Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions
- Downloads：7913
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-06-08 07:51:21
- Update Date：2025-09-06
- Status：finish
- Author：Donna Weber
- ISBN：1737073501
- Environment：PC/Android/iPhone/iPad/Kindle
- Download
Reviews
Alexander
，
Donna Weber’s new book Onboarding Matters is a comprehensive， overtly detailed walkthrough of the umbrella term and everything it entails， aided by Weber’s own， veteran experience with implementing such strategy for startups and established business enterprises across the country。 As she expertly articulates within Onboarding Matters’ pages， it’s clear the titular philosophical steps are part of the greater fabric of post-modernist principles concerning leadership， industry， and consumerism。 The Donna Weber’s new book Onboarding Matters is a comprehensive， overtly detailed walkthrough of the umbrella term and everything it entails， aided by Weber’s own， veteran experience with implementing such strategy for startups and established business enterprises across the country。 As she expertly articulates within Onboarding Matters’ pages， it’s clear the titular philosophical steps are part of the greater fabric of post-modernist principles concerning leadership， industry， and consumerism。 There’s been something of a paradigm shift in roughly the last ten years， a complete and total overhaul of traditionalist pragmatic strategy into something arguably more wholesome and， statistically speaking， more effective in a post-economic crisis landscape。 Considering the massive sociopolitical， socioeconomic， and cultural shifts in public perception regarding the American corporation， accompanied by the acute and seismic strides in technological innovation， Weber’s promotion of ‘Customer Onboarding’ proves itself more than a necessity。 Take into account the chameleonic fluctuations and emergences of unexpected competition， the question lucratively-speaking becoming divided between not just superior quality of product， but simultaneously superior longevity of said product。 Add to that the various， intrapsychic building blocks that can predict consumer purchase choice and one finds themselves desperately in need of an elaborate schemata for all the information。 Weber provides this courtesy of her new book， complete with three， extensive breakdowns of chapter information， with sixteen total chapters overall。One of the chapters I would single out as the spine of the book’s contents is the tenth， entitled Design Thinking Principles。 “While some companies jump on the Customer Success bandwagon with amazing speed， most ignore their customers，” Weber writes。 “It seems many teams are too busy planning and managing to consider their customers。 The problem is you can’t innovate without understanding your customers。 Listening and empathizing， or using design thinking， are essential principles of the Orchestrated Onboarding framework， that will put you on the fast track to improving your company， selling your products， and to leading your customers to successful outcomes。” Sandwiched between two of the beginning paragraphs， like some sort of formalized branding， are the words: ‘Whoever understands the customer best， wins’。 Breaking down design thinking， the tenets Weber highlights are the following: Implement， Empathize， Define， Ideate， Prototype， and ultimately Test。 What makes the formulas she showcases so effective is the almost mathematical， scientific method-like precision。 The systematic breaking down of steps， articulated in clear， concise labelling that anyone can fully comprehend。 The result makes the christened ‘Design Thinking Principles’ seemingly undeniable in their effectiveness， as statistically they have proven effective as much as they are synonymous with the building blocks of the old-fashioned， colloquial ‘common sense’。 If not the premier corporate strategy guide， Donna Weber’s Onboarding Matters is definitely one of them。 It’s concise and straight-shooting with the critical information it provides… 。。。more
Chris
，