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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

  • Downloads：5777
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-07-10 09:53:10
  • Update Date：2025-09-07
  • Status：finish
  • Author：Ed Catmull
  • ISBN：0593070100
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

As a young man， Ed Catmull had a dream: to make the world’s first computer-animated movie。 He nurtured that dream first as a Ph。D。 student at the University of Utah， where many computer science pioneers got their start， and then forged an early partnership with George Lucas that led， indirectly， to his founding Pixar with Steve Jobs and John Lasseter in 1986。 Nine years later and against all odds， Toy Story was released， changing animation forever。

Since then， Pixar has dominated the world of animation， producing such beloved films as Monsters， Inc。， Finding Nemo， The Incredibles， Up， and WALL-E， which have gone on to set box-office records and garner twenty-seven Academy Awards。 The joyousness of the storytelling， the inventive plots， the emotional authenticity: In some ways， Pixar movies are an object lesson in what creativity really is。 Now， in this book， Catmull reveals the ideals and techniques， honed over years， that have made Pixar so widely admired—and so profitable。

Creativity， Inc。 is a book for managers who want to lead their employees to new heights， a manual for anyone who strives for originality， and the first-ever， all-access trip into the nerve center of Pixar Animation Studios—into the story meetings， the postmortems， and the ‘Braintrust’ sessions where art is born。 It is， at heart， a book about how to build and sustain a creative culture—but it is also， as Pixar co-founder and president Ed Catmull writes， ‘an expression of the ideas that I believe make the best in us possible。’

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Reviews

John RS ，

This is just a bit too slow-burning and ponderous for my tastes， but I did enjoy certain parts immensely。 The anecdotes from working on some of Pixar's finest creations are fascinating - who knew how close Toy Story 2 came from accidental deletion？ And the strange drawing-board storyline of Up？ Some of the developmental processes like the Braintrust meetings were really insightful too。 There is a lot to be learned from the author here。But when the book delves into psychoanalytic business theory This is just a bit too slow-burning and ponderous for my tastes， but I did enjoy certain parts immensely。 The anecdotes from working on some of Pixar's finest creations are fascinating - who knew how close Toy Story 2 came from accidental deletion？ And the strange drawing-board storyline of Up？ Some of the developmental processes like the Braintrust meetings were really insightful too。 There is a lot to be learned from the author here。But when the book delves into psychoanalytic business theory it started sounding anodyne and a bit soulless， which is ironic given the nature of Pixar。 I would definitely recommend this book for fans of Pixar films but not to the general reader。 。。。more

Marsha ，

Well written and entertaining， the book describes how Pixar works with ideas applicable to businesses anywhere。

Paris Chanel ，

“Our actions change our reality。 Our intentions matter。 Most people believe that their actions have consequences but don’t think through the implications of that belief。”This is an insightful， intimate， behind-the-scenes look at Pixar’s work culture and the philosophy they live by to facilitate as a thriving company that doesn’t hinder the efforts， suggestions， potential， mood and creativity （of course） of their employees。 Ed and others leads with trust and encouragement to use small and big fai “Our actions change our reality。 Our intentions matter。 Most people believe that their actions have consequences but don’t think through the implications of that belief。”This is an insightful， intimate， behind-the-scenes look at Pixar’s work culture and the philosophy they live by to facilitate as a thriving company that doesn’t hinder the efforts， suggestions， potential， mood and creativity （of course） of their employees。 Ed and others leads with trust and encouragement to use small and big failures as lessons that should be acted on swiftly rather than playing the blame game if something goes wrong or falls apart because after all it’s teamwork within individual tasks that leads to tighter bonds and wiser decision-making for the future。 In short， “focus on the problem not the person。” This methods in this book are very very usual for other creative companies to thrive rather than burdening the abilities and confidence of their team。 。。。more

David Clarke ，

This was such a good listen。 Important themes in life explained so well and great stories to go along with it。 Interesting to see life from an animators perspective and some of the background stories of Pixar and Disney， and great leadership principles discussed as well。 Really enjoyed it

Cristiano Dalbem ，

I don't think I ever highlighted so many passages in a book before in my life。 It's very long， but so much worth it！For such a popular book， which is also not that new， I was impressed how many ideas were still fresh and original。The title is a little misleading though， since it's not so focused on creativity per se， but mostly on leadership， corporate culture and business。Ed's writing style is a joy to read， embodying what Pixar is best known for: storytelling。 I don't think I ever highlighted so many passages in a book before in my life。 It's very long， but so much worth it！For such a popular book， which is also not that new， I was impressed how many ideas were still fresh and original。The title is a little misleading though， since it's not so focused on creativity per se， but mostly on leadership， corporate culture and business。Ed's writing style is a joy to read， embodying what Pixar is best known for: storytelling。 。。。more

Caio Gomes ，

Em Creativity Inc， Catmul conta sobre processos e ideias que eles implementaram na Pixar para garantir que as ideias nao venham somente de um pequeno grupo， mas a empresa inteira funcione targeteada pro sucesso dos filmes。 É bem interessante ver como todos os fatos deram certo para que essa cultura fosse criada。 Alem disso， sempre que leio sobre a pixar， me lembra a vontade que sempre tive de ser alguem com alguma criatividade pra storytelling pra poder trabalhar la。 Quem sabe na proxima vida。 4 Em Creativity Inc， Catmul conta sobre processos e ideias que eles implementaram na Pixar para garantir que as ideias nao venham somente de um pequeno grupo， mas a empresa inteira funcione targeteada pro sucesso dos filmes。 É bem interessante ver como todos os fatos deram certo para que essa cultura fosse criada。 Alem disso， sempre que leio sobre a pixar， me lembra a vontade que sempre tive de ser alguem com alguma criatividade pra storytelling pra poder trabalhar la。 Quem sabe na proxima vida。 4 Estrelas。 Creativity Inc。 。。。more

Richard ，

It is probably the best business book I have ever read。 I cherish the book as it is not written by a consultant or a management guru but a real leader。 The breadth of issues noted increasingly paints a rich story。 The rich and diverse aspects ring very true and in my experience， noteworthy。I do know that one aspect of events was more adverse to many employees - the author highlights how Steve Jobs interacted with employees and it was often not appreciated。 Ed's views are understandable though - It is probably the best business book I have ever read。 I cherish the book as it is not written by a consultant or a management guru but a real leader。 The breadth of issues noted increasingly paints a rich story。 The rich and diverse aspects ring very true and in my experience， noteworthy。I do know that one aspect of events was more adverse to many employees - the author highlights how Steve Jobs interacted with employees and it was often not appreciated。 Ed's views are understandable though - the impact to Pixar was a deeper cut though。 。。。more

Ignacio Romero ，

Mucho mas interesante la primera parte donde explica historia de como se fundó Pixar que al final donde se empieza a repetir un poco， pero igualmente 100% recomendable！

Chris ，

Worthwhile， the business side of running a creative enterprise

apoorva rawat ，

Have to reread this one。

Alina ，

A mix of Ed Catmull's history， the history of Pixar， and a collection of his personal philosophies， this book was amazing to read。 Having read the behemoth DisneyWar， I was expecting something more cynical and business oriented， but no， Pixar's leaders value story and personal creativity and work as hard as they can to include every single person on the team。 The love that goes into each film they make astounded me。 The deep differences between Pixar and Disney were so interesting to see。 This i A mix of Ed Catmull's history， the history of Pixar， and a collection of his personal philosophies， this book was amazing to read。 Having read the behemoth DisneyWar， I was expecting something more cynical and business oriented， but no， Pixar's leaders value story and personal creativity and work as hard as they can to include every single person on the team。 The love that goes into each film they make astounded me。 The deep differences between Pixar and Disney were so interesting to see。 This is one of those books that made me want to create and find an environment like this one。 。。。more

Danny ，

An incredible book through and through。 Ed Catmull’s emphasis on people and fostering an amazing community of people resonates really well with me。 All the talk of a culture with accountability， creativity， honesty， authenticity， risk taking etc。 Pixar has done some incredibly things and while I always admired their culture， I have a deeper appreciation for it seeing just how it was made， implemented and shaped over the years。

Candace Bell ，

This is among the best books I have read in the past several years。 Far exceeded my exceptions！

Sheila Pictures ，

“Los errores no son necesariamente malos。 No son malos en absoluto。 Son la consecuencia inevitable de hacer algo nuevo。”Ed Catmull， uno de los fundadores de Pixar nos cuenta los inicios de la empresa， su cultura de trabajo， anécdotas de las películas， la manera de liderar， cómo influyó Steve Jobs en el camino de la compañía y conociendo su otra cara。。。Es una lectura amena， llena de conceptos interesantes， de los cuales destaco como se trató el tema del fracaso y también “La identidad de Pixar， s “Los errores no son necesariamente malos。 No son malos en absoluto。 Son la consecuencia inevitable de hacer algo nuevo。”Ed Catmull， uno de los fundadores de Pixar nos cuenta los inicios de la empresa， su cultura de trabajo， anécdotas de las películas， la manera de liderar， cómo influyó Steve Jobs en el camino de la compañía y conociendo su otra cara。。。Es una lectura amena， llena de conceptos interesantes， de los cuales destaco como se trató el tema del fracaso y también “La identidad de Pixar， su proceso de “BrainTrust” en el que se evalúan las pelis， todo el mundo podía dar su opinión， compartir sus ideas sin miedo， una cultura en la que se puede cometer fallos sin ser juzgados， dándole confianza y libertad de crear al equipo。 Me dejó con un montón de frases subrayadas， acá algunas:“Las ideas surgen de las personas。 Por lo tanto， las personas son más importantes que las ideas， ¿Por qué estamos equivocados al respecto？”“Un buen equipo está formado por personas que se complementan。” “Lo importante es la historia” “La franqueza no tiene que ser cruel。”“Nunca se topará con lo inesperado si se limita a lo familiar。”“Sin cambios no se puede crecer ni tener éxito” 。。。more

Jessie ，

I thought this would be a novel describing the creative process of Pixar movies。 Instead it was the origin story of Pixar the company starting with George Lucas and ending with Steve Jobs。My biggest takeaway is how much time they allowed their employees to take to develop the story。 Years！ And I compared that to the self-imposed deadlines of authors trying to crank out many stories a year。

Felipe Posada ，

Basándome en lo que plantea Ed Catmull quiero ser muy franco: Fue un libro agridulce con algunos momentos memorables。Dado que mi trabajo es en el sector audiovisual encontré algunos párrafos enriquecedores para mi área， además que es un gusto saber los pormenores que hay en la creación de clásicos modernos como "Toy Story"; pero el libro falla al hablar más de herramientas corporativas y no de herramientas creativas。Por cierto， los párrafos sobre Steve Jobs son oro puro。 Basándome en lo que plantea Ed Catmull quiero ser muy franco: Fue un libro agridulce con algunos momentos memorables。Dado que mi trabajo es en el sector audiovisual encontré algunos párrafos enriquecedores para mi área， además que es un gusto saber los pormenores que hay en la creación de clásicos modernos como "Toy Story"; pero el libro falla al hablar más de herramientas corporativas y no de herramientas creativas。Por cierto， los párrafos sobre Steve Jobs son oro puro。 。。。more

Orianne Stern ，

Catmull’s writing and stories are insightful and interesting regardless of the industry you work on。 It proves to be an inspirational guide of how to create a work culture that connect and enables each individual to bring out the best in them and in turn the company。 It showcases the power of collaboration， communication and confidence in the workplace and how that creates unmatchable results for both the ending product and the people involved。 It is an inspirational read that demonstrates the p Catmull’s writing and stories are insightful and interesting regardless of the industry you work on。 It proves to be an inspirational guide of how to create a work culture that connect and enables each individual to bring out the best in them and in turn the company。 It showcases the power of collaboration， communication and confidence in the workplace and how that creates unmatchable results for both the ending product and the people involved。 It is an inspirational read that demonstrates the power of proper management and how it can affect and impact every detail in an organization by putting people first and above all。 The book is a quick read with a pragmatic and introspective approach that will impact all who read it。 。。。more

Jodi Uplinger ，

Learning how Pixar movies are made was very neat。 This was a very well written book as well。 （Audio book）

Aakanksha ，

Reading this book makes you feel as if you are a part of Pixar’s journey， from inception to its glorious current state and beyond。 It covers a plethora of topics like managing high performers， healthy company culture， fostering creativity and navigating uncertainty。 But the thing that sets this book’s narrative apart is the admission of fallibility。 There is absolutely nowhere in the book that the writer assumes to be a know-it-all， which is rare in the category of management and strategy books。 Reading this book makes you feel as if you are a part of Pixar’s journey， from inception to its glorious current state and beyond。 It covers a plethora of topics like managing high performers， healthy company culture， fostering creativity and navigating uncertainty。 But the thing that sets this book’s narrative apart is the admission of fallibility。 There is absolutely nowhere in the book that the writer assumes to be a know-it-all， which is rare in the category of management and strategy books。 The section dedicated to Steve Jobs at the end is another icing on the cake。 All in all， a must read！ 。。。more

Casey Vincent Ames ，

Creativity Inc。 is the ultimate guide to running a functioning， creative and productive company where all parties involved are satisfied。 I highly recommend this book to anyone who is about to start a job regardless of where you’re working or what position you are working in。

Jesus ，

Un libro escrito de forma muy amena y con mucha información muy útil， ya no solo para trabajar con equipos creativos como se habla en el libro， sino en general para cualquier tipo de equipo。Además， el hilo conductor es toda la historia de Pixar， que también es bastante interesante。

Shefali Jindal ，

I think this is a very important book and one of the few books which should be made mandatory， especially for management students。 I loved how Ed explained the tiniest details of the workings of the great PIXAR。 But while he was doing this， he also exposed his weak points， which made me feel he was as human as I am and so I could really connect to him instead of keeping him on a pedestal。

Б。 Долгорсүрэн ，

Эхлээд уншлаа， 2 дохио сонслоо。 Маш их таалагдлаа。 Мэргэжилтэй холбоотой олон арван санаа авахаар гоё гоё жишээтэй。 Зохиолч Эд Катмулын компьютероор бүтээсэн анхны киног хийх гэсэн мөрөөдөл зорилгодоо 20 жил ажиллаж хүрчихээд өөрийн мэдэрсэн， авч буй мэдрэмжээ лонхонд хийгээд л хадгалчихмаар байсан гэдэг тэр зүйрлэл үү。 Тэрээр байгууллагыг бүтээлчээр， сайн удирдах гэдэг дараагийн зорилгодоо хүрэхээр Pixar-ын хамт олонтойгоо ажиллаж байгаа， хүүхэд байхаас мөрөөдсөн Диснейн удирдах албанд хүрч ажи Эхлээд уншлаа， 2 дохио сонслоо。 Маш их таалагдлаа。 Мэргэжилтэй холбоотой олон арван санаа авахаар гоё гоё жишээтэй。 Зохиолч Эд Катмулын компьютероор бүтээсэн анхны киног хийх гэсэн мөрөөдөл зорилгодоо 20 жил ажиллаж хүрчихээд өөрийн мэдэрсэн， авч буй мэдрэмжээ лонхонд хийгээд л хадгалчихмаар байсан гэдэг тэр зүйрлэл үү。 Тэрээр байгууллагыг бүтээлчээр， сайн удирдах гэдэг дараагийн зорилгодоо хүрэхээр Pixar-ын хамт олонтойгоо ажиллаж байгаа， хүүхэд байхаас мөрөөдсөн Диснейн удирдах албанд хүрч ажиллаж байгаагаа он цагийн дарааллаар нүдэнд харагдтал бичигдсэн үнэхээр гоё ном байлаа。 Дахиад ч уншина， бас сонсоно оо。 。。。more

Leanne ，

Easy biography to read。 Interesting and insightful to see how Pixar kept its heart through massive growth & success。

Manuel ，

Inspira su forma de luchar por los sueños。

Andres ，

Un libro con muchos apuntes que podrían ser de utilidad no solo a personas dedicadas a la animación; todos aquellos que trabajen en grupos o manejen alguna empresa deberían leerlo。

Pedro Cadena ，

Maior parte das dicas do autor são ovbiedades que todas as empresas pregam: feedback honesto， horizontalidade， não ter medo de errar， fazer mais com menos。 Um grande lugar comum。Se o objetivo da leitura for sobre a história da Pixar， deve existir outro título melhor。 Se o objetivo for uma leitura de negócios， não traz nenhum insight novo。

Spencer ，

3。5。 straightforward business bio w solid if standard suggestions

Leandro Barreto ，

Educated middle aged white straight male tells the world how you can have no idea what you're doing but succeed anyway if you just believe in yourself。It's a good book anyway。 Educated middle aged white straight male tells the world how you can have no idea what you're doing but succeed anyway if you just believe in yourself。It's a good book anyway。 。。。more

Kate Kooiker ，

Closing this one with tons of respect。 The way Ed thinks about creating organizations is as impactful and thoughtful as the way he thinks about creating films。 It’s not that he is without conviction， but the un-pin-down-able-ness of his methods prove his point that excellence （specifically in terms of creative work & culture） requires everything formulas diminish。

Reference

google book https://www.google.com/search?tbm=bks&q=Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0