Business

Building Distinctive Brand Assets

Building Distinctive Brand Assets

  • Downloads：2333
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-08-15 09:53:10
  • Update Date：2025-09-06
  • Status：finish
  • Author：Jenni Romaniuk
  • ISBN：0190311509
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

Building Distinctive Brand Assets is for anyone with a brand logo， font or colour scheme， and is essential reading for those who have wondered if （or have been told） it's time for a change。 Readers will learn how to set up a long-term strategy to build a strong brand identity， and how to make
use of knowledge， metrics and management systems in order to build and protect a brand's Distinctive Assets。

Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation， implementation and ongoing management。 The first section is focuses on strategy， and covers how Distinctive Assets are created and their role in a broader brand equity
building。 The second section covers measurement approaches， and how to use and interpret key metrics。 The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette。 This section also outlines how to set up a Distinctive
Asset management system to provide an early warning system to identify potential threats before they evolve into major issues。

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Reviews

Victor Volpe ，

Another very good book by the Jenni and the scientists of Ehrenberg Bass Institute。 It provides exactly what it preaches: a evidence-based approach to build good Distinctive Assets with data from a lot of different tests。 For that alone it deserves a 5 out 5。The text is small， concise and very well distributed into short chapters that make it easy to read and to use as guide book。 It also uses a lot of the principles shared in HBG 1 and 2 to make the points， which brings a very cohesive outlook Another very good book by the Jenni and the scientists of Ehrenberg Bass Institute。 It provides exactly what it preaches: a evidence-based approach to build good Distinctive Assets with data from a lot of different tests。 For that alone it deserves a 5 out 5。The text is small， concise and very well distributed into short chapters that make it easy to read and to use as guide book。 It also uses a lot of the principles shared in HBG 1 and 2 to make the points， which brings a very cohesive outlook for all the publications of the institute。 It also demystifies a lot of marketing misconceptions， which is a constant theme on the other texts too。 I absolutely recommend it for people that are invested on brand strategy or communications， as this will certainly bring a new look at some mistakes we often make and provide quality insights for one of the most underappreciated yet important areas of brand building。 。。。more

Konstantinos Skianis ，

Jenni provides an excellent representation of what Distinctive Brands Assets is all about！It nails down all relevant concepts that a marketer should have in mind and focus when developing distinctive brand assets and dismantles all myths about them。There is a lot of updated theory as well as excellent examples and a great practical framework to work with in your strategy。Brand marketers and advertisers should definitely invest time in these concepts and this book is an excellent source of practi Jenni provides an excellent representation of what Distinctive Brands Assets is all about！It nails down all relevant concepts that a marketer should have in mind and focus when developing distinctive brand assets and dismantles all myths about them。There is a lot of updated theory as well as excellent examples and a great practical framework to work with in your strategy。Brand marketers and advertisers should definitely invest time in these concepts and this book is an excellent source of practical insights for them！ 。。。more

Puru Gupta ，

This is a book to read once a year and ensure you are on the right track！

Martin Smrz ，

Clear and easy to grasp the ideas she wants to convey。One 🌟 down for missing the links to performance， even this might not be the goal of the book and it might be in her previous book。Overall， recommended read for mkt。 people and management

Jonathan Jones ，

As a big fan of Byron Sharp and his research， I was very excited when I first heard about this book。 One more time， the Ehrenberg-Bass Institute has gathered in a single， convenient place a handful of rock-solid advices based on the most rigorous empirical evidence available。 However， despite its scientific content - which is unassailable - the book has a lot of space for improvement！ Romaniuk fails to present all this amazing information in a more interesting way and the read is， at times， very As a big fan of Byron Sharp and his research， I was very excited when I first heard about this book。 One more time， the Ehrenberg-Bass Institute has gathered in a single， convenient place a handful of rock-solid advices based on the most rigorous empirical evidence available。 However， despite its scientific content - which is unassailable - the book has a lot of space for improvement！ Romaniuk fails to present all this amazing information in a more interesting way and the read is， at times， very technical （as in a manual） and incredibly tedious - a great achievement given the length of "Building Distinctive Brand Assets"。 Notwithstanding， I am VERY FOND of this book and couldn't recommend it more enthusiastically。 Sincerely hope to see more things like that coming out soon！TL;DR: A very， very good book。 Definitely worth it。 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Building Distinctive Brand Assets

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Building Distinctive Brand Assets&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Building Distinctive Brand Assets&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0