Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-07-14 08:53:21
- Update Date：2025-09-06
- Status：finish
- Author：Kindra Hall
- ISBN：140021193X
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
A clear framework of ideals and a concise set of actions for you to take complete control of your own story， utilizing the principles behind the world’s most effective business storytelling strategies。
You keep hearing how story is the latest-and-greatest business tool， and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors。
But what stories do you need to tell？ And how do you tell them？
In Stories That Stick， Kindra Hall， professional storyteller and nationally-known speaker， reveals the four unique stories you can use to differentiate， captivate， and elevate:
the Value Story， to convince customers they need what you provide;
the Founder Story， to persuade investors and customers your organization is worth the investment;
the Purpose Story， to align and inspire your employees and internal customers; and
the Customer Story， to allow those who use your product or service to share their authentic experiences with others。
Telling these stories well is a simple， accessible skill anyone can develop。 With case studies， company profiles， and anecdotes backed with original research， Hall presents storytelling as the underutilized talent that separates the good from the best in business。 She offers specific， actionable steps readers can take to find， craft， and leverage the stories they already have and simply aren’t telling。
Every person， every organization has at least four stories at their disposal。 Will you tell yours？
You keep hearing how story is the latest-and-greatest business tool， and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors。
But what stories do you need to tell？ And how do you tell them？
In Stories That Stick， Kindra Hall， professional storyteller and nationally-known speaker， reveals the four unique stories you can use to differentiate， captivate， and elevate:
the Value Story， to convince customers they need what you provide;
the Founder Story， to persuade investors and customers your organization is worth the investment;
the Purpose Story， to align and inspire your employees and internal customers; and
the Customer Story， to allow those who use your product or service to share their authentic experiences with others。
Telling these stories well is a simple， accessible skill anyone can develop。 With case studies， company profiles， and anecdotes backed with original research， Hall presents storytelling as the underutilized talent that separates the good from the best in business。 She offers specific， actionable steps readers can take to find， craft， and leverage the stories they already have and simply aren’t telling。
Every person， every organization has at least four stories at their disposal。 Will you tell yours？
Reviews
Qing Wang
，
This is a nice little book that offers practical guidance for storytelling in the business world。 Had been struggling to adopt the hero’s journey， but that’s way too complicated when what is expected is short and the message needs to get through easy and effortless， at least for the audience。 The framework and key elements in the book help to emphasize what is most important in effective storytelling。Not surprisingly the book has quite some good stories to illustrate why a good story is good and This is a nice little book that offers practical guidance for storytelling in the business world。 Had been struggling to adopt the hero’s journey， but that’s way too complicated when what is expected is short and the message needs to get through easy and effortless， at least for the audience。 The framework and key elements in the book help to emphasize what is most important in effective storytelling。Not surprisingly the book has quite some good stories to illustrate why a good story is good and why others fail。And as every good storyteller is a keen observer， to improve one's understanding of the world or whatever topic one might be interested in， try the storytelling approach could be good exercise。 。。。more
Brooke
，
I've actually known Kindra for over twenty years。 I had the good fortune to have her star in my senior directing thesis as I was finishing my undergraduate degree and she was honing her storytelling craft。 It's been a joy to follow her career， her writing and her storytelling， but I hadn't made time to finish her books。 While the target audience for this book is business， I think ANYONE who has an idea， a product， a cause， etc。 etc。 etc。 that they want others to believe in or buy into will appre I've actually known Kindra for over twenty years。 I had the good fortune to have her star in my senior directing thesis as I was finishing my undergraduate degree and she was honing her storytelling craft。 It's been a joy to follow her career， her writing and her storytelling， but I hadn't made time to finish her books。 While the target audience for this book is business， I think ANYONE who has an idea， a product， a cause， etc。 etc。 etc。 that they want others to believe in or buy into will appreciate and learn from Kindra's message。 The audiobook is espcially enjoyable as it's narrated by Kindra herself and she delievers the work with the same combination of polish and authenticity that she does any story。 。。。more
Teresa
，
I thought this book was well written and an interesting read。 I thought it gave a very simple framework for telling a story。 I was a little confused of when to use the different story types。 I would need to review that part。 I don't have an immediate use for the information I learned from this book， but it could be of use in the future。 I thought this book was well written and an interesting read。 I thought it gave a very simple framework for telling a story。 I was a little confused of when to use the different story types。 I would need to review that part。 I don't have an immediate use for the information I learned from this book， but it could be of use in the future。 。。。more
Lauren Lee
，
This review has been hidden because it contains spoilers。 To view it， click here。 Practical guide to telling stories that stick。 This book is primarily focused on stories to use in business but you could apply these principles and framework to personal stories as well。 Great stories can capture attention， influence thought， and transform the audience for lasting change。Stories are made up for 4 components:- identifiable characters- authentic emotion- a significant moment - specific detailsThe framework to tell a great story is:- normal- explosion- new normalThe four story che Practical guide to telling stories that stick。 This book is primarily focused on stories to use in business but you could apply these principles and framework to personal stories as well。 Great stories can capture attention， influence thought， and transform the audience for lasting change。Stories are made up for 4 components:- identifiable characters- authentic emotion- a significant moment - specific detailsThe framework to tell a great story is:- normal- explosion- new normalThe four story cheat sheet:- value story: geared towards more effective sales and marketing。 Targeted at prospect/customer。 Told by marketers and sales people。 - founder story: geared towards increased confidence in investors， partners， and employees。 Targeted at stakeholders。 Told by entrepreneurs。 - purpose story: geared towards team， organizational alignment。 Targeted at employees， teams。 Told by leaders， executives， and managers。 - customer story: geared towards sales and marketing， fostering excellence。 Targeted at prospect/customer。 Told by customers and companies。 Finding a story:- collecting: people， places， things， firsts， message in action， list of questions - choosing: all about the audience Crafting your story: - start in the middle during the explosion- go back to the beginning for normal- smooth sailing to new normalTelling your story:- start presentations with a story- tell stories to get ahead- tell stories that feel right to you 。。。more
Karen
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This is one of my efforts at self-improvement。 it has great information and examples and I still need to do more to apply it。
Scott Santee
，
Wow， Kindra， what a terrific book！ And even better listening to you read it yourself as an audiobook。 May the Lord continue to bless your work。Scott SanteeFilterofHope。org
Kelly
，
This is an excellent book。 For anyone interested in better marketing （of themselves or of their business）， or for people who create content， this should be a must-read。 I highlighted so many great tips or things to think about。 I really wish I had kept a notebook beside me while reading so I could learn while simultaneously sketching out a plan for my work projects。 This is one I will refer back to often。
Alexis Scriven
，
Great read for anyone in marketing or sales。 I like that Kindra includes a framework of how to write or workshop a story。
Mimi Ngo
，
Even though I work in brand partnerships and storytelling has always been at the core， I really enjoyed this book。 The audiobook narrator was dynamic and engaging， kept me entertained （not boring and business-y） and she told a lot of stories （obvs） as examples。 If you are new to storytelling then I would highly recommend。
Aaron Mayes
，
Stories that Stick was an intriguing read， considering it doesn't actually tell a story。 Rather， it provides a map for using stories in the professional world。 Worth the read。 Stories that Stick was an intriguing read， considering it doesn't actually tell a story。 Rather， it provides a map for using stories in the professional world。 Worth the read。 。。。more
Mohit Raut
，
Kindra Hall had presented enough evidence on why stories matter and can be used anywhere and everywhere。For someone who struggles with public speaking， looking forward to put the learnings into practice。
Kennedy Lawrance
，
A very insightful book as it gives you another perspective to approach common business and life challenges
Sarah Wardwell
，
Loved this！ So many great take-aways to improve my everyday storytelling。
Joe
，
I've decided to not to rate Stories That Stick because A） It's outside my normal reading habits， and B） I read it for work。 However， Kindra Hall's Stories That Stick is an exceptional look at the importance of storytelling in business and marketing。 The first section of the book has a decent amount of neuroscience and research that explains why stories are so effective Of particular note is Hall's "Four Essential Stories" that every business needs to master。 They are:• The Value Story: Convinces I've decided to not to rate Stories That Stick because A） It's outside my normal reading habits， and B） I read it for work。 However， Kindra Hall's Stories That Stick is an exceptional look at the importance of storytelling in business and marketing。 The first section of the book has a decent amount of neuroscience and research that explains why stories are so effective Of particular note is Hall's "Four Essential Stories" that every business needs to master。 They are:• The Value Story: Convinces customers they need what you provide• The Founder Story: To persuade investors/customers your company is worth the investment• The Purpose Story: To align leadership and employees with a shared vision and culture• The Customer Story: Testimonies from satisfied customers that only they can tellFor each of the stories， Hall also lays out the essential components and when/how to use them and common mistakes storytellers make when framing their narratives。Overall， I found Stories That Stick a breezy and easy-to-follow guide into the basics of storytelling that that anyone in marketing， internal/external communications， fundraising， or public relations will find helpful。 。。。more
Yuliia Koshyk
，
До цієї книги я читала про сторітелінг лише в українських авторів。Як правило， там все зводиться до того， що сторітелінг — це розповідання історій （внєзапно， да？）。 Може бути сказано кілька слів про емоції， а далі по структурі — конфлікт， персонаж і т。д。⠀А от зарубіжна авторка розкриває столітелінг як інструмент для формування цінності бізнесу， бренду。⠀"Сторітелінг" від @yakaboo_publishing книга， яку хочеться розібрати на приклади і почитати детально про кожен окремий кейс。⠀Вся теорія тут максимал До цієї книги я читала про сторітелінг лише в українських авторів。Як правило， там все зводиться до того， що сторітелінг — це розповідання історій （внєзапно， да？）。 Може бути сказано кілька слів про емоції， а далі по структурі — конфлікт， персонаж і т。д。⠀А от зарубіжна авторка розкриває столітелінг як інструмент для формування цінності бізнесу， бренду。⠀"Сторітелінг" від @yakaboo_publishing книга， яку хочеться розібрати на приклади і почитати детально про кожен окремий кейс。⠀Вся теорія тут максимально вдало розбавлена прикладами — історіями рекламних кампаній， експериментами， пошуками。 Це максимально。。。⠀///на цьому моменті я зависла і не змогла знайти в українській мові відповідного слова до російського "вовлекающе"🤷♀️///⠀。。。читання。 Тобто ви максимально включаєтесь в тему。 Ось ви читаєте розділ， а за кілька хвилин вже гуглите відео з наведеного прикладу。 Дочитуєте чергову розповідь， а паралельно шукаєте інтерв'ю з описаними людьми。⠀Книга чітко та системно розповідає:⠀✅як привернути увагу до бренду， бізнесу історіями✅як писати історії， які відгукуються✅ як використовувати на практиці всі описані інструменти， поради та техніки⠀Мені дуже сподобалась！❤Хочеться розібрати її на цитати， перечитати та обліпити стікерами， бо книга справді хороша。⠀Стиль у авторки динамічний， живий， відчувається її досвід， експертність та бажання ділитись знаннями。 Це не сухий нонфікшн посібник， а результат наполегливої систематизації досвіду професійної сторітелерки。 。。。more
carlos medina
，
Teared Communicating with others humans is challenging to say the least。 Even those with whom we routinely interact; The talking and understanding thing can become a daunting task。 This book highlights how essential and practical it is to communicate with stories。 In personal or business life， stories can and will likely bridge the gap between sender & receiver/ seller & costumer。 Stories are the language of the unconscious， we dream in stories， we remember in stories & we should speak with stor Teared Communicating with others humans is challenging to say the least。 Even those with whom we routinely interact; The talking and understanding thing can become a daunting task。 This book highlights how essential and practical it is to communicate with stories。 In personal or business life， stories can and will likely bridge the gap between sender & receiver/ seller & costumer。 Stories are the language of the unconscious， we dream in stories， we remember in stories & we should speak with stories。 I always wanted to be a good story teller， and one day u found this book， I hope it finds you too。 。。。more
Maria Firkaly
，
Excellent read （or listen 。。 read by the author）。 Illustrates ways to tell stories to increase interest in your business or cause。
Neil Pasricha
，
Kindra is an incredible storyteller。 Her stories keep you entertained and the book forces a nice， healthy mental chiropractic adjustment of what you’re telling the world … and how。 What is your Value Story？ Why do people need what you provide？ What is your Founder Story？ Why should people invest in you？ What is your Purpose Story？ How do you inspire employees？ Although it is purportedly a ‘business book’ and for those who really need to nail their elevator speech or pitch I think the book applie Kindra is an incredible storyteller。 Her stories keep you entertained and the book forces a nice， healthy mental chiropractic adjustment of what you’re telling the world … and how。 What is your Value Story？ Why do people need what you provide？ What is your Founder Story？ Why should people invest in you？ What is your Purpose Story？ How do you inspire employees？ Although it is purportedly a ‘business book’ and for those who really need to nail their elevator speech or pitch I think the book applies much more broadly。 I took a lot away from it。 。。。more
Bomi
，
Powerful and insightfulAs a speaker， telling or finding stories can be overwhelming。 Kendra demystifies the process， and shows you how to do so in a easy and simple way。 Worth the read
Anjul
，
Very few books are available that discuss the art of storytelling in this detail。Storytelling has existed since the very start of human existence but to build it as a skill， specially if you are creating new products is a must have skill to have。A good read。
Christine
，
Great read for starting your own business。
Hesam Andalib
，
I listened to the audio version of this book narrative by Kindra Hall （author）。 It was a very interesting book and a has a lot to teach about storytelling。 It can be too much shorter I think while keeping its effectiveness。 I think she read the book with an upbeat tone and it made it hard for me to follow at some points。 My main takeaway is to consider four main components for each story:- Identifiable characters - Authentic emotions- specific details - momentsStories that have all these compone I listened to the audio version of this book narrative by Kindra Hall （author）。 It was a very interesting book and a has a lot to teach about storytelling。 It can be too much shorter I think while keeping its effectiveness。 I think she read the book with an upbeat tone and it made it hard for me to follow at some points。 My main takeaway is to consider four main components for each story:- Identifiable characters - Authentic emotions- specific details - momentsStories that have all these components have 63% chance of success in their purpose。The rest of the book was pretty much expansion around these components and using of these with different purposes （ founders story， purpose story， marketing story， etc。 ） 。。。more
Annie
，
Really liked this one！ It's super helpful if you're interested in leadership， sales or marketing， but could be helpful in any career！ I did find this one to be wordier than it needed to be。。。at the beginning， I was wondering when the content would actually start。 It could have been a podcast or a blog post， but I overall found the general content of the book to be helpful！ Really liked this one！ It's super helpful if you're interested in leadership， sales or marketing， but could be helpful in any career！ I did find this one to be wordier than it needed to be。。。at the beginning， I was wondering when the content would actually start。 It could have been a podcast or a blog post， but I overall found the general content of the book to be helpful！ 。。。more
Lino Verde
，
I enjoyed this book a lot。 The author discussed about turning data to stories in the context of companies。 I am a scientist。 I deal with data to story every day。 So I appreciate the insights the author provided in this book a lot。 - Storylines （plot）: normal - explosion - （new） normal（good ads in Super Bowl have a good story and often follows this plot progression。）- Four elements for a good story。 identifiable characters。 authentic emotion。 a significant moment （it’s like first provide a map， a I enjoyed this book a lot。 The author discussed about turning data to stories in the context of companies。 I am a scientist。 I deal with data to story every day。 So I appreciate the insights the author provided in this book a lot。 - Storylines （plot）: normal - explosion - （new） normal（good ads in Super Bowl have a good story and often follows this plot progression。）- Four elements for a good story。 identifiable characters。 authentic emotion。 a significant moment （it’s like first provide a map， a general layout; the significant moment is like zooming in to a spot in the map）。 specific details- Four types of stories for companies 。 Value story。 Founder story。 Purpose story。 Customer story 。。。more
Jessica Gonzalez
，
Was very good to shine a light on new ideas in business， I did enjoy the beginning and it was a little slow towards the end but， overall a great book to understand business。
Maria Healey
，
I really enjoyed this book， both as a novelist and marketing copywriter！ I wasn’t formally educated as a writer but I’ve always been one so whenever I learn something new or different about the craft， I’m enthusiastic about it。 Kindra did an amazing job of teaching me something new that I probably should have known ages ago。 I really appreciate all of her brilliant examples of storytelling across many different aspects of the business world。 So happy to have added this book to my shelves！ It’s F I really enjoyed this book， both as a novelist and marketing copywriter！ I wasn’t formally educated as a writer but I’ve always been one so whenever I learn something new or different about the craft， I’m enthusiastic about it。 Kindra did an amazing job of teaching me something new that I probably should have known ages ago。 I really appreciate all of her brilliant examples of storytelling across many different aspects of the business world。 So happy to have added this book to my shelves！ It’s FULL of note tabs for future reference。 。。。more
Andréanne Pinard
，
J'ai trouvé le contenu un peu répétitif， mais je crois que c'était nécessaire pour qu'on se souvienne bien comment appliquer les principes proposés par l'auteure。 Un livre-clé pour tout entrepreneur qui désire laisser sa marque。 J'ai trouvé le contenu un peu répétitif， mais je crois que c'était nécessaire pour qu'on se souvienne bien comment appliquer les principes proposés par l'auteure。 Un livre-clé pour tout entrepreneur qui désire laisser sa marque。 。。。more
Jonathon Whear
，
Solid practical advice on both how to tell a story and the value of storytelling。
Mandy
，
Very usful in combination with "Storyworthy" by Matthew Dicks。 This one felt like the very easy version while Matthew Dicks goes more into depht on storytelling in general。 Stories that stick is really about storytelling for business。 Even though I particularly liked her way of explaining the 'normal'， 'explosion' and 'new normal'。 Very easy to read also because she shares some stories。 Very usful in combination with "Storyworthy" by Matthew Dicks。 This one felt like the very easy version while Matthew Dicks goes more into depht on storytelling in general。 Stories that stick is really about storytelling for business。 Even though I particularly liked her way of explaining the 'normal'， 'explosion' and 'new normal'。 Very easy to read also because she shares some stories。 。。。more
Lisa Mcintosh
，