An award-winning sports journalist's courtside account of the Brooklyn Nets' year-long saga at the epicenter of culture and coronavirus—Moneyball meets Boom Town for an era of influence, chronicling the rise of basketball as a force for progress in society。
At the dawn of a new decade, a startup grew in Brooklyn: social influencers and political activists, media moguls and tech entrepreneurs, fashion designers and mental-wellness gurus, rappers 。 。 。 all of whom just so happened to play professional basketball。 The 2019-20 Nets were the team of tomorrow—a player-first franchise, in a star-first city, at a nation-first moment—and anything was possible。 As soon as the mega-stars Kevin Durant and Kyrie Irving arrived, the Nets were destined to become a dynasty for the ages。
Then came the wildest year in modern NBA—and world—history。
Can't Knock the Hustle is the definitive chronicle of the season when basketball's status as a force for progress in society was put to the ultimate test, and Matt Sullivan had a courtside seat: Deal-making with Kyrie and Jay-Z。 Rehabbing with KD at the Nets' world-class health facility。 International intrigue between LeBron James and the Chinese government。 The final days of Kobe Bryant, front-row at Barclays Center in Brooklyn。 The first days of Covid-19, when the Nets found themselves at the epicenter of a virus—and integral to a comeback of the very culture they had come to define。
Hundreds of interviews—with NBA Hall-of-Famers, All-Stars, coaches, owners and power-brokers from across the globe—provide a lasting portrait of an unforgettable time, as sports brought people back together again, like never before。