One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work
- Downloads：1957
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-06-03 09:53:45
- Update Date：2025-09-06
- Status：finish
- Author：Stephen Key
- ISBN：1259589676
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
With must-have updates， a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions without lifting a finger！
Stephen Key is an award-winning inventor who has licensed more than 20 product ideas。 In 2011， he shared the secrets to his success in the bestselling book "One Simple Idea。" Since that time， many changes have occurred in the entrepreneurial world。
"One Simple Idea， Revised and Expanded Edition" has been revised and updated to reflect current trends and practices in the industry。 In addition to teaching readers how to turn their ideas into marketable products that companies will want to license， Key expands upon his cutting-edge product development， sales， and negotiation strategies， making note of the new opportunities and technologies available to creative people today。 The book also features real-life success stories from people who have used the author s strategies。
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Stephen Key is an award-winning inventor who has licensed more than 20 product ideas。 In 2011， he shared the secrets to his success in the bestselling book "One Simple Idea。" Since that time， many changes have occurred in the entrepreneurial world。
"One Simple Idea， Revised and Expanded Edition" has been revised and updated to reflect current trends and practices in the industry。 In addition to teaching readers how to turn their ideas into marketable products that companies will want to license， Key expands upon his cutting-edge product development， sales， and negotiation strategies， making note of the new opportunities and technologies available to creative people today。 The book also features real-life success stories from people who have used the author s strategies。
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Reviews
Jouke Rienstra
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Stopped reading it because its so horrible。
Matt Reynaud
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A competent step by step guide to bringing your ideas to market。
Wei Xun He
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This book has good intention， but poor delivery。Stephen is an impressive man who made a career for himself renting ideas to big companies， and I am glad he spent the time to share his methodologies in a book。 But I think he could have written this book in a quarter of the pages。 In essence， - identify a category that interest and bore you with existing solutions- come up with simple and evolutionary improvements to existing products- put in the work to optimize success （research market and busin This book has good intention， but poor delivery。Stephen is an impressive man who made a career for himself renting ideas to big companies， and I am glad he spent the time to share his methodologies in a book。 But I think he could have written this book in a quarter of the pages。 In essence， - identify a category that interest and bore you with existing solutions- come up with simple and evolutionary improvements to existing products- put in the work to optimize success （research market and business opportunity， think through manufacturing process， find the buyers， make the pitch in a sheet） 。。。more
Sarah Anderson
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Confession: I skimmed large parts of it because it was so repetitive。
Dushan Hanuska
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Interesting。 Thought-provoking。 This book is full of little gems of advice on what to do and how and what not to waste your time/money/effort on。 Highly recommended to any person who has ideas worth bringing to this world - and making some money from it。One downside is， that this book expects you to be in the business of coming up with ideas and licensing them to the companies （that's what Stephen Key does）。 This would be a career change for many。 So you'll just have to find what parts are relev Interesting。 Thought-provoking。 This book is full of little gems of advice on what to do and how and what not to waste your time/money/effort on。 Highly recommended to any person who has ideas worth bringing to this world - and making some money from it。One downside is， that this book expects you to be in the business of coming up with ideas and licensing them to the companies （that's what Stephen Key does）。 This would be a career change for many。 So you'll just have to find what parts are relevant to you。Another challenge for me and probably many other people not living in the USA is to find what can be used and how in your own country。 。。。more
Francis
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The content or technique in the book is excellent。 But the tone or flow is like a tv program sales speech， constantly making the same point again and again。
Cameron
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I started this book with high hopes as the first few chapters get you hooked and leave you wanting more。 Only to have finished the book and felt a little let down on the actual insight。 Licensing is a unique way to get paid for your idea without having to risk it all。 I love the idea of solving problems and helping others， so I was drawn to the text。。。。。 Only to be let down with the depth of the subject matter。 While this book is great for giving you an overview of the industry， I feel there's a I started this book with high hopes as the first few chapters get you hooked and leave you wanting more。 Only to have finished the book and felt a little let down on the actual insight。 Licensing is a unique way to get paid for your idea without having to risk it all。 I love the idea of solving problems and helping others， so I was drawn to the text。。。。。 Only to be let down with the depth of the subject matter。 While this book is great for giving you an overview of the industry， I feel there's a ton more to learn to successfully bring an idea to market。 This was blatantly apparent multiple times when the author plugged his own training and coaching services。 Is it a good book， kind of。 。。。more
April Robertson-Ring
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Interesting but the author takes half the book to get to any real substance。 Fast read and I'm hoping practical。 We'll see！ Interesting but the author takes half the book to get to any real substance。 Fast read and I'm hoping practical。 We'll see！ 。。。more
Katharine
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very entertaining read and some good tips for pitching at liscencees - not really on board with not having a prototype though
Nick D
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Was hoping to get more out of this book， hoped to relate it to technologies I might want to license coming out of my research but this book focuses on cheap consumer products。 That being said there’s still useful information about doing your homework on market research， potential licensees， prioritizing provisional as opposed to full patents。 Also emphasis on the importance of being first to market for any product。
Stefan Bruun
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I should probably have been more critical and done my research before digging into this one。Unless you're super interested in licensing， there isn't much for you in this one。With no experience in licensing yet， its hard to assess whether the strategies work。 It does indeed sound easy。 Experience tells me that nothing is that easy， but I may be wrong。 I should probably have been more critical and done my research before digging into this one。Unless you're super interested in licensing， there isn't much for you in this one。With no experience in licensing yet， its hard to assess whether the strategies work。 It does indeed sound easy。 Experience tells me that nothing is that easy， but I may be wrong。 。。。more
Kate
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very entertaining read and some good tips for pitching at liscencees - not really on board with not having a prototype though
Linda
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This book was published before the America Invents Act became law， so some of the details regarding patents are out of date， but the information on licensing is extremely accessible for entrepreneurs and inventors。 I'm not quite ready to stop using that word， inventors， as Mr。 Key suggests， but I think this is a valuable read for the creatives looking to commercialize ideas。 This book was published before the America Invents Act became law， so some of the details regarding patents are out of date， but the information on licensing is extremely accessible for entrepreneurs and inventors。 I'm not quite ready to stop using that word， inventors， as Mr。 Key suggests， but I think this is a valuable read for the creatives looking to commercialize ideas。 。。。more
David Wygant
，
Generate lots of ideas to get one good one。 Slight or incremental changes translate most rapidly and most profitably to market。 Find a midsize player in the market and show it how licensing your idea can make it number two or even number one。 File a provisional patent application to give you patent pending status with huge expenditure of time or money。 The very best people to pitch your idea to are product managers in the marketing department。
Theo Economides
，
Like other reviewers， I found that this book was very repetitive。 It probably could have been almost half as long and conveyed the same information。 Other than that， I liked the subject matter and it explained in （exhaustive / repetitive） detail all the steps for licensing ideas。
Ray F。 Judson
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It gave me some confidence in trying my endeavors。
Stephen Inoue
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Got a great idea？ Stephen Key’s book “One Simple Idea” on “inventors” using a $70 provisional patent filing， NDA， sales sheet and a few cold calls （brrr） is the key to making money licensing your ideas to manufacturers for 5-7% royalties。 Great， if slightly dated， read。
Kristo Epner
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Idea of the book is great， but very difficult to read。 Have to concentrate。
Jon Kartago Lamida
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The first book I read about idea and then product development。 It covers everything from finding idea， testing viability of idea， prototyping， approaching licensee for your idea， protecting your idea and so on。 The book is very informative but assuming the reader is based in the US。 If you are not in the US we need to do some extra researches。 Some links in the books are not available anymore。 But most book content is still relevant， even in 2018 setting。
Luke Woolley
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Depite frenquently plugging the standard self-help line of "。。。live the life of your dreams if you follow these X# simple steps。。。" I found the content exactly what I wanted to hear: a detailed guide through the product development for licensing process。 I'm getting started on my own ideas right now！ Depite frenquently plugging the standard self-help line of "。。。live the life of your dreams if you follow these X# simple steps。。。" I found the content exactly what I wanted to hear: a detailed guide through the product development for licensing process。 I'm getting started on my own ideas right now！ 。。。more
Patelli Paschal
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Stephen outlined each topic in his book with simple action steps average people can follow。The themes that drive this book are;Effort，Due Diligence，Research，and Creativity。
jordan
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Great read， very useful amd informative。The book title is very honest。 Stephen Key is very knowledgeable about licensing and breaks it down to simple steps。 He doesn't use jargon and uses very simple examples to provide the reader with a thorough understanding of the point he is making。 He does waffle on a little bit and at times it feels like the book could be shorter and he is just trying to fill up the book。 If you are looking into how to license your ideas though this is the book you need to Great read， very useful amd informative。The book title is very honest。 Stephen Key is very knowledgeable about licensing and breaks it down to simple steps。 He doesn't use jargon and uses very simple examples to provide the reader with a thorough understanding of the point he is making。 He does waffle on a little bit and at times it feels like the book could be shorter and he is just trying to fill up the book。 If you are looking into how to license your ideas though this is the book you need to read。 。。。more
Irene Mayer
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Great read。 If you have an idea， this book will tell you how to develop it and the steps to take to get a PPA and submit it to companies for consideration。
Emily Ann
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If you have an idea that you want to market and turn into a reality， I would highly recommend reading this book。 Stephen Key does a fantastic job sharing his experiences with the readers along with educating them every step of the way。 I have dozens of ideas and never knew where and even how to begin。 I thought filing for a patent was the only option I had for protecting my ideas。 I soon found out I was wrong。 I found myself at a dead end because I did not have the money to file for one。 Stephen If you have an idea that you want to market and turn into a reality， I would highly recommend reading this book。 Stephen Key does a fantastic job sharing his experiences with the readers along with educating them every step of the way。 I have dozens of ideas and never knew where and even how to begin。 I thought filing for a patent was the only option I had for protecting my ideas。 I soon found out I was wrong。 I found myself at a dead end because I did not have the money to file for one。 Stephen talks about the different options people have to secure their ideas。 I followed the 10 steps and executed my pitch to a high-end brand。 I wouldn't be where I am if it weren't for Stephen。 He prepares every reader what to expect during the process and helps them each step of the way。 I would suggest looking at his coaching program， InventRight， you will learn a great deal。 。。。more
Gunjan Mehta
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Perfect for problem solvers， Inventors， Innovators。 Step by step guide to really get into the doors of the big companies for licensing deals。
Rob Stretch
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Really good info - wish there were more real world examples， they get a little repetitive。 But he has a good system。
DeBora Rachelle
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For someone who has read practically every business book on patents， bringing your idea to market and inventing， this was probably the best book I have found on licensing your product。
Elizabeth Sasseman
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In terms of useful content I'd give it a five star rating。 The process of licensing is far more clear to me now than before reading this book。 I would say the author oversold a bit though， making it seem easier than it actually is to license an idea。 And he repeated himself a lot。 But overall it was worth the read。 In terms of useful content I'd give it a five star rating。 The process of licensing is far more clear to me now than before reading this book。 I would say the author oversold a bit though， making it seem easier than it actually is to license an idea。 And he repeated himself a lot。 But overall it was worth the read。 。。。more
Damien
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Excellent book！！This book is a goldmine of information！！ I'd definitely recommend this masterpiece to my friends and family。 Mr。 Key - you knocked it out of the park。 Excellent book！！This book is a goldmine of information！！ I'd definitely recommend this masterpiece to my friends and family。 Mr。 Key - you knocked it out of the park。 。。。more
D。C。 Roffe
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