No Filter: The Inside Story of Instagram
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-08-07 06:55:56
- Update Date：2025-09-06
- Status：finish
- Author：Sarah Frier
- ISBN：1982126809
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Award-winning reporter Sarah Frier reveals an inside， never-before-told， behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade。
Since its creation in 2010， Instagram’s fun and simple interface has captured our collective imagination， swiftly becoming a way of life。 In No Filter: The Inside Story of Instagram， technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling。 At first， Instagram initially attracted artisans， but then the platform exploded in popularity among the masses， creating an entire industry of digital influencers that’s now worth tens of billions of dollars。
Eighteen months after Instagram’s launch and explosive growth， the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook。 For most companies， that would be the end of the story; but for Instagram， it was only the beginning。 Instagram borrowed some lessons from Facebook and rejected others， until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg， just as Facebook became embroiled in a string of public crises。 Frier unearths the details that led to the cofounders’ departure， bringing to light dramatic moments unknown to the public until now。
At its heart， No Filter draws on unprecedented exclusive access—from the founders of Instagram， as well as employees， executives， and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers， from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate， shop， eat， and travel。 The book brings readers inside users’ strategies to craft their personal image and fame， explaining how the company’s product decisions have affected the structure of our society。 From teenagers to the pope， No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives。
Since its creation in 2010， Instagram’s fun and simple interface has captured our collective imagination， swiftly becoming a way of life。 In No Filter: The Inside Story of Instagram， technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling。 At first， Instagram initially attracted artisans， but then the platform exploded in popularity among the masses， creating an entire industry of digital influencers that’s now worth tens of billions of dollars。
Eighteen months after Instagram’s launch and explosive growth， the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook。 For most companies， that would be the end of the story; but for Instagram， it was only the beginning。 Instagram borrowed some lessons from Facebook and rejected others， until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg， just as Facebook became embroiled in a string of public crises。 Frier unearths the details that led to the cofounders’ departure， bringing to light dramatic moments unknown to the public until now。
At its heart， No Filter draws on unprecedented exclusive access—from the founders of Instagram， as well as employees， executives， and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers， from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate， shop， eat， and travel。 The book brings readers inside users’ strategies to craft their personal image and fame， explaining how the company’s product decisions have affected the structure of our society。 From teenagers to the pope， No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives。
Reviews
Emily
，
A fascinating look into the “inside” of Instagram and Facebook。 I loved reading about how Instagram started and the trajectory of the company after they were acquired by Facebook。 I knew Zuckerburg was a business genius beforehand and felt he was kinda slimy — this book confirmed all of my feelings。 It was eye opening to see how Facebook’s （and now Instagram’s） top priority is growth and “domination” compared to “building community” as they like to be portrayed。 This makes you reevaluate how you A fascinating look into the “inside” of Instagram and Facebook。 I loved reading about how Instagram started and the trajectory of the company after they were acquired by Facebook。 I knew Zuckerburg was a business genius beforehand and felt he was kinda slimy — this book confirmed all of my feelings。 It was eye opening to see how Facebook’s （and now Instagram’s） top priority is growth and “domination” compared to “building community” as they like to be portrayed。 This makes you reevaluate how you use social media and question the longevity of it in the future。 Highly recommend。 。。。more
Anshuman Swain
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4。5 rounded to 4An incredible story about the origin and evolution of instagram。 The struggles of the founders and their relationship with Facebook and other apps was pretty interesting！
Shu
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“It used to be that the internet reflected humanity， but now humanity is reflecting the internet。”--- Ashton Kutcher
Đức Nhật
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4 stars。 This book surprised me。 I enjoyed it much more than I expected。I'm not a frequent Instagrammer， if that's the term。 I understand its appeal， it just never works for me。 But reading this gave me some new thoughts， about its founders， its ways to work in the industry and how the society and the community shaped Instagram to be what it is today。Super informative， and I learnt more not about Instagram， but also about Facebook， Twitter and Snapchat。 Instagram stood out for its nobility （？？） 4 stars。 This book surprised me。 I enjoyed it much more than I expected。I'm not a frequent Instagrammer， if that's the term。 I understand its appeal， it just never works for me。 But reading this gave me some new thoughts， about its founders， its ways to work in the industry and how the society and the community shaped Instagram to be what it is today。Super informative， and I learnt more not about Instagram， but also about Facebook， Twitter and Snapchat。 Instagram stood out for its nobility （？？） since the founders， Systrom and Krieger had good intentions when building it， but when it comes to social media， I don't think the founder is as powerful as the community inside that social media。 I was surprised to see Mrs。 Kim Kardashian being the one who was pushing the boundaries of Instagram， doing something never seen before on the platform。 At the end of the day， people will do everything to climb to the top。 And for platform with over 1 billion users， the race was really hard and cutthroat。 Also， Mark Zuckerberg was portrayed pretty negatively in this book， LOL。 My man deserves better。 Well， considering how I was so addicted to Facebook these days， I guess the author is right about Facebook Inc。 being an evil company。----------------------------------------------Sách hay， nếu bạn thích Bad Blood （Máu bẩn） thì sẽ thích quyển này。 Có đề cập đến nhiều doanh nghiệp thành công ở Mỹ cũng như nhiều người nổi tiếng tạo dựng sự nghiệp trên Instagram。 Mình ưng quyển này vì nó cho mình nhiều thông tin thú vị， ngoài những thứ thường thấy trên báo đài。 。。。more
Kat
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4。5。 If you've used Instagram since its early days， you'll feel some nostalgia as the book describes a social media made for sharing photos， joy， and creativity。 Oh how much has changed。 And if you don't already have feelings about Zuckerberg， you will after this。 He seems pretty evil and is extremely full of himself， asking the public to take frequent surveys on his leadership style and never wanting to help Instagram for fear it would overtake Facebook as the better application。 The scary thin 4。5。 If you've used Instagram since its early days， you'll feel some nostalgia as the book describes a social media made for sharing photos， joy， and creativity。 Oh how much has changed。 And if you don't already have feelings about Zuckerberg， you will after this。 He seems pretty evil and is extremely full of himself， asking the public to take frequent surveys on his leadership style and never wanting to help Instagram for fear it would overtake Facebook as the better application。 The scary thing about Instagram is it has all the problems Facebook does， from bullying to illegal activity to election interference， but manages to let Facebook take all the heat while still being seen as the "good" social media。 Overall I find social media and Instagram in particular fascinating， and this book provided a really good overview。 。。。more
Wajahat Karim
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An absolute eye opener book about how social media platforms are created and when they reach a certain scale like 1 billion users， then why and how they get messed up。 Tons of insights about decisions made at Instagram at early days and how it made it most popular and community network， why Snapshot came and how it got popular， and what happened after Facebook acquired Instagram。 A wonder story about the decisions which are made behind any social media network， and how people are turned into use An absolute eye opener book about how social media platforms are created and when they reach a certain scale like 1 billion users， then why and how they get messed up。 Tons of insights about decisions made at Instagram at early days and how it made it most popular and community network， why Snapshot came and how it got popular， and what happened after Facebook acquired Instagram。 A wonder story about the decisions which are made behind any social media network， and how people are turned into users and why addictive behavior is created as a metric in these companies。 I am happy that I don't use Facebook or Instagram or any other network except LinkedIn for my time on internet。 。。。more
Jeff Cao
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fantastic book， learned a lot about the rise of instagram。 highly recommended。
Konrad Iturbe
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I found this book a bit difficult to read at times。 The story is something that really interests me， and I've read other books on tech companies （Ugly Truth， Super Pumped） and those were easier to comprehend and take information in。 If you haven't read much about Instagram i recommend it， but if you're previously done some research I didn't find anything new reported in the book。 I found this book a bit difficult to read at times。 The story is something that really interests me， and I've read other books on tech companies （Ugly Truth， Super Pumped） and those were easier to comprehend and take information in。 If you haven't read much about Instagram i recommend it， but if you're previously done some research I didn't find anything new reported in the book。 。。。more
Shana
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I liked this book much more than I thought I would。 This book is about Instagram， but it's more a story about the inter workings of Facebook。 Instagram wasn't part of Facebook for only a short period of time， and it makes sense that there would be a lot of Facebook talk。 I really loved this book and how Instagram has changed society。 I liked this book much more than I thought I would。 This book is about Instagram， but it's more a story about the inter workings of Facebook。 Instagram wasn't part of Facebook for only a short period of time， and it makes sense that there would be a lot of Facebook talk。 I really loved this book and how Instagram has changed society。 。。。more
Arash Outadi
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I didn't realize at all how interconnected silicon Valley was。 I felt many of the things that happened at the start-up phase of Instagram involved some kind of chance encounter with another CEO at a coffee shop or something。 （note to self， hangout at coffee shops？）Overall， I really liked this book it， it made me appreciate how important marketing is to the success of a company。 Especially in how users perceive your company。The book also made me rethink my stance on the responsibility of tech com I didn't realize at all how interconnected silicon Valley was。 I felt many of the things that happened at the start-up phase of Instagram involved some kind of chance encounter with another CEO at a coffee shop or something。 （note to self， hangout at coffee shops？）Overall， I really liked this book it， it made me appreciate how important marketing is to the success of a company。 Especially in how users perceive your company。The book also made me rethink my stance on the responsibility of tech companies （especially social media） to foster an environment that's healthy and not intentionally harming users。I used to strongly believe that natural human behavior was the cause behind why Social Media websites would turn into a cesspool， but now I'm starting see that alot of has to do with how the websites are built and what behaviors certain types of algorithms encourage。 。。。more
Rohham Farzadnia
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داستان از این قرار بود که بی پلاس معرفیش کرد و بعد خریدمش، قبل شروع کردن با خودم گفتم حاجی جوگیر شدی الکی خریدیش！ ولی بعد از صفحه ۴۰ عاشقش شدم。 خیلی برام جالب بود تصمیمهای کلیدیشون ！ خیلی جالب بود این که چیکار میخواستن بکنن و چیکارا کردن！ توصیه میکنم！
Christina Stathopoulos
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This book explores the story behind Instagram - the origins of the app， how after only 18 months in business they were acquired by Facebook for a whopping sum， how the app changed for the good and the bad while under Facebook rule， and what led to the cofounders' eventual departure。 Great story bringing to light what goes on behind the scenes！ And I've got a lot of respect for founders Kevin Systrom and Mike Krieger now。 This book explores the story behind Instagram - the origins of the app， how after only 18 months in business they were acquired by Facebook for a whopping sum， how the app changed for the good and the bad while under Facebook rule， and what led to the cofounders' eventual departure。 Great story bringing to light what goes on behind the scenes！ And I've got a lot of respect for founders Kevin Systrom and Mike Krieger now。 。。。more
Naaytaashreads
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tDisclaimer: I receive a free copy of this book in exchange for an honest review。“On social media， the average user is scrolling passively， wanting to be entertained and updated on the latest。 They are therefore even more susceptible to suggestion by the companies， and by the professional users on a platform who tailor their behavior to what works well on the site。”This book was so well written。Sarah Frier is brilliant。Business non fiction books can be really boring， draggy and mundane。 However， tDisclaimer: I receive a free copy of this book in exchange for an honest review。“On social media， the average user is scrolling passively， wanting to be entertained and updated on the latest。 They are therefore even more susceptible to suggestion by the companies， and by the professional users on a platform who tailor their behavior to what works well on the site。”This book was so well written。Sarah Frier is brilliant。Business non fiction books can be really boring， draggy and mundane。 However， Sarah wrote it with such fun and excitement that I could not put it down。Being someone who works in the industry of digital marketing， social media and technology， I was really interested of the behind the scenes of the big shot and how it works。We definitely get that。Of course we get to follow the growth of Instagram from the start till the Co founder step down。 It was interesting to read on their growth， their ups and downs and especially I was surprise in some inside scoop of some changes or decisions they had to make for the app was not something they want to do but had to do。There are also inside scoops of friendship， betrayal， investment， competitions and of course the major story in the book was of course Instagram relationship with Facebook。Which I can conclude was the biggest tea of all and we all could see who the problem was。Overall， I understand that the creativity of people in the beginning was definitely fun and entertaining but over time when people， money， patners， investment get involved it all is just a big business deals here and there。It's something bad but nothing these apps can't run away from unfortunately。Hence， I understand sometimes it was difficult for Instagram to continue satisfy what audience love and enjoy but at the end of the day they have to make the right business directions。Highly recommend this book to people who are studying in advertisement， marketing， digital media etc。 Such a good book to reference to and understand the industry and what goes around。 “It used to be that the internet reflected humanity， but now humanity is reflecting the internet。” 。。。more
Chrissy Packtor
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On my way to order a couple more tech tell-alls because I love them。
Eugene Tsirlin
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another good read of successful entrepreneurs and how the build it and the fallout from the sale
Tom Greulich
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Okay book， nothing remarkable。 Read it because FT made it its book of the year。 Doesn’t warrant the title for me。 Again it’s not terrible， but maybe my expectations were too high。
Dimple
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A raw， unfiltered （no pun intended） look into the inspiration behind creating an app which has garnered roughly 1 billion users。 Frier unearths the complications behind selling to Facebook， and subsequently becoming the social media behemoth it is today。 A bit dry at times but overall， incredibly fascinating。
Kusbandono
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the cover might be flimsy but the contents are good， even though it gets slow at the last 1/4 of the book
Quang Hưng
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I was late in joining Twitter and Facebook， yet， I was one of the first Instagrammers among my community。 My first post on Instagram was just about 1，5 year after its launch， even a little few days before the acquisition by Facebook。 Yet， I've never realized that how little I know about one of my daily main-used app。 （especially since Facebook has grown enormously to an 'edge of circle' network and no longer an app for homies and close ones）。'No filter' is engrossing as well as enlightening。 I w I was late in joining Twitter and Facebook， yet， I was one of the first Instagrammers among my community。 My first post on Instagram was just about 1，5 year after its launch， even a little few days before the acquisition by Facebook。 Yet， I've never realized that how little I know about one of my daily main-used app。 （especially since Facebook has grown enormously to an 'edge of circle' network and no longer an app for homies and close ones）。'No filter' is engrossing as well as enlightening。 I was about to write some lines to beguile my circle to read it， but the blurb in the back of the book is already exhaustive and genuinely intriguing。 If you are just an ordinary user of the Facebook ecosystem like me， once you finish reading this book， you would never look at it the same way again。 。。。more
Ale Mora
，
Un libro Perfecto para comprender el impacto que han traído las redes sociales a nuestra vida y cómo han moldeado nuevas maneras de comunicarnos y de vendernos。 También deja al descubierto la ambición de Zuckerberg， al punto en que uno se puede cuestionar que tanto daño ha hecho Facebook a la sociedad。 Amé cada página， es un libro revelador que nos pone a reflexionar sobre el impacto de las redes sociales en nuestras vidas y en nuestras futuras generaciones。 Es una obra maestra
Gaurav Khanna
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Eye opening readA well presented narrative that leads the reader through Instagram’s birth and growth but also explains the struggle to operate post the Facebook acquisition， contrasting the culture and priorities of the two organizations。
JJ Khodadadi
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داستان شروع و طراحی و بالا آوردن اینستاگرام و قدم های اول این اپلیکیشن محبوب و روابط طراحان و مدیران و مشکلات پیش رو و خرید اینستاگرام توسط فیسبوک و ادامه ماجرا با بیانی بسیار خوب، پرداختن به جزییاتی که برای هرفرد مخصوصا دوستداران تکنولوژی و فعالین کارآفرین و حوزه استارتاپی بسیار پرفایده خواهد بود。 من که لذت بردم
Manav Dhiman
，
Like any system， it can be gamed。No Filter by Sarah Frier takes its readers through the story of Instagram from its first user to a billion， and everything in between。Three main themes run through the book:1。 Instagram's ability to gain a distinctive market position by emphasizing art in daily life by means of the smartphone camera2。 Acquisition by Facebook， which led to cultural compromises in favor of growth and data-driven decision making 3。 A bitter exit of the founders for lack of indep Like any system， it can be gamed。No Filter by Sarah Frier takes its readers through the story of Instagram from its first user to a billion， and everything in between。Three main themes run through the book:1。 Instagram's ability to gain a distinctive market position by emphasizing art in daily life by means of the smartphone camera2。 Acquisition by Facebook， which led to cultural compromises in favor of growth and data-driven decision making 3。 A bitter exit of the founders for lack of independence and control， just as the network achieved a billion users milestoneThrough all this， the author helps the reader understand how seemingly simple decisions made by Instagram employees guiding its reward systems shaped humanity at large for better or for worse。 。。。more
Carl
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Held my interest。 A story of being consumed by a bigger entity。
Jeff Davenport
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Good Story。
Colm O'Neill
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Excellent insight into the inner workings of a tech start-up in Silicon Valley。 Interesting to see the trend of the size of the problems rising in tandem with the size of the company。 As expected， Facebook's grow at all cost mantra is present throughout which didn't sit easy with Instagram's founders and one wonders that despite becoming very rich， do they regret selling the app， especially when they had an offer from Twitter。 Excellent insight into the inner workings of a tech start-up in Silicon Valley。 Interesting to see the trend of the size of the problems rising in tandem with the size of the company。 As expected， Facebook's grow at all cost mantra is present throughout which didn't sit easy with Instagram's founders and one wonders that despite becoming very rich， do they regret selling the app， especially when they had an offer from Twitter。 。。。more
Keisuke
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Mark Zuckerberg is。。。
Tracy
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This was interesting and a bit dishy， but otherwise not truly groundbreaking in terms of my understanding of the Instagram founding。 I liked， but didn’t love it。
Maksim
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1。 Simplicity is the key。 You need to start with a simple version of something you want to create （MVP） and then move to the next step （if there is potential and positive feedback）。 Systrom & Krieger have used this approach with starting BRBN and ended up with Instagram。 2。 Culture of influencer ad pushing has started with IG。 The first brand to use it as adv platform - Michael Kors。 Close relationships with celebs earned through hard work and persistence was the main driver for IG to get to mas 1。 Simplicity is the key。 You need to start with a simple version of something you want to create （MVP） and then move to the next step （if there is potential and positive feedback）。 Systrom & Krieger have used this approach with starting BRBN and ended up with Instagram。 2。 Culture of influencer ad pushing has started with IG。 The first brand to use it as adv platform - Michael Kors。 Close relationships with celebs earned through hard work and persistence was the main driver for IG to get to mass mind and push people to play the game of wannabe （=fake） celeb lifestyles。 3。 When an organization's cultures are different there will always be a clash at some point。 Whatever promises Zuckerberg gave it was never possible for him to get over his biased state of mind over FB is always the main stage。 At this point of time， it does look like diversification of platforms （= brands） is logical and rational decision。 There is no point in uniting everything FB owns under one umbrella。 。。。more
Eric Jaffe
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