happy， or you’ll experience the most profound anticlimax in your life and get depressed when you realise that achieving your external goal does not fill the inner void。"- "Love yourself and accept yourself， wherever you’re at as a starting point， then self-improve from there。"- "Don’t compare your behind-the-scenes to everyone else’s highlight reel。"- "Make your criteria for success process-based rather than outcome-based。"- "You can’t control the outcome， because luck always plays a role， but you can control your own actions and processes to do the right thing in alignment with your values and goals。"- "Beware of confusing society’s symbols of success （fast cars， private jets， designer clothes， fancy restaurants， exotic holidays） and actual success （happiness， fulfilment， self-actualisation， growth， learning， adding value to others， having positive impact， having the freedom to spend quality time with the people you love）。"- "You get a great idea by having both a key insight into a problem， and then coming up with a great solution to that problem。 This solution is your product。"- "Great ideas come when you put a twist on existing things， consider a problem from another point of view， or take a solution from one industry and apply it to another， or from one geographic region to another。"- "There are two ingredients needed to develop your network: 1。 An authentic desire to add value to people you meet 2。 Increasing your Status so that people perceive more value from you"- "Having 5，000 LinkedIn contacts isn’t worth much if none of them reply to a message from you。 That’s why it’s always helpful， at least at first， to be introduced by someone – someone who can endorse you， who can vouch for your talent or even just knows your name。"- "Cold contact （without a warm introduction） is the least powerful way of growing your network， but can still work if what you are offering is interesting enough to your listener。"- "‘Growth hacking’ is a term coined by Sean Ellis in 2010 to distinguish it from digital marketing。 It refers to a set of both traditional and unconventional marketing and product development experiments that lead to growth。"- "Growth hacking is the intersection between creativity， marketing and tech。"- "The true growth hacker has a growth mindset。 They are not attached to any particular marketing or distribution channel。 They are not in love with what worked in the past。 They are looking at the world as it is， assessing options， testing often， and then making a move on what works best。"- "remember that you’re not starting a company to raise money， you’re doing it to serve customers， clients or users， and make a profit， and ideally have some kind of positive impact in the world。 Always keep that in mind。" 。。。more

Karim Adib ，

I have always struggled with finding what I'm good at therefore this book has had such a huge impact on my life！ I always thought i was just a regular guy because I wasn't traditionally book smart and didn't have loads of money， but this book opened my eyes to so many other avenues I can double down on。 Ive started a youtube channel and changed my long term career because of this book！ A MUST HAVE IN ANYONES COLLECTION！I loved it so much I had to make a video about it: https://youtu。be/QJ8nianBV I have always struggled with finding what I'm good at therefore this book has had such a huge impact on my life！ I always thought i was just a regular guy because I wasn't traditionally book smart and didn't have loads of money， but this book opened my eyes to so many other avenues I can double down on。 Ive started a youtube channel and changed my long term career because of this book！ A MUST HAVE IN ANYONES COLLECTION！I loved it so much I had to make a video about it: https://youtu。be/QJ8nianBV64 。。。more

Vladislav Burda ，

https://www。facebook。com/100000925660。。。 https://www。facebook。com/100000925660。。。 。。。more

Juan Arcila ，

This book is an excellent tool， for everyone looking to get an insight into a realistic view of success， in the words of a couple of entrepreneurs that came from nothing to build huge start-ups， by having the right mindset and recognition of their own unfair advantages。 The results after years of picking what makes a particular start up successful， is well described in their MILES framework。 In addition， you will find many real life examples to point out the struggles and they way others have ca This book is an excellent tool， for everyone looking to get an insight into a realistic view of success， in the words of a couple of entrepreneurs that came from nothing to build huge start-ups， by having the right mindset and recognition of their own unfair advantages。 The results after years of picking what makes a particular start up successful， is well described in their MILES framework。 In addition， you will find many real life examples to point out the struggles and they way others have capitalized on their unfair advantages to become unicorns， from Facebook and Google to Spanx， they all have a story to illustrate it's not all hard work or serendipity， but actually the unfair balance between the two。 。。。more

Ken Diep ，

The ideas don't offer any significant insight。 The structure and writing is solid， but feels unrefined， especially in the anecdotes。 I didn't get much out of this apart from the positive messaging， which can be boiled down to 'count your blessings'。 Solid but unspectacular。 The ideas don't offer any significant insight。 The structure and writing is solid， but feels unrefined， especially in the anecdotes。 I didn't get much out of this apart from the positive messaging， which can be boiled down to 'count your blessings'。 Solid but unspectacular。 。。。more

Michiel Berger ，

Erg leuke kijk op startups。 Het gaat niet om het idee， dat weten we， maar wat dan wel？ Er wordt in dit boek uitgelegd welke factoren dat zijn， in een handig framework。 Ik heb er veel van opgestoken， zowel over mijn huidige initiatieven als mijn vorige bedrijf。 Wat waren de redenen voor het succes toen？ Via dit boek heb ik daar een veel eerlijker blik op gekregen， en dat kan ik nu ook goed gebruiken voor de toekomst。 Wat zijn mijn “oneerlijke voordelen” nu， op dit punt in mijn carrière， en hoe ka Erg leuke kijk op startups。 Het gaat niet om het idee， dat weten we， maar wat dan wel？ Er wordt in dit boek uitgelegd welke factoren dat zijn， in een handig framework。 Ik heb er veel van opgestoken， zowel over mijn huidige initiatieven als mijn vorige bedrijf。 Wat waren de redenen voor het succes toen？ Via dit boek heb ik daar een veel eerlijker blik op gekregen， en dat kan ik nu ook goed gebruiken voor de toekomst。 Wat zijn mijn “oneerlijke voordelen” nu， op dit punt in mijn carrière， en hoe kan ik die samen met anderen met succes gebruiken。 Dit boek is dus geen “hup， doe het gewoon” verhaal。 Genuanceerd en slim。 。。。more

Anjeline Joegi ，

Beautifully written-although not planning to start a business， I will definitely apply the MILES framework to life。

Farwa Kazmi ，

I was learning something new on every page

Reference

google book https://www.google.com/search?tbm=bks&q=The Unfair Advantage: How You Already Have What It Takes to Succeed

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=The Unfair Advantage: How You Already Have What It Takes to Succeed&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,The Unfair Advantage: How You Already Have What It Takes to Succeed&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0