The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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- Create Date：2021-07-07 05:51:34
- Update Date：2025-09-07
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- Author：Eric Ries
- ISBN：1524762407
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Summary
Most startups fail。 But many of those failures are preventable。 The Lean Startup is a new approach being adopted across the globe， changing the way companies are built and new products are launched。
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty。 This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom。 What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business。
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively。 Inspired by lessons from lean manufacturing， it relies on "validated learning，" rapid scientific experimentation， as well as a number of counter-intuitive practices that shorten product development cycles， measure actual progress without resorting to vanity metrics， and learn what customers really want。 It enables a company to shift directions with agility， altering plans inch by inch， minute by minute。
Rather than wasting time creating elaborate business plans， The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously， to adapt and adjust before it's too late。 Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever。
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty。 This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom。 What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business。
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively。 Inspired by lessons from lean manufacturing， it relies on "validated learning，" rapid scientific experimentation， as well as a number of counter-intuitive practices that shorten product development cycles， measure actual progress without resorting to vanity metrics， and learn what customers really want。 It enables a company to shift directions with agility， altering plans inch by inch， minute by minute。
Rather than wasting time creating elaborate business plans， The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously， to adapt and adjust before it's too late。 Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever。
Reviews
Barry
，
At the time I read this， this was the forefront of thinking on how to develop agile， responsive systems in a lean way using experimentation to validate very narrow hypotheses。 The thinking has updated since then to center the user more directly and focus on experimentation on the minimum viable experience， ensuring that the customer gets real value from that initial build。Eric Ries didn't neglect this point， but it definitely was not the focal point that it has become。 At the time I read this， this was the forefront of thinking on how to develop agile， responsive systems in a lean way using experimentation to validate very narrow hypotheses。 The thinking has updated since then to center the user more directly and focus on experimentation on the minimum viable experience， ensuring that the customer gets real value from that initial build。Eric Ries didn't neglect this point， but it definitely was not the focal point that it has become。 。。。more
Natasha Jenny
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This book was revolutionary when it first came out - but I think the people who will get the most value out of reading it are people who are unfamiliar with startups in general， not as much for those who have been exposed to the startup ecosystem as we see many of the ideas and principles of this book being applied at many startups today。Best chapters to me were: Measure and Grow。 I think these chapters can be read separate from the book and definitely worth re-reading！Great quote at the end too This book was revolutionary when it first came out - but I think the people who will get the most value out of reading it are people who are unfamiliar with startups in general， not as much for those who have been exposed to the startup ecosystem as we see many of the ideas and principles of this book being applied at many startups today。Best chapters to me were: Measure and Grow。 I think these chapters can be read separate from the book and definitely worth re-reading！Great quote at the end too: "We would dedicate ourselves to the creation of new institutions with a long-term mission to build sustainable value and change the world for the better。" 。。。more
Novia Riani Putri
，
Mungkin dari judul seakan terlihat bahwa buku ini dikhususkan untuk penciptaan startup saja。 Namun， di balik dari judul yang spesifik， buku ini berisikan banyak ilmu mengenai proses kreatif yang begitu fleksibel dan dibutuhkan disiplin serta inovasi。 Cocok dibaca untuk mereka yang tertarik pada cara penciptaan yang tidak linear。
Kristine Strautane
，
The advise about MVP was so important to me as I did deliver a small test batch of product which was not perfect and felt so bad receiving some critical feedback from customers。 I knew from the start that I want to improve the product but needed to understand if there is demand for it at all。 Now I am glad I did and felt a relief knowing it actually is recommended to do so to avoid spending recourses perfecting a product only to find out that nobody needs it。
Waylon Baumgardner
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A great book talking about the common problems startups who create digital prodcuts face and offer a framework to help reset the course。 Appreciated the lessons learned shared throughout based on Ries' evaluated experience and validated learning。 There were some moments where I felt the author got a bit in his own head and spent too much time reflecting on historical examples that weren't quite equitable to modern business （though there is always something to learn from history， such deep discus A great book talking about the common problems startups who create digital prodcuts face and offer a framework to help reset the course。 Appreciated the lessons learned shared throughout based on Ries' evaluated experience and validated learning。 There were some moments where I felt the author got a bit in his own head and spent too much time reflecting on historical examples that weren't quite equitable to modern business （though there is always something to learn from history， such deep discussions on manufacturing processes are a bit lost in digital product-based business）。 Overall though， some strong knowledge shared that is based on experience， and that's always a good thing to learn from。 。。。more
Merijn
，
Eric Ries' Lean Startup is already a classic in the world of innovation。 The actionable way of writing with the examples presented really puts you in the vibe of that everything is possible and you want to start NOW。 I experienced many insights on several projects I have worked on， where things went the right or the wrong way。 LS gives a good framework of providing context to that， while still being meta enough to leave the gaps open。 A refreshing read， whereas it's still vague in what order you Eric Ries' Lean Startup is already a classic in the world of innovation。 The actionable way of writing with the examples presented really puts you in the vibe of that everything is possible and you want to start NOW。 I experienced many insights on several projects I have worked on， where things went the right or the wrong way。 LS gives a good framework of providing context to that， while still being meta enough to leave the gaps open。 A refreshing read， whereas it's still vague in what order you'll be able to create the context for leveraging this framework。 Definitely feel inspired， therefore 4/5 。。。more
Levas
，
Nusprendžiau šitą perskaityt kazkada， kai dirbau dar startupe， bet baigiau skaityt tada kai tas startupas jau nebelabai tokiu gali vadintis。 Įdomi knyga， ypač kalbanti apie tai kiek duomenys svarbu grindžiant bet kokius sprendimus。 Ne wishful thinking ar patogiai pasirinkti kampai analizei。 Atrodo visiškai akivaizdu， bet oi kaip dažnai matuojama tiesiog del matavimo， sprendimai padaromi， nes taip jaučiasi ir tt。 Ypac žiūrint i įvairius Lietuvos startuolius。 Knyga manau yra būtina busimiems ar es Nusprendžiau šitą perskaityt kazkada， kai dirbau dar startupe， bet baigiau skaityt tada kai tas startupas jau nebelabai tokiu gali vadintis。 Įdomi knyga， ypač kalbanti apie tai kiek duomenys svarbu grindžiant bet kokius sprendimus。 Ne wishful thinking ar patogiai pasirinkti kampai analizei。 Atrodo visiškai akivaizdu， bet oi kaip dažnai matuojama tiesiog del matavimo， sprendimai padaromi， nes taip jaučiasi ir tt。 Ypac žiūrint i įvairius Lietuvos startuolius。 Knyga manau yra būtina busimiems ar esamiems verslu vadovams， bet nepamaisho niekam。 。。。more
Danielle Schumann
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While dense， as work books can sometimes be， I found myself in conversation talking about concepts from these pages while reading。 Plenty are applicable outside the start-up bubble， too。
Steph Jones
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As a product owner at a startup， I found this very beneficial to read。 It has lots of interesting and practical advice that I'll definitely be taking on board in order to avoid pointlessly wasting time and money and get to the end goal of a successful product quicker。 I especially liked Ries' humility around his ideas and that he's sure newer and better ways will come around but the message still remains the same around continuous innovation。 As a product owner at a startup， I found this very beneficial to read。 It has lots of interesting and practical advice that I'll definitely be taking on board in order to avoid pointlessly wasting time and money and get to the end goal of a successful product quicker。 I especially liked Ries' humility around his ideas and that he's sure newer and better ways will come around but the message still remains the same around continuous innovation。 。。。more
Aditya Nihal
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I had already watched some videos of Y combinator on MVPs。 So found it really repetitive。 Author brags a lot about himself。 Good for beginners。
Katipza
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✔️La biblia del emprendedor。
Chris
，
Great book by Eric Ries， I feel much more equipped with knowledge for my startup。The question is always: "How can we build a sustainable business around our new product or service？"We have assumptions that we rely on， and we can test those assumptions before it's too late。Build - Measure - Learn。 Go through this cycle faster to grow faster， or risk drowning。Mindset - A startup is an experiment and learning how to build a sustainable business is the outcome of that experiment。Don't succeed at fai Great book by Eric Ries， I feel much more equipped with knowledge for my startup。The question is always: "How can we build a sustainable business around our new product or service？"We have assumptions that we rely on， and we can test those assumptions before it's too late。Build - Measure - Learn。 Go through this cycle faster to grow faster， or risk drowning。Mindset - A startup is an experiment and learning how to build a sustainable business is the outcome of that experiment。Don't succeed at failing。 It's not about how fast you can build something， it's about if you should build something。 。。。more
Enkhbold Ochirbat
，
The idea implying is very important which is radical thinking approaches。 Very oriented for startups and innovation thinking is all over the book。
Didzis Dubovskis
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Great for large organizations and software companies。 Reasonably good for other businesses。
Anton Korolev
，
The philosophy of validated learning is essential for almost any startup in today's world。 The vast majority of the book illustrates this idea from different angles and brings up a bunch of cases from Silicon Valley。Testing hypotheses， MVPs， small batch approach， root cause analysis， 5 why's， agile teams， A/B testing， engine of growth， pivoting， building customer value — you got to learn all those key concepts if you are working in digital marketing。I would highly recommend this book to anyone w The philosophy of validated learning is essential for almost any startup in today's world。 The vast majority of the book illustrates this idea from different angles and brings up a bunch of cases from Silicon Valley。Testing hypotheses， MVPs， small batch approach， root cause analysis， 5 why's， agile teams， A/B testing， engine of growth， pivoting， building customer value — you got to learn all those key concepts if you are working in digital marketing。I would highly recommend this book to anyone who wants to grasp the idea of how modern startups work。 Of course not every aspect of business is covered in this book， but at least you'll understand some fundamental principles of growth。 。。。more
Chonlavit Panpakdeediskul
，
Very practical and widely used in a big startup in SEA
GingerOrange
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I picked this up because I had nothing else on hand。I can’t say I enjoyed it terribly and at times it was boring。 Also， I don’t think I was in the right mindset for this book。 But I will say I， at the very least， learnt some things。 Not everything but the new ideas were interesting。 They don’t directly apply in my line of work but some concepts definitely can be used。Overall， I learnt new things but it bored me to tears。 Just not my cup of tea。
Eirik Steira
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For en med ingen erfaring med startups inneholdt denne boken fortsatt interessant og forståelig stoff。 Kan også anvendes på andre områder som feks hobbyprosjekter som kanskje er litt mer enn bare hobbyprosjekter。
Tina
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I thought I wasn't disconnected from the business world until I picked this up - it was like learning a new langauge。 Took me a really long time to get through。==========Startup success can be engineered by following the right process， which means it can be learned， which means it can be taught。==========my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty。==========The fundamental activity of a startup is to turn id I thought I wasn't disconnected from the business world until I picked this up - it was like learning a new langauge。 Took me a really long time to get through。==========Startup success can be engineered by following the right process， which means it can be learned， which means it can be taught。==========my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty。==========The fundamental activity of a startup is to turn ideas into products， measure how customers respond， and then learn whether to pivot or persevere。==========The first problem is the allure of a good plan， a solid strategy， and thorough market research。 In earlier eras， these things were indicators of likely success。 The overwhelming temptation is to apply them to startups too， but this doesn’t work， because startups operate with too much uncertainty。==========our civilization’s most precious resource: the time， passion， and skill of its people。==========When I worked as a programmer， that meant eight straight hours of programming without interruption。 That was a good day。 In contrast， if I was interrupted with questions， process， or—heaven forbid—meetings， I felt bad。 What did I really accomplish that day？ Code and product features were tangible to me; I could see them， understand them， and show them off。 Learning， by contrast， is frustratingly intangible。==========The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible。==========a failure to deliver results is due to either a failure to plan adequately or a failure to execute properly。 Both are significant lapses， yet new product development in our modern economy routinely requires exactly this kind of failure on the way to greatness。==========Anyone who is creating a new product or business under conditions of extreme uncertainty is an entrepreneur whether he or she knows it or not and whether working in a government agency， a venture-backed company， a nonprofit， or a decidedly for-profit company with financial investors。==========Out of a hundred good ideas， you’ve got to sell your idea。 So you build up a society of politicians and salespeople。 When you have five hundred tests you’re running， then everybody’s ideas can run。 And then you create entrepreneurs who run and learn and can retest and relearn as opposed to a society of politicians。==========Validated learning is not after-the-fact rationalization or a good story designed to hide failure。 It is a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty in which startups grow。 Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects。 It is more concrete， more accurate， and faster than market forecasting or classical business planning。 It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere。 VALIDATED LEARNING AT IMVU Let me illustrate this with an example from my career。==========If Zappos had relied on existing market research or conducted a survey， it could have asked what customers thought they wanted。 By building a product instead， albeit a simple one， the company learned much more:==========It had more accurate data about customer demand because it was observing real customer behavior， not asking hypothetical questions。==========HP’s employees to take advantage of the company’s policy on volunteering。 Corporate guidelines encourage every employee to spend up to four hours a month of company time volunteering in his or her community;==========The value hypothesis tests whether a product or service really delivers value to customers once they are using it。 What’s a good indicator that employees find donating their time valuable？ We could survey them to get their opinion， but that would not be very accurate because most people have a hard time assessing their feelings objectively。==========We could find opportunities for a small number of employees to volunteer and then look at the retention rate of those employees。 How many of them sign up to volunteer again？==========For the growth hypothesis， which tests how new customers will discover a product or service， we can do a similar analysis。 Once the program is up and running， how will it spread among the employees， from initial early adopters to mass adoption throughout the company？==========1。 Do consumers recognize that they have the problem you are trying to solve？ 2。 If there was a solution， would they buy it？ 3。 Would they buy it from us？ 4。 Can we build a solution for that problem？”==========The common tendency of product development is to skip straight to the fourth question and build a solution before confirming that customers have the problem。==========They face the same challenges in both the public and private sectors， regardless of industry。==========As we saw in Part One， the products a startup builds are really experiments; the learning about how to build a sustainable business is the outcome of those experiments。==========This Build-Measure-Learn feedback loop is at the core of the Lean Startup model。==========What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight， the ability， and the tools to discover which parts of their plans were working brilliantly and which were misguided， and adapt their strategies accordingly。==========The most common speed bumps are legal issues， fears about competitors， branding risks， and the impact on morale。==========Startups are especially at risk when outside stakeholders and investors （especially corporate CFOs for internal projects） have a crisis of confidence。==========The solution to this problem resides at the heart of the Lean Startup model。 We all need a disciplined， systematic approach to figuring out if we’re making progress and discovering if we’re actually achieving validated learning。 I call this system innovation accounting， an alternative to traditional accounting designed specifically for startups。==========A startup’s job is to （1） rigorously measure where it is right now， confronting the hard truths that assessment reveals， and then （2） devise experiments to learn how to move the real numbers closer to the ideal reflected in the business plan。==========Most milestones are built the same way: hit a certain product milestone， maybe talk to a few customers， and see if the numbers go up。 Unfortunately， this is not a good indicator of whether a startup is making progress。 How do we know that the changes we’ve made are related to the results we’re seeing？==========Innovation accounting begins by turning the leap-of-faith assumptions discussed in Chapter 5 into a quantitative financial model。==========Innovation accounting works in three steps: first， use a minimum viable product to establish real data on where the company is right now。Second， startups must attempt to tune the engine from the baseline toward the ideal。 This may take many attempts。That is the third step: pivot or persevere。==========If the company is making good progress toward the ideal， that means it’s learning appropriately==========An MVP allows a startup to fill in real baseline data in its growth model—conversion rates， sign-up and trial rates， customer lifetime value， and so on—and this is valuable as the foundation for learning about customers========== 。。。more
Somasundaran Avanashilingam
，
Very nice book with practical examples。It would have been great if they cover examples from industries outside of tech/software。
Riccardo C。
，
Chiaro ed esaustivo！
Agustin
，
Amazing book。 Incredible how easy is to understand the Lean approach from Eric Ries。 Full of examples that are straight to the point。
Felly
，
BENEFITS OF THE LEAN STARTUPBe more innovative。Stop wasting people's time。Be more successful。 BENEFITS OF THE LEAN STARTUPBe more innovative。Stop wasting people's time。Be more successful。 。。。more
Alisa Blanc
，
Interesting account on business management。 Must read for anyone interested in entrepreneurship as it exposes the reader to not just the methodologies of the Lean Startup， but also others - albeit being to refute them。 Case studies facilitate comprehension of the concept。
Lan-Anh
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This review has been hidden because it contains spoilers。 To view it， click here。 Start-ups should verify their assumptions to develop their product。 Once the product is launched， Start-ups should use continuous innovation to get better in the eyes of their target customers。1。 Start-ups should cut off all the complicated processes like corporate2。 The ultimate goal of Start-ups are to build a sustainable business model （to concentrate on what customers are willing to pay instead of unimportant statistics）3。 The sustainable business model can be created through a process of se Start-ups should verify their assumptions to develop their product。 Once the product is launched， Start-ups should use continuous innovation to get better in the eyes of their target customers。1。 Start-ups should cut off all the complicated processes like corporate2。 The ultimate goal of Start-ups are to build a sustainable business model （to concentrate on what customers are willing to pay instead of unimportant statistics）3。 The sustainable business model can be created through a process of selective learning。 。。。more
Nikhil
，
The word startup in the title of the book made me believe the book is about startups。But， do not let the title deceive you。 The book is not only about startups。 It has a lot to offer if you want to learn about products， metrics， processes， learning。I think you should read the book if you fall in any of these : 1。 You are working in a company/startup 2。 You are an entrepreneur 3。 You want to be an entrepreneur 4。 You aspire to be a working professionalIn short， you must read the bookThe best The word startup in the title of the book made me believe the book is about startups。But， do not let the title deceive you。 The book is not only about startups。 It has a lot to offer if you want to learn about products， metrics， processes， learning。I think you should read the book if you fall in any of these : 1。 You are working in a company/startup 2。 You are an entrepreneur 3。 You want to be an entrepreneur 4。 You aspire to be a working professionalIn short， you must read the bookThe best takeaway from the book for me is only learning from failures is not fine， unless it is validated learning！ 。。。more
Andrés Watanabe
，
A pesar que el libro es del 2011 sus enseñanzas aún son muy aplicables al día de hoy， es buen punto de partida para los nuevos en UX para conocer y aprender el proceso "Lean Start Up"。 Los ejemplos son buenos， pero un poco antiguos en mi opinión。 Finalmente， te llevas muchos aprendizajes que aún se pueden aplicar en el día a día。 Lo más triste， en mi opinión， es el capítulo final donde da recomendaciones de libros， blogs y páginas， me di el trabajo de revisar todos （o la mayoría de ellos）。 Por d A pesar que el libro es del 2011 sus enseñanzas aún son muy aplicables al día de hoy， es buen punto de partida para los nuevos en UX para conocer y aprender el proceso "Lean Start Up"。 Los ejemplos son buenos， pero un poco antiguos en mi opinión。 Finalmente， te llevas muchos aprendizajes que aún se pueden aplicar en el día a día。 Lo más triste， en mi opinión， es el capítulo final donde da recomendaciones de libros， blogs y páginas， me di el trabajo de revisar todos （o la mayoría de ellos）。 Por desgracias， las mayoría de los blogs y páginas ya no existen y los libros que recomiendan ya están muy desfasados por nuevas teorías o ya existen libros que lo explican mejor y más actualizados。 Seguiré con lecturas sobre start ups y planeo continuar con "Zero to one" de Blake Masters y Peter Thiel。 Si tienen alguna recomendación por favor dejarlo en los comentarios。 。。。more
Madhusudhan Reddy
，
Even though the movement started around 10 years ago; the concept is still relevant at its core。 One of the must-reads for anyone getting into Product Manager roles。
Charlotte
，
A must read for anyone thinking of founding a startup or building an app。
Roger Smith
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