India's rural BPO guru Pradeep Nevatia joins with New York-based hedge fund investor Rahul Nevatia to present the until-now abstract concept of abundance through an innovative managing by ethics （MBE） framework that uncompromisingly connects individual self to collective self in self sustained abundance beyond the hocus-pocus of scarcity。 As against the card-carrying management by objectives （MBO） acquirement， the pioneering MBE paradigm sets human-nature co-existence as the basis to realize abundance， the source energy of all beings。

The ethics-abundance theme of this book could not be timelier for businesses to reconstruct their growth strategies for a sustainable future following the coronavirus pandemic。 The industrial and financial engineering duo has leveraged their respective business turnaround and foot-on-the-gas-pedal backgrounds to thoroughly revamp the contemporary policy-goal deployment methodologies and make determined amendments to reconfigure several management processes in vogue to deliver sustainable business results in a meaningfully restructured leadership-fellowship relationship dynamic replacing the scarcity-driven everyday mill with natural rhythms of abundance。