The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Downloads：8522
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-07-28 06:54:16
- Update Date：2025-09-06
- Status：finish
- Author：Dan Olsen
- ISBN：1118960874
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
The missing manual on how to apply Lean Startup to build products that customers love"The Lean Product Playbook" is a practical guide to building products that customers love。 Whether you work at a startup or a large， established company， we all know that building great products is hard。 Most new products fail。 This book helps improve your chances of building successful products through clear， step-by-step guidance and advice。
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement。 However， many companies have yet to successfully adopt Lean thinking。 Despite their enthusiasm and familiarity with the high-level concepts， many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing。
If you are interested in Lean Startup principles and want to apply them to develop winning products， this book is for you。 This book describes the Lean Product Process: a repeatable， easy-to-follow methodology for iterating your way to product-market fit。 It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimally Viable Product （MVP）
- Design your MVP prototypeTest your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management， UX design， coding， analytics， and marketing across a variety of products。 As a hands-on consultant， he refined and applied the advice in this book as he helped many companies improve their product process and build great products。 His clients include Facebook， Box， Hightail， Epocrates， and Medallia。
Executives， product managers， designers， developers， marketers， analysts and anyone who is passionate about building great products will find "The Lean Product Playbook" an indispensable， hands-on resource。
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement。 However， many companies have yet to successfully adopt Lean thinking。 Despite their enthusiasm and familiarity with the high-level concepts， many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing。
If you are interested in Lean Startup principles and want to apply them to develop winning products， this book is for you。 This book describes the Lean Product Process: a repeatable， easy-to-follow methodology for iterating your way to product-market fit。 It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimally Viable Product （MVP）
- Design your MVP prototypeTest your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management， UX design， coding， analytics， and marketing across a variety of products。 As a hands-on consultant， he refined and applied the advice in this book as he helped many companies improve their product process and build great products。 His clients include Facebook， Box， Hightail， Epocrates， and Medallia。
Executives， product managers， designers， developers， marketers， analysts and anyone who is passionate about building great products will find "The Lean Product Playbook" an indispensable， hands-on resource。
Reviews
Miroslav Valchev
，
Great starting point for new founders and new PMs。
Swetha
，
Very practical guide on how to iterate on hypotheses and ideas。 I kind of treated it like a textbook， making notes， ideas and pointers for real-life applications。 Unlike many product books which have a lot of fluff and less content， this one is packed with useful information on every page。
Andrey
，
Too basic and a bit outdated
Jozef Michalovčik
，
Awesome book， for everyone in （digital related）business。 Products， services， platforms。 Product managers， ceos， engineers， project managers， analysts， marketers， designers， … anyone can find something for themselves。 But still book is very easy to read and not shallow or generic knowledge。Well done/written。
Fernando Medeiros santos
，
Chegou o momento que eu vou ter que colocar "preço do livro" pra jogo。 E logo de cara sei que isso pode ser bem injusto， mas pensando na realidade do mercado editorial brasileiro e os valores atuais do dólar， acho que faz sentindo。Fui impactado pelo livro do Dan Olsen no meu trabalho e fiquei muito interessado porque gosto da ideia de ter metodologias para chegar nos meus objetivos o "Lean Product Playbook" oferece isso muito bem。 Ele te entrega uma forma super estruturada de identificar o difer Chegou o momento que eu vou ter que colocar "preço do livro" pra jogo。 E logo de cara sei que isso pode ser bem injusto， mas pensando na realidade do mercado editorial brasileiro e os valores atuais do dólar， acho que faz sentindo。Fui impactado pelo livro do Dan Olsen no meu trabalho e fiquei muito interessado porque gosto da ideia de ter metodologias para chegar nos meus objetivos o "Lean Product Playbook" oferece isso muito bem。 Ele te entrega uma forma super estruturada de identificar o diferencial competitivo do seu produto/serviço， criar um MVP， acompanhar os primeiros resultados e até pivotar， se necessário。 E ele faz isso extremamente bem: a linguagem é simples， o conteúdo é bem estruturado e os exemplos fazem super sentido。 É um livro excelente caso você não saiba nada （ou muito pouco） sobre marketing e construção de MVPs。No meu caso， no entanto， que não só estudei Marketing na Universidade， mas também nos últimos 8 anos trabalhei em empresas de tecnologia analisando dados de comportamento de mercados e indústrias， tudo pareceu meio banal。 E aí juntando isso com o fato de que eu paguei quase R$ 180，00 na minha edição （capa dura， com sobrecapa e importada， mais ainda assim。。。） é o suficiente para me deixar um pouco revoltado。Ok。 Talvez eu claramente não seja o público alvo da obra， mas agora o estrago já foi feito e eu tenho uma opinião à respeito。Então se você é uma pessoa que entende de marketing， ou UX， ou já participou de algum lançamento de produto utilizando metodologias ágeis， recomento conversar com alguém que já leu o livro para pegar os principais pontos。 Definitivamente não vale o investimento de quase R$ 200，00。Leia se você é novo nesse mundo todo。 Sem pensar duas vezes。 No seu caso valerá muito a pena。 。。。more
Haykuhi Hovhannisyan
，
This book is the Product Manager’s Bible。 If you are a newbie in PM， make sure you read this book and then reread some chapters of it when you use is in your practical work。 If you are an experienced one， make sure you have the book on your dear to revisit it sometimes to keep rocking as a PM rather than doing a routine job。Kudos to the author！！ He is like an elder coach patiently guiding you to become a better PM and to love being a PM :）
Gabriel Tomitsuka
，
Very practical guide on building， but also extremely opinionated to a fault -- not everything is as black and white as pictured in the book。
Hossein Nasrabadi
，
به توصیه مدیر ارشد محصول بله آقای تجملیان و خ بهرامی در لیست مطالعه قرار گرفت
Daniel Noventa
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Excellent take on MVP and managing the overall product development lifecycle in its early stages。
元伟 陈
，
Will definitely read this again as it contains the blue print to build a great product using the build measure learn cycle。 The last chapter on the summary is also a very useful checklist。
Petar Ivanov
，
A great read for product development and entrepreneurship。 It's consisted of very practical， simple， and logical ideas。 It's vital to have the right basis， and that's what this book offers you。 One of the stunning concepts is to define well the Problem Space and then jump to Solution one。 It's a simple but very crucial step during the development of a product。 I also like the author's interpretation about the Build， Measure， Cycle and how he describes it like Hypothesize， Design， Test， Learn。At A great read for product development and entrepreneurship。 It's consisted of very practical， simple， and logical ideas。 It's vital to have the right basis， and that's what this book offers you。 One of the stunning concepts is to define well the Problem Space and then jump to Solution one。 It's a simple but very crucial step during the development of a product。 I also like the author's interpretation about the Build， Measure， Cycle and how he describes it like Hypothesize， Design， Test， Learn。At the beginning of the year， I've started reading the book as trying to read it iteratively and try to put many of the ideas and concepts into practice。 However， I would recommend going through it first and then revisiting some of the sections when you need it。I don't regret that I bought the book on paper for my personal library some time ago。 Recommend it to anyone interested in building and launching products。 In my opinion， it's a must-have！ 。。。more
Piyush
，
Brilliant first book on product management Gives frameworks which you can use on day 1 of your job。 Very happy to have read it。 Its extremely practical and grounded in "practice" rather than theory。 Brilliant first book on product management Gives frameworks which you can use on day 1 of your job。 Very happy to have read it。 Its extremely practical and grounded in "practice" rather than theory。 。。。more
Gabie
，
It's an incredibly handy book for anyone who wants to be a product manager， and I think it's a good read for anyone looking to get into that role。 It's also great as a sort of guidebook and refresher for people who work in product in general。 I would've loved to have a book like this when I started working on the product space。 I may or may not be cracking this book open from time to time， but do feel that it's a very helpful book for anyone working in product。 It's an incredibly handy book for anyone who wants to be a product manager， and I think it's a good read for anyone looking to get into that role。 It's also great as a sort of guidebook and refresher for people who work in product in general。 I would've loved to have a book like this when I started working on the product space。 I may or may not be cracking this book open from time to time， but do feel that it's a very helpful book for anyone working in product。 。。。more
Davor
，
Interesting book， quite long， maybe unnecessary so， if I had to summarise the book， it would be this: don't start building your product immediately， just test first， design prototypes are more than enough。 At least he says so。 Interesting book， quite long， maybe unnecessary so， if I had to summarise the book， it would be this: don't start building your product immediately， just test first， design prototypes are more than enough。 At least he says so。 。。。more
Blong
，
Well written， clear and concise。 Explains all the components that goes into building successful products that customers will want。
Davide Pesare
，
Nothing really new is brought into this book， but it does sum up nicely what others have brought to the product management field。 This book mostly applies to web and ios/android applications， it is not great for helping on complex desktop products， but many of the principles apply of course。Overall not a page turner like other books on the subject， but a good primer none the less。
Hoshank Ailani
，
A concrete one stop shop for gathering all information you need to build Digital Products。This was a great refresher to all the other resources available on Product development
Rishi
，
Very clear and concise methodology towards building a new product。 It is not so much for Series C startups and beyond as much as it is for the earlier stage startups。 Loved the logical flow in which the book is written。 It is almost like a train journey starting from the idea station to the destination station of "live product" Very clear and concise methodology towards building a new product。 It is not so much for Series C startups and beyond as much as it is for the earlier stage startups。 Loved the logical flow in which the book is written。 It is almost like a train journey starting from the idea station to the destination station of "live product" 。。。more
Daniel Weaver
，
He does a great job tying familiar concepts （e。g。 5 why’s） with specific tactical advice for PMs。
Yerbol
，
Great book that focuses on achieving rpoduct -market fit and following a "product pyramid" as a process for building great products Great book that focuses on achieving rpoduct -market fit and following a "product pyramid" as a process for building great products 。。。more
Kaspars Koo
，
I started the book back in 2018 as one of my first Product Management books and it was stable 5 stars。 However， after the first half the tempo slowed down quite a bit， I managed to read tens of other PM books in the meantime and by the time I returned to this years later had to drop the rating significantly。In general it's ok， but there are better books on the topic AND this one hasn't aged that well - back when this came out there weren't that many material on PM and by now the field has mature I started the book back in 2018 as one of my first Product Management books and it was stable 5 stars。 However， after the first half the tempo slowed down quite a bit， I managed to read tens of other PM books in the meantime and by the time I returned to this years later had to drop the rating significantly。In general it's ok， but there are better books on the topic AND this one hasn't aged that well - back when this came out there weren't that many material on PM and by now the field has matured significantly and a lot of the language seems a bit silly or obvious now。 。。。more
Nikki
，
This playbook walks through the hows of innovating with digital solutions。 The focus is on customer facing applications that you hope to monetize。 A good chunk of the book doesn't quite fit when you're looking for suggestions on how to innovate on the "less sexy solutions"， such as internal tools that your Operations team uses。 You can't quite quantify the tangible benefits when you can't measure CPMs。 However， there's still great ideas here in terms of how to apply agility in your delivery and This playbook walks through the hows of innovating with digital solutions。 The focus is on customer facing applications that you hope to monetize。 A good chunk of the book doesn't quite fit when you're looking for suggestions on how to innovate on the "less sexy solutions"， such as internal tools that your Operations team uses。 You can't quite quantify the tangible benefits when you can't measure CPMs。 However， there's still great ideas here in terms of how to apply agility in your delivery and looking at the broader customer/end-user experience。 Being able to create mock-ups and wireframes， as well as being able to prioritize your backlog， are a key part of a delivery team's toolkit。 。。。more
Sergio Sierra
，
I listened to the audio version。
Adriana
，
El llevar varios proyectos en mi carrera profesional conforme he ido avanzando con el libro definitivamente me ha hecho entenderlo mejor y sacarle mayor provecho， creo que no hubiera sido lo mismo si simplemente se me hubiera quedado como un libro más en la teoría。Este libro me abre la mente a acercarme a más lecturas de UX， UI y diseño de productos digitales。 Muy recomendado para iniciar en este mundo pues da un panorama bastante amplio desde principio a fin en el proceso de creación。
Jeff Salvatore
，
K
Phil O'Hagan
，
This is incredible - I highlighted so many parts thinking “oh yeah I should do that” and “that would be a good way to do this”。 Naturally I know lots of these parts from my years as a product manager but never seen it laid out in such a logical e2e blueprint - wish I’d read it sooner！！
Brendan Lambourne
，
This book is perfect for anyone moving into production， whether software or another good or service。 Practical with enough theoretical detail for all steps in the process。
joseph
，
More of a step by step guide to buidling a great product。
Remy Webb
，
Great reference book for University or business
Vatroslav Mileusnić
，