Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
- Downloads：2437
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-06-21 08:54:10
- Update Date：2025-09-07
- Status：finish
- Author：Russell Brunson
- ISBN：1401960464
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels。
DotCom Secrets is not just another "how-to" book on internet marketing。 This book is not about getting more traffic to your website--yet these secrets will help you get exponentially more traffic than ever before。
This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make。
Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see （that's the bad news）， but a lot easier to fix （that's the good news）。
What most businesses really have is a "funnel" problem。 Your funnel is the online process that you take your potential customers through to turn them into actual customers。 Everyone has a funnel （even if they don't realize it）， and yours is either bringing more customers to you or repelling them。
Over the past decade we have run tens of thousands of split tests to figure out which funnels work for almost every situation you can dream of。 If your goal is to generate leads， we have funnel frameworks and scripts for that。 If you want to sell a product or a service， there are frameworks and scripts for that as well。
The sales funnel frameworks that you will find inside these pages have now helped literally tens of thousands of companies around the world to grow faster than ever before。 This book will give you access to all the processes， funnels， frameworks， and scripts that we use to scale our companies online so you can fix your funnel and turn it into the most profitable member of your team！
DotCom Secrets is not just another "how-to" book on internet marketing。 This book is not about getting more traffic to your website--yet these secrets will help you get exponentially more traffic than ever before。
This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make。
Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see （that's the bad news）， but a lot easier to fix （that's the good news）。
What most businesses really have is a "funnel" problem。 Your funnel is the online process that you take your potential customers through to turn them into actual customers。 Everyone has a funnel （even if they don't realize it）， and yours is either bringing more customers to you or repelling them。
Over the past decade we have run tens of thousands of split tests to figure out which funnels work for almost every situation you can dream of。 If your goal is to generate leads， we have funnel frameworks and scripts for that。 If you want to sell a product or a service， there are frameworks and scripts for that as well。
The sales funnel frameworks that you will find inside these pages have now helped literally tens of thousands of companies around the world to grow faster than ever before。 This book will give you access to all the processes， funnels， frameworks， and scripts that we use to scale our companies online so you can fix your funnel and turn it into the most profitable member of your team！
Reviews
Anniephuongha
，
I don't have any better word to say how good is this book and thanksIt th3 word from author's heart and so valuable step by step knowledge。Makinh mon3y is a game， play it with fun。 I don't have any better word to say how good is this book and thanksIt th3 word from author's heart and so valuable step by step knowledge。Makinh mon3y is a game， play it with fun。 。。。more
Seng Wee Wong
，
This book is a fun read to me。 I am sure many of us have experienced some sort of online marketing tactics like the big bold headers at the top of the page with a video testimonial on why you should buy a certain product or enroll into a certain 'get-rich-quick' business program。 This dude probably started the trend and honestly some of these marketing strategies are pretty good at capturing people's attention。 Online sales require a different set of tactics to gather sales and I think this book This book is a fun read to me。 I am sure many of us have experienced some sort of online marketing tactics like the big bold headers at the top of the page with a video testimonial on why you should buy a certain product or enroll into a certain 'get-rich-quick' business program。 This dude probably started the trend and honestly some of these marketing strategies are pretty good at capturing people's attention。 Online sales require a different set of tactics to gather sales and I think this book covered the essentials for an online marketer to flourish in the market space。 The author detailed the steps to funnel potential clients into the pool of eligible customers who are willing to pay big bucks to drive up their revenue。 Identifying the business' value proposition at the right time may be a common problem for many small businesses and this book helps business owners with this issue。I may not be an online marketer but I found this book interesting to read and understand the train of thought of some of these online marketers。 Anyway this book is quite short so it doesn't take much time for you to finish this book。 。。。more
Karen Shelton
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This is my first read from Russell Brunson。 His take on marketing is spot-on and this book helps define the "funnel" in a way that is easily understood。While this book as basically a "lead magnet" for his larger Click Funnels platform， the content in the book is super helpful to those who want to learn the basics of funnel marketing and understanding the main concepts for digital marketing。The graphics are simplistic but so helpful in supporting the points， and I have found myself returning to t This is my first read from Russell Brunson。 His take on marketing is spot-on and this book helps define the "funnel" in a way that is easily understood。While this book as basically a "lead magnet" for his larger Click Funnels platform， the content in the book is super helpful to those who want to learn the basics of funnel marketing and understanding the main concepts for digital marketing。The graphics are simplistic but so helpful in supporting the points， and I have found myself returning to them again and again while reading the book。I am looking forward to moving on to Expert Secrets！ 。。。more
Klyemann
，
Yes， this book is primarily a sales prop， but it's actually packed with value！If you are new to the world of digital marketing and have no knowledge of the principles of funnelling， this book will be a revelation。 Besides explaining the basic principles It's also packed with practical tips & trick you can add to your toolbox right away。To me， the fact that the book itself is an example of one of the strategies presented is just a bonus， not a bummer。Highly recommended。 Yes， this book is primarily a sales prop， but it's actually packed with value！If you are new to the world of digital marketing and have no knowledge of the principles of funnelling， this book will be a revelation。 Besides explaining the basic principles It's also packed with practical tips & trick you can add to your toolbox right away。To me， the fact that the book itself is an example of one of the strategies presented is just a bonus， not a bummer。Highly recommended。 。。。more
Nele
，
This is the 1x1 of Online-MarketingThe concepts in this book are great， but keep in mind Russel Brunson said that the Internet is a fast paced business。 If you build your website/ sales-cart exactly as shown in the book， you may be screwd because a lot has changed。 Some of the funnels look like spam sites but the concept behind these funnels are fundamentally for every entrepreneur
Jürgen Jürgenson
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Fundamentals about how to build marketing/sales funnels and tune your value offering。 How to detect and warm up your customer through the value chain。
Dana Publicover
，
The Bro-Marketing Manifesto。
Fred Beneti
，
Ouro puro para quem quer vender online。
Eliina04
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If I would be interested in the topic it would get all 5 stars。 I read it for a project and the book was easy to read。 The content was presented in a interesting way and it was understandable even if you have never heard anything about marketing。 While reading the book I could tell that the Autor is passionate about marketing and has a talent for teaching。 Even tho I learned from this book that I don’t want to relate my job in the future with marketing I don’t regret reading this book。 The infor If I would be interested in the topic it would get all 5 stars。 I read it for a project and the book was easy to read。 The content was presented in a interesting way and it was understandable even if you have never heard anything about marketing。 While reading the book I could tell that the Autor is passionate about marketing and has a talent for teaching。 Even tho I learned from this book that I don’t want to relate my job in the future with marketing I don’t regret reading this book。 The information is also useful to buyers。 。。。more
Luis Cancilleri
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I need o confused I don't read all of itA very good book for all the marketers out there。 I must confess that I didn't read all the chapters because there are parts that at the moment do not interest me at all and I prefer to read those ones that really resonate with me right now。 I need o confused I don't read all of itA very good book for all the marketers out there。 I must confess that I didn't read all the chapters because there are parts that at the moment do not interest me at all and I prefer to read those ones that really resonate with me right now。 。。。more
Selton Sela
，
A funnel bible for everyone who wants to improve their business！！！
Tim Kilroy
，
Russell Brunson is a masterful marketer。He is amazing and he translates classic complex direct marketing ideas simply and applies them to the digital age。 All of his books - there are 3 that form kind of a direct marketing holy trinity are terrific。 They are incredible art making the complex & difficult seem possible。ClickFunnels， Brunson's company， is something of a hype machine and the promises of instant riches are tantalizing。 But that is their style of marketing and the quality of Brunson's Russell Brunson is a masterful marketer。He is amazing and he translates classic complex direct marketing ideas simply and applies them to the digital age。 All of his books - there are 3 that form kind of a direct marketing holy trinity are terrific。 They are incredible art making the complex & difficult seem possible。ClickFunnels， Brunson's company， is something of a hype machine and the promises of instant riches are tantalizing。 But that is their style of marketing and the quality of Brunson's thinking and his clarity in communicating those ideas shouldn't be diminished by the hype machine that drives his sales。Please read - it can be transformative。 。。。more
Michael Medina
，
Excelente libro。 Ideal para quienes tienen una empresa y quieren mejorar sus ventas y la manera de ver el mundo digital que predomina。 Es una obra maestra。
Laura
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Great book that I reference often in running and marketing our small business。
Tauras Sinkus
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It's good besides a constant feeling of being in the funnel myself throughout the entire book。 It's good besides a constant feeling of being in the funnel myself throughout the entire book。 。。。more
Stephan Krijger
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Great book if you want to start an online business （in information products）
Simba
，
The book was good and taught me a lot about the concepts of online selling， but I felt like it was an influence to purchase the clock funnels software。 Might just be but it is still a very informative book。
Thomas Dixon
，
Great manual， lots of amazing information on how to build a funnel; terrible audiobook though。It's impossible to grab more than 30% of the content （too fast and too much specific step-by-step/how-to-do a funnel）。I don't recommend getting the audiobook， get the physical。Well， also this book is a great bait for his products （click funnels）In general great content and lots of incredibly valuable information I would be careful though。。。。 Great manual， lots of amazing information on how to build a funnel; terrible audiobook though。It's impossible to grab more than 30% of the content （too fast and too much specific step-by-step/how-to-do a funnel）。I don't recommend getting the audiobook， get the physical。Well， also this book is a great bait for his products （click funnels）In general great content and lots of incredibly valuable information I would be careful though。。。。 。。。more
Tesilimi Yusuf
，
AwesomeSolid read。 Very interesting read。 A clear view of what it takes to sell both online and offline。 I sure will reference a lot。
Aya Zain
，
This book is pretty packed。。。 had to highlight a lot of stuff that I will certainly revisit again。 I wonder if his strategy is actually as impactful as he says it is， but I imagine it would be。 But I couldn't help but feel that the book was leading up to a huge Sale。。。 was this just a hook？ This book is pretty packed。。。 had to highlight a lot of stuff that I will certainly revisit again。 I wonder if his strategy is actually as impactful as he says it is， but I imagine it would be。 But I couldn't help but feel that the book was leading up to a huge Sale。。。 was this just a hook？ 。。。more
Hayes
，
Solid framework but parts of it are super repetitive and a lot of it is just pushing the reader to his own software。 I actually put it down for a few months when I was about 2/3 of the way in because it felt so repetitive， but the overall is a solid place to start。
Jeroen Vrijenhoek
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Overall good book。This book is more for the High-Ticket Businesses instead of Low-Ticket Businesses。
Luke Szyrmer
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I had low expectations but they were exceeded。 I liked his approach and I appreciate his willingness to be open about what it working for him。
Jason Meinig
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Very concise， well-structured book on how to "funnel" a prospective buyer/audience through a series of web pages in order to sell a product。 Its a how-to for all internet-based businesses， but its also a how-to for the discerning mind on what to look out for while searching the internet since the ideas in this book are very evident as being used so widely right now。 Very concise， well-structured book on how to "funnel" a prospective buyer/audience through a series of web pages in order to sell a product。 Its a how-to for all internet-based businesses， but its also a how-to for the discerning mind on what to look out for while searching the internet since the ideas in this book are very evident as being used so widely right now。 。。。more
Biswas Prasana
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The Holy Book of Online BusinessYou will learn a lot in this book in simple and effective way than paying high tuition fee in college where they teach only theories which has less impact in real world
Dan B
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Been a little bit since reading but value ladder and hero's journey concepts were great。 Russell has a lot of energy， which I appreciate。 Been a little bit since reading but value ladder and hero's journey concepts were great。 Russell has a lot of energy， which I appreciate。 。。。more
Dejan
，
Brunson’s DotCom Secrets can serve as a handy roadmap for aspiring online marketers。 It does read like a long sales letter at times， but on the other hand offers a lot of valuable information。 Definitely a must-read if you work in online marketing or want to get into it。
Ozlem Polat
，
“How to manipulate people， and take their money selling them courses on how to sell courses” could be the title of the book。 Russel’s biggest bait for the rest of his product arsenal， all of which is pretty much the same as what’s shared here， a bit more in depth， garbage 😁He couldn’t promote his other products any other way。 This is the best marketing for clickfunnels， and their coaching programs。 The funny thing is， people actually do fall for these sales scams in real life。 When I first wante “How to manipulate people， and take their money selling them courses on how to sell courses” could be the title of the book。 Russel’s biggest bait for the rest of his product arsenal， all of which is pretty much the same as what’s shared here， a bit more in depth， garbage 😁He couldn’t promote his other products any other way。 This is the best marketing for clickfunnels， and their coaching programs。 The funny thing is， people actually do fall for these sales scams in real life。 When I first wanted to learn online marketing （to market my legitimate service and physical products， not for courses on “how to 。。。。。。” bs， I came across clickfunnels along with all the other scam artists who call themselves marketing gurus。 After wasting my precious time， I quickly realized that those who claim to make 6-7 figures by using “these proven strategies” make money by ripping off others， by fooling them into thinking they can do the same。 This unethical market is so saturated， it’s unbelievable。 PS， none of the proven methods shared in the book worked for me， not even for the free webinars。 I left in the middle of them last year， because it was garbage。 They all share the same information。 The soap opera sequence is the most annoying email sequence I’ve received out of all the “gurus” I checked out so far。 Two of Russel’s affiliates Sebastian Gomez and Anthony Morrison are pretty solid， but essentially doing something similar。I gave 2 stars because I believe there was a little bit of valuable lessons in regards to the psychology behind people’s buying habits。 There’s no “get-rich-quick-fix”， unless you are willing to trick other innocent people， and steal their money selling them courses on how to sell courses。 。。。more
Dimi
，