The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
- Downloads：2653
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-07-23 06:54:59
- Update Date：2025-09-06
- Status：finish
- Author：Brian Tracy
- ISBN：0785288066
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Double and triple your sales—in any market。
The purpose of this book is to give you a series of ideas， methods， strategies， and techniques that you can use immediately to make more sales， faster and easier than ever before。
It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again。 More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed。
The purpose of this book is to give you a series of ideas， methods， strategies， and techniques that you can use immediately to make more sales， faster and easier than ever before。
It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again。 More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed。
Reviews
KarimAbosalem
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WoW！ I love this book。 Brian Tracy is one of the best sales people in the field。
Daniel Rodriguez
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Excelente libroEn este libro Brian Tracy， nos da pautas y estrategias para mejorar nuestro método en ventas y así poder incrementar nuestros ingresos， un excelente libro de un gran valor。
Anna Melnik
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Довольно однобокий и устаревший подход к продажам， не учитывающий потенциальное выгорание продавца и подкованность покупателя 21 века。 Рабочих методик закрытия мало， но много агрессивного навязывания продукта， актуального только для мелких разовых продаж и не предусматривающего долгосрочных взаимоотношений с покупателем。 Отсутствует понятие work&life balance， преобладает подход примитивного самовнушения продавца и взгляд на покупателя как на впервые в жизни совершающего покупку и потому поддающе Довольно однобокий и устаревший подход к продажам， не учитывающий потенциальное выгорание продавца и подкованность покупателя 21 века。 Рабочих методик закрытия мало， но много агрессивного навязывания продукта， актуального только для мелких разовых продаж и не предусматривающего долгосрочных взаимоотношений с покупателем。 Отсутствует понятие work&life balance， преобладает подход примитивного самовнушения продавца и взгляд на покупателя как на впервые в жизни совершающего покупку и потому поддающегося самому незамысловатому манипулированию。 Заслуживает внимания разве что классификация клиентов по психотипам。 。。。more
Jag
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I love Brian Tracy books！ He has such a great way of explaining things， and a kind way of sharing top information。
Oleksandr
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Psychology of sellingWhat a fantastic book to read for people who are new to Selling。 I first read this book 2 years ago。 I had no idea reading and listening to most of his books and training I was developing my passion towards selling proffesion。 Great book to read if your new in sales。 I decided to read it again because I'm in network marketing business now and knowing how to sell is very important。 Thank you Brian Tracy for providing great training Psychology of sellingWhat a fantastic book to read for people who are new to Selling。 I first read this book 2 years ago。 I had no idea reading and listening to most of his books and training I was developing my passion towards selling proffesion。 Great book to read if your new in sales。 I decided to read it again because I'm in network marketing business now and knowing how to sell is very important。 Thank you Brian Tracy for providing great training 。。。more
Charaty
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My favorite person recommended this book to me。 Which beautifully illustrates one of the first principles of the book， that word of mouth is the best advertising and selling opportunity。 How would you like to access the tools and growth of an entire sales course in just under 200 pages？ Written in 2004 and yet， still completely relevant brimming with actionable items that I was able to share with my sales team as well as implement immediately。 Get your own copy， you'll love being able to refer b My favorite person recommended this book to me。 Which beautifully illustrates one of the first principles of the book， that word of mouth is the best advertising and selling opportunity。 How would you like to access the tools and growth of an entire sales course in just under 200 pages？ Written in 2004 and yet， still completely relevant brimming with actionable items that I was able to share with my sales team as well as implement immediately。 Get your own copy， you'll love being able to refer back to your hi-lights。 。。。more
Lucas Kandia
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Not only is this a great read if you are in the field of selling （and who really isn't？）， but a fantastic book for running your life。 Looking forward to my second listen already。Highly recommended。 Not only is this a great read if you are in the field of selling （and who really isn't？）， but a fantastic book for running your life。 Looking forward to my second listen already。Highly recommended。 。。。more
Jared Pangier
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While I am not directly in sales， I believe that life—just as it is a stage and we are all actors—is a store and we are all salespeople。 With that said， this book is so much more than a book just for people interested in selling。 Like all things Tracy， this book provided lots of tips for motivation and success。 Many of Tracy's ideas are reused throughout his books and audio programs but that doesn't bother me。 I need the constant reminders。 This book got me to write down a list of goals， circlin While I am not directly in sales， I believe that life—just as it is a stage and we are all actors—is a store and we are all salespeople。 With that said， this book is so much more than a book just for people interested in selling。 Like all things Tracy， this book provided lots of tips for motivation and success。 Many of Tracy's ideas are reused throughout his books and audio programs but that doesn't bother me。 I need the constant reminders。 This book got me to write down a list of goals， circling the one that would have the most positive impact if achieved。 After that， I took Tracy's advice and add specifics to my top goal: deadline， action steps to achieve the goal and prioritization with mini-deadlines along the way。 That goal is on the desk of my home office and I am moving toward it each day， each week， each month！ 。。。more
Indra Bihola
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I have found most useful practical tips on chapter 7！ I really love this book。
Stephanie
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Love It。 One of the greats gives us actionable insights throughout the book！ You can't deny truth when it hits you， especially when it's practical。 Love It。 One of the greats gives us actionable insights throughout the book！ You can't deny truth when it hits you， especially when it's practical。 。。。more
Rohith Manoharan
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Nice book even if you are not a sales person。
The Polymath Universe
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Full of actionable advice to help you succeed not only in sales but in life in general。 Highly recommend it。 God bless you， Brian Tracy。 🙏🙏🙏
Brady Wyant
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Great book！ Overall， must read yearly to help focus on sales！
Paul Eduardo
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Material valiosoEnseñanzas realmente poderosas， muy valiosas， si las estudias bien y las aplicas todos los días realmente genera resultados en tus ventas，
Monaurela
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Książka miała dobry start， niestety im dalej tym gorzej。 Przez pół książki dowiadujemy się o co trzeba zadbać aby efektywnie sprzedawać， po czym pod koniec dostajemy historyjkę， że to i tak wszystko zależy od tego jak schludne mamy ubranie， fryzurę i jak mocno i stanowczo uściśniemy rękę na dzień dobry。Autor często podkreśla te same punkty， ubierając je po prostu w inny tytuł。 Myślę， że książka mogłaby być krótsza plus。。。 Napisana jest głównie pod przedstawicieli handlowych więc warto się na to Książka miała dobry start， niestety im dalej tym gorzej。 Przez pół książki dowiadujemy się o co trzeba zadbać aby efektywnie sprzedawać， po czym pod koniec dostajemy historyjkę， że to i tak wszystko zależy od tego jak schludne mamy ubranie， fryzurę i jak mocno i stanowczo uściśniemy rękę na dzień dobry。Autor często podkreśla te same punkty， ubierając je po prostu w inny tytuł。 Myślę， że książka mogłaby być krótsza plus。。。 Napisana jest głównie pod przedstawicieli handlowych więc warto się na to nastawić。 "Psychologi sprzedaży" opisuje jak skutecznie przeprowadzać spotkania handlowe z potencjalnymi klientami。Jeśli jesteście ciekawi jak zwiększyć sprzedaż detaliczną w waszej firmie， to tutaj nie znajdziecie na to dokładnej odpowiedzi。 Za to po przeczytaniu książki będziecie mieli kupę zapału do działania。 。。。more
Ali Saker
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Motivates you to fly with the eagles。
Tyler
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They were some really really good parts to this book， but there were also some that was just filler and pretty much pop psychology。 I guess it would depend on the type of sales person that’s going out。 I’m not of the mindset of believe in achieve， more of the mindset of practice， practice， practice correct techniques and understanding customers to achieve better results。 All in all it was a pretty good book and worth the read。
Lai Man
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This book really focuses on the psychology and growth mindset you need to have to sell to pple。 He does make some big claims but I think this is go emphasise his enthusiasm and build up the confidence and positive mindset of the reader。 I think if he were to hedge his claims it would be against what he was selling and the purpose of building up the readers attitude toward selling。 It focuses on cold calling， client facing， presentation based selling rather than in print or social media。 Some tak This book really focuses on the psychology and growth mindset you need to have to sell to pple。 He does make some big claims but I think this is go emphasise his enthusiasm and build up the confidence and positive mindset of the reader。 I think if he were to hedge his claims it would be against what he was selling and the purpose of building up the readers attitude toward selling。 It focuses on cold calling， client facing， presentation based selling rather than in print or social media。 Some takeaways。 Positive mindset - self affirmations telling you like yourself。 Avoiding negative internal chatter。 Don’t take rejection personally。 Take it like the weather it is out of your control and part of nature。 Just move on。 Not about sheer number of knocking doors but number of rejections you hear。 Presentation pitch is key。 Prepare several types for different customers。 Evolve and tweak as you give them and react to the customer。 Throughout pitch put sign posts to where you can introduce the closing line。 Attentive listening to the customer。 Ask a lot of questions and react to what they want。 Keep the spot light on the customer not yourself or product。 Practice makes Perfect with the pitches。 Listen to better sales pple to make yours better。 Try to find the key factor hot button that each customer has that makes the difference to whether they buy or not。 Always try to make the sale then and there。 If they ask for you to come back later。 You’ve lost the sale。 Don’t keep a foot out the door。 Be confident and try to make the sale window smaller Be ok with silence。 Allow the client time to think through what you’re selling。 Otherwise they may exit the conversation to think。 Which is a lost sale。 If you do have an appointment later on。 Schedule it formally and call on the day to confirm beforehand Don’t be scared of rejection thereby don’t waste your time。 Make sure you’re talking to a person who has authoritative power to buy。 Don’t waste time on pple who will not buy no matter what。 Tell them what the product can do for them and not what the product does。 Selling is emotional not logical。 Tell them how it will benefit them in status or need。 Building rapport will do wonders。 Enthusiastic of the product。 If you don’t believe in they won’t believe in you。 First impression matter。 Dress to impress and relate to your preferred clientele。 Makes you more relatable if you look like them Growth mindset， always be learning from books and courses。 Staying still makes you become obsolete and overtaken by younger generations。 Ask advice from leaders of industry and act on it。 Leaders of industry are happy to help those below。 Goal setting。 Smart specific measurable actionable and time dependent goals。 Setting them each day in a list and adding to it constant。 You’ll eventually reach goals this way。 I was a little put off by how often he switched genders in his examples。 But otherwise I think it’s a nice book to get some context based advice on selling and productivity advice。 。。。more
Mithun
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It's good book。。but nothing great。 It's good book。。but nothing great。 。。。more
Maridawn
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Easy to read （listen to） and straightforward， but does not include any data driven methods to increase sales。 Some of the book （particularly the personal stories） doesn't apply to 2021 or tech sales。 Nonetheless， I would recommend most of the concepts of this book。 Easy to read （listen to） and straightforward， but does not include any data driven methods to increase sales。 Some of the book （particularly the personal stories） doesn't apply to 2021 or tech sales。 Nonetheless， I would recommend most of the concepts of this book。 。。。more
Becki Baumgartner
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I read Psychology of Selling for work。 It really helped remind me of the basics of selling。 In addition， love Brian Tracy's positive mindset and motivational techniques。 Also provided some new angles to think about customer relations。 I read Psychology of Selling for work。 It really helped remind me of the basics of selling。 In addition， love Brian Tracy's positive mindset and motivational techniques。 Also provided some new angles to think about customer relations。 。。。more
Aditya
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Very clear thought process written in absolutely simple and readable language。 A little repetitive to start with but gathers pace pretty quickly in the second half。 Answers pretty much any situation that you would come across in selling。
Chris DeCleene
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A blueprint for salespeople looking to succeed。 This is easily one of the best books of it's kind。Brian Tracy covers crucial topics including why sales matters， prospecting， objection overcoming， tactics to set yourself up for the close， and active listening skills （a skill many people need to brush up on occasionally）。 In addition， he gives his 7 step program for goal setting and achievement which is worth the cost of the book alone。"The Psychology of Selling" should be at the top of all sales A blueprint for salespeople looking to succeed。 This is easily one of the best books of it's kind。Brian Tracy covers crucial topics including why sales matters， prospecting， objection overcoming， tactics to set yourself up for the close， and active listening skills （a skill many people need to brush up on occasionally）。 In addition， he gives his 7 step program for goal setting and achievement which is worth the cost of the book alone。"The Psychology of Selling" should be at the top of all sales 101 required reading lists， right next to "Think and Grow Rich" and "How to Win Friends and Influence People"。 。。。more
Gary
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It was point focused and interesting to read。 Will recommend if you are into learning about entrepreneurship and a little about business。
Madis Merila
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Great introduction to selling。 It talks to common issues and solutions。 Selling is less about being awesome and selling awesome features。 It is more about making the other side feeling awesome， being understood and providing value。I need to look my best， communicate how the solution solves the problem， raises the status of the client etc。 Making the client emotionally opened up， communicating the value and closing
Lewis Elsey
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A decent read， nothing revolutionary but helps build confidence with some key actions and takeaways。
Rosa Ahmed
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Read the audiobook。 Great intro for someone who has no experience and interest in selling！
Roman Steven
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The interesting part of this book it’s that it will not bring out the bestselling concept but how to become the best of yourself in every life aspect。 For me it’s not just a selling book but a game changer in every angle of my life。
Paula van Strien
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Ik schreef een blogpost over dit boek: https://www。startnuop。nl/？pageid=boek。。。 Ik schreef een blogpost over dit boek: https://www。startnuop。nl/？pageid=boek。。。 。。。more
Manoj Kakran
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