Although this was written pre-pandemic it plays very well into the need for and value of good luck in marketing and business growth - and how luck has a role in turning us around。 The book picks up on a number of themes that are fascinating to business leaders and marketers alike。 Some of these insights have been part of historical ground water in many different cultures such as China where Feng Shui has been and remains a dominant business strategy for fostering good fortune。 Narin takes this t Although this was written pre-pandemic it plays very well into the need for and value of good luck in marketing and business growth - and how luck has a role in turning us around。 The book picks up on a number of themes that are fascinating to business leaders and marketers alike。 Some of these insights have been part of historical ground water in many different cultures such as China where Feng Shui has been and remains a dominant business strategy for fostering good fortune。 Narin takes this to the next level in the modern context and with a healthy dose of wit and humor， reminicent of other great Scottish writers。 The author is co-founder of London power hose ad agency Lucky Generals， named after Napoleon's phrase for picking generals who could achieve his aims。 Thus， the name Lucky Generals。 In his book， Narin explores how luck plays a role in everything we do and how smart strategy can enhance the fortunes of a company and brand， such as Amazon， one of his clients。 Bravo。 a fascinating and well written book。 Recommended。 。。。more