Emotional Design: Why We Love (or Hate) Everyday Things
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- Create Date：2021-05-26 11:55:24
- Update Date：2025-09-06
- Status：finish
- Author：Donald A. Norman
- ISBN：0465051367
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Did you ever wonder why cheap wine tastes better in fancy glasses？ Why sales of Macintosh computers soared when Apple introduced the colorful iMac？ New research on emotion and cognition has shown that attractive things really do work better， as Donald Norman amply demonstrates in this fascinating book， which has garnered acclaim everywhere from Scientific American to The New Yorker。Emotional Design articulates the profound influence of the feelings that objects evoke， from our willingness to spend thousands of dollars on Gucci bags and Rolex watches， to the impact of emotion on the everyday objects of tomorrow。Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world。 Emotional Design will appeal not only to designers and manufacturers but also to managers， psychologists， and general readers who love to think about their stuff。
Reviews
Céleste
，
Super livre pour les product qui veulent creuser le sujet des émotions dans la conception produit。 Suite à son premier livre « the design of everyday thing » qui traite de l’importance de l’usage， l’auteur complète sa theorie en décrivant l’importance de prendre en compte trois niveaux de triggers émotionnels : visceral （ce qui donne envie au premier regard， lié aux sens） behavioral （lié à l’usage， à la robustesse） et reflective （qui provoque l’attachement des users， liés aux souvenirs， aux idéa Super livre pour les product qui veulent creuser le sujet des émotions dans la conception produit。 Suite à son premier livre « the design of everyday thing » qui traite de l’importance de l’usage， l’auteur complète sa theorie en décrivant l’importance de prendre en compte trois niveaux de triggers émotionnels : visceral （ce qui donne envie au premier regard， lié aux sens） behavioral （lié à l’usage， à la robustesse） et reflective （qui provoque l’attachement des users， liés aux souvenirs， aux idéaux） On a tendance à beaucoup mettre l’accent sur le niveau « behavioral »， ce livre donne des bonnes pistes pour se poser les questions des émotions lors de la phase de conception 。。。more
Jasmine Chen
，
Provocative
Pamela Soto
，
This book was very interesting at first and up to half of it。 Then there's a big section on robots and machines and why they should have emotions that felt overly long， tideous and truthfully a little out of place。 Other than that， Norman goes into very interesting topics on emotion and its impact on design and products。 This book was very interesting at first and up to half of it。 Then there's a big section on robots and machines and why they should have emotions that felt overly long， tideous and truthfully a little out of place。 Other than that， Norman goes into very interesting topics on emotion and its impact on design and products。 。。。more
Patrick Mak
，
It is a good book overall。 But it could have been much shorter。 For example， the design of robots is not very relevant to most readers （at least for the moment）。The most important concept presented， in my opinion， is his three aspects of design:1 Visceral design （'concerns itself with appearances'）2 Behavioral design （'functionality and effectiveness of use'）3 Reflective design （'considers the rationalization and intellectualization of a brand or product'）。 It is a good book overall。 But it could have been much shorter。 For example， the design of robots is not very relevant to most readers （at least for the moment）。The most important concept presented， in my opinion， is his three aspects of design:1 Visceral design （'concerns itself with appearances'）2 Behavioral design （'functionality and effectiveness of use'）3 Reflective design （'considers the rationalization and intellectualization of a brand or product'）。 。。。more
MFD
，
I loved this book when I read it in high school and geeked out and left a sticky note for the author on his office door when I toured UC San Diego。 I was so excited by what I found here。 I was excited except for what he said in the end。 His argument that robots need emotions to be better servants to people makes no sense to me。 Emotions in a "creature" require will to honor them。 Robots having no emotions is what makes it ethical for them to do serve us in the ways they do。 His idea of true robo I loved this book when I read it in high school and geeked out and left a sticky note for the author on his office door when I toured UC San Diego。 I was so excited by what I found here。 I was excited except for what he said in the end。 His argument that robots need emotions to be better servants to people makes no sense to me。 Emotions in a "creature" require will to honor them。 Robots having no emotions is what makes it ethical for them to do serve us in the ways they do。 His idea of true robot servants with emotions just reads like slavery to me。 Why give something the capacity to feel when its purpose can be realized without that capacity？ Program it to do what you want instead of feel like doing what you want。 （？？？？） That was ridiculous to me I can't understand how he got to that conclusion。 That aside I loved this book。 。。。more
Jorge
，
Good book， with a good premise。 I just feel like the author just didn't have much to say about it。 It is a good read， but for design specifically， I think The Design of Every Day Thinks is a better book。 Good book， with a good premise。 I just feel like the author just didn't have much to say about it。 It is a good read， but for design specifically， I think The Design of Every Day Thinks is a better book。 。。。more
Marysya Rudska
，
У цій книжці Дональд Норман ділиться своїми роздумами про те， як речі впливають на наші емоції。 Він розділяє кілька рівнів дизайну: функціональний （річ робить те， що він неї очікують）， інстинктивний （річ гарна， приємна на доторк） і рефлективний （річ розповідає чи стосується історії， яка нас цікавить）。 Всі ці три рівня можуть по-різному взаємодіяти в різних речах。 І часом щоб абсолютно незручне у використанні може бути милим серцю через гарний вигляд чи приємні спогади про цю річ。 Книжка спонукає У цій книжці Дональд Норман ділиться своїми роздумами про те， як речі впливають на наші емоції。 Він розділяє кілька рівнів дизайну: функціональний （річ робить те， що він неї очікують）， інстинктивний （річ гарна， приємна на доторк） і рефлективний （річ розповідає чи стосується історії， яка нас цікавить）。 Всі ці три рівня можуть по-різному взаємодіяти в різних речах。 І часом щоб абсолютно незручне у використанні може бути милим серцю через гарний вигляд чи приємні спогади про цю річ。 Книжка спонукає до роздумів про речі， які я створюю і якими себе оточую。 Це не підручник і не структуроване наукове дослідження， не шукайте ту практичних порад та ідей。 Це - роздуми автора на тему емоцій в дизайні。 Деякі моементи були трохи нудні， інші ж навпаки цікаві й надихаючі。 Значна частина тексту присвячена роботам і якось слабо в'язалась з темою книжки， заявленою на обкладинці。 Загалом було цікаво прочитати， але навряд чи я її коли-небудь перечитуватиму。 Українське видання зроблену дуже добре。 Хороший переклад з увагою до деталей， приємна верстка - все як треба！ 。。。more
Sina Tahmasbi
，
_این کتاب روی احساسات و نقش آن ها در توسعه وسایل و تجهیزات مصنوعی تمرکز دارد و نیز شیوه ای که انسان ها خودشان را به لحاظ احساسی به دارایی هایشان، به حیوانات دست اموزشان و به یکدیگر وابسته میدانند。"یه نقل قول از کتاب که کلیت بحثی که قراره بخونیم رو به ما میده。نکته های جالبی از جنبه ها و زوایای مختلف طراحی تونستم بفهمم ازش، انسجام خوبی داشت البته یه بخشی خیلی طولانی به بحث روباتیک پرداخته بود （برای یه طرفدار آسیموف این خیلی لذت بخشه）。 _این کتاب روی احساسات و نقش آن ها در توسعه وسایل و تجهیزات مصنوعی تمرکز دارد و نیز شیوه ای که انسان ها خودشان را به لحاظ احساسی به دارایی هایشان، به حیوانات دست اموزشان و به یکدیگر وابسته میدانند。"یه نقل قول از کتاب که کلیت بحثی که قراره بخونیم رو به ما میده。نکته های جالبی از جنبه ها و زوایای مختلف طراحی تونستم بفهمم ازش، انسجام خوبی داشت البته یه بخشی خیلی طولانی به بحث روباتیک پرداخته بود （برای یه طرفدار آسیموف این خیلی لذت بخشه）。 。。。more
Dr
，
In the epilogue of this book， Don Norman expresses his gratitude to a myriad of people who helped him organize many years worth of disparate notes into a cohesive book。 For me， ‚'Emotional Design' remained rather disconnected。 Not in an altogether bad way， the book reads like the （slightly rambling） classroom lecture from a venerable guru‚ with the reader left to pull it all together。Norman offers an illuminating model - distinguishing between 3 layers of design: visceral， behavioral and reflect In the epilogue of this book， Don Norman expresses his gratitude to a myriad of people who helped him organize many years worth of disparate notes into a cohesive book。 For me， ‚'Emotional Design' remained rather disconnected。 Not in an altogether bad way， the book reads like the （slightly rambling） classroom lecture from a venerable guru‚ with the reader left to pull it all together。Norman offers an illuminating model - distinguishing between 3 layers of design: visceral， behavioral and reflective - to understand why people like the objects they do。 And like 'Design of Everyday Things' he explores this model with numerous fun and apropos examples。 But soon the book wanders from discussion of this cognitive model to pondering on the future of design。According to Norman this future will be marked by our increased dependence on smart robots in every facet of life， where the more we grow to depend on these servants of our own making ‚Äì functionally and emotionally - the more the line between man and robot will become less and less clear。 All this talk of material stuff and robotic servitude makes 'Emotional Design' a testament to American consumerism and I was moderately disappointed by the lack of freshness here。 A worthwhile read from the man who brought us 'The Design of Everyday Things'， but ultimately one that falls in the category of 'plane book'。 That is， the type of book I read on a plane because I know I'll have no other escape。 。。。more
Nguyễn Thái
，
in this book， Don。 Norman gives a new concept of design - visceral （appearance）， behaviour （usability）， reflective which i think every designer should know
Yasmin
，
super wholesome in the beginning and end。 skipped the middle part because i did not give a damn about robots。
Ian
，
The first half was very design-focused and got to the heart of universal truths that won't really alter over time。 But the second half around AI felt dated and was very difficult to get through。 When this was first published， his insights into robotic and artificial intelligence were likely new and groundbreaking。 Today these ideas are everywhere and we've either heard all about them or are actually living within them。 Maybe it's time for Norman to revisit some of these themes with an updated ve The first half was very design-focused and got to the heart of universal truths that won't really alter over time。 But the second half around AI felt dated and was very difficult to get through。 When this was first published， his insights into robotic and artificial intelligence were likely new and groundbreaking。 Today these ideas are everywhere and we've either heard all about them or are actually living within them。 Maybe it's time for Norman to revisit some of these themes with an updated version。 。。。more
Amir Hossein Fassihi
，
The emotional aspect of design is not talked about very much。 This book does a good job analyzing this aspect of design。 Psychology meets design。
VictorMok
，
“Why We Love （or Hate） Everyday Things” I read this book cuz it seems pretty interesting， about our everyday things。 Which is pretty interesting topic to me。 I like the idea of this book， I enjoyed it。 This book is mostly about designs。 First half is about the design of everyday things， and the second half is about emotional design， pretty interesting。 I’d recommend this book to people interested on designing。
Amanda Oliveira
，
Eu só queria começar dizendo que entendo quem começa esse livro e não consegue terminar。O livro começa bem， com várias informações relevantes e importantes。 Mas no meio do caminho ele parece se perder。 Principalmente pelo fato de que o autor passa a falar sobre tecnologias que ficaram no passado ou passa a teorizar sobre coisas， que na época podiam ser interessantes， mas atualmente são só datadas e óbvias。É um bom livro e não dá pra ignorar as questões que ele pontua sobre design e usabilidade， Eu só queria começar dizendo que entendo quem começa esse livro e não consegue terminar。O livro começa bem， com várias informações relevantes e importantes。 Mas no meio do caminho ele parece se perder。 Principalmente pelo fato de que o autor passa a falar sobre tecnologias que ficaram no passado ou passa a teorizar sobre coisas， que na época podiam ser interessantes， mas atualmente são só datadas e óbvias。É um bom livro e não dá pra ignorar as questões que ele pontua sobre design e usabilidade， vale a pena tentar ler。 。。。more
Nikhil Yadav
，
A great insight into emotional nature of brain bringing forth the irrational mind and how humans react and influenced by different things around them。
Kirian
，
Un libro muy interesante donde el autor nos muestra una nueva forma de diseñar y plantear un problema。 Haciendo ver los sentimientos que puede generar la forma de un objeto x y el apego que pueda genera a un posible usuario。
Victoria
，
Emotional Design is another classic from the product design guru Donald Norman。 I found this a thought-provoking read with its focus on emotional design， a topic that design theory often doesn't cover。This book is an excellent complement to his "Design of Everyday things"， another design classic。 It describes the human psyche when it comes to buying and using products and how to appeal to the emotion to design more attractive products。 It outlines in a very accessible manner， his research on the Emotional Design is another classic from the product design guru Donald Norman。 I found this a thought-provoking read with its focus on emotional design， a topic that design theory often doesn't cover。This book is an excellent complement to his "Design of Everyday things"， another design classic。 It describes the human psyche when it comes to buying and using products and how to appeal to the emotion to design more attractive products。 It outlines in a very accessible manner， his research on the three different levels that you need to consider: Visceral， Behavioural and Emotional。 It's certainly not a practical manual， more a readable theoretical book。Like any classic， it is showing its age。 In particular， the later sections on robots and machines have dated as the product world has moved on with autonomous cars， Siri， etc。 However， this doesn't detract from the book as it still makes some timeless points about the need for emotion in robots。I'd recommend this book to anyone interested in product （or software） design who wants to learn more about using principles of human psychology to design better products。 。。。more
Vikas Pissay
，
The book complements it's predecessor quite well。 You may not find this book as intriguing as its predecessor， but it surely does bring some good ideas on the table。 Things get a little slippery when emotions are involved。 The why， what， how and when are explored。Overall a good read for everyone。 The book complements it's predecessor quite well。 You may not find this book as intriguing as its predecessor， but it surely does bring some good ideas on the table。 Things get a little slippery when emotions are involved。 The why， what， how and when are explored。Overall a good read for everyone。 。。。more
Jeriel
，
I have mixed feelings about this。 I really enjoyed Don Norman’s other book， The Design of Everyday Things， but I found this one to be lacking in insight at a lot of points。 The book discusses the three different levels of emotional design: visceral， behavioral， and reflective。 And it started off on a pretty good foot， describing some pretty fun and insightful examples。 I particularly enjoyed those， but towards the end， it started getting into territory that was either mundane or obvious。 There w I have mixed feelings about this。 I really enjoyed Don Norman’s other book， The Design of Everyday Things， but I found this one to be lacking in insight at a lot of points。 The book discusses the three different levels of emotional design: visceral， behavioral， and reflective。 And it started off on a pretty good foot， describing some pretty fun and insightful examples。 I particularly enjoyed those， but towards the end， it started getting into territory that was either mundane or obvious。 There was a whole section at the end just talking about the autonomy of robots， which felt a little bit of a deviation from the scope of the book。 But still a couple of interesting nuggets of information here and there。 。。。more
Esteban Pacheco
，
Loved it while i was in school but found it kind of dull now
Farzaneh Meftah
，
it is worth to read but it has a lot of repetition and the half of the book is just prediction of the robots
Jamie Bourne
，
I bought this book because of the epilogue and the prologue and was disappointed to find out those were the best parts。I would completely cut the chapters on emotional machines and the future of robots which is nothing more than Don Norman's conjecture on how robots might exist and ends with his robot manifesto。 Highlights include Will robot athletes compete， if not with humans， then perhaps in their own leagues — but thereby leading to the demise of human leagues？ What if a robot pet bites some I bought this book because of the epilogue and the prologue and was disappointed to find out those were the best parts。I would completely cut the chapters on emotional machines and the future of robots which is nothing more than Don Norman's conjecture on how robots might exist and ends with his robot manifesto。 Highlights include Will robot athletes compete， if not with humans， then perhaps in their own leagues — but thereby leading to the demise of human leagues？ What if a robot pet bites someone？ Who is legally responsible？ 。。。more
vitellan
，
This was fine。 The highest compliment I can give is that it's probably like reading Shakespeare and thinking he was full of cliches。 This was fine。 The highest compliment I can give is that it's probably like reading Shakespeare and thinking he was full of cliches。 。。。more
Ihor
，
Чудовий погляд на дизайн як щось більше， ніж інтерфейси， рекламу чи матеріальний концепт。 Аналіз емоцій людей， того як ми сприймаємо інформацію， які процеси відбуваються в наших черепних коробках все це є в книзі。 Багато в чому перегукується з іншими книгами з психології та дизайну， чи то швидше вони перегукуються з цією， бо перше видання "Емоційного дизайну" було вже добряче давненько。Досвід набутий з книгою — приємний。 Особливо тішить， коли книжки верстає Микола Ковальчук， бо тоді можна тішити Чудовий погляд на дизайн як щось більше， ніж інтерфейси， рекламу чи матеріальний концепт。 Аналіз емоцій людей， того як ми сприймаємо інформацію， які процеси відбуваються в наших черепних коробках все це є в книзі。 Багато в чому перегукується з іншими книгами з психології та дизайну， чи то швидше вони перегукуються з цією， бо перше видання "Емоційного дизайну" було вже добряче давненько。Досвід набутий з книгою — приємний。 Особливо тішить， коли книжки верстає Микола Ковальчук， бо тоді можна тішитись не лише тим， що в книжці написано， але й тим， як воно скомпоновано。 。。。more
Alexander Wang
，
Don Norman is a giant in the space and offers insightful theory and speculation about the future。 The first half of the book is a fantastic sequel to his seminal， "Design of Everyday Things，" while the second half is a bit incoherent - rambling， loose， and with a lack of evidence。 Still， his reputation and crisp writing carries him to a strong end。 Don Norman is a giant in the space and offers insightful theory and speculation about the future。 The first half of the book is a fantastic sequel to his seminal， "Design of Everyday Things，" while the second half is a bit incoherent - rambling， loose， and with a lack of evidence。 Still， his reputation and crisp writing carries him to a strong end。 。。。more
Soren_Schneider
，
Найкраща книга， яка була прочитана мною за останні півроку。 Книга оманливо простими словами порушує складні та багатогранні теми: людство， різні рівні пізнання світу， майбутнє， взаємодія з роботами。 Цікаво те， що слова людини， яка написала книгу у 2005 році， залишаються актуальними і зараз。 Особливо у розділі про технології майбутнього та взаємодію людини з цими технологіями。 Тоді Дональд Норман передбачив багато речей， які ми можемо бачити сьогодні。 Хоча його прогнози можна сприйняти НАДТО опти Найкраща книга， яка була прочитана мною за останні півроку。 Книга оманливо простими словами порушує складні та багатогранні теми: людство， різні рівні пізнання світу， майбутнє， взаємодія з роботами。 Цікаво те， що слова людини， яка написала книгу у 2005 році， залишаються актуальними і зараз。 Особливо у розділі про технології майбутнього та взаємодію людини з цими технологіями。 Тоді Дональд Норман передбачив багато речей， які ми можемо бачити сьогодні。 Хоча його прогнози можна сприйняти НАДТО оптимістичними， але у деяких речах він абсолютно правий。 І заради цієї абсолютної правди призначаю цю книгу настільною， бо перечитуватиму її ще не один раз。 。。。more
Mike Ivanchyshyn
，
🍭👈👀
Stuart Macalpine
，
A good exploration of different facets of emotional design - visceral， behavioural and reflective - and exploring the argument that great design must work at all three levels。
Vivek
，