Transform your ability to persuade and negotiate with this practical new resource

In Persuade: The 4-Step Process to Influence People and Decisions， accomplished sales， negotiation， and influence experts Andres Lares， Jeff Cochran， and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting。

In this important book you'll discover:

Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives， managers， entrepreneurs， and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis。 It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities。