Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- Downloads：6224
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-06-04 08:53:55
- Update Date：2025-09-07
- Status：finish
- Author：Ed Catmull
- ISBN：0593070097
- Environment：PC/Android/iPhone/iPad/Kindle
- Download
Summary
'Just might be the best business book ever written。' Forbes Magazine
This is the story behind the company that changed animation forever。 Here， the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses， and one of the most profitable。
As a young man， Ed Catmull had a dream: to make the world's first computer-animated movie。 When an early partnership with George Lucas led， indirectly， to his founding Pixar with Steve Jobs and John Lasseter in 1986， he couldn't have known what would come。 Nine years later and against all odds， Toy Story was released。 It was the start of a new generation of animation。
Through its focus on the joy of storytelling， inventive plots and emotional authenticity， Pixar revolutionised how animated films were created。 Creativity， Inc。 is a book for managers who want to lead their employees to new heights， a manual for anyone who strives for originality， with behind-the-scenes examples from Pixar itself。 It is a book about how to build and sustain a creative culture with a unique identity。
And through this story， we learn what creativity really is。
'Ed reveals， with common sense specificity and honesty， examples of how not to get in your own way and realize a creative coalescence of art， business and innovation。' George Lucas
This is the story behind the company that changed animation forever。 Here， the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses， and one of the most profitable。
As a young man， Ed Catmull had a dream: to make the world's first computer-animated movie。 When an early partnership with George Lucas led， indirectly， to his founding Pixar with Steve Jobs and John Lasseter in 1986， he couldn't have known what would come。 Nine years later and against all odds， Toy Story was released。 It was the start of a new generation of animation。
Through its focus on the joy of storytelling， inventive plots and emotional authenticity， Pixar revolutionised how animated films were created。 Creativity， Inc。 is a book for managers who want to lead their employees to new heights， a manual for anyone who strives for originality， with behind-the-scenes examples from Pixar itself。 It is a book about how to build and sustain a creative culture with a unique identity。
And through this story， we learn what creativity really is。
'Ed reveals， with common sense specificity and honesty， examples of how not to get in your own way and realize a creative coalescence of art， business and innovation。' George Lucas
Reviews
Tobias Hahnen
，
Wenn man an der Geschichte von Pixar interessiert ist， so wie ich， und etwas über Unternehmensführung lernen möchte， wollte ich vorher nicht， aber fand ich dann doch gut geschrieben und sehr interessant， dann ist das Buch genau das Richtige für dich！
Chaitanya Nanguluri
，
One of the finest management books
Stuart Wakefield
，
As a （trainee） book coach， I found this book invaluable when it came to the chapters on the Braintrust — a group of people with a deep understanding of story — and how they give feedback。 If you're interested in techniques of giving feedback or the history of Pixar， I cannot recommend this book enough。 As a （trainee） book coach， I found this book invaluable when it came to the chapters on the Braintrust — a group of people with a deep understanding of story — and how they give feedback。 If you're interested in techniques of giving feedback or the history of Pixar， I cannot recommend this book enough。 。。。more
Mudita Sisodia
，
It was an amazing read to help me set some standards and aspirations for future workplaces as a designer。 Got a little boring for me halfway through but picked up pace when the part on the Pixar-Disney merger came up。
Delie Dell Chua
，
Took me a long time time to finish this。 I got stuck in chapters 1-3， I found it too technicl， too many “computer terms” but after finding the courage to continue where I left off， I learned a lot of insights。 It was a beautiful book！
Sipz and Storiez
，
I've been meaning to read this book for a long time， and I am so happy that I got to it at last。 It is a fantastic business book and one of the best examples of Napoleon Hill's "Mastermind Principle，" which explains how a team of people working towards a common goal can accomplish anything。 The story centers on the the three leaders of Pixar including the technical genius Ed Catmull （the guy practically invented computer animation）， John Lasseter， the storyteller， and business guru Steve Jobs。I I've been meaning to read this book for a long time， and I am so happy that I got to it at last。 It is a fantastic business book and one of the best examples of Napoleon Hill's "Mastermind Principle，" which explains how a team of people working towards a common goal can accomplish anything。 The story centers on the the three leaders of Pixar including the technical genius Ed Catmull （the guy practically invented computer animation）， John Lasseter， the storyteller， and business guru Steve Jobs。I really enjoyed all of the stories in this book and learning how Pixar went from a fledgling tech company， once owned by George Lucas， to a powerful animation studio that was eventually acquired by Disney。 Just learning the history of computer animation was fascinating， but the belief that all of founders had in the company and their people was the most inspiring。 Pixar was not without its share of setbacks， （the account of how they accidently deleted the Toy Story files was hilarious）， but they were able to succeed because they would not give up on their goal of making the first computer animated movie。 Plus， their commitment to excellent storytelling， even if they have to scrape an idea they have been working on for months and go back to the drawing board， was fascinating。 This explains why I have never seen a bad Pixar movie， and why each of their stories are so unique and full of emotional depth。 This book really makes you believe that anything is possible if a few computer nerds can take the idea of computer animation from a university lab to Hollywood in less than twenty years。 Just think what we could do if we had that same drive to cure cancer or travel to Mars！（As a post script I should mention that John Lasseter has since been ousted from Disney for harassment allegations。 This didn't diminish from my enjoyment of the book， but it helped put it into perspective。 As great as Pixar is， no company is perfect。 I believe Ed Catmull spotted the arrogance of a young Steve Jobs， but missed it in John Lasseter。 It just goes to show that the biggest enemy to creative genius is a person's own ego。） 。。。more
Diane Bator
，
An interesting look at the birth and growth of Pixar as a business。 Features a nice tribute to Steve Jobs at the end and some great takes on allowing for creativity in the business realm。
Andrea Briceño
，
As an individual who works in a large conglomerate， I found this book to be full of knowledge and tangible examples of best practices， all of which put human capital at its heart。 Ed Catmull never gave up and fought to achieve all of his dreams， never compromising those who would make this story possible What a pleasant experience！ It was truly inspiring Highly recommended
George
，
Excellent book to read while training in Agile。
Kristina Masen
，
Suurepärane raamat meeskonnatööst ja loovust kultiveerivast töökeskkonnast！
Josh Kelman
，
An all-timer for anybody leading anybody， especially in a creative environment。
Zoe Tran
，
A creative manifesto for artists and managers， individuals and teams alike， with a kind of masteful storytelling that manages to be both informative and inspirational。
Neelesh Agrawal
，
Have a new found love for Pixar creators。 Some amazing mental models Ed shares here are to die for。 Amazing summary of his learnings towards the last chapter， which however wouldn't make any sense without understanding the subtleties of the unseen （read "complex to single out"） forces， so gracefully captured in his narratives through the pages。 Have a new found love for Pixar creators。 Some amazing mental models Ed shares here are to die for。 Amazing summary of his learnings towards the last chapter， which however wouldn't make any sense without understanding the subtleties of the unseen （read "complex to single out"） forces， so gracefully captured in his narratives through the pages。 。。。more
Ishan
，
It may appear like a memoir at first， then maybe like a self-help business book， or perhaps a biography of Pixar Studios。 But， whatever genre you put this book in， it sure will leave the reader with so many new ideas and perspectives to work with。 It has to one of the most exciting and thought-provoking books I have read in a long time。 Ed Catmull loves his work， and so do everyone at Pixar and Disney。 I felt so glad reading this book and realizing how much value the founders of these two intell It may appear like a memoir at first， then maybe like a self-help business book， or perhaps a biography of Pixar Studios。 But， whatever genre you put this book in， it sure will leave the reader with so many new ideas and perspectives to work with。 It has to one of the most exciting and thought-provoking books I have read in a long time。 Ed Catmull loves his work， and so do everyone at Pixar and Disney。 I felt so glad reading this book and realizing how much value the founders of these two intellectual had for quality。 Ed brings out the passion and the will to be great， which can leave impressions on our world， which will feel for centuries。 Catmull's ideas and approach on making probably the best working environment genuinely stand out and make this book a masterpiece。 Happy I had the privilege to read this book; I felt so connected and inspired。 Thank you， Ed！ 。。。more
Danielle Brown
，
Entreprenuership， Leaderhip， history of Pixar and an insight into Steve Jobs - what more could I want from one book？ Really enjoyed this。
Sara Komo
，
2021: So I fucking love Pixar， and even I still had a really hard time getting past how much of an old boys' club this company is。 I mean， I knew that going into the book; Pixar has never had a solo female director。 Brenda Chapman was spearheading "Brave"， and the way Catmull tells it， the project was going to fall apart if they didn't rush in a male director to "save" it。 Chapman quit Pixar after "Brave" was released， saying that the leadership style didn't work for her。 I FEEL THAT。 This provi 2021: So I fucking love Pixar， and even I still had a really hard time getting past how much of an old boys' club this company is。 I mean， I knew that going into the book; Pixar has never had a solo female director。 Brenda Chapman was spearheading "Brave"， and the way Catmull tells it， the project was going to fall apart if they didn't rush in a male director to "save" it。 Chapman quit Pixar after "Brave" was released， saying that the leadership style didn't work for her。 I FEEL THAT。 This provides incredibly frustrating context for a memoir / workplace leadership book focused on setting your employees up for success。 Catmull spends so much time discussing being open and aware of the environment that you are creating as a manager， that it was incredible that he could be so blind to the obvious disparity his company was oozing。 It's wholly unsurprising how Pete Docter （a white man） came to direct "Soul"。 It was also so disheartening to read he/him pronouns whenever an unnamed director was referenced。I loved the anecdotes about how a new mom out on maternity leave managed to save "Toy Story 2" from complete ruin， and especially at how the name Pixar came to be （influenced by a Spanish pun！） But it was a drag reading a book in which Catmull goes into great detail on how all of his employees were meant to be treated equally。。。but also they started every meeting with John Lasseter's opinion， to "set the tone"。 REALLY！？ I mean， do you not see it？！I would knock off a full star if you're not really into Pixar or creativity。 。。。more
Rohan Kalia
，
The title of the book is kind of misleading - it is not about the ‘creativity’ aspect of Pixar or how to act on ‘inspiration’ or how animation is done/movies are made， etc。 It is more of a management book for leaders with lessons on how to manage and scale teams/corporations and how to develop certain work cultures。Having said that， it was surprisingly instructive about some very basic aspects of working in general that I had never thought of in this light。 It gets a bit preachy in parts and it The title of the book is kind of misleading - it is not about the ‘creativity’ aspect of Pixar or how to act on ‘inspiration’ or how animation is done/movies are made， etc。 It is more of a management book for leaders with lessons on how to manage and scale teams/corporations and how to develop certain work cultures。Having said that， it was surprisingly instructive about some very basic aspects of working in general that I had never thought of in this light。 It gets a bit preachy in parts and it is difficult to take away clear actionable items from those sections， but overall it had a lot of lessons on methods of working that I found useful at even a personal level and not necessarily with respect to teams。Did I like it？ - YesDid I find it useful？ - Yes， many conceptsWould I still have read it knowing what it was about？ - No， I generally don’t read management/self-help books 。。。more
APWBDOBBY
，
Huge Pixar fan so I enjoyed the behind the scenes facts about major films I grew up watching。 However I found his life lessons， management style， and encounters with big names in Hollywood far more intriguing。 Excellent read。
DEFNE IRMAK
，
amazing book for aspiring producers！ lots of lessons learned。 beautifully written and very emotional notes on steve jobs。
Tathagata Sengupta
，
It's a management book， not an autobiography。 It's a management book， not an autobiography。 。。。more
Amaya Mangaldas
，
Favourite takeaways on failure and the creative process:“You are not your idea， and if you identify too closely with your ideas， you will take offence when they are challenged”“Mistakes aren’t a necessary evil。 They aren’t evil at all。 They are an inevitable consequence of doing something new （and， as such， should be seen as valuable; without them， we’d have no originality）”“We must remember that failure gives us chances to grow， and we ignore those chances at our own peril”“When experimentation Favourite takeaways on failure and the creative process:“You are not your idea， and if you identify too closely with your ideas， you will take offence when they are challenged”“Mistakes aren’t a necessary evil。 They aren’t evil at all。 They are an inevitable consequence of doing something new （and， as such， should be seen as valuable; without them， we’d have no originality）”“We must remember that failure gives us chances to grow， and we ignore those chances at our own peril”“When experimentation is seen as necessary and productive， not a frustrating waste of time， people will enjoy their work - even when it is confounding them。” “Making the process better， easier， and cheaper is an important aspiration， something we continually work on - but it is not the goal。 Making something great is the goal” “The key is to view conflict as essential， because that’s how we know the best ideas will be tested and survive。”“The very concept of a limit implies that you can’t do everything you want - so we must think of smarter ways to work”“Creative people discover and realise their visions over time and through dedicated， protracted struggle” 。。。more
Cathy
，
if you are managing creatives。。。this is your book。
Michaella Parkes
，
A very interesting reveal on how to combine technology with art and how to harness creativity。 Some very inspirational leadership and good mechanisms for success but also not withholding on the many failures and learnings along the way。 At points it does bear too much repetition but if you have a want to know what goes into the magic behind your favourite films， definitely worth a read！
Melissa Riley
，
It was nice to hear the "behind the scenes" at Pixar from one of the founders。 This was part memoir， part business management advice that got a little high on itself at times， but was overall a great read with good insights。 It was nice to hear the "behind the scenes" at Pixar from one of the founders。 This was part memoir， part business management advice that got a little high on itself at times， but was overall a great read with good insights。 。。。more
Maya Herrera López
，
Nunca me he visualizado trabajando en una empresa en específico o me he detenido a pensar sobre la cultura que se construye dentro de una， pero tener la oportunidad de echar un vistazo a la compañía y cultura creativa de Pixar ha sido un completo gusto。 Me llevo muchas enseñanzas de Ed， que espero poder aplicar en mi persona y en mi vida profesional。
Mc Abert
，
I highly recommend a particular platform to everyone looking for forex， crypto and Binary trader ETH | BTC| XRP。 In this period of economic crisis， Instead of going for a loan I decided to invest in Forex/bitcoins trading with Barry Silbert， After reading a lot of good reviews about him 。 I am glad to tell you that he is the only legit trader I know。 I now make more than $6，099 a week。 He can help you earn formidable profit weekly with his good trading strategies weekly， For more details， Contac I highly recommend a particular platform to everyone looking for forex， crypto and Binary trader ETH | BTC| XRP。 In this period of economic crisis， Instead of going for a loan I decided to invest in Forex/bitcoins trading with Barry Silbert， After reading a lot of good reviews about him 。 I am glad to tell you that he is the only legit trader I know。 I now make more than $6，099 a week。 He can help you earn formidable profit weekly with his good trading strategies weekly， For more details， Contact Mr Barry Silbert on Email: Barrysilbert540@gmail 。com WhatsApp: +447508298691 。。。more
Luka Curcic
，
Amazing read！ The best takeaway is getting to see how a culture of creativity can be nurtured in an organization， and how simple changes and mindsets are enough to nudge people to don't fear being creative， propose ideas， or take responsibility。I could make an endless list of great things in this book， but here are just some:- Seeing the stories of how all my favorite Pixar movies were created， from artistic， narrative， technical and financial standpoint- Stepping inside Pixar and seeing how the Amazing read！ The best takeaway is getting to see how a culture of creativity can be nurtured in an organization， and how simple changes and mindsets are enough to nudge people to don't fear being creative， propose ideas， or take responsibility。I could make an endless list of great things in this book， but here are just some:- Seeing the stories of how all my favorite Pixar movies were created， from artistic， narrative， technical and financial standpoint- Stepping inside Pixar and seeing how they work， how they overcome challenges， and which actions they take in certain situations- Seeing how Ed and John managed to reinvent culture at Disney Animations and stop a 16 year long toxic culture- Getting an inside and honest view of Steve Jobs from Ed， who is the person who worked closely with him for 26 yearsEven if you are a manager in a company that does not utilize creativity as much as Pixar， using management principles from Ed， and sparking that creativity bubble can only bring benefits and improvements。 Go read this :） 。。。more
Jacqueline Marron
，
Great read for those aspiring to grow in both leadership and management。 The book explains Ed’s philosophies on leading through anecdotes from various points in his career， from LucasFilm to Disney。 Some examples were stretched a bit long before getting to the main point， but otherwise， I was able to take away valuable lessons from this story。
Manaswini Condoor
，
Ed Catmull is an inspiration not in animation or mathematics or management。 He’s motivates us to have the yearning to learn and bring people together。 The book is quite philosophical and great lessons for a manager- Sure does give a new perspective when you watch animated movies next time。
Christine
，