Make It, Don't Fake It: Leading with Authenticity for Real Business Success
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-09-01 06:51:43
- Update Date：2025-09-06
- Status：finish
- Author：Sabrina Horn
- ISBN：1523091495
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Summary
Faking it till you make it doesn't work--at least， not long enough to build a sustainable business。 This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success。
Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders。 But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while， but their businesses were all aspiration， no foundation， and so collapsed disastrously。 This book revisits the core of leadership， defines authentic， reality-based business integrity， and shows readers how to attain and maintain it。
Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives， award-winning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions。 She delivers real， workable strategies and best practices with firsthand accounts of painful lessons。 Horn's fake-free advice will empower leaders to disarm fear and organize risk， manage setbacks， plan for the unexpected， and create a company culture designed for long-term， sustainable growth。
Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders。 But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while， but their businesses were all aspiration， no foundation， and so collapsed disastrously。 This book revisits the core of leadership， defines authentic， reality-based business integrity， and shows readers how to attain and maintain it。
Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives， award-winning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions。 She delivers real， workable strategies and best practices with firsthand accounts of painful lessons。 Horn's fake-free advice will empower leaders to disarm fear and organize risk， manage setbacks， plan for the unexpected， and create a company culture designed for long-term， sustainable growth。
Reviews
Lisa Kosak
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When is the last time you heard “fake it until you make it”？ I was guilty of telling that to a friend a few weeks ago。 Such advice is often given to people entering the job market or professionals switching jobs。 Does it work？ Nope， and it is time to lead with authenticity first and live by doing the right thing not throwing out white lies and falsehoods。 If “faking it until you make it” has been your motto you need a fresh approach。 The new book Make it， Don’t Fake It – Leading with Authenticit When is the last time you heard “fake it until you make it”？ I was guilty of telling that to a friend a few weeks ago。 Such advice is often given to people entering the job market or professionals switching jobs。 Does it work？ Nope， and it is time to lead with authenticity first and live by doing the right thing not throwing out white lies and falsehoods。 If “faking it until you make it” has been your motto you need a fresh approach。 The new book Make it， Don’t Fake It – Leading with Authenticity for Real Business Success by Sabrina Horn is a roadmap to restart your mindset and a guide for living with purpose and integrity。 You will never fake it again。Sabrina Horn is a founder and CEO in the public relations industry with a proven record of accomplishments。 She has experienced the highs and lows of entrepreneurship。 The book illustrates her experiences and path to success。 Most importantly， we take a journey with her during her difficulties and they resonated with me。 She shares the mistakes that she made and how she could have avoided them。 She addresses the challenges of being a woman while a new player in her industry。 Most of all， Sabrina emphasizes why taking shortcuts and “faking it” does not work and will ultimately undermine your reputation and success。The core of Sabrina’s message is doing the right thing， building your culture and brand on values， and it yes， it may feel lonely。 Success can materialize through ethics， passion， confidence， pride， and commitment。 If you are fake， people will see through you and things will fall apart。 Here is why faking it will break you as a leader。•tWhite lies， necessary lies， or acting in a sneaky manner fail•tFaking it comes in many forms including twisting and evading， tall tales， and winging it•tExaggerating lies will not grow a business。 These include hype cycle PR lies， “build it and they will come” mentality， hot seat lies， and overconfident promises•tOmission lies and dodging the truth are killers•tThere is a real cost to faking it。 Fabrication， deception， and manipulation may lead to losing everythingMake it Don’t Fake it is full of leadership advice gleaned from shaky situations and flawed relationships。 Sabrina shares strategies， tools， real-life successes and pitfalls， and stories that help us face risk， manage setbacks and failures， gain confidence， become authentic， and deal with the aftermath of our failures。 Following are some of my favorite takeaways。•tOptimism drives enthusiasm which drives success•tHave integrity at all times•tIt’s what you say and how you say it•tAdapt early and move quickly•tIntuition is knowledge•tHave Hocus Pocus for focus•tAsk yourself “why are we doing this？”•tAlways have a mental map to visualizeNext time someone tells you to fake it until you make it DON'T！ As Sabrina shares， “You can’t fake authentic leadership”。 Grab a copy of “Make it Don’t Fake It” today and stop believing old wives' tales。 。。。more
Roy
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Part memoir， part leadership book that includes some useful tools and an interesting story。
Victor Ruiz
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In Make It， Don't Fake It， Sabrina Horn shares valuable advice on how to succeed in business based on her successes and failures as an entrepreneur， founder， and CEO。 I rated this book 5 stars because the author's voice is impeccably authentic， honest， and authoritative while covering a wide range of leadership topics from succession planning to the beautiful struggle/paradox of isolation and virtue that comes with making difficult business decisions， having integrity to your brand， and remainin In Make It， Don't Fake It， Sabrina Horn shares valuable advice on how to succeed in business based on her successes and failures as an entrepreneur， founder， and CEO。 I rated this book 5 stars because the author's voice is impeccably authentic， honest， and authoritative while covering a wide range of leadership topics from succession planning to the beautiful struggle/paradox of isolation and virtue that comes with making difficult business decisions， having integrity to your brand， and remaining faithful to meeting the needs of the people helping you achieve your brand's vision。 There are many take-aways — Please also see Horn's advice in Chapter 5 for managing leadership-related isolation。 Notable for me was the following:"To the entrepreneur， founder， and CEO， being able to start， grow， and ultimately sell your business—profitably—is a huge measure of success。 But here’s the thing: it’s how you achieve this success， the journey， that is its truest measure。 The how is a collection of strategies， tactics， motives， and values that often are so incredibly hard to execute。 They are intricately nuanced， and you certainly won’t find them in any textbook。 Doing it the right way， with integrity， evokes the pride and self-esteem that makes the success taste and smell so much sweeter。""In the process of making it， the entrepreneur learns enduring lessons。 She realizes that she can face and stare down tremendous adversity without faking it—or even feeling the need to do so。 Blessed with self-knowledge， she has endless passion to pursue new opportunities， to innovate and create new businesses。 She will keep on learning and perfecting her approach along the way。 She has the confidence to lead， to make her dreams come true， and to achieve success over and over again。 She will make it because she knows there is simply no need to fake it。 That is real leadership for real business success。"From start to finish， this is an outstanding book。 May it provide the guidance and inspiration you seek to advance your business and in your career。With kind regards，Victor 。。。more
Jim
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Faking it till you make it doesn't work， nor does it allow for sustainable business growth as spelled out by Mrs。 Horn in this text。 She uses poignant examples and explanations to support this idea。 This book written by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that usually hamper success。 A mist read for anyone thinks of starting thier own business and wanting it to grow for years。 Faking it till you make it doesn't work， nor does it allow for sustainable business growth as spelled out by Mrs。 Horn in this text。 She uses poignant examples and explanations to support this idea。 This book written by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that usually hamper success。 A mist read for anyone thinks of starting thier own business and wanting it to grow for years。 。。。more
Lee Murray
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Make It， Don’t Fake It is one of the best business books I’ve read in a very long time。 Not theoretical， this book is born of 25 years of practical， in the trenches， working as the CEO of your own business。Sabrina Horn has written a gem that every business person needs to read。 She begins with a foundation of values and integrity， then goes on to define those terms in concrete terms， unlike some books that propose an idea， but leave it in vague， swirling terms that really don’t have any basis in Make It， Don’t Fake It is one of the best business books I’ve read in a very long time。 Not theoretical， this book is born of 25 years of practical， in the trenches， working as the CEO of your own business。Sabrina Horn has written a gem that every business person needs to read。 She begins with a foundation of values and integrity， then goes on to define those terms in concrete terms， unlike some books that propose an idea， but leave it in vague， swirling terms that really don’t have any basis in reality。Telling the truth， stepping up and doing the right thing， communicating clearly and precisely—all highlights of the book， and if you listen to news sound bites， these things are in short supply。 Highly recommended， a must read。I received a free copy of the book as a part of the author’s launch team in exchange for a fair review。 。。。more
Rick Gould
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I had the privilege of representing Sabrina Horn in identifying the acquirer of Horn Group， Finn Partners， and being part of her team that facilitated the transaction。 My immediate impression when I first met with Sabrina was she was smart， intuitive， experienced and yes， a risk taker。 She was a straight shooter that built one of the premier tech PR firms in North America。“Making It” Zeroes in on integrity， trust and being authentic in your day-to-day business dealings with clients， colleagues a I had the privilege of representing Sabrina Horn in identifying the acquirer of Horn Group， Finn Partners， and being part of her team that facilitated the transaction。 My immediate impression when I first met with Sabrina was she was smart， intuitive， experienced and yes， a risk taker。 She was a straight shooter that built one of the premier tech PR firms in North America。“Making It” Zeroes in on integrity， trust and being authentic in your day-to-day business dealings with clients， colleagues and staff。 When she first met with me in NYC she asked all the right questions about the Merger & Acquisitions （M&A） process。 She had a thirst for knowledge， to know what she didn’t know。 In her book， “Make It， Don’t Fake” It she shares mistakes that business owners often make and urges the reader to do what I have been advocating for over twenty years – Run Your Business as IF you are preparing for an Exit。”It is a quality read。 I highly recommend “Make It， Don’t Fake It” 。。。more
John
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This is critical advice for many - from entrepreneurs and CEOs who have started a company - to the executives working inside them。 As a professional in the executive search business I’ve seen a lot of fakers on both sides， candidates who embellish their experience and client executives who exaggerate their company success。 Neither ending well。 Sabrina’s book provides real world examples and fresh ideas for all to shake the fake it trap and handle things the right way。 I highly recommend reading This is critical advice for many - from entrepreneurs and CEOs who have started a company - to the executives working inside them。 As a professional in the executive search business I’ve seen a lot of fakers on both sides， candidates who embellish their experience and client executives who exaggerate their company success。 Neither ending well。 Sabrina’s book provides real world examples and fresh ideas for all to shake the fake it trap and handle things the right way。 I highly recommend reading it。 。。。more
Kim Ferguson
，
I loved following Sabrina’s journey from the start of her company in Silicon Valley in her late 20’s， to the sale of it 25 years later。Sabrina Horn’s book，“Make it， Don’t Fake it，” outlines the kind of leadership that we so badly need today on all fronts。 It’s an honest roadmap to becoming a successful leader with longevity by operating from a place of authenticity。 Throughout the book there are laugh-out-loud moments （yes， coffee came out of my nose） as well as jaw dropping moments。 This is not I loved following Sabrina’s journey from the start of her company in Silicon Valley in her late 20’s， to the sale of it 25 years later。Sabrina Horn’s book，“Make it， Don’t Fake it，” outlines the kind of leadership that we so badly need today on all fronts。 It’s an honest roadmap to becoming a successful leader with longevity by operating from a place of authenticity。 Throughout the book there are laugh-out-loud moments （yes， coffee came out of my nose） as well as jaw dropping moments。 This is not only a book on how to succeed but also how to lose and rebound even stronger。 Sabrina offers so many pearls of wisdom and strategies that can be implemented by not only CEOs and business leaders but also by teachers， coaches and parents。 The book is Brilliant！Two of my favorites:-The 15 tips when it comes to “Difficult Conversations”- Make sure that you have good information as "bad information is like squeezed toothpaste， it's hard to put back in the tube。” 。。。more
Diana Delaney
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As a business owner， I found this an extremely valuable read。 Sabrina not only provides specific， important tips but also includes real life examples which makes it a fun， educational read！
Philippe Bouissou
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A great lesson to learn。 A great book for any entrepreneur， business leader and CEOs。 A must read！MAKE IT， DON'T FAKE IT is a great book that delivers value， pragmatism and great dose or reality to the challenges of building a successful business。 Cutting corners won't help and is an attack to the foundation of any good and sustainable businesses。 It is a positive and optimistic book full of good advice， great stories and attention-grabber examples。 Sabrina Horn’s writing is authentic， engaging A great lesson to learn。 A great book for any entrepreneur， business leader and CEOs。 A must read！MAKE IT， DON'T FAKE IT is a great book that delivers value， pragmatism and great dose or reality to the challenges of building a successful business。 Cutting corners won't help and is an attack to the foundation of any good and sustainable businesses。 It is a positive and optimistic book full of good advice， great stories and attention-grabber examples。 Sabrina Horn’s writing is authentic， engaging and easy to read。 。。。more
George Matthews
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When I went into business for myself as a recruiter helping both PR agencies and companies find their talent， the self help books I read were focused on overcoming fear， how to face obstacles and yes…creative visualizations。 I probably have a copy of THE SECRET somewhere on a bookshelf。 What I didn’t have and definitely could have used was a first hand testimony sharing what works and what doesn’t work in business from the perspective of ethical behavior。 This book is terrific for a couple of re When I went into business for myself as a recruiter helping both PR agencies and companies find their talent， the self help books I read were focused on overcoming fear， how to face obstacles and yes…creative visualizations。 I probably have a copy of THE SECRET somewhere on a bookshelf。 What I didn’t have and definitely could have used was a first hand testimony sharing what works and what doesn’t work in business from the perspective of ethical behavior。 This book is terrific for a couple of reasons， chief among them， it is short and readable with no MBA jargon！ I can see this book for entrepreneurs who might be alone and awake at 3:00 A。M。 afraid and excited about the path they have carved out for themselves。 This book can be a touchstone， a silent partner who reminds you how being ethical and genuinely good at what you do can be your road to success。 It is honest， unpretentious and encouraging in its message。 。。。more
Alan Kelly
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In the history of industry it shouldn’t be forgotten that the 90s and 00s were frontier times。 New rules applied and it was up to the era's new entrepreneurs to write them。 Sabrina was there。 I watched her， competed against her， and learned she’s no fake。 Neither is her book。 It's a foundation for today’s leaders。 Alan KellyPresident & Founder， Playmaker Systemsformer CEO and Founder， Applied Communications Group In the history of industry it shouldn’t be forgotten that the 90s and 00s were frontier times。 New rules applied and it was up to the era's new entrepreneurs to write them。 Sabrina was there。 I watched her， competed against her， and learned she’s no fake。 Neither is her book。 It's a foundation for today’s leaders。 Alan KellyPresident & Founder， Playmaker Systemsformer CEO and Founder， Applied Communications Group 。。。more
David Strom
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