Ogilvy on Advertising in the Digital Age
- Downloads：3302
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-08-01 09:53:59
- Update Date：2025-09-07
- Status：finish
- Author：Miles Young
- ISBN：1635571464
- Environment：PC/Android/iPhone/iPad/Kindle
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Reviews
Ali Galan
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Love this book！Miles Young really did a fantastic job providing a great contrast between traditional advertising all the way to the digital age。 Within each segment of the book， he breaks down key methodologies and frameworks into bite-sizeable pieces of information that is easily digestible and applicable to anyone interested in marketing。If you don't have a solid grasp on advertising and how we ended up in a digital world， then I highly suggest you pick up this book。 Love this book！Miles Young really did a fantastic job providing a great contrast between traditional advertising all the way to the digital age。 Within each segment of the book， he breaks down key methodologies and frameworks into bite-sizeable pieces of information that is easily digestible and applicable to anyone interested in marketing。If you don't have a solid grasp on advertising and how we ended up in a digital world， then I highly suggest you pick up this book。 。。。more
Khoa
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Insightful。
Felix Arris
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As many of the other reviews have been quick to point out， this isn’t an update on Ogilvy’s original work。 It lacks the certainty and idealism of Ogilvy on Advertising。 That being said it’s a great overview of how advertising has shifted online。 Full of anecdotes， case studies， and future predictions， I’d recommend it to those beginning to look into the online world。
Alvin Leong
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Enjoyed this much less than Ogilvy's original book。Still useful though， gives a broad lens on how Ogilvy （the agency） is tackling advertising in the digital age， rather than David's deeper look into specific aspects of the business and copywriting。 Enjoyed this much less than Ogilvy's original book。Still useful though， gives a broad lens on how Ogilvy （the agency） is tackling advertising in the digital age， rather than David's deeper look into specific aspects of the business and copywriting。 。。。more
Richard
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It was an interesting read。 I found it ironic that such a book was not available on kindle at the time I bought it
Ted Montoia
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Coffee table book。 Lots of illustrations。 A difficult read。
Steven
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Cancer。
Ietrio
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Quotes， trivia， ANY kind of fluff and than a lot of pictures to pad small tidbits that are far apart and I doubt their relevance。
James
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The purpose of this book as stated by the author is to entice the reader to read the original Ogilvy on Advertising， it is not an update。 Its an assortment of advertising history trivia， case studies and whatever other items the author felt like throwing in。 It has a helter skelter feel to it， it was hard for me to extract any real basics from this book。 An OK look at the profession of smoke and mirrors but not really useful for anyone trying to learn about advertising。
Dusan Tatransky
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The history of the digital world gave for an interesting reading。 As for the marketing， there were good points to keep in mind， and a few nuggets of wisdom as would be expected from an ad agency which builds brands on the principles of best advice。 In overall I would recommend it to everybody in digital advertising as a mandatory reading。
Neil Zhao
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honestly to write a purely advertising book is a very risky move at a digital age。 To try to write a sequel to the great David Ogilvy’s book is even riskier。
Mad Hapa
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This wasn't what I expected。 It's written by a guy who worked at Ogilvy's agency and only touches on Ogilvy's philosophies here and there。 If you are a beginner to barely intermediate marketer there maybe some good nuggets， but if anyone with even a year or two of experience in marketing won't find much of value beyond reviewing marketing/advertising's greatest hits of the past 15 years。 This wasn't what I expected。 It's written by a guy who worked at Ogilvy's agency and only touches on Ogilvy's philosophies here and there。 If you are a beginner to barely intermediate marketer there maybe some good nuggets， but if anyone with even a year or two of experience in marketing won't find much of value beyond reviewing marketing/advertising's greatest hits of the past 15 years。 。。。more
Nancy
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